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市场调查报告书
商品编码
1651937

全球合作伙伴关係管理市场规模研究，按服务、部署（本地、云端）、组织规模、应用程式和区域预测 2022-2032

Global Partner Relationship Management Market Size Study, by Service, Deployment (On-Premise, Cloud), Organization Size, Application, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球合作伙伴关係管理市场价值约为 773.6 亿美元，预计将实现变革性成长，预计在 2024 年至 2032 年的预测期内年复合成长率(CAGR) 将达到 16.6%。透过利用基于云端的平台、强大的分析功能和无缝整合功能，PRM 解决方案使企业能够增强合作伙伴入职、改善通路沟通并确保有效的绩效追踪。

PRM 市场的快速成长是由各种规模的企业对于可扩展和可客製化解决方案的需求激增所推动的。随着业务营运日益数位化以及间接销售管道的激增，企业正在大力投资 PRM 工具以保持竞争优势。例如，人工智慧 (AI) 和机器学习 (ML) 的进步为 PRM 平台赋予了预测分析功能，使企业能够预测合作伙伴的需求、识别成长机会并有效降低风险。此外，采用基于云端的 PRM 解决方案简化了部署、降低了成本并提高了灵活性，因此对中小型企业 (SME) 特别有吸引力。

虽然市场前景光明，但必须应对某些挑战才能确保持续成长。 PRM 系统的初步实施通常需要大量的时间和资源投入，这可能会阻碍一些组织，特别是那些预算有限的组织。此外，传统企业对变革的抵制以及对云端环境中资料安全的担忧都是广泛采用的潜在障碍。儘管如此，PRM 技术的不断进步，加上人们对其长期利益的认识不断提高，预计将推动市场向前发展。

全球合作伙伴关係管理市场呈现明显的区域趋势。北美凭藉其成熟的 IT 基础设施和对通路合作伙伴关係的高度重视，在 2023 年占据了市场主导地位。另一方面，预计亚太地区将在预测期内见证最快的成长，这得益于快速数位化、蓬勃发展的中小企业部门以及对 PRM 解决方案优势的认识不断提高。欧洲也是一个重要的市场，这得益于云端技术的日益普及和对协作业务策略的日益重视。

目录

第 1 章：全球合作伙伴关係管理市场执行摘要

  • 全球合作伙伴关係管理市场规模与预测（2022-2032 年）
  • 区域概况
  • 节段概要
    • 按服务
    • 按部署
    • 按组织规模
    • 按应用
  • 主要趋势
  • 经济衰退的影响
  • 分析师建议与结论

第 2 章：全球合作伙伴关係管理市场定义与研究假设

  • 研究目标
  • 市场定义
  • 研究假设
    • 包容与排斥
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的观点）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者认知与接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第三章：全球合作伙伴关係管理市场动态

  • 市场驱动因素
    • 增加数位化和间接销售管道
    • 预测分析中人工智慧和机器学习的进步
    • 对可扩展和可自订解决方案的需求不断增长
  • 市场挑战
    • 实施成本高，资源投入大
    • 传统商业模式变革的阻力
  • 市场机会
    • 增强云端采用和部署灵活性
    • 扩大全球通路伙伴关係
    • 越来越关注资料安全和分析集成

第四章：全球合作伙伴关係管理市场产业分析

  • 波特五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
    • 波特五力模型的未来方法
    • 波特五力影响分析
  • PESTEL 分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳获胜策略
  • 颠覆性趋势
  • 产业专家观点
  • 分析师建议与结论

第 5 章：全球合作伙伴关係管理市场规模与预测：按服务 - 2022-2032 年

  • 细分仪表板
  • 全球合作伙伴关係管理市场：服务收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）

第 6 章：全球合作伙伴关係管理市场规模与预测：按部署 - 2022-2032 年

  • 细分仪表板
  • 全球合作伙伴关係管理市场：部署收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 本地部署
    • 云

第 7 章：全球合作伙伴关係管理市场规模与预测：按组织规模 - 2022-2032 年

  • 细分仪表板
  • 全球合作伙伴关係管理市场：组织规模收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 中小企业
    • 大型企业

第 8 章：全球合作伙伴关係管理市场规模与预测：按应用 - 2022-2032 年

  • 细分仪表板
  • 全球合作伙伴关係管理市场：应用收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 通路行销
    • 合作伙伴入职
    • 销售自动化
    • 其他的

第 9 章：全球合作伙伴关係管理市场规模与预测：按地区 - 2022-2032 年

  • 北美PRM市场
    • 美国PRM市场
    • 加拿大PRM市场
  • 欧洲PRM市场
    • 英国PRM市场
    • 德国PRM市场
    • 法国PRM市场
    • 西班牙PRM市场
    • 义大利PRM市场
    • 欧洲其他地区 PRM 市场
  • 亚太PRM市场
    • 中国PRM市场
    • 印度PRM市场
    • 日本PRM市场
    • 澳洲PRM市场
    • 韩国PRM市场
    • 亚太其他地区 PRM 市场
  • 拉丁美洲PRM市场
    • 巴西PRM市场
    • 墨西哥PRM市场
  • 中东和非洲PRM市场
    • 沙乌地阿拉伯PRM市场
    • 南非PRM市场
    • 中东其他地区和非洲 PRM 市场

第 10 章：竞争情报

  • 重点公司 SWOT 分析
    • Oracle Corporation
    • Salesforce.com Inc.
    • IBM Corporation
  • 顶级市场策略
  • 公司简介
    • Oracle Corporation
      • 关键讯息
      • 概述
      • 财务（取决于数据可用性）
      • 产品概述
      • 市场策略
    • Salesforce.com Inc.
    • IBM Corporation
    • SAP SE
    • Zoho Corporation Pvt. Ltd.
    • Impartner Inc.
    • Zift Solutions
    • Allbound Inc.
    • Mindmatrix Inc.
    • Magentrix Corporation
    • Channel Mechanics
    • Webinfinity
    • Channeltivity
    • PartnerStack
    • Creatio

第 11 章：研究过程

  • 研究进程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The Global Partner Relationship Management Market, valued at approximately USD 77.36 billion in 2023, is poised for transformative growth, expected to expand at a compound annual growth rate (CAGR) of 16.6% during the forecast period from 2024 to 2032. Partner Relationship Management (PRM) solutions have become a cornerstone for businesses striving to foster collaboration with channel partners, streamline processes, and optimize revenue streams. By leveraging cloud-based platforms, robust analytics, and seamless integration capabilities, PRM solutions are enabling enterprises to enhance partner onboarding, improve channel communication, and ensure effective performance tracking.

The exponential growth of the PRM market is driven by the surging demand for scalable and customizable solutions among enterprises of all sizes. With the increasing digitization of business operations and the proliferation of indirect sales channels, organizations are investing heavily in PRM tools to maintain a competitive edge. For instance, advancements in artificial intelligence (AI) and machine learning (ML) have empowered PRM platforms with predictive analytics capabilities, enabling businesses to anticipate partner needs, identify growth opportunities, and mitigate risks effectively. Moreover, the adoption of cloud-based PRM solutions has simplified deployment, reduced costs, and increased flexibility, making them particularly attractive to small and medium enterprises (SMEs).

While the market's prospects are bright, certain challenges must be addressed to ensure sustained growth. The initial implementation of PRM systems often involves significant investment in time and resources, which may deter some organizations, particularly those with limited budgets. Additionally, resistance to change among traditional businesses and concerns over data security in cloud environments are potential barriers to widespread adoption. Nonetheless, continuous advancements in PRM technologies, coupled with the rising awareness of their long-term benefits, are expected to drive the market forward.

The Global Partner Relationship Management Market exhibits distinct regional trends. North America, with its established IT infrastructure and strong focus on channel partnerships, dominated the market in 2023. This region continues to benefit from high investments in technology and the presence of key industry players. On the other hand, the Asia-Pacific region is projected to witness the fastest growth during the forecast period, fueled by rapid digitization, a burgeoning SME sector, and growing awareness of the benefits of PRM solutions. Europe is also a significant market, driven by the rising adoption of cloud technologies and increasing emphasis on collaborative business strategies.

Major market players included in this report are:

  • Oracle Corporation
  • Salesforce.com Inc.
  • IBM Corporation
  • SAP SE
  • Zoho Corporation Pvt. Ltd.
  • Impartner Inc.
  • Zift Solutions
  • Allbound Inc.
  • Mindmatrix Inc.
  • Magentrix Corporation
  • Channel Mechanics
  • Webinfinity
  • Channeltivity
  • PartnerStack
  • Creatio

The detailed segments and sub-segment of the market are explained below:

By Service:

  • Implementation & Consulting
  • Training & Support
  • Maintenance

By Deployment:

  • On-Premise
  • Cloud

By Organization Size:

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Application:

  • Channel Marketing
  • Partner Onboarding
  • Sales Automation
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Key Takeaways:

  • Market estimates and forecasts for a 10-year horizon, 2022 to 2032.
  • In-depth regional and segmental analysis with annualized revenues.
  • Insights into competitive dynamics, including major players and strategic developments.
  • Comprehensive supply-side and demand-side analysis.
  • Actionable recommendations for stakeholders to capitalize on market opportunities.

Table of Contents

Chapter 1. Global Partner Relationship Management Market Executive Summary

  • 1.1. Global Partner Relationship Management Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Service
    • 1.3.2. By Deployment
    • 1.3.3. By Organization Size
    • 1.3.4. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Partner Relationship Management Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Partner Relationship Management Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increasing Digitization and Indirect Sales Channels
    • 3.1.2. Advancements in AI & ML for Predictive Analytics
    • 3.1.3. Rising Demand for Scalable and Customizable Solutions
  • 3.2. Market Challenges
    • 3.2.1. High Implementation Costs and Resource Investment
    • 3.2.2. Resistance to Change in Traditional Business Models
  • 3.3. Market Opportunities
    • 3.3.1. Enhanced Cloud Adoption and Deployment Flexibility
    • 3.3.2. Expansion of Global Channel Partnerships
    • 3.3.3. Growing Focus on Data Security and Analytics Integration

Chapter 4. Global Partner Relationship Management Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Partner Relationship Management Market Size & Forecasts by Service 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Partner Relationship Management Market: Service Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)

Chapter 6. Global Partner Relationship Management Market Size & Forecasts by Deployment 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Partner Relationship Management Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 6.2.1. On-Premise
    • 6.2.2. Cloud

Chapter 7. Global Partner Relationship Management Market Size & Forecasts by Organization Size 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Partner Relationship Management Market: Organization Size Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 7.2.1. Small and Medium Enterprises (SMEs)
    • 7.2.2. Large Enterprises

Chapter 8. Global Partner Relationship Management Market Size & Forecasts by Application 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Partner Relationship Management Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 8.2.1. Channel Marketing
    • 8.2.2. Partner Onboarding
    • 8.2.3. Sales Automation
    • 8.2.4. Others

Chapter 9. Global Partner Relationship Management Market Size & Forecasts by Region 2022-2032

  • 9.1. North America PRM Market
    • 9.1.1. U.S. PRM Market
      • 9.1.1.1. Service Breakdown Size & Forecasts, 2022-2032
      • 9.1.1.2. Deployment Breakdown Size & Forecasts, 2022-2032
    • 9.1.2. Canada PRM Market
  • 9.2. Europe PRM Market
    • 9.2.1. U.K. PRM Market
    • 9.2.2. Germany PRM Market
    • 9.2.3. France PRM Market
    • 9.2.4. Spain PRM Market
    • 9.2.5. Italy PRM Market
    • 9.2.6. Rest of Europe PRM Market
  • 9.3. Asia Pacific PRM Market
    • 9.3.1. China PRM Market
    • 9.3.2. India PRM Market
    • 9.3.3. Japan PRM Market
    • 9.3.4. Australia PRM Market
    • 9.3.5. South Korea PRM Market
    • 9.3.6. Rest of Asia Pacific PRM Market
  • 9.4. Latin America PRM Market
    • 9.4.1. Brazil PRM Market
    • 9.4.2. Mexico PRM Market
  • 9.5. Middle East & Africa PRM Market
    • 9.5.1. Saudi Arabia PRM Market
    • 9.5.2. South Africa PRM Market
    • 9.5.3. Rest of Middle East & Africa PRM Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
    • 10.1.1. Oracle Corporation
    • 10.1.2. Salesforce.com Inc.
    • 10.1.3. IBM Corporation
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Oracle Corporation
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. Salesforce.com Inc.
    • 10.3.3. IBM Corporation
    • 10.3.4. SAP SE
    • 10.3.5. Zoho Corporation Pvt. Ltd.
    • 10.3.6. Impartner Inc.
    • 10.3.7. Zift Solutions
    • 10.3.8. Allbound Inc.
    • 10.3.9. Mindmatrix Inc.
    • 10.3.10. Magentrix Corporation
    • 10.3.11. Channel Mechanics
    • 10.3.12. Webinfinity
    • 10.3.13. Channeltivity
    • 10.3.14. PartnerStack
    • 10.3.15. Creatio

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes