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市场调查报告书
商品编码
1710908

全球喜来芝市场规模研究，按形态（液体、粉末）、应用（骨骼与关节健康、性健康）、配销通路（线上、线下）和区域预测 2022-2032

Global Shilajit Market Size study, by Form (Liquid, Powder), by Application (Bone & Joint Health, Sexual Health), by Distribution Channel (Online, Offline), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球喜来芝市场价值约 1.7 亿美元，预计在 2024-2032 年预测期内动态复合年增长率将超过 9.00%。喜来芝是一种功效强大、黏稠且富含矿物质的物质，主要产于喜马拉雅山脉。受自然健康和整体健康趋势的推动，喜来芝在全球的需求正在復苏。这种焦油状树脂在阿育吠陀医学中传统上备受推崇，现在正进入主流营养保健品和膳食补充剂领域，因其适应原特性和改善耐力、性慾、关节健康和认知功能的功效而受到称讚。随着注重健康的消费者越来越倾向于采用现代科学支持的古老疗法，喜来芝被定位为功能性食品和製药领域的生物可利用超级化合物。

消费者意识、数位教育和影响力行销的融合推动了喜来芝在健康市场的崛起。纯化的喜来芝配製的产品有多种形式，例如粉末混合物、树脂糊剂和胶囊，通常与南非醉茄和人参等互补成分搭配使用，以增强性能和活力。越来越多的临床试验也证实了其在增强睪固酮、粒线体能量产生和减少发炎方面的作用，这也支持了这种需求激增。该公司正在利用这一势头，推出标准化、经过实验室测试的配方，以吸引传统阿育吠陀信徒和各个年龄层的现代补品消费者。

然而，儘管喜来芝市场呈现成长趋势，但仍面临多项品质控制挑战。原料中的掺假、不一致的净化技术以及重金属污染威胁产品的可信度。此外，西方市场的监管框架对产品审批构成了障碍，特别是在治疗声明和分类标准方面。领先的市场参与者正在积极应对这些问题，包括获得第三方认证、投资符合 GMP 标准的製造以及对分销商和零售商进行真实性标记方面的教育。因此，透明度和可追溯性正在成为消费者购买决策的决定性因素。

数位商务的繁荣正在重塑喜来芝产品的行销和分销方式。线上平台（尤其是以健康为中心的电子商务商店和直接面向消费者的订阅模式）凭藉其覆盖范围、便利性和客製化策划，正在占领相当大的市场份额。包括保健品商店、阿育吠陀诊所和药局在内的线下管道在新兴市场中仍然发挥关键作用，因为面对面的信任建立至关重要。此外，液体製剂和小袋粉末形式的普及也扩大了寻求经济实惠的传统疗法的城市千禧世代和农村人口的吸引力。

从区域角度来看，亚太地区仍然是喜来芝的消费和原产地中心，尤其是印度、尼泊尔和不丹，这些地区的传统医学仍然主导着大部分人口的健康习惯。受人们对草药疗法和睪固酮增强疗法的兴趣推动，北美和欧洲的需求正在激增。中东和非洲以及拉丁美洲是新兴但前景光明的市场，这些地区的可支配收入和健康素养不断提高，为基于适应原的补充剂开闢了新的领域。行业主要参与者正在透过制定在地化行销策略和建立跨境供应合作伙伴关係来利用这一需求。

目录

第一章：全球喜来芝市场执行摘要

  • 全球喜来芝市场规模及预测（2022年2032年）
  • 区域概要
  • 分段总结
    • 按形式
    • 按应用
    • 按配销通路
  • 主要趋势
  • 经济衰退的影响
  • 分析师建议与结论

第二章：全球喜来芝市场定义与研究假设

  • 研究目标
  • 市场定义
  • 研究假设
    • 包容与排斥
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的观点）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者认知与接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第三章：全球喜来芝市场动态

  • 市场驱动因素
    • 天然适应原需求不断成长
    • 数位健康教育的发展
    • 健康益处的临床验证
  • 市场挑战
    • 品质控制和掺假问题
    • 西方市场的监管障碍
  • 市场机会
    • 电子商务通路的扩展
    • 产品配方创新
    • 渗透新兴市场

第四章：全球喜来芝市场产业分析

  • 波特五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
    • 波特五力模型的未来方法
    • 波特五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳获胜策略
  • 颠覆性趋势
  • 产业专家观点
  • 分析师建议与结论

第五章：全球喜来芝市场规模及预测：2022 年至 2032 年

  • 细分仪表板
  • 全球喜来芝市场：2022 年与 2032 年营收趋势分析
    • 液体
    • 粉末

第六章：全球喜来芝市场规模及预测：依应用划分 2022 至 2032 年

  • 细分仪表板
  • 全球喜来芝市场：2022 年和 2032 年应用收入趋势分析
    • 骨骼与关节健康
    • 性健康

第七章：全球喜来芝市场规模及预测：按地区划分 2022 至 2032 年

  • 北美喜来芝市场
    • 美国喜来芝市场
      • 2022 年至 2032 年形态细分规模及预测
      • 应用细分规模及预测，2022 年至 2032 年
    • 加拿大喜来芝市场
  • 欧洲喜来芝市场
    • 英国喜来芝市场
    • 德国喜来芝市场
    • 法国喜来芝市场
    • 西班牙喜来芝市场
    • 义大利喜来芝市场
    • 欧洲其他地区的喜来芝市场
  • 亚太地区喜来芝市场
    • 中国喜来芝市场
    • 印度喜来芝市场
    • 日本喜来芝市场
    • 澳洲喜来芝市场
    • 韩国喜来芝市场
    • 亚太其他地区喜来芝市场
  • 拉丁美洲喜来芝市场
    • 巴西喜来芝市场
    • 墨西哥喜来芝市场
    • 拉丁美洲其他地区的喜来芝市场
  • 中东和非洲 Shilajit 市场
    • 沙乌地阿拉伯喜来芝市场
    • 南非喜来芝市场
    • 中东和非洲其他地区的喜来芝市场

第 8 章：竞争情报

  • 重点公司 SWOT 分析
    • Dabur India Ltd.
    • Nature's Way Products, LLC
    • Pure Himalayan Shilajit
  • 顶级市场策略
  • 公司简介
    • Dabur India Ltd.
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Nature's Way Products, LLC
    • Pure Himalayan Shilajit
    • Lotus Blooming Herbs
    • Sunfood Superfoods
    • Himalaya Global Holdings Ltd.
    • Jarrow Formulas, Inc.
    • Patanjali Ayurved Ltd.
    • Natures Velvet Lifecare
    • GHC (Good Health Company)
    • Upakarma Ayurveda
    • Organic India
    • Purblack
    • Nutriherbs
    • Baidyanath Group

第九章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场评估
    • 验证
    • 出版
  • 研究属性
简介目录

Global Shilajit Market is valued approximately at USD 0.17 billion in 2023 and is anticipated to grow with a dynamic CAGR of more than 9.00% over the forecast period 2024-2032. Shilajit, a potent and sticky mineral-rich substance found primarily in the Himalayas, is experiencing a resurgence in global demand, fueled by the rise in natural wellness and holistic health trends. Traditionally revered in Ayurvedic medicine, this tar-like resin is now entering the mainstream nutraceutical and dietary supplement space, where it is praised for its adaptogenic properties and efficacy in improving stamina, libido, joint health, and cognitive function. As health-conscious consumers increasingly lean into ancient remedies backed by modern science, Shilajit is being positioned as a bioavailable supercompound in both the functional food and pharmaceutical sectors.

Shilajit's ascent in the wellness market is being propelled by a convergence of consumer awareness, digital education, and influencer-led marketing. Products formulated with purified Shilajit are being offered in varied forms, such as powder blends, resin pastes, and capsules, often paired with complementary ingredients like ashwagandha and ginseng for enhanced performance and vitality. This demand surge is also being supported by a growing number of clinical trials that validate its role in testosterone enhancement, mitochondrial energy production, and reduction of inflammation. Companies are leveraging this momentum by launching standardized, lab-tested formulations that appeal to both legacy Ayurvedic adherents and modern supplement consumers across age groups.

However, despite its growth trajectory, the Shilajit market grapples with several quality control challenges. Adulteration, inconsistent purification techniques, and heavy metal contamination in raw materials threaten product credibility. Furthermore, regulatory frameworks in Western markets pose hurdles in product approvals, particularly concerning therapeutic claims and classification standards. Leading market players are proactively countering these issues by securing third-party certifications, investing in GMP-compliant manufacturing, and educating distributors and retailers on authenticity markers. As a result, transparency and traceability are becoming decisive factors in consumer purchasing decisions.

The digital commerce boom is reshaping how Shilajit products are marketed and distributed. Online platforms-particularly wellness-centric e-commerce stores and direct-to-consumer subscription models-are capturing significant market share due to their reach, convenience, and custom curation. Offline channels, including health stores, Ayurvedic clinics, and pharmacies, still play a critical role in emerging markets where face-to-face trust-building is essential. Additionally, the accessibility of liquid formulations and sachet-friendly powder formats has broadened appeal across both urban millennials and rural populations seeking affordable traditional remedies.

From a regional standpoint, Asia Pacific remains the heart of Shilajit consumption and origin, particularly in India, Nepal, and Bhutan, where traditional medicine still governs much of the population's wellness routines. North America and Europe are witnessing surging demand driven by interest in herbal therapeutics and testosterone-boosting regimens. The Middle East & Africa and Latin America are nascent but promising markets, where rising disposable incomes and health literacy are opening up new frontiers for adaptogen-based supplementation. Key players in the industry are capitalizing on this demand by tailoring localized marketing strategies and forging cross-border supply partnerships.

Major market player included in this report are:

  • Dabur India Ltd.
  • Nature's Way Products, LLC
  • Pure Himalayan Shilajit
  • Lotus Blooming Herbs
  • Sunfood Superfoods
  • Himalaya Global Holdings Ltd.
  • Jarrow Formulas, Inc.
  • Patanjali Ayurved Ltd.
  • Natures Velvet Lifecare
  • GHC (Good Health Company)
  • Upakarma Ayurveda
  • Organic India
  • Purblack
  • Nutriherbs
  • Baidyanath Group

The detailed segments and sub-segment of the market are explained below:

By Form

  • Liquid
  • Powder

By Application

  • Bone & Joint Health
  • Sexual Health

By Distribution Channel

  • Online
  • Offline

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Shilajit Market Executive Summary

  • 1.1. Global Shilajit Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Form
    • 1.3.2. By Application
    • 1.3.3. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Shilajit Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Shilajit Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Demand for Natural Adaptogens
    • 3.1.2. Growth of Digital Wellness Education
    • 3.1.3. Clinical Validation of Health Benefits
  • 3.2. Market Challenges
    • 3.2.1. Quality Control & Adulteration Issues
    • 3.2.2. Regulatory Hurdles in Western Markets
  • 3.3. Market Opportunities
    • 3.3.1. Expansion in E Commerce Channels
    • 3.3.2. Innovation in Product Formulations
    • 3.3.3. Penetration into Emerging Markets

Chapter 4. Global Shilajit Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Shilajit Market Size & Forecasts by Form 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Shilajit Market: Form Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Liquid
    • 5.2.2. Powder

Chapter 6. Global Shilajit Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Shilajit Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Bone & Joint Health
    • 6.2.2. Sexual Health

Chapter 7. Global Shilajit Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Shilajit Market
    • 7.1.1. U.S. Shilajit Market
      • 7.1.1.1. Form Breakdown
      • 7.1.1.2. Application Breakdown
    • 7.1.2. Canada Shilajit Market
  • 7.2. Europe Shilajit Market
    • 7.2.1. UK Shilajit Market
    • 7.2.2. Germany Shilajit Market
    • 7.2.3. France Shilajit Market
    • 7.2.4. Spain Shilajit Market
    • 7.2.5. Italy Shilajit Market
    • 7.2.6. Rest of Europe Shilajit Market
  • 7.3. Asia Pacific Shilajit Market
    • 7.3.1. China Shilajit Market
    • 7.3.2. India Shilajit Market
    • 7.3.3. Japan Shilajit Market
    • 7.3.4. Australia Shilajit Market
    • 7.3.5. South Korea Shilajit Market
    • 7.3.6. Rest of Asia Pacific Shilajit Market
  • 7.4. Latin America Shilajit Market
    • 7.4.1. Brazil Shilajit Market
    • 7.4.2. Mexico Shilajit Market
    • 7.4.3. Rest of Latin America Shilajit Market
  • 7.5. Middle East & Africa Shilajit Market
    • 7.5.1. Saudi Arabia Shilajit Market
    • 7.5.2. South Africa Shilajit Market
    • 7.5.3. Rest of Middle East & Africa Shilajit Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Dabur India Ltd.
    • 8.1.2. Nature's Way Products, LLC
    • 8.1.3. Pure Himalayan Shilajit
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Dabur India Ltd.
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. Nature's Way Products, LLC
    • 8.3.3. Pure Himalayan Shilajit
    • 8.3.4. Lotus Blooming Herbs
    • 8.3.5. Sunfood Superfoods
    • 8.3.6. Himalaya Global Holdings Ltd.
    • 8.3.7. Jarrow Formulas, Inc.
    • 8.3.8. Patanjali Ayurved Ltd.
    • 8.3.9. Natures Velvet Lifecare
    • 8.3.10. GHC (Good Health Company)
    • 8.3.11. Upakarma Ayurveda
    • 8.3.12. Organic India
    • 8.3.13. Purblack
    • 8.3.14. Nutriherbs
    • 8.3.15. Baidyanath Group

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes