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市场调查报告书
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1655770

全球广播调度软体市场规模研究，按解决方案（软体、服务）、部署（本地、云端、混合）、应用程式（电视、广播、数位平台）和区域预测 2022-2032

Global Broadcast Scheduling Software Market Size study, by Solution (Software, Services), by Deployment (On-premise, Cloud, Hybrid), by Application (TV, Radio, Digital Platforms), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球广播调度软体市场价值约为 16.8 亿美元，预计在 2024-2032 年预测期内将以 19.80% 的惊人年复合成长率(CAGR) 增长。广播调度软体已成为跨电视、广播和数位媒体等各种平台无缝规划、管理和执行节目调度的重要工具。该软体透过自动执行调度任务和确保法规遵循来促进内容交付的优化，从而提高营运效率和受众参与度。

对可扩展和基于云端的调度解决方案日益增长的需求支撑了这一市场的成长。这些解决方案使广播公司能够快速适应动态内容交付要求，而数位平台和点播串流服务的日益普及进一步提高了这种要求。此外，人工智慧和机器学习技术与调度软体的结合，为改善决策和自动化复杂的调度工作流程创造了机会，这是市场扩张的重要驱动力。

全球广播调度软体市场的强劲成长可归因于多种因素。其中最主要的是由于 Over-the-Top（OTT）平台和串流媒体服务的激增而推动的数位内容消费激增。这促使广播公司采用先进的调度软体来优化节目安排，管理多样化的内容库，并确保不间断的观看体验。此外，媒体和娱乐产业正在进行的数位转型，加上对云端基础设施的投资不断增加，加速了基于云端的广播调度解决方案的采用。然而，预计实施的高初始成本以及将遗留系统与现代调度软体整合的复杂性将对预测期内的市场成长构成挑战。

从地区来看，北美在 2023 年占据市场主导地位，占据最大的收入份额。这种主导地位得益于领先的市场参与者、先进的 IT 基础设施以及完善的媒体和娱乐生态系统。该地区的广播公司是人工智慧和基于云端的解决方案等创新技术的早期采用者，这进一步促进了市场成长。同时，预计亚太地区将在预测期内见证最高的成长率。推动这一成长的因素包括媒体平台的快速数位化、网路普及率的提高以及印度、中国和日本等国家内容创作者和广播商数量的不断增长。

市场的详细细分和子细分如下：

目录

第 1 章：全球广播调度软体市场执行摘要

  • 全球广播调度软体市场规模与预测（2022-2032 年）
  • 区域概况
  • 节段概要
    • 按解决方案
    • 按部署
    • 按应用
  • 主要趋势
  • 经济衰退的影响
  • 分析师建议与结论

第 2 章：全球广播调度软体市场定义与研究假设

  • 研究目标
  • 市场定义
  • 研究假设
    • 包容与排斥
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的观点）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者认知与接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第三章：全球广播调度软体市场动态

  • 市场驱动因素
    • 数位内容消费激增
    • 人工智慧和机器学习的进步
    • 越来越多地采用基于云端的解决方案
  • 市场挑战
    • 初期实施成本高
    • 与遗留系统的整合复杂性
  • 市场机会
    • OTT 平台和串流媒体服务的扩展
    • 个人化内容交付需求不断成长
    • 自动化和工作流程优化的创新

第四章：全球广播调度软体市场产业分析

  • 波特五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
    • 波特五力模型的未来方法
    • 波特五力影响分析
  • PESTEL 分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳获胜策略
  • 颠覆性趋势
  • 产业专家观点
  • 分析师建议与结论

第 5 章：全球广播调度软体市场规模与预测：按解决方案 - 2022-2032 年

  • 细分仪表板
  • 全球广播调度软体市场：解决方案收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 软体
    • 服务

第 6 章：全球广播调度软体市场规模与预测：按部署 - 2022-2032 年

  • 细分仪表板
  • 全球广播调度软体市场：部署收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 本地
    • 云
    • 杂交种

第 7 章：全球广播调度软体市场规模与预测：按应用 - 2022-2032 年

  • 细分仪表板
  • 全球广播调度软体市场：应用收入趋势分析，2022 年和 2032 年（百万美元/十亿美元）
    • 电视
    • 收音机
    • 数位平台

第 8 章：全球广播调度软体市场规模与预测：按地区 - 2022-2032 年

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 9 章：竞争情报

  • 重点公司 SWOT 分析
    • WideOrbit, Inc.
    • Imagine Communications Corp.
    • Myers Information Systems
  • 顶级市场策略
  • 公司简介
    • WideOrbit, Inc.
      • 关键讯息
      • 概述
      • 财务（取决于数据可用性）
      • 产品概述
      • 市场策略
    • Amagi Corporation
    • IBM Corporation
    • Ooyala, Inc.
    • Paradigm Media Group
    • Axis Broadcast Solutions
    • RCS (Radio Computing Services)
    • SintecMedia Ltd.
    • VSN Innovation & Media Solutions
    • Operative Media, Inc.

第 10 章：研究过程

  • 研究进程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The Global Broadcast Scheduling Software Market was valued at approximately USD 1.68 billion in 2023 and is projected to grow at an impressive compound annual growth rate (CAGR) of 19.80% during the forecast period of 2024-2032. Broadcast scheduling software has emerged as a vital tool for the seamless planning, management, and execution of programming schedules across various platforms, including TV, radio, and digital mediums. The software facilitates the optimization of content delivery by automating scheduling tasks and ensuring regulatory compliance, thereby enhancing operational efficiency and audience engagement.

The growth of this market is underpinned by the increasing demand for scalable and cloud-based scheduling solutions. These solutions enable broadcasters to adapt quickly to dynamic content delivery requirements, which have been amplified by the rising popularity of digital platforms and on-demand streaming services. Moreover, the integration of AI and machine learning technologies into scheduling software is creating opportunities to improve decision-making and automate complex scheduling workflows, which is a significant driver of market expansion.

The robust growth of the Global Broadcast Scheduling Software Market can be attributed to several factors. Foremost among them is the surge in digital content consumption driven by the proliferation of over-the-top (OTT) platforms and streaming services. This has led broadcasters to adopt advanced scheduling software to optimize programming, manage diverse content libraries, and ensure an uninterrupted viewing experience. Furthermore, the ongoing digital transformation of the media and entertainment industry, combined with increasing investments in cloud infrastructure, has accelerated the adoption of cloud-based broadcast scheduling solutions. However, the high initial costs of implementation and the complexity of integrating legacy systems with modern scheduling software are anticipated to pose challenges to market growth over the forecast period.

Regionally, North America dominated the market in 2023, accounting for the largest revenue share. This dominance is due to the presence of leading market players, advanced IT infrastructure, and a well-established media and entertainment ecosystem. The region's broadcasters are early adopters of innovative technologies, such as AI and cloud-based solutions, further bolstering market growth. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. Factors driving this growth include the rapid digitalization of media platforms, increasing internet penetration, and a growing base of content creators and broadcasters in countries like India, China, and Japan.

Major market players included in this report are:

  • WideOrbit, Inc.
  • Imagine Communications Corp.
  • Myers Information Systems
  • MediaGenix
  • Pilat Media
  • Amagi Corporation
  • Chetu, Inc.
  • SintecMedia Ltd.
  • IBM Corporation
  • Ooyala, Inc.
  • Operative Media, Inc.
  • Paradigm Media Group
  • VSN Innovation & Media Solutions
  • Axis Broadcast Solutions
  • RCS (Radio Computing Services)

The detailed segments and sub-segments of the market are explained below:

By Solution:

  • Software
  • Services

By Deployment:

  • On-premise
  • Cloud
  • Hybrid

By Application:

  • TV
  • Radio
  • Digital Platforms

By Region:

North America:

  • U.S.
  • Canada

Europe:

  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific:

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Years considered for the study are as follows:

  • Historical year: 2022
  • Base year: 2023
  • Forecast period: 2024 to 2032

Key Takeaways:

  • Market estimates and forecasts for 10 years, from 2022 to 2032.
  • Annualized revenue and regional analysis for each market segment.
  • Country-level analysis of major regions with insights into geographical trends.
  • Competitive landscape showcasing leading players and their strategic initiatives.
  • Analysis of business strategies and actionable recommendations for future growth.
  • In-depth examination of the demand-side and supply-side factors shaping the market.

Table of Contents

Chapter 1. Global Broadcast Scheduling Software Market Executive Summary

  • 1.1. Global Broadcast Scheduling Software Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Solution
    • 1.3.2. By Deployment
    • 1.3.3. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Broadcast Scheduling Software Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Broadcast Scheduling Software Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Surge in Digital Content Consumption
    • 3.1.2. Advancements in AI and Machine Learning
    • 3.1.3. Increasing Adoption of Cloud-Based Solutions
  • 3.2. Market Challenges
    • 3.2.1. High Initial Implementation Costs
    • 3.2.2. Integration Complexities with Legacy Systems
  • 3.3. Market Opportunities
    • 3.3.1. Expansion of OTT Platforms and Streaming Services
    • 3.3.2. Growing Demand for Personalized Content Delivery
    • 3.3.3. Innovations in Automation and Workflow Optimization

Chapter 4. Global Broadcast Scheduling Software Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunities
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Broadcast Scheduling Software Market Size & Forecasts by Solution 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Broadcast Scheduling Software Market: Solution Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 5.2.1. Software
    • 5.2.2. Services

Chapter 6. Global Broadcast Scheduling Software Market Size & Forecasts by Deployment 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Broadcast Scheduling Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 6.2.1. On-premise
    • 6.2.2. Cloud
    • 6.2.3. Hybrid

Chapter 7. Global Broadcast Scheduling Software Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Broadcast Scheduling Software Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
    • 7.2.1. TV
    • 7.2.2. Radio
    • 7.2.3. Digital Platforms

Chapter 8. Global Broadcast Scheduling Software Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Broadcast Scheduling Software Market
    • 8.1.1. U.S. Broadcast Scheduling Software Market
      • 8.1.1.1. Solution Breakdown Size & Forecasts, 2022-2032
      • 8.1.1.2. Deployment Breakdown Size & Forecasts, 2022-2032
      • 8.1.1.3. Application Breakdown Size & Forecasts, 2022-2032
    • 8.1.2. Canada Broadcast Scheduling Software Market
  • 8.2. Europe Broadcast Scheduling Software Market
    • 8.2.1. UK Broadcast Scheduling Software Market
    • 8.2.2. Germany Broadcast Scheduling Software Market
    • 8.2.3. France Broadcast Scheduling Software Market
    • 8.2.4. Spain Broadcast Scheduling Software Market
    • 8.2.5. Italy Broadcast Scheduling Software Market
    • 8.2.6. Rest of Europe Broadcast Scheduling Software Market
  • 8.3. Asia-Pacific Broadcast Scheduling Software Market
    • 8.3.1. China Broadcast Scheduling Software Market
    • 8.3.2. India Broadcast Scheduling Software Market
    • 8.3.3. Japan Broadcast Scheduling Software Market
    • 8.3.4. Australia Broadcast Scheduling Software Market
    • 8.3.5. South Korea Broadcast Scheduling Software Market
    • 8.3.6. Rest of Asia Pacific Broadcast Scheduling Software Market
  • 8.4. Latin America Broadcast Scheduling Software Market
    • 8.4.1. Brazil Broadcast Scheduling Software Market
    • 8.4.2. Mexico Broadcast Scheduling Software Market
    • 8.4.3. Rest of Latin America Broadcast Scheduling Software Market
  • 8.5. Middle East & Africa Broadcast Scheduling Software Market
    • 8.5.1. Saudi Arabia Broadcast Scheduling Software Market
    • 8.5.2. South Africa Broadcast Scheduling Software Market
    • 8.5.3. Rest of Middle East & Africa Broadcast Scheduling Software Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
    • 9.1.1. WideOrbit, Inc.
    • 9.1.2. Imagine Communications Corp.
    • 9.1.3. Myers Information Systems
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. WideOrbit, Inc.
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Amagi Corporation
    • 9.3.3. IBM Corporation
    • 9.3.4. Ooyala, Inc.
    • 9.3.5. Paradigm Media Group
    • 9.3.6. Axis Broadcast Solutions
    • 9.3.7. RCS (Radio Computing Services)
    • 9.3.8. SintecMedia Ltd.
    • 9.3.9. VSN Innovation & Media Solutions
    • 9.3.10. Operative Media, Inc.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes