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市场调查报告书
商品编码
1389171
全球行为分析市场规模研究与预测,按部署、按应用、按产业和区域分析,2023-2030 年Global Behavior Analytics Market Size Study & Forecast, by Deployment, By Application, By Industry, and Regional Analysis, 2023-2030 |
2022 年全球行为分析市场价值约为 5.865 亿美元,预计在 2023-2030 年预测期内将以超过 37.3% 的健康成长率成长。行为分析是收集和研究使用者与数位产品(例如网站或应用程式)互动的资料的过程。这些资讯用于了解使用者行为、兴趣和问题。它涉及使用先进的资料挖掘、机器学习和统计技术来分析和解释各种环境中的行为资料,例如商业、网路安全、医疗保健等。这些资讯主要用于改善使用者体验并提高客户满意度。内部诈欺和威胁发生率的上升、数位技术的不断采用、大资料分析的兴起以及对安全和风险管理的日益关注是推动全球市场成长的关键因素。
此外,电子商务平台和线上购物的普及进一步对全球市场需求产生正面影响。行为分析是一种强大的工具,透过收集和分析使用者行为资料来改善电子商务业务。根据 Statista 的数据,2015 年全球零售电子商务销售额为 15,480 亿美元,预计这一数字将达到 8,148 美元到2026年,这一数字将达到10 亿美元。因此,基于人工智慧的分析在决策技能的行业应用中越来越受欢迎。该技术透过提高预测分析能力和捕获最大资料,彻底改变了分析和理解客户行为的方式。例如,神经拟态人工智慧 IP 和晶片製造商 BrainChip Holdings Ltd. 宣布与 nViso SA 合作,透过收集人类行为来改善社交机器人和舱内监控系统。使用人工智慧 (AI) 技术支援的晶片检查手势、头部位置、面部表情和其他行为的使用,以增强使用者和产品体验。因此,上述因素正在推动估计期间行为分析市场的成长。此外,进阶分析和机器学习演算法越来越多地整合到行为分析中,以及对驾驶员安全措施不断增长的需求,在预测几年内带来了各种利润丰厚的机会。然而,严格的资料保护法以及对行为分析可用性缺乏认识正在对 2023-2030 年预测期内的市场成长构成挑战。
全球行为分析市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。由于对 5G 和物联网技术等解决方案的投资不断增长、客户在众多数位平台上的存在以及跨行业数位化的快速扩展,北美将在 2022 年占据市场主导地位。根据《数位 2023 美国》研究,72.5% 的美国人使用社群媒体平台。因此,数位解决方案的指数增长推动了该地区的需求。而亚太地区预计在预测年份将以最高的CAGR成长。物联网和智慧技术使用行动和网路应用程式的日益普及,对了解不断变化的行业趋势的解决方案的高需求,以及许多公司由于庞大的客户群而在这些国家进行投资,这些都极大地推动了整个地区的市场需求。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关驱动因素和挑战等关键方面的详细信息,这些因素将决定市场的未来成长。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Behavior Analytics Market is valued at approximately USD 586.5 million in 2022 and is anticipated to grow with a healthy growth rate of more than 37.3 % over the forecast period 2023-2030. Behavioral analytics is the process of gathering and studying data from user interactions with a digital product, such as a website or app. This information is utilized to comprehend user behavior, interests and problems. It involves the use of advanced data mining, machine learning, and statistical techniques to analyze and interpret behavioral data in various contexts, such as business, cybersecurity, healthcare, and more. This information is majorly used to improve the user experience and boost customer satisfaction. The rising incidences of inside frauds and threats, increasing adoption of digital technologies, rise of big data analytics, and growing focus on security and risk management are the key factors that are bolstering the global market growth.
In addition, the rise in the adoption of e-commerce platforms and online shopping is further exhibiting a positive influence on the market demand across the globe. Behavioral analytics is a powerful tool that is used to improve e-commerce businesses by collecting and analyzing data about user behavior.. According to Statista, in 2015 global retail e-commerce sales were USD 1,548 billion and the number is anticipated to reach USD 8,148 billion by 2026. Accordingly, artificial intelligence-based analytics are gaining high traction across industry applications for decision-making skills. The technology has revolutionized the ways of analyzing and understanding customer behavior by improving predictive analysis capabilities and capture maximum data. For instance, BrainChip Holdings Ltd., a manufacturer of neuromorphic AI IP and chips, announced a partnership with nViso SA in order to improve the Social Robots and In-Cabin Monitoring Systems by collecting human behavior. The utilization of gestures, head positions, facial expressions, and other behaviors is examined using chips powered by artificial intelligence (AI) technology to enhance user and product experiences. Thus, these aforementioned factors are propelling the growth of the behavior analytics market during the estimated period. Moreover, the increasing integration of advanced analytics and machine learning algorithms into behavior analytics, as well as the growing demand for driver safety measures present various lucrative opportunities over the forecast years. However, the stringent data protection laws and the lack of awareness regarding the availability of the behavior analytics are challenging the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Behavior Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the growing investment in solutions such as 5G and IoT technologies, the presence of customers on numerous digital platforms and the fast-expanding digitization across industries. According to The Digital 2023 USA study, social media platforms are used by 72.5% Americans. The demand in the region is therefore fueled by the exponential rise of digital solutions. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The rising adoption of IoT and smart technologies use of mobile and web applications, high demand for solutions to understand the changing industry trends, and many corporations are investing in these nations due to the large client base are significantly propelling the market demand across the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable