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市场调查报告书
商品编码
1517496

全球客户智慧平台市场规模研究，依企业规模、最终用户、应用程式、元件、部署模式、资料管道和区域预测 2022-2032

Global Customer Intelligence Platform Market Size study, by Enterprise Size, by End User, by Application, by Component, by Deployment Mode, by Data Channel and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球客户智慧平台市场价值为 27.2 亿美元，预计在 2024-2032 年预测期间将以 26.50% 的年复合成长率成长。客户智慧平台包含大量的软体工具和解决方案，使企业能够收集、分析和利用客户资料，从而获得关键的见解，以增强客户参与度并实现策略性业务目标。该市场有助于企业深入了解客户，提供个人化体验，推动零售、电子商务、金融服务、电信、医疗保健、旅游和酒店等各个行业的成长和成功。

全球客户智慧平台市场受到数据驱动决策的日益重要的推动，数位平台的激增极大地推动了客户智慧平台市场的扩张。对个人化客户体验的需求不断增长，加上进阶分析和人工智慧 (AI) 的广泛采用，凸显了市场的强劲成长轨迹。此外，对客户保留和忠诚度的高度关注凸显了这些平台在当代商业策略中发挥的关键作用。此外，全通路客户参与的重要性日益增加，预计将为市场创造利润丰厚的成长机会。然而，与资料品质和整合复杂性相关的挑战对市场成长构成了重大障碍。

全球客户智慧平台市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023年，由于该地区技术进步和创新生态系统的支撑，北美在2023年占据了最大的市场份额。此外，预计亚太地区在预测期内将实现最高成长率。该地区日益重视以客户为中心的策略，以提高竞争力和客户体验，为客户智慧平台市场提供了可观的成长前景。

目录

第 1 章：全球客户智慧平台市场执行摘要

  • 全球客户智慧平台市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按企业规模
    • 按最终用户
    • 按申请
    • 按组件
    • 按部署模式
    • 透过数据通道
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球客户智慧平台市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 预估

方法

  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球客户智慧平台市场动态

  • 市场驱动因素
    • 人工智慧和机器学习的进步
    • 对个人化客户体验的需求
    • 注重客户保留和忠诚度
  • 市场挑战
    • 数据品质问题
    • 数据整合挑战
  • 市场机会
    • 全通路客户参与
    • 采用进阶分析和人工智慧

第 4 章：全球客户智慧平台市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球客户智慧平台市场规模及企业规模预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年与 2032 年企业规模收入趋势分析
    • 大型企业
    • 中小企业

第 6 章：2022-2032 年全球客户智慧平台市场规模与最终用户预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年与 2032 年最终用户收入趋势分析
    • BFSI
    • 资讯科技和电信
    • 零售及电子商务
    • 卫生保健
    • 媒体与娱乐
    • 製造业
    • 旅行和旅游
    • 其他的

第 7 章：2022-2032 年全球客户智慧平台市场规模及应用预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年和 2032 年应用收入趋势分析
    • 客户资料收集和管理
    • 客户区隔与目标定位
    • 客户体验管理
    • 客户行为分析
    • 全通路行销
    • 个性化推荐
    • 其他的

第 8 章：2022-2032 年全球客户智慧平台市场规模及组成部分预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年与 2032 年组件收入趋势分析
    • 平台
    • 服务

第 9 章：2022-2032 年全球客户智慧平台市场规模与部署模式预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年与 2032 年部署模式收入趋势分析
    • 本地部署
    • 云

第 10 章：2022-2032 年全球客户智慧平台市场规模及资料通路预测

  • 细分仪表板
  • 全球客户智慧平台市场：2022 年与 2032 年资料通路收入趋势分析
    • 网路和电子邮件
    • 社群媒体
    • 移动的
    • 呼叫中心
    • 有存货
    • 其他的

第 11 章：2022-2032 年全球客户智慧平台市场规模及地区预测

  • 北美客户智慧平台市场
    • 美国客户智慧平台市场
      • 2022-2032 年企业规模细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
      • 2022-2032 年应用细分规模与预测
      • 2022-2032 年组件细分尺寸与预测
      • 2022-2032 年部署模式细分规模与预测
      • 2022-2032 年资料管道细分规模与预测
    • 加拿大客户情报平台市场
      • 2022-2032 年企业规模细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
      • 2022-2032 年应用细分规模与预测
      • 2022-2032 年组件细分尺寸与预测
      • 2022-2032 年部署模式细分规模与预测
      • 2022-2032 年资料管道细分规模与预测
  • 欧洲客户智慧平台市场
    • 英国客户智慧平台市场
    • 德国客户智慧平台市场
    • 法国客户智慧平台市场
    • 西班牙客户智慧平台市场
    • 义大利客户智慧平台市场
    • 欧洲其他地区客户智慧平台市场
  • 亚太客户智慧平台市场
    • 中国客户智慧平台市场
    • 印度客户智慧平台市场
    • 日本客户情报平台市场
    • 澳洲客户智慧平台市场
    • 韩国客户智慧平台市场
    • 亚太地区其他客户智慧平台市场
  • 拉丁美洲客户智慧平台市场
    • 巴西客户智慧平台市场
    • 墨西哥客户智慧平台市场
    • 拉丁美洲其他地区客户智慧平台市场
  • 中东和非洲客户智慧平台市场
    • 沙乌地阿拉伯客户智慧平台市场
    • 南非客户智慧平台市场
    • 中东和非洲其他地区客户智慧平台市场

第 12 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Oracle Corporation
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • SAS Institute Inc.
    • SAP SE
    • Accenture
    • International Business Machines Corporation
    • Informatica Inc.
    • Microsoft Corporation
    • Google LLC
    • Salesforce, Inc
    • Adobe Inc

第 13 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Customer Intelligence Platform Market was valued at USD 2.72 billion in 2023 and is anticipated to grow at a compound annual growth rate CAGR of 26.50% during forecast period 2024-2032. Customer intelligence platforms, encompassing a myriad of software tools and solutions, empower businesses to collect, analyze, and utilize customer data, thereby garnering pivotal insights to augment customer engagement and achieve strategic business goals. This market is instrumental in enabling companies to comprehend their clientele profoundly, offering personalized experiences that drive growth and success across various industries such as retail, e-commerce, financial services, telecommunications, healthcare, travel, and hospitality.

The Global Customer Intelligence Platform Market is driven by burgeoning significance of data-driven decision-making, and proliferation of digital platforms has substantially propelled the expansion of the customer intelligence platform market. The escalating demand for personalized customer experiences, alongside the widespread adoption of advanced analytics and artificial intelligence (AI), underscores the market's robust growth trajectory. Furthermore, an intensified focus on customer retention and loyalty accentuates the critical role these platforms play in contemporary business strategies. Moreover, increasing importance of omnichannel customer engagement is anticipated to create lucrative growth opportunities for the market. However, challenges pertaining to data quality and integration complexities pose significant impediments to market growth.

The key regions considered for the Global Customer Intelligence Platform Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America commanded the largest market share in 2023, bolstered by its technological advancements and innovation ecosystem within the region. Furthermore, the Asia-Pacific region is projected to register the highest growth rate during the forecast period. The region's burgeoning focus on customer-centric strategies to enhance competitiveness and customer experiences provides substantial growth prospects for the customer intelligence platform market.

Major market players included in this report are:

  • Oracle Corporation
  • SAS Institute Inc
  • SAP SE
  • Accenture
  • International Business Machines Corporation
  • Informatica Inc.
  • Microsoft Corporation
  • Google LLC
  • Salesforce, Inc
  • Adobe Inc

The detailed segments and sub-segment of the market are explained below:

By Enterprise Size:

  • Large Enterprise
  • Small and Medium-sized Enterprise

By End User:

  • BFSI
  • IT and Telecom
  • Retail and E-commerce
  • Healthcare
  • Media and Entertainment
  • Manufacturing
  • Travel and Tourism
  • Others

By Application:

  • Customer Data Collection and Management
  • Customer Segmentation and Targeting
  • Customer Experience Management
  • Customer Behaviour Analytics
  • Omnichannel Marketing
  • Personalized Recommendation
  • Others

By Component:

  • Platform
  • Services

By Deployment Mode:

  • On-premise
  • Cloud

By Data Channel:

  • Web and Email
  • Social Media
  • Mobile
  • Call Centers
  • In Store
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Customer Intelligence Platform Market Executive Summary

  • 1.1. Global Customer Intelligence Platform Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Enterprise Size
    • 1.3.2. By End User
    • 1.3.3. By Application
    • 1.3.4. By Component
    • 1.3.5. By Deployment Mode
    • 1.3.6. By Data Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Customer Intelligence Platform Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation

Methodology

  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Customer Intelligence Platform Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Advancements in AI and Machine Learning
    • 3.1.2. Demand for Personalized Customer Experiences
    • 3.1.3. Focus on Customer Retention and Loyalty
  • 3.2. Market Challenges
    • 3.2.1. Data Quality Issues
    • 3.2.2. Data Integration Challenges
  • 3.3. Market Opportunities
    • 3.3.1. Omnichannel Customer Engagement
    • 3.3.2. Adoption of Advanced Analytics & AI

Chapter 4. Global Customer Intelligence Platform Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Customer Intelligence Platform Market Size & Forecasts by Enterprise Size 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Customer Intelligence Platform Market: Enterprise Size Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Large Enterprise
    • 5.2.2. Small and Medium-sized Enterprise

Chapter 6. Global Customer Intelligence Platform Market Size & Forecasts by End User 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Customer Intelligence Platform Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. BFSI
    • 6.2.2. IT and Telecom
    • 6.2.3. Retail and E-commerce
    • 6.2.4. Healthcare
    • 6.2.5. Media and Entertainment
    • 6.2.6. Manufacturing
    • 6.2.7. Travel and Tourism
    • 6.2.8. Others

Chapter 7. Global Customer Intelligence Platform Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Customer Intelligence Platform Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Customer Data Collection and Management
    • 7.2.2. Customer Segmentation and Targeting
    • 7.2.3. Customer Experience Management
    • 7.2.4. Customer Behaviour Analytics
    • 7.2.5. Omnichannel Marketing
    • 7.2.6. Personalized Recommendation
    • 7.2.7. Others

Chapter 8. Global Customer Intelligence Platform Market Size & Forecasts by Component 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Customer Intelligence Platform Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Platform
    • 8.2.2. Services

Chapter 9. Global Customer Intelligence Platform Market Size & Forecasts by Deployment Mode 2022-2032

  • 9.1. Segment Dashboard
  • 9.2. Global Customer Intelligence Platform Market: Deployment Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 9.2.1. On-premise
    • 9.2.2. Cloud

Chapter 10. Global Customer Intelligence Platform Market Size & Forecasts by Data Channel 2022-2032

  • 10.1. Segment Dashboard
  • 10.2. Global Customer Intelligence Platform Market: Data Channel Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 10.2.1. Web and Email
    • 10.2.2. Social Media
    • 10.2.3. Mobile
    • 10.2.4. Call Centers
    • 10.2.5. In Store
    • 10.2.6. Others

Chapter 11. Global Customer Intelligence Platform Market Size & Forecasts by Region 2022-2032

  • 11.1. North America Customer Intelligence Platform Market
    • 11.1.1. U.S. Customer Intelligence Platform Market
      • 11.1.1.1. Enterprise Size breakdown size & forecasts, 2022-2032
      • 11.1.1.2. End User breakdown size & forecasts, 2022-2032
      • 11.1.1.3. Application breakdown size & forecasts, 2022-2032
      • 11.1.1.4. Component breakdown size & forecasts, 2022-2032
      • 11.1.1.5. Deployment Mode breakdown size & forecasts, 2022-2032
      • 11.1.1.6. Data Channel breakdown size & forecasts, 2022-2032
    • 11.1.2. Canada Customer Intelligence Platform Market
      • 11.1.2.1. Enterprise Size breakdown size & forecasts, 2022-2032
      • 11.1.2.2. End User breakdown size & forecasts, 2022-2032
      • 11.1.2.3. Application breakdown size & forecasts, 2022-2032
      • 11.1.2.4. Component breakdown size & forecasts, 2022-2032
      • 11.1.2.5. Deployment Mode breakdown size & forecasts, 2022-2032
      • 11.1.2.6. Data Channel breakdown size & forecasts, 2022-2032
  • 11.2. Europe Customer Intelligence Platform Market
    • 11.2.1. U.K. Customer Intelligence Platform Market
    • 11.2.2. Germany Customer Intelligence Platform Market
    • 11.2.3. France Customer Intelligence Platform Market
    • 11.2.4. Spain Customer Intelligence Platform Market
    • 11.2.5. Italy Customer Intelligence Platform Market
    • 11.2.6. Rest of Europe Customer Intelligence Platform Market
  • 11.3. Asia-Pacific Customer Intelligence Platform Market
    • 11.3.1. China Customer Intelligence Platform Market
    • 11.3.2. India Customer Intelligence Platform Market
    • 11.3.3. Japan Customer Intelligence Platform Market
    • 11.3.4. Australia Customer Intelligence Platform Market
    • 11.3.5. South Korea Customer Intelligence Platform Market
    • 11.3.6. Rest of Asia Pacific Customer Intelligence Platform Market
  • 11.4. Latin America Customer Intelligence Platform Market
    • 11.4.1. Brazil Customer Intelligence Platform Market
    • 11.4.2. Mexico Customer Intelligence Platform Market
    • 11.4.3. Rest of Latin America Customer Intelligence Platform Market
  • 11.5. Middle East & Africa Customer Intelligence Platform Market
    • 11.5.1. Saudi Arabia Customer Intelligence Platform Market
    • 11.5.2. South Africa Customer Intelligence Platform Market
    • 11.5.3. Rest of Middle East & Africa Customer Intelligence Platform Market

Chapter 12. Competitive Intelligence

  • 12.1. Key Company SWOT Analysis
  • 12.2. Top Market Strategies
  • 12.3. Company Profiles
    • 12.3.1. Oracle Corporation
      • 12.3.1.1. Key Information
      • 12.3.1.2. Overview
      • 12.3.1.3. Financial (Subject to Data Availability)
      • 12.3.1.4. Product Summary
      • 12.3.1.5. Market Strategies
    • 12.3.2. SAS Institute Inc.
    • 12.3.3. SAP SE
    • 12.3.4. Accenture
    • 12.3.5. International Business Machines Corporation
    • 12.3.6. Informatica Inc.
    • 12.3.7. Microsoft Corporation
    • 12.3.8. Google LLC
    • 12.3.9. Salesforce, Inc
    • 12.3.10. Adobe Inc

Chapter 13. Research Process

  • 13.1. Research Process
    • 13.1.1. Data Mining
    • 13.1.2. Analysis
    • 13.1.3. Market Estimation
    • 13.1.4. Validation
    • 13.1.5. Publishing
  • 13.2. Research Attributes