市场调查报告书
商品编码
1522743
全球露营设备市场规模研究,按配销通路、类型、应用和区域预测 2022-2032Global Camping Equipment Market Size Study, by Distribution Channel, by Type, by Application, and Regional Forecasts 2022-2032 |
2023年全球露营装备市场价值约253亿美元,预计在2024-2032年预测期内将以超过8.6%的健康成长率成长。露营装备是指用于户外露营活动的装备和用品。它通常包括帐篷、睡袋、炊具、便携式炉灶、灯笼或手电筒等物品,以及在荒野环境中生存和舒适所需的各种其他工具。消费者对户外活动和休閒旅游的兴趣日益浓厚,正在为全球露营装备产业的户外装备销售创造重要格局。寻求在河流、山脉和森林等自然环境中无压力度假的消费者推动了对便携式住宿选择的需求,从而促进了露营设备的销售。
团体露营的成长趋势,无论是与朋友、家人一起露营,或是正式的户外活动,都增加了对大型聚会露营设备的需求。这一趋势导致对适合大型团体的大型烹饪设备、帐篷和配件的需求增加。家庭发现露营是一项健康且团结的活动,因此对家庭大小的帐篷、舒适的睡眠区和适合儿童的露营用品的需求增加。製造商透过设计适合家庭的产品来应对,例如易于搭建的帐篷和适合儿童的配件。社群媒体管道的影响力也凸显了露营体验,鼓励更多人参与并增强社区意识。根据欧盟统计局的数据,2022年,欧洲居民在旅游旅行上的支出估计为4,740亿美元,显示露营装备市场潜力巨大。人们渴望在 Facebook 和 Instagram 等社交媒体平台上分享户外探险经历,这也推动了露营的流行和必要装备的购买。这一趋势推动了适合聚会的配件市场的发展,例如大型露营冷却器、可移动家具以及为大型团体准备餐点的多功能厨具。然而,由于政府限制和旅行限制,需求减少,COVID-19 大流行严重影响了露营设备市场。旅游景点的关闭进一步影响了该行业。儘管如此,随着 2021 年第三季限制的放鬆,消费者恢復了旅行,增强了露营设备业务。经济不确定性导致消费者减少在露营设备等娱乐用品上的支出,因为这些物品被认为是非必需品。经济放缓期间的财务问题促使人们优先考虑基本需求而不是休閒活动,这对露营设备市场产生了负面影响。
全球露营设备市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。就收入而言,北美是露营装备市场的主导地区。该地区市场的成长归因于消费者户外休閒和冒险活动趋势不断上升等因素,导致对露营装备的需求增加。其次,科技的进步带来了创新和轻巧的露营设备,提高了使用者的便利性和舒适度。此外,人们对健康和保健的日益重视,加上对永续实践的认识不断增强,刺激了环保且耐用的露营产品的采用。然而,由于中产阶级人口不断增长,可支配收入不断增加,他们对露营等户外休閒活动的参与不断增加,预计亚太地区的市场在预测期内将以最快的速度增长。此外,快速的城市化和逃离城市生活的渴望也推动了露营作为休閒活动的流行。此外,澳洲、纽西兰和日本等国家的政府和旅游机构正在积极推广露营作为一种可持续且负担得起的度假选择,进一步刺激市场成长。
Global Camping Equipment Market is valued at approximately USD 25.30 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 8.6% over the forecast period 2024-2032. Camping equipment refers to the gear and supplies used for outdoor camping activities. It typically includes items like tents, sleeping bags, cooking utensils, portable stoves, lanterns or flashlights, and various other tools needed for survival and comfort in wilderness settings. The increasing interest of consumers in outdoor activities and leisure tours is creating a significant landscape for the sales of outdoor equipment in the global camping equipment industry. Consumers seeking stress-free vacations in natural settings such as rivers, mountains, and forests are driving the demand for portable accommodation options, thereby boosting the sales of camping equipment.
The growing trend of group camping, whether with friends, family, or formal outdoor events, is increasing the demand for larger gathering-capable camping equipment. This trend has led to a rise in the need for large cooking setups, tents, and accessories suitable for sizable groups. Families find camping to be a healthy and unifying activity, resulting in higher demand for family-sized tents, cozy sleeping quarters, and kid-friendly camping supplies. Manufacturers are responding by designing products that cater to families, such as easy-to-erect tents and kid-friendly accessories. The influence of social media channels has also highlighted camping experiences, encouraging more individuals to participate and strengthening the sense of community. According to Eurostat, in 2022, Europe residents spent an estimated $474 billion on tourism trips, indicating significant potential for the camping equipment market. The popularity of camping and the acquisition of necessary gear are also driven by people's desire to share their outdoor adventures on social media platforms like Facebook and Instagram. This trend has boosted the market for accessories ideal for gatherings, such as larger camping coolers, movable furniture, and multipurpose kitchenware for preparing meals for large groups. However, the COVID-19 pandemic severely impacted the camping equipment market, as demand decreased due to government restrictions and travel limitations. The closure of tourist attractions further affected the industry. Nonetheless, as restrictions eased in the third quarter of 2021, consumers resumed travel, enhancing the camping equipment business. Economic uncertainties have led consumers to reduce their expenditure on recreational items like camping equipment, as these are deemed non-essential. Financial concerns during economic slowdowns prompt individuals to prioritize basic needs over leisure activities, negatively impacting the camping equipment market.
The key regions considered for the global Camping Equipment Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Camping Equipment Market in terms of revenue. The market growth in the region is being attributed to factors including rising trend towards outdoor recreation and adventure activities among consumers, leading to increased demand for camping gear. Secondly, advancements in technology have resulted in innovative and lightweight camping equipment, enhancing convenience and comfort for users. Additionally, an increasing emphasis on health and wellness, coupled with a growing awareness of sustainable practices, has spurred the adoption of eco-friendly and durable camping products. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by the growing middle-class population with rising disposable incomes, increasing their participation in outdoor recreational activities like camping. Also, rapid urbanization and a desire for escapism from city life have boosted the popularity of camping as a leisure activity. Moreover, governments and tourism bodies in countries like Australia, New Zealand, and Japan are actively promoting camping as a sustainable and affordable vacation option, further stimulating market growth.