查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1522787

全球体育赞助市场规模研究，按类型、体育、应用和区域预测 2022-2032

Global Sports Sponsorship Market Size study, by Type, by Sports, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年全球体育赞助市场价值约为791.3亿美元，预计在2024-2032年预测期内将以超过7.22%的健康成长率成长。体育赞助在商业利益和体育事业之间建立了牢固的联繫。它包括金钱援助、品牌认知和策略联盟，使各方能够实现自己的目标。赞助已发展成为从国际体育赛事到社区联盟等各种活动的重要成长引擎，为运动员和组织的繁荣、企业扩大影响力和声誉建立了联繫。体育赞助已成为企业与各种受众互动、培养品牌忠诚度以及将自己与体育界在竞争和消费者参与度日益增强的时期所表现出的热情和热情联繫起来的一种方式。

全球体育赞助市场是由体育运动在世界各地的巨大吸引力和受欢迎程度所推动的。体育运动具有吸引观众、连结文化和地理鸿沟的独特才能。每年有数百万人观看奥运、世界杯、超级杯和一级方程式赛车等重大体育赛事，这为赞助商提供了一个独特的平台，向广大受众宣传其品牌。此外，体育运动的日益商业化增加了对赞助机会的需求。联赛、运动队、运动员个人的资金支持以及球迷体验的提升很大程度上依赖于赞助。赞助商现在寻求独家关联以及将其品牌与最着名的体育特许经营权联繫起来的权利，从而创造一个推动全球体育赞助市场成长的竞争环境。此外，不断变化的客户行为和沟通模式也是重要的驱动因素。由于数位媒体和社交网路的发展，球迷比以往任何时候都更能与他们喜爱的运动和运动员建立联繫并参与其中。这项转变为赞助商提供了透过社群媒体行销、影响者合作伙伴关係和沈浸式数位体验与目标受众建立联繫的新途径。此外，体育赞助市场内的合作关係也发生了显着的转变。公司越来越多地将其品牌与引起消费者共鸣的价值观和社会事业结合起来。赞助商现在专注于促进多元化和包容性倡议、环保工作和社区发展活动，以产生良好的品牌认知并与具有社会意识的消费者建立联繫。然而，高投资成本和基础设施挑战将阻碍 2024-2032 年预测期内市场的整体需求。

全球体育赞助市场研究考虑的关键地区包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。预计到 2023 年，欧洲将在预测期内（2023-2032 年）占据最大市场份额，主导体育赞助产业。足球在欧洲作为一项运动的广泛接受是该地区体育赞助市场的关键驱动力。英格兰英超、德国德甲、西班牙西甲和义大利意甲等欧洲主要足球联赛吸引了大量的媒体曝光和赞助投资。各公司为了与顶级球队、知名运动员以及国际足总世界杯和欧洲冠军联赛等重大赛事的合作而展开激烈竞争。此外，预计亚太地区的市场在 2024 年至 2032 年的预测期内将以最快的速度发展。

目录

第一章：全球运动赞助市场执行摘要

  • 全球运动赞助市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按类型
    • 按运动分类
    • 按申请
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球运动赞助市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第三章：全球运动赞助市场动态

  • 市场驱动因素
    • 体育运动在全球范围内的巨大吸引力和受欢迎程度
    • 体育运动商业化程度不断提高
    • 改变客户行为和沟通模式
  • 市场挑战
    • 投资成本高
    • 技术和基础设施挑战
  • 市场机会
    • 目标驱动的伙伴关係
    • 技术进步

第四章：全球体育赞助市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球运动赞助市场规模及类型预测

  • 细分仪表板
  • 全球运动赞助市场：类型收入趋势分析，2022 年和 2032 年
    • 俱乐部和场地激活
    • 其他的
    • 标示牌
    • 数位激活

第 6 章：2022-2032 年全球运动赞助市场规模及运动预测

  • 细分仪表板
  • 全球运动赞助市场：2022 年和 2032 年运动收入趋势分析
    • 足球
    • 曲棍球
    • 蟋蟀
    • 其他的

第 7 章：2022-2032 年全球运动赞助市场规模及应用预测

  • 细分仪表板
  • 全球运动赞助市场：2022 年和 2032 年应用收入趋势分析
    • 比赛赞助
    • 培训赞助
    • 其他的

第 8 章：2022-2032 年全球运动赞助市场规模及地区预测

  • 北美运动赞助市场
    • 美国运动赞助市场
      • 2022-2032 年型别细分规模与预测
      • 2022-2032 年体育细分规模与预测
      • 2022-2032 年应用细分规模与预测
    • 加拿大运动赞助市场
      • 2022-2032 年型别细分规模与预测
      • 2022-2032 年体育细分规模与预测
      • 2022-2032 年应用细分规模与预测
  • 欧洲运动赞助市场
    • 英国运动赞助市场
    • 德国运动赞助市场
    • 法国运动赞助市场
    • 西班牙运动赞助市场
    • 义大利运动赞助市场
    • 欧洲其他地区的运动赞助市场
  • 亚太运动赞助市场
    • 中国运动赞助市场
    • 印度运动赞助市场
    • 日本运动赞助市场
    • 澳洲运动赞助市场
    • 韩国运动赞助市场
    • 亚太地区其他运动赞助市场
  • 拉丁美洲运动赞助市场
    • 巴西运动赞助市场
    • 墨西哥运动赞助市场
    • 拉丁美洲其他地区的运动赞助市场
  • 中东和非洲运动赞助市场
    • 沙乌地阿拉伯体育赞助市场
    • 南非运动赞助市场
    • 中东和非洲其他地区的运动赞助市场

第 9 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Castrol India Limited
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Electronic Arts Inc.
    • Red Bull GmbH
    • Anheuser-Busch InBev SA/NV
    • ASICS Corporation
    • Macron SpA
    • Puma SE
    • Adidas AG
    • Nike, Inc
    • PepsiCo, Inc

第 10 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Sports Sponsorship Market is valued approximately at USD 79.13 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.22% over the forecast period 2024-2032. Sports sponsorship creates a strong bond between commercial interests and athletic endeavors. It encompasses monetary assistance, brand recognition, and strategic alliances that enable each party to accomplish its own objectives. Sponsorship has evolved into a crucial growth engine for everything from international athletic events to neighborhood community leagues, enabling a connection where athletes and organizations prosper, and businesses expand their reach and reputation. Sports sponsorship has become a way for businesses to interact with a variety of audiences, foster brand loyalty, and associate themselves with the enthusiasm and fervor that characterize the world of sports in this period of increased competitiveness and consumer involvement.

The Global Sports Sponsorship Market is driven by sports' enormous attraction and popularity around the world. Sports have a unique talent for involving audiences and connecting cultural and geographic divides. Millions of people watch major sporting events including the Olympics, FIFA World Cup, Super Bowl, and Formula 1 races each year, providing sponsors with a unique platform to promote their brands to a wide audience. Furthermore, the growing commercialization of sports has heightened the demand for sponsorship opportunities. The financial support of leagues, sports teams, individual athletes, and the enhancement of the fan experience is largely dependent on sponsorships. Sponsors now seek exclusive associations and the right to link their brands to the most well-known sporting franchises, creating a competitive environment that drives the growth of the global sports sponsorship market. Additionally, the changing customer behavior and communication patterns are significant drivers. Fans are more connected to and engaged with their favorite sports and players than ever before, due to the growth of digital media and social networks. This shift has provided sponsors with new avenues to connect with their target audience through social media marketing, influencer partnerships, and immersive digital experiences. Moreover, there has been a notable shift towards purpose-driven partnerships within the sports sponsorship market. Companies are increasingly aligning their brands with values and social causes that resonate with consumers. Sponsors now focus on promoting diversity and inclusion initiatives, environmental efforts, and community development activities to generate favorable brand perception and connect with socially conscious consumers. However, high investment costs and infrastructure challenges is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Sports Sponsorship Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is predicted to dominate the sports sponsorship industry with the largest market share during the forecast period (2023-2032). The widespread acceptance of football as a sport in Europe is a key driver for the sports sponsorship market in the region. Major European football leagues such as the Premier League in England, Bundesliga in Germany, La Liga in Spain, and Serie A in Italy attract significant media exposure and sponsorship investments. Companies compete fiercely for associations with top teams, renowned athletes, and major competitions, including the FIFA World Cup and UEFA Champions League. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • Castrol India Limited
  • Electronic Arts Inc
  • Red Bull GmbH
  • Anheuser-Busch InBev SA/NV
  • ASICS Corporation
  • Macron S.p.A.
  • Puma SE
  • Adidas AG
  • Nike, Inc
  • PepsiCo, Inc

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Club and Venue Activation
  • Others
  • Signage
  • Digital Activation

By Sports:

  • Football
  • Hockey
  • Cricket
  • Others

By Application:

  • Competition Sponsorship
  • Training Sponsorship
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Sports Sponsorship Market Executive Summary

  • 1.1. Global Sports Sponsorship Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Sports
    • 1.3.3. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Sports Sponsorship Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Sports Sponsorship Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. The immense appeal and popularity of sports globally
    • 3.1.2. Growing commercialization of sports
    • 3.1.3. Changing customer behavior and communication patterns
  • 3.2. Market Challenges
    • 3.2.1. High investment costs
    • 3.2.2. Technological and infrastructure challenges
  • 3.3. Market Opportunities
    • 3.3.1. Purpose-driven partnerships
    • 3.3.2. Technological advancements

Chapter 4. Global Sports Sponsorship Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Sports Sponsorship Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Sports Sponsorship Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Club and Venue Activation
    • 5.2.2. Others
    • 5.2.3. Signage
    • 5.2.4. Digital Activation

Chapter 6. Global Sports Sponsorship Market Size & Forecasts by Sports 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Sports Sponsorship Market: Sports Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Football
    • 6.2.2. Hockey
    • 6.2.3. Cricket
    • 6.2.4. Others

Chapter 7. Global Sports Sponsorship Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Sports Sponsorship Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Competition Sponsorship
    • 7.2.2. Training Sponsorship
    • 7.2.3. Others

Chapter 8. Global Sports Sponsorship Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Sports Sponsorship Market
    • 8.1.1. U.S. Sports Sponsorship Market
      • 8.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Sports breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Application breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Sports Sponsorship Market
      • 8.1.2.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.2.2. Sports breakdown size & forecasts, 2022-2032
      • 8.1.2.3. Application breakdown size & forecasts, 2022-2032
  • 8.2. Europe Sports Sponsorship Market
    • 8.2.1. U.K. Sports Sponsorship Market
    • 8.2.2. Germany Sports Sponsorship Market
    • 8.2.3. France Sports Sponsorship Market
    • 8.2.4. Spain Sports Sponsorship Market
    • 8.2.5. Italy Sports Sponsorship Market
    • 8.2.6. Rest of Europe Sports Sponsorship Market
  • 8.3. Asia-Pacific Sports Sponsorship Market
    • 8.3.1. China Sports Sponsorship Market
    • 8.3.2. India Sports Sponsorship Market
    • 8.3.3. Japan Sports Sponsorship Market
    • 8.3.4. Australia Sports Sponsorship Market
    • 8.3.5. South Korea Sports Sponsorship Market
    • 8.3.6. Rest of Asia Pacific Sports Sponsorship Market
  • 8.4. Latin America Sports Sponsorship Market
    • 8.4.1. Brazil Sports Sponsorship Market
    • 8.4.2. Mexico Sports Sponsorship Market
    • 8.4.3. Rest of Latin America Sports Sponsorship Market
  • 8.5. Middle East & Africa Sports Sponsorship Market
    • 8.5.1. Saudi Arabia Sports Sponsorship Market
    • 8.5.2. South Africa Sports Sponsorship Market
    • 8.5.3. Rest of Middle East & Africa Sports Sponsorship Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Castrol India Limited
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Electronic Arts Inc.
    • 9.3.3. Red Bull GmbH
    • 9.3.4. Anheuser-Busch InBev SA/NV
    • 9.3.5. ASICS Corporation
    • 9.3.6. Macron S.p.A.
    • 9.3.7. Puma SE
    • 9.3.8. Adidas AG
    • 9.3.9. Nike, Inc
    • 9.3.10. PepsiCo, Inc

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes