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市场调查报告书
商品编码
1659577

全球智慧健身市场规模研究，按产品（智慧手錶、智慧手环、智慧服装、健身应用等）和区域预测 2022-2032

Global Smart Fitness Market Size Study, by Product (Smartwatch, Smart Band, Smart Clothing, Fitness App, Others), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球智慧健身市场价值约为 646 亿美元，预计在 2024-2032 年预测期内复合年增长率为 11.1%。全球对健康和保健的日益重视，加上穿戴式科技的快速发展，推动了智慧健身产业的扩张。消费者越来越倾向于整合人工智慧的智慧健身设备，这些设备提供即时健康追踪、个人化锻炼指导以及与行动应用程式的无缝连接。对智慧手錶、健身带和嵌入式感测器运动服的需求不断增长，这正在重塑个人监测其健康和表现的方式，为製造商创造有利可图的成长机会。

随着肥胖症、糖尿病和心血管疾病等慢性病的发生率不断上升，消费者正在寻求能够实现主动式健康管理的创新解决方案。智慧健身设备中生物辨识感测器、人工智慧指导和即时健康监测的整合正在彻底改变健身格局。领先的科技巨头和运动服装公司正在大力投资研发，以透过先进的资料分析、基于云端的连接和物联网驱动的生态系统来增强用户体验。此外，健身应用程式的激增，加上游戏化和社交参与功能，进一步推动了消费者的采用。

儘管成长前景看好，但智慧健身市场仍面临挑战，包括产品成本高、资料安全问题以及各品牌之间的互通性问题。关于生物特征资料储存和共享的隐私问题仍然是一个关键问题，迫使公司采用强有力的网路安全措施。此外，发展中市场的承受能力限制对大规模采用构成了障碍。然而，具有成本效益的智慧健身解决方案的出现、基于订阅的健身服务的扩展以及健身科技公司和医疗保健提供者之间日益增多的合作，正在缓解这些挑战，为市场渗透开闢新的途径。

从区域来看，北美在智慧健身市场占据主导地位，这得益于消费者的高意识、技术进步以及美国和加拿大主要行业参与者的强大影响力。该地区对数位健身解决方案的倾向日益增强，再加上完善的健身文化，支持了市场扩张。同时，受可支配收入增加、健康意识增强以及中国、印度和日本等国家智慧型手机用户激增的推动，亚太地区预计将经历最快的成长。另一方面，由于政府采取措施提高健康意识，加上德国、法国和英国等国家越来越多地采用健身应用程式和穿戴式设备，欧洲的需求正在激增。

本报告包括的主要市场参与者：

  • 苹果公司
  • Fitbit Inc.（Google）
  • Garmin 有限公司
  • 三星电子有限公司
  • 小米公司
  • 华为技术有限公司
  • 耐吉公司
  • Under Armour 公司
  • Peloton Interactive, Inc.
  • 化石集团有限公司
  • Whoop 公司
  • 大浦健康有限公司
  • Amazfit（Zepp Health Corporation）
  • 极地电子公司
  • Tonal Systems, Inc.

市场的详细细分和子细分解释如下：

目录

第 1 章：全球智慧健身市场执行摘要

  • 全球智慧健身市场规模及预测（2022-2032 年）
  • 区域概况
  • 节段概要
    • {按产品}
      • 智慧手錶
      • 智慧手环
      • 智慧服装
      • 健身应用程式
      • 其他的
  • 主要趋势
  • 经济衰退的影响
  • 分析师建议与结论

第二章：全球智慧健身市场定义与研究假设

  • 研究目标
  • 市场定义
  • 研究假设
    • 包容与排斥
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的观点）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者认知与接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第三章：全球智慧健身市场动态

  • 市场驱动因素
    • 不断增强的健康意识和对健康解决方案的需求
    • 穿戴式科技和物联网整合的快速发展
    • 人工智慧驱动的健康分析和个人化健身计划的采用日益广泛
  • 市场挑战
    • 新兴市场产品成本高且负担能力受限
    • 有关生物特征资讯的资料安全和隐私问题
  • 市场机会
    • 订阅式健身服务和数位健康平台的扩展
    • 科技巨头与运动品牌的创新合作
    • 先进感测器技术和即时分析的出现

第四章：全球智慧健身市场产业分析

  • 波特五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
    • 波特五力模型的未来方法
    • 波特五力影响分析
  • PESTEL 分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳获胜策略
  • 颠覆性趋势
  • 产业专家观点
  • 分析师建议与结论

第 5 章：全球智慧健身市场规模与预测：按产品 - 2022 年至 2032 年

  • 细分仪表板
  • 全球智慧健身市场：{产品} 收入趋势分析，2022 年和 2032 年
    • 智慧手錶
    • 智慧手环
    • 智慧服装
    • 健身应用程式
    • 其他的

第 6 章：全球智慧健身市场规模与预测：按地区 - 2022-2032 年

  • 细分仪表板
  • 全球：{地区} 收入趋势分析，2022 年和 2032 年
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第 7 章：竞争情报

  • 重点公司 SWOT 分析
    • Apple Inc.
    • Fitbit Inc. (Google)
    • Garmin Ltd.
  • 顶级市场策略
  • 公司简介
    • Apple Inc.
      • 关键讯息
      • 概述
      • 财务（取决于数据可用性）
      • 产品概述
      • 市场策略
    • Samsung Electronics Co., Ltd.
    • Nike Inc.
    • Under Armour, Inc.
    • Xiaomi Corporation
    • Huawei Technologies Co., Ltd.
    • Peloton Interactive, Inc.
    • Fossil Group, Inc.
    • Whoop, Inc.
    • Oura Health Ltd.
    • Amazfit (Zepp Health Corporation)
    • Polar Electro Oy
    • Tonal Systems, Inc.
  • 其他公司简介

第 8 章：研究过程

  • 研究进程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The Global Smart Fitness Market was valued at approximately USD 64.60 billion in 2023 and is anticipated to expand at a CAGR of 11.1% over the forecast period 2024-2032. The increasing global emphasis on health and wellness, combined with rapid advancements in wearable technology, is fueling the expansion of the smart fitness industry. Consumers are gravitating towards AI-integrated smart fitness devices, which offer real-time health tracking, personalized workout guidance, and seamless connectivity to mobile applications. The growing demand for smartwatches, fitness bands, and sensor-embedded athletic wear is reshaping how individuals monitor their health and performance, creating lucrative growth opportunities for manufacturers.

With the rising prevalence of chronic diseases such as obesity, diabetes, and cardiovascular conditions, consumers are seeking innovative solutions that enable proactive health management. The integration of biometric sensors, AI-driven coaching, and real-time health monitoring in smart fitness devices is revolutionizing the fitness landscape. Leading tech giants and sportswear companies are heavily investing in research and development to enhance user experience through advanced data analytics, cloud-based connectivity, and IoT-powered ecosystems. Additionally, the proliferation of fitness applications, coupled with gamification and social engagement features, is further driving consumer adoption.

Despite the promising growth, the smart fitness market faces challenges, including high product costs, data security concerns, and interoperability issues among various brands. Privacy concerns regarding the storage and sharing of biometric data remain a critical issue, pushing companies to adopt robust cybersecurity measures. Moreover, affordability constraints in developing markets pose a hurdle to mass adoption. However, the advent of cost-effective smart fitness solutions, the expansion of subscription-based fitness services, and growing collaborations between fitness tech companies and healthcare providers are mitigating these challenges, opening new pathways for market penetration.

From a regional perspective, North America dominates the smart fitness market, driven by high consumer awareness, technological advancements, and the strong presence of key industry players in the United States and Canada. The region's increasing inclination towards digital fitness solutions, coupled with a well-established fitness culture, supports market expansion. Meanwhile, the Asia Pacific region is projected to experience the fastest growth, fueled by rising disposable incomes, increasing health consciousness, and the proliferation of smartphone users in countries such as China, India, and Japan. Europe, on the other hand, is witnessing a surge in demand due to government initiatives promoting health awareness, coupled with the growing adoption of fitness apps and wearables in countries such as Germany, France, and the UK.

Major Market Players Included in This Report:

  • Apple Inc.
  • Fitbit Inc. (Google)
  • Garmin Ltd.
  • Samsung Electronics Co., Ltd.
  • Xiaomi Corporation
  • Huawei Technologies Co., Ltd.
  • Nike Inc.
  • Under Armour, Inc.
  • Peloton Interactive, Inc.
  • Fossil Group, Inc.
  • Whoop, Inc.
  • Oura Health Ltd.
  • Amazfit (Zepp Health Corporation)
  • Polar Electro Oy
  • Tonal Systems, Inc.

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Product:

  • Smartwatch
  • Smart Band
  • Smart Clothing
  • Fitness App
  • Others

By Region:

North America:

  • U.S.
  • Canada

Europe:

  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific:

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Years Considered for the Study:

  • Historical Year - 2022
  • Base Year - 2023
  • Forecast Period - 2024 to 2032

Key Takeaways:

  • Market estimates & forecasts spanning 2022 to 2032.
  • Annualized revenue projections & regional-level analysis for each market segment.
  • Comprehensive examination of the geographical landscape with country-level breakdowns.
  • Insights into competitive dynamics & major players shaping the market.
  • Strategic recommendations on future market approaches.
  • Demand-side & supply-side market analysis.

Table of Contents

Chapter 1. Global Smart Fitness Market Executive Summary

  • 1.1. Global Smart Fitness Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. {By Product}
      • 1.3.1.1. Smartwatch
      • 1.3.1.2. Smart Band
      • 1.3.1.3. Smart Clothing
      • 1.3.1.4. Fitness App
      • 1.3.1.5. Others
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Smart Fitness Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Smart Fitness Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increasing Health Awareness and Demand for Wellness Solutions
    • 3.1.2. Rapid Advancements in Wearable Technology and IoT Integration
    • 3.1.3. Growing Adoption of AI-Driven Health Analytics and Personalized Fitness Programs
  • 3.2. Market Challenges
    • 3.2.1. High Product Costs and Affordability Constraints in Emerging Markets
    • 3.2.2. Data Security and Privacy Concerns Regarding Biometric Information
  • 3.3. Market Opportunities
    • 3.3.1. Expansion of Subscription-Based Fitness Services and Digital Health Platforms
    • 3.3.2. Innovative Collaborations between Tech Giants and Sportswear Brands
    • 3.3.3. Emergence of Advanced Sensor Technologies and Real-Time Analytics

Chapter 4. Global Smart Fitness Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Smart Fitness Market Size & Forecasts by Product 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Smart Fitness Market: {Product} Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Smartwatch
    • 5.2.2. Smart Band
    • 5.2.3. Smart Clothing
    • 5.2.4. Fitness App
    • 5.2.5. Others

Chapter 6. Global Smart Fitness Market Size & Forecasts by Region 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Smart Fitness Market: {Region} Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. North America Smart Fitness Market
      • 6.2.1.1. U.S. Smart Fitness Market
      • 6.2.1.2. Canada Smart Fitness Market
    • 6.2.2. Europe Smart Fitness Market
      • 6.2.2.1. UK Smart Fitness Market
      • 6.2.2.2. Germany Smart Fitness Market
      • 6.2.2.3. France Smart Fitness Market
      • 6.2.2.4. Spain Smart Fitness Market
      • 6.2.2.5. Italy Smart Fitness Market
      • 6.2.2.6. Rest of Europe Smart Fitness Market
    • 6.2.3. Asia Pacific Smart Fitness Market
      • 6.2.3.1. China Smart Fitness Market
      • 6.2.3.2. India Smart Fitness Market
      • 6.2.3.3. Japan Smart Fitness Market
      • 6.2.3.4. Australia Smart Fitness Market
      • 6.2.3.5. South Korea Smart Fitness Market
      • 6.2.3.6. Rest of Asia Pacific Smart Fitness Market
    • 6.2.4. Latin America Smart Fitness Market
      • 6.2.4.1. Brazil Smart Fitness Market
      • 6.2.4.2. Mexico Smart Fitness Market
      • 6.2.4.3. Rest of Latin America Smart Fitness Market
    • 6.2.5. Middle East & Africa Smart Fitness Market
      • 6.2.5.1. Saudi Arabia Smart Fitness Market
      • 6.2.5.2. South Africa Smart Fitness Market
      • 6.2.5.3. Rest of Middle East & Africa Smart Fitness Market

Chapter 7. Competitive Intelligence

  • 7.1. Key Company SWOT Analysis
    • 7.1.1. Apple Inc.
    • 7.1.2. Fitbit Inc. (Google)
    • 7.1.3. Garmin Ltd.
  • 7.2. Top Market Strategies
  • 7.3. Company Profiles
    • 7.3.1. Apple Inc.
      • 7.3.1.1. Key Information
      • 7.3.1.2. Overview
      • 7.3.1.3. Financial (Subject to Data Availability)
      • 7.3.1.4. Product Summary
      • 7.3.1.5. Market Strategies
    • 7.3.2. Samsung Electronics Co., Ltd.
    • 7.3.3. Nike Inc.
    • 7.3.4. Under Armour, Inc.
    • 7.3.5. Xiaomi Corporation
    • 7.3.6. Huawei Technologies Co., Ltd.
    • 7.3.7. Peloton Interactive, Inc.
    • 7.3.8. Fossil Group, Inc.
    • 7.3.9. Whoop, Inc.
    • 7.3.10. Oura Health Ltd.
    • 7.3.11. Amazfit (Zepp Health Corporation)
    • 7.3.12. Polar Electro Oy
    • 7.3.13. Tonal Systems, Inc.
  • 7.4. Additional Company Profiles

Chapter 8. Research Process

  • 8.1. Research Process
    • 8.1.1. Data Mining
    • 8.1.2. Analysis
    • 8.1.3. Market Estimation
    • 8.1.4. Validation
    • 8.1.5. Publishing
  • 8.2. Research Attributes