市场调查报告书
商品编码
1513507
全球直播商务平台市场规模研究,按类别(服装和时尚、化妆品和个人护理、消费性电子产品、家具、娱乐、其他)和 2022-2032 年区域预测Global Live Commerce Platforms Market Size study, by Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, Others) and Regional Forecasts 2022-2032 |
2023年全球直播商务平台市场价值约为9.18亿美元,预计在2024-2032年预测期内将以超过21.20%的健康成长率成长。直播商务平台也称为直播购物或直播商务,受传统广告和家庭购物网络的启发,透过直播视讯来促进卖家和买家之间的即时互动。他们融合了社交媒体、电子商务功能和视讯串流,以创造有吸引力的购物体验。卖家现场展示产品或服务,使观众能够透过评论、提问和接收即时回馈进行互动,从而增强真实性和透明度。在全球直播商务平台市场中,这些直播商务平台提供即时购买并影响社交网络,以扩大受众范围并建立社群。它们用于产品发布、演示、限时抢购和促销活动,迎合现代消费者对互动和真实购物体验的偏好。此外,人们越来越重视将扩增实境 (AR) 和虚拟实境 (VR) 技术整合到直播商务串流中,改善产品演示并为全球直播商务市场的消费者创造引人入胜的购物体验。
全球直播商务平台市场由技术进步、消费者行为变化以及社交媒体影响者的崛起等多种因素推动。拥有大量活跃追随者的影响者可以产生真实、相关的内容,与观众产生共鸣,从而提高产品的知名度和信任度。他们在直播期间的即时沟通提高了消费者的参与度并推动即时购买决策。影响者的推荐提供了一种一致性和时尚感,使直播商务成为一个充满活力和有效的销售管道,特别是对于优先考虑个性化和互动购物体验的年轻、精通技术的消费者而言。然而,技术障碍和监管挑战可能会阻碍预测期内的市场成长。
全球直播商务平台市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023年,亚太地区由于该地区直播电商的早期采用和快速成长,在收入方面将主导全球直播电商平台市场,其中淘宝直播和京东直播等平台处于领先地位。中国消费者被直播购物的互动性和吸引力所吸引。由于强大的互联网基础设施、智慧型手机的广泛使用以及社交媒体的参与文化,该市场处于领先地位。此外,当地有影响力的人和名人在推广产品、提高观众参与度和销售方面发挥着重要作用。此外,北美市场是预测期内成长最快的地区。
Global Live Commerce Platforms Market is valued at approximately USD 918 million in 2023 and is anticipated to grow with a healthy growth rate of more than 21.20% over the forecast period 2024-2032. Live commerce platforms are also known as live shopping or live streaming commerce broadcast live video to facilitate real-time interaction between sellers and buyers, inspired by traditional advertisements and home shopping networks. They merge social media, e-commerce features, and video streaming to produce appealing shopping experiences. Sellers showcase products or services live, enabling viewers to interact by commenting, asking questions, and receiving immediate feedback, enhancing authenticity and transparency. In the Global Live Commerce Platform Market, these live commerce platforms offer instant purchases and influence social networks to expand audience reach and build community. They are used for product launches, demonstrations, flash sales, and promoting events, catering to modern consumer preferences for interactive and genuine shopping experiences. Moreover, there's a growing emphasis on integrating Augmented Reality (AR) and Virtual Reality (VR) technologies within live commerce streams, improving product demonstrations and creating engaging shopping experiences for consumers in the Global Live Commerce Market.
The Global Live Commerce Platforms Market is driven by several factors such as technological advancements, varying consumer behavior, and the rise of social media influencers. Influencers, with their large, engaged followings, can generate authentic, relevant content that resonates with viewers, increasing product visibility and trust. Their real-time communication during live streams improves consumer engagement and drive instant purchase decisions. Influencers' recommendations provide a sense of consistency and trendiness, making live commerce a dynamic and effective sales channel, particularly among younger, tech-savvy consumers who prioritize personalized and interactive shopping experiences. However, technical barriers and regulatory challenges can hinder the market growth in forecasts period.
The key regions considered for the Global Live Commerce Platforms Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Asia-Pacific is dominating the Global Live Commerce Platform Market in terms of revenue due to its early adoption and rapid growth of live commerce in the region, with platforms such as Taobao Live and JD Live leading the way. Chinese consumers are involved in live streaming for shopping, attracted by the interactive and engaging format. The market is leading due to strong internet infrastructure, wide smartphone usage, and a culture of social media involvement. Additionally, local influencers and celebrities play a significant role in promoting products, driving high viewer engagement and sales. Furthermore, the market in North America is the fastest growing region in the forecasts period.