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市场调查报告书
商品编码
1517463

全球程序化展示市场规模研究，按类型（线上展示、线上影片、行动视讯、行动展示）按管道（私人市场(PMP)、自动保证(AG)、即时出价(RTB)）和2022-2032 年区域预测

Global Programmatic Display Market Size study, by Type (Online Display, Online Video, Mobile Video, Mobile Display) by Channel (Private Marketplaces (PMP), Automated Guaranteed (AG), Real Time Bidding (RTB)) and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球程式化显示市场价值约为 622.1 亿美元，预计在 2024-2032 年预测期内将以超过 33.21% 的健康成长率成长。程序化广告代表了网路广告的一种变革性方法，使广告商能够使用复杂的演算法而不是传统的手动方法来购买和定位广告。这种转变可以实现广告的精确定位和投放，从而显着提高数位行销活动的效率和效果。智慧型手机的普及、通讯网路的改善以及各行业数位媒体广告支出的成长是该市场的主要驱动力。此外，社群媒体平台的激增进一步加速了对程式化展示广告解决方案的需求。

COVID-19 大流行期间远距工作文化的兴起推动了社群媒体和线上平台的成长，从而增加了对程式化展示广告的需求。市场对无障碍、简短的娱乐和媒体形式的需求激增，对程序化展示广告的成长产生了积极影响。然而，资料隐私问题和广泛采用广告拦截器以避免线上广告等挑战构成了重大障碍。儘管存在这些挑战，机器学习和资料分析等先进工具在程序化展示广告解决方案中的集成为预测期内的市场增长提供了利润丰厚的机会。

由于主要供应商的强大影响力和技术进步，就 2023 年的收入而言，北美在程序化显示市场占据主导地位。该地区受益于成熟的数位广告生态系统、先进的技术基础设施以及高度集中的广告代理商、媒体公司和采用程式化广告的品牌。此外，北美在程序化展示方面的领先地位得益于数据驱动广告策略的广泛采用、复杂的定位能力以及对数位广告技术的大力投资。该地区庞大的消费者基础和较高的网路普及率也有助于其占据主导地位，为广告主有效接触目标受众提供了充足的机会。此外，在经济和技术快速发展的推动下，预计亚太地区在预测期内将出现显着增长。

目录

第 1 章：全球程式化显示市场执行摘要

  • 全球程序化显示市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按类型
    • 按频道
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球程序化显示市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球程式化显示市场动态

  • 市场驱动因素
    • 智慧型手机采用率的成长
    • 改善通讯网络
    • 数位媒体广告支出的成长
  • 市场挑战
    • 采用广告拦截器
    • 严格的政府法规和法律
  • 市场机会
    • 广告自动化的出现
    • 整合机器学习等先进工具
    • 社群媒体的激增

第 4 章：全球程序化显示市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的 5 力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球程式化显示市场规模及类型预测

  • 细分仪表板
  • 全球程序化展示市场：类型收入趋势分析，2022 年和 2032 年
    • 线上展示
    • 线上影片
    • 行动影片
    • 移动显示

第 6 章：2022-2032 年全球程式化显示市场规模及通路预测

  • 细分仪表板
  • 全球程序化展示市场：2022 年和 2032 年通路收入趋势分析
    • 私人市场 (PMP)
    • 自动保证 (AG)
    • 即时出价 (RTB)

第 7 章：2022-2032 年全球程式化显示市场规模及地区预测

  • 北美程式化展示市场
    • 美国程式化展示市场
      • 2022-2032 年型别细分规模与预测
      • 2022-2032 年通路细分规模与预测
    • 加拿大程序化展示市场
  • 欧洲程式化展示市场
    • 英国程式化展示市场
    • 德国程式化展示市场
    • 法国程式化展示市场
    • 西班牙程式化展示市场
    • 义大利程式化展示市场
    • 欧洲其他地区程式化展示市场
  • 亚太地区程序化展示市场
    • 中国程序化展示市场
    • 印度程式化展示市场
    • 日本程式化展示市场
    • 澳洲程式化展示市场
    • 韩国程式化展示市场
    • 亚太地区其他程式化展示市场
  • 拉丁美洲程序化展示市场
    • 巴西程式化展示市场
    • 墨西哥程式化展示市场
    • 拉丁美洲其他地区程式化展示市场
  • 中东和非洲程序化展示市场
    • 沙乌地阿拉伯程式化展示市场
    • 南非程序化展示市场
    • 中东和非洲其他地区的程序化展示市场

第 8 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • AppNexus Inc.
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Verizon Communications Inc.
    • DataXu Inc.
    • Google Inc.
    • Adobe Systems Incorporated
    • Adform
    • Rubicon Project Inc.
    • Rocket Fuel Inc.
    • MediaMath
    • CONNEXITY
    • Tech Mahindra
    • InMobi
    • Jivox
    • Adtelligent
    • The Trade Desk Inc.

第 9 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The Global Programmatic Display Market is valued at approximately USD 62.21 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 33.21% over the forecast period 2024-2032. Programmatic advertising represents a transformative approach to internet advertising, enabling advertisers to buy and position ads using sophisticated algorithms rather than traditional manual approaches. This shift allows for precise targeting and placement of ads, significantly improving the efficiency and effectiveness of digital marketing campaigns. The surge in adoption of smartphones, improved communication networks, and the growth in advertising spending on digital media across various industries are primary drivers of this market. Additionally, the proliferation of social media platforms has further accelerated the demand for programmatic display advertising solutions.

The rise in remote working culture during the COVID-19 pandemic has propelled the growth of social media and online platforms, thereby boosting the demand for programmatic display advertising. The market is witnessing a surge in demand for accessible and shorter forms of entertainment and media, positively impacting the growth of programmatic display advertising. However, challenges such as data privacy concerns and the widespread adoption of ad-blockers to avoid online advertisements pose significant hurdles. Despite these challenges, the integration of advanced tools like machine learning and data analytics within programmatic display advertising solutions presents lucrative opportunities for market growth during the forecast period.

North America dominated the programmatic display market in terms of revenue in 2023 due to the strong presence of key vendors and technological advancements. The region benefits from a mature digital advertising ecosystem, advanced technological infrastructure, and a high concentration of advertising agencies, media companies, and brands that embrace programmatic advertising. Moreover, North America's leadership in programmatic display is bolstered by widespread adoption of data-driven advertising strategies, sophisticated targeting capabilities, and robust investments in digital advertising technologies. The region's large consumer base and high internet penetration also contribute to its dominance, providing ample opportunities for advertisers to reach targeted audiences effectively. Furthermore, the Asia-Pacific region is expected to witness significant growth during the forecast period, driven by rapid economic and technological developments.

Major market players included in this report are:

  • Google Inc.
  • Adobe Systems Incorporated
  • AppNexus Inc.
  • Verizon Communications Inc.
  • DataXu Inc.
  • Adform
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath
  • CONNEXITY
  • Tech Mahindra
  • InMobi
  • Jivox
  • Adtelligent
  • The Trade Desk Inc.

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Online Display
  • Online Video
  • Mobile Video
  • Mobile Display

By Channel:

  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)
  • Real Time Bidding (RTB)

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Programmatic Display Market Executive Summary

  • 1.1. Global Programmatic Display Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Programmatic Display Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Programmatic Display Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Growth in adoption of smartphones
    • 3.1.2. Improved communication networks
    • 3.1.3. Growth in advertising spending on digital media
  • 3.2. Market Challenges
    • 3.2.1. Adoption of ad-blockers
    • 3.2.2. Stringent government regulations and laws
  • 3.3. Market Opportunities
    • 3.3.1. Emergence of advertising automation
    • 3.3.2. Integration of advanced tools like machine learning
    • 3.3.3. Proliferation of social media

Chapter 4. Global Programmatic Display Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Programmatic Display Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Programmatic Display Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Online Display
    • 5.2.2. Online Video
    • 5.2.3. Mobile Video
    • 5.2.4. Mobile Display

Chapter 6. Global Programmatic Display Market Size & Forecasts by Channel 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Programmatic Display Market: Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Private Marketplaces (PMP)
    • 6.2.2. Automated Guaranteed (AG)
    • 6.2.3. Real Time Bidding (RTB)

Chapter 7. Global Programmatic Display Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Programmatic Display Market
    • 7.1.1. U.S. Programmatic Display Market
      • 7.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 7.1.1.2. Channel breakdown size & forecasts, 2022-2032
    • 7.1.2. Canada Programmatic Display Market
  • 7.2. Europe Programmatic Display Market
    • 7.2.1. U.K. Programmatic Display Market
    • 7.2.2. Germany Programmatic Display Market
    • 7.2.3. France Programmatic Display Market
    • 7.2.4. Spain Programmatic Display Market
    • 7.2.5. Italy Programmatic Display Market
    • 7.2.6. Rest of Europe Programmatic Display Market
  • 7.3. Asia-Pacific Programmatic Display Market
    • 7.3.1. China Programmatic Display Market
    • 7.3.2. India Programmatic Display Market
    • 7.3.3. Japan Programmatic Display Market
    • 7.3.4. Australia Programmatic Display Market
    • 7.3.5. South Korea Programmatic Display Market
    • 7.3.6. Rest of Asia Pacific Programmatic Display Market
  • 7.4. Latin America Programmatic Display Market
    • 7.4.1. Brazil Programmatic Display Market
    • 7.4.2. Mexico Programmatic Display Market
    • 7.4.3. Rest of Latin America Programmatic Display Market
  • 7.5. Middle East & Africa Programmatic Display Market
    • 7.5.1. Saudi Arabia Programmatic Display Market
    • 7.5.2. South Africa Programmatic Display Market
    • 7.5.3. Rest of Middle East & Africa Programmatic Display Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. AppNexus Inc.
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. Verizon Communications Inc.
    • 8.3.3. DataXu Inc.
    • 8.3.4. Google Inc.
    • 8.3.5. Adobe Systems Incorporated
    • 8.3.6. Adform
    • 8.3.7. Rubicon Project Inc.
    • 8.3.8. Rocket Fuel Inc.
    • 8.3.9. MediaMath
    • 8.3.10. CONNEXITY
    • 8.3.11. Tech Mahindra
    • 8.3.12. InMobi
    • 8.3.13. Jivox
    • 8.3.14. Adtelligent
    • 8.3.15. The Trade Desk Inc.

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes