市场调查报告书
商品编码
1461189
2023-2030 年全球天然家用香料产品市场规模研究与预测(依产品、配销通路及区域分析)Global Natural Home Fragrance Products Market Size study & Forecast, by Product, by Distribution Channel and Regional Analysis, 2023-2030 |
2022年,全球天然居家香氛产品市场价值约35亿美元,预计在2023-2030年预测期内将以超过9.5%的健康成长率成长。天然家居香氛产品市场涵盖一系列传统合成家居香氛的环保且可持续的替代品,包括蜡烛、扩香器、室内喷雾剂和香囊,均采用精油、植物萃取物和植物材料等天然成分配製而成。在几个关键驱动因素的推动下,该市场经历了显着成长。首先,随着人们越来越意识到与合成香料相关的潜在健康和环境风险,消费者对天然产品的偏好发生了显着转变。消费者正在寻求更安全、更环保的替代品,推动了对天然家居香氛产品的需求。此外,健康和芳香疗法的日益普及也激发了人们对具有治疗功效的家用香熏产品的兴趣。从精油中提取的天然香料被认为具有改善情绪和缓解压力的特性,吸引了寻求整体健康解决方案的消费者。此外,环境永续性措施促使消费者优先考虑可生物降解、可再生和无毒的产品,符合他们的价值观和永续发展目标。这些驱动因素共同促进了天然家居香精产品市场的成长和扩张,推动创新,并促进向更永续和环保的生活方式的转变。
香熏疗法利用天然精油来增强身心健康,在推动消费者对家居装饰中天然精油的偏好方面发挥关键作用。许多人将芳香疗法融入日常生活中,以促进放鬆和振奋情绪。 2021 年《替代与补充医学杂誌》上发表的研究显示,64% 的参与者使用精油来放鬆和缓解压力,58% 的参与者使用精油来改善睡眠品质。千禧世代人口的快速成长和消费者支出的增加是推动蜡熔体需求的主要催化剂。值得注意的是,行业领导者正在拓展新的市场和产品线,以提高品牌知名度并促进蜡烛的使用。例如,2022 年 1 月,Diptyque 推出了蜡烛和蜡熔体系列,利用代言和关键意见领袖 (KOL) 来迎合中国不断增长的人口以及不断变化的消费者对时尚和家居装饰的偏好。此外,与合成替代品相比,采购精油和植物萃取物等优质天然成分的成本可能相对较高。这可能对 2023-2030 年预测期内的製造商的生产成本和定价竞争力构成挑战。
全球天然家用香料产品市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。在区域分析中,由于该地区消费者对环保和永续替代方案的强劲需求,北美在天然家用香料产品市场中占据突出地位。成熟的消费者群体的存在,加上人们对天然产品的健康和环境效益的认识不断提高,推动了该地区的市场成长。此外,管理合成香料的严格法规和强大的产品创新基础设施也有助于市场的扩张。
欧洲紧随其后,英国、德国和法国等国家因其环保意识的消费者基础和促进永续发展的严格法规而引领市场。该地区对健康和生活方式趋势的重视进一步刺激了对天然家居香氛产品的需求。
在中国、日本和印度等国家可支配收入不断增长、城市化以及消费者健康意识不断增强的推动下,亚太地区成为一个快速成长的市场。该地区不断扩大的中产阶级人口以及消费者对天然和有机产品偏好的变化为市场参与者提供了利润丰厚的机会。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关驱动因素和挑战等关键方面的详细信息,这些因素将决定市场的未来成长。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Natural Home Fragrance Products Market is valued at approximately USD 3.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.5% during the forecast period 2023-2030. The Natural Home Fragrance Products Market encompasses a range of eco-friendly and sustainable alternatives to traditional synthetic home fragrances, including candles, diffusers, room sprays, and sachets, formulated with natural ingredients such as essential oils, botanical extracts, and plant-based materials. This market has experienced significant growth driven by several key drivers. Firstly, there is a notable shift in consumer preferences towards natural products, as individuals become increasingly aware of the potential health and environmental risks associated with synthetic fragrances. Consumers are seeking safer and more eco-conscious alternatives, driving demand for natural home fragrance products. Additionally, the rising popularity of wellness and aromatherapy practices has fueled interest in home fragrance products that offer therapeutic benefits. Natural fragrances derived from essential oils are perceived to have mood-enhancing and stress-relieving properties, appealing to consumers seeking holistic well-being solutions. Furthermore, environmental sustainability initiatives have prompted consumers to prioritize products that are biodegradable, renewable, and non-toxic, aligning with their values and sustainability goals. These drivers collectively contribute to the growth and expansion of the Natural Home Fragrance Products Market, driving innovation, and fostering a shift towards more sustainable and eco-friendly lifestyles.
Aromatherapy, utilizing natural essential oils to enhance physical and psychological well-being, plays a pivotal role in driving consumer preference for natural oils in home decor. Many individuals integrate aromatherapy practices into their daily routines to promote relaxation and uplift mood. Research published in the Journal of Alternative and Complementary Medicine in 2021 revealed that 64% of participants used essential oils for relaxation and stress relief, while 58% utilized them to improve sleep quality. The burgeoning millennial demographic and increased consumer spending are major catalysts propelling the demand for wax melts. Notably, industry leaders are expanding into new markets and product lines to raise brand awareness and promote candle usage. For instance, in January 2022, Diptyque launched a candle and wax melts collection, leveraging endorsements and Key Opinion Leaders (KOL) to tap into China's growing population and evolving consumer preferences in fashion and home decor. Moreover, the cost of sourcing high-quality natural ingredients, such as essential oils and botanical extracts, can be relatively high compared to synthetic alternatives. This can pose a challenge for manufacturers in terms of production costs and pricing competitiveness during the forecast period 2023-2030.
The key regions considered for the Global Natural Home Fragrance Products Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In regional analysis, North America holds a prominent position in the Natural Home Fragrance Products market, owing to the region's strong consumer demand for eco-friendly and sustainable alternatives. The presence of a mature consumer base, coupled with increasing awareness about the health and environmental benefits of natural products, drives market growth in the region. Additionally, stringent regulations governing synthetic fragrances and a robust infrastructure for product innovation contribute to the market's expansion.
Europe follows closely behind, with countries like the UK, Germany, and France leading the market due to their environmentally conscious consumer base and stringent regulations promoting sustainability. The region's emphasis on wellness and lifestyle trends further fuels the demand for natural home fragrance products.
Asia Pacific emerges as a rapidly growing market, driven by the rising disposable incomes, urbanization, and increasing awareness about health and wellness among consumers in countries like China, Japan, and India. The region's expanding middle-class population and changing consumer preferences towards natural and organic products present lucrative opportunities for market players.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable