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市场调查报告书
商品编码
1752192

全球渐进式 Web 应用市场规模研究与预测（依组件、组织规模、应用和区域分类）2025-2035 年预测

Global Progressive Web Apps Market Size Study & Forecast, by Component, Organization Size, Application, and Regional Forecasts 2025-2035
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球渐进式 Web 应用 (PWA) 市场价值约为 19.1 亿美元，预计在 2025 年至 2035 年的预测期内将以超过 31.10% 的复合年成长率迅猛成长。渐进式 Web 应用融合了 Web 和行动应用的优点，正迅速成为下一代数位体验的基石。 PWA 采用标准 Web 技术构建，但功能类似于原生行动应用，可安装在设备上、离线工作、发送推播通知并提供闪电般的性能——无需应用商店。这项技术奇蹟正迅速成为旨在增强用户参与度、降低开发成本和加速数位转型计画的企业的首选解决方案。市场令人印象深刻的成长轨迹很大程度上受到对高效能、与平台无关的应用程式日益成长的需求以及各行各业对行动优先策略的激增采用的推动。

缩短开发时间、降低储存需求以及提升转换率的结合，使渐进式 Web 应用 (PWA) 成为一项策略性数位资产，尤其适用于媒体、娱乐和金融服务业 (BFSI) 等产业。这些应用程式彻底改变了品牌与用户的互动方式，最大限度地减少了摩擦，同时最大限度地提高了留存率。例如，金融机构正在利用 PWA 简化入职流程并提升客户体验，而娱乐平台则部署 PWA 来提供无缝的内容串流。随着全球行动网路流量超越桌面网路流量，企业面临着提供强大、安全且自适应的用户体验的越来越大的压力，而 PWA 凭藉其卓越的多功能性满足了这一需求。然而，诸如装置功能存取受限（与原生应用程式相比）以及平台支援差异（尤其是在 iOS 上）等课题可能会对成长造成轻微的阻碍。儘管如此，Web 功能、浏览器支援的持续改进以及 5G 的普及预计将弥合这些差距，并带来新的市场机会。

从区域角度来看，北美将在2025年占据渐进式Web应用市场的最大占有率，这得益于其成熟的数位基础设施、快速的企业云端应用以及零售、银行和娱乐业者的早期技术应用。尤其是在美国，零售和媒体领域的主要品牌已经转向基于PWA的模型，以提升用户体验并降低跳出率。同时，亚太地区预计将在预测期内成为成长最快的地区，这得益于其数位原生代人口、价格合理的行动资料套餐以及印度、中国和东南亚等国家蓬勃发展的电子商务生态系统。欧洲持续保持强劲成长，尤其是在金融和公共服务领域，在这些领域，安全、快速载入和离线功能的应用程式变得越来越重要。

本研究旨在确定近年来不同部门市场和国家的市场规模，并预测未来几年的市场规模。报告旨在结合研究对象国家/地区的产业定性和定量分析。报告还提供了决定市场未来成长的关键因素（例如促进因素和课题）的详细资讯。此外，报告还涵盖了微观市场中利害关係人的潜在投资机会，以及对竞争格局和主要参与者产品供应的详细分析。市场区隔和子部门市场的详细解释如下：

目录

第1章：全球渐进式 Web 应用市场报告范围与方法

  • 研究目标
  • 研究方法
    • 预测模型
    • 案头研究
    • 自上而下和自下而上的方法
  • 研究属性
  • 研究范围
    • 市场定义
    • 市场区隔
  • 研究假设
    • 包容与排斥
    • 限制
    • 研究涵盖的年份

第2章：执行摘要

  • CEO/CXO 立场
  • 战略洞察
  • ESG分析
  • 主要发现

第3章：全球渐进式 Web 应用市场力量分析

  • 塑造全球渐进式 Web 应用市场的市场力量（2024-2035）
  • 驱动程式
    • 行动网际网路普及率和 5G 采用率不断上升
    • 对经济高效、平台无关的解决方案的需求
  • 限制
    • 有限的本机设备功能访问
    • 跨浏览器的不同平台支持
  • 机会
    • 5G 和进阶浏览器功能的出现
    • 新兴市场加速数位转型

第4章：全球渐进式 Web 应用产业分析

  • 波特五力模型
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手
  • 波特五力预测模型（2024-2035）
  • PESTEL分析
    • 政治的
    • 经济的
    • 社会的
    • 科技
    • 环境的
    • 合法的
  • 最佳投资机会
  • 最佳制胜策略（2025年）
  • 市占率分析（2024-2025）
  • 2025年全球定价分析与趋势
  • 分析师建议与结论

第5章：全球渐进式 Web 应用市场规模及预测：依组件分类 - 2025-2035 年

  • 市场概览
  • 全球渐进式 Web 应用市场表现 - 潜力分析（2025 年）
  • 平台
    • 2024-2035 年主要国家部门估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 服务
    • 2024-2035 年主要国家部门估计与预测
    • 2025 年至 2035 年各地区市场规模分析

第6章：全球渐进式 Web 应用市场规模及预测：依组织规模 - 2025-2035 年

  • 市场概览
  • 全球渐进式 Web 应用市场表现 - 潜力分析（2025 年）
  • 中小企业（SMEs）
    • 2024-2035 年主要国家部门估计与预测
    • 2025 年至 2035 年各地区市场规模分析
  • 大型企业
    • 2024-2035 年主要国家部门估计与预测
    • 2025 年至 2035 年各地区市场规模分析

第7章：全球渐进式 Web 应用市场规模与预测：依地区 - 2025-2035 年

  • 全球及区域市场概况
  • 领先国家和新兴国家
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 阿拉伯联合大公国
    • 沙乌地阿拉伯（KSA）
    • 南非
    • 中东和非洲其他地区

第 8 章：竞争情报

  • 顶级市场策略
  • Google LLC
    • 公司概况
    • 主要高阶主管
    • 公司概况
    • 财务表现（取决于数据可用性）
    • 产品/服务组合
    • 近期发展
    • 市场策略
    • SWOT分析
  • Microsoft Corporation
  • IBM Corporation
  • Apple Inc.
  • Twitter Inc.
  • Samsung Electronics Co., Ltd.
  • Alibaba Group Holding Ltd.
  • SAP SE
  • Oracle Corporation
  • Mozilla Corporation
  • Infosys Limited
  • Tata Consultancy Services
  • Progress Software Corporation
  • Angular Minds Pvt Ltd
  • Hidden Brains InfoTech
简介目录

The Global Progressive Web Apps (PWA) Market is valued at approximately USD 1.91 billion in 2024 and is expected to experience a meteoric rise with a CAGR of more than 31.10% throughout the forecast period from 2025 to 2035. Progressive Web Apps, which marry the best of web and mobile applications, are fast becoming the cornerstone of next-generation digital experiences. Built with standard web technologies yet functioning like native mobile apps, PWAs can be installed on devices, work offline, send push notifications, and deliver lightning-fast performance-without the need for app stores. This technological marvel is rapidly becoming the preferred solution for businesses aiming to enhance user engagement, reduce development costs, and accelerate digital transformation initiatives. The market's impressive growth trajectory is largely being propelled by the mounting demand for high-performance, platform-agnostic applications and the surging adoption of mobile-first strategies across industries.

The confluence of reduced development time, low storage requirements, and increased conversion rates has transformed PWAs into a strategic digital asset, particularly for sectors like media, entertainment, and BFSI. These applications have revolutionized how brands interact with users-minimizing friction while maximizing retention. For instance, financial institutions are leveraging PWAs to streamline onboarding processes and elevate customer experience, while entertainment platforms deploy them to deliver seamless content streaming. As mobile web traffic eclipses desktop usage globally, enterprises are under growing pressure to deliver robust, secure, and adaptive user experiences, and PWAs address this demand with exceptional versatility. However, challenges such as limited device feature access (compared to native apps) and platform support disparities, particularly on iOS, may act as mild growth deterrents. Nonetheless, ongoing advancements in web capabilities, browser support, and the proliferation of 5G are expected to bridge these gaps and usher in new market opportunities.

From a regional perspective, North America commanded the largest share of the Progressive Web Apps market in 2025, buoyed by its mature digital infrastructure, rapid enterprise cloud adoption, and early technological embrace by retail, banking, and entertainment players. The United States, in particular, has seen major brands across retail and media pivot toward PWA-based models to enhance user experience and reduce bounce rates. Meanwhile, Asia Pacific is poised to emerge as the fastest-growing region over the forecast period, catalyzed by its digitally native population, affordable mobile data plans, and burgeoning e-commerce ecosystem in countries like India, China, and Southeast Asia. Europe continues to see robust growth, especially in the financial and public service sectors, where secure, fast-loading, and offline-capable applications are becoming increasingly essential.

Major market players included in this report are:

  • Google LLC
  • Microsoft Corporation
  • IBM Corporation
  • Apple Inc.
  • Twitter Inc.
  • Samsung Electronics Co., Ltd.
  • Alibaba Group Holding Ltd.
  • SAP SE
  • Oracle Corporation
  • Mozilla Corporation
  • Infosys Limited
  • Tata Consultancy Services
  • Progress Software Corporation
  • Angular Minds Pvt Ltd
  • Hidden Brains InfoTech

Global Progressive Web Apps Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Component:

  • Platform
  • Services

By Organization Size:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Application:

  • Media & Entertainment
  • Banking & Financial Services
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Progressive Web Apps Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top-Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. Key Findings

Chapter 3. Global Progressive Web Apps Market Forces Analysis

  • 3.1. Market Forces Shaping the Global Progressive Web Apps Market 2024-2035
  • 3.2. Drivers
    • 3.2.1. Rising Mobile Internet Penetration & 5G Adoption
    • 3.2.2. Demand for Cost-Effective, Platform-Agnostic Solutions
  • 3.3. Restraints
    • 3.3.1. Limited Native Device Feature Access
    • 3.3.2. Disparate Platform Support Across Browsers
  • 3.4. Opportunities
    • 3.4.1. Emergence of 5G and Advanced Browser Capabilities
    • 3.4.2. Accelerated Digital Transformation in Emerging Markets

Chapter 4. Global Progressive Web Apps Industry Analysis

  • 4.1. Porter's Five Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's Five Forces Forecast Model 2024-2035
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economic
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies 2025
  • 4.6. Market Share Analysis 2024-2025
  • 4.7. Global Pricing Analysis and Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Progressive Web Apps Market Size & Forecasts by Component 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Progressive Web Apps Market Performance - Potential Analysis 2025
  • 5.3. Platform
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market Size Analysis, by Region, 2025-2035
  • 5.4. Services
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Progressive Web Apps Market Size & Forecasts by Organization Size 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Progressive Web Apps Market Performance - Potential Analysis 2025
  • 6.3. Small & Medium Enterprises (SMEs)
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market Size Analysis, by Region, 2025-2035
  • 6.4. Large Enterprises
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Progressive Web Apps Market Size & Forecasts by Region 2025-2035

  • 7.1. Global Progressive Web Apps Market, Regional Market Snapshot
  • 7.2. Top Leading & Emerging Countries
  • 7.3. North America Progressive Web Apps Market
    • 7.3.1. U.S. Progressive Web Apps Market
      • 7.3.1.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.3.1.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.3.1.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.3.2. Canada Progressive Web Apps Market
      • 7.3.2.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.3.2.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.3.2.3. Application Breakdown Size & Forecasts, 2025-2035
  • 7.4. Europe Progressive Web Apps Market
    • 7.4.1. UK Progressive Web Apps Market
      • 7.4.1.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.1.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.1.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.4.2. Germany Progressive Web Apps Market
      • 7.4.2.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.2.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.2.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.4.3. France Progressive Web Apps Market
      • 7.4.3.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.3.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.3.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.4.4. Spain Progressive Web Apps Market
      • 7.4.4.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.4.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.4.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.4.5. Italy Progressive Web Apps Market
      • 7.4.5.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.5.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.5.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.4.6. Rest of Europe Progressive Web Apps Market
      • 7.4.6.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.4.6.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.4.6.3. Application Breakdown Size & Forecasts, 2025-2035
  • 7.5. Asia Pacific Progressive Web Apps Market
    • 7.5.1. China Progressive Web Apps Market
      • 7.5.1.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.1.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.1.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.5.2. India Progressive Web Apps Market
      • 7.5.2.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.2.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.2.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.5.3. Japan Progressive Web Apps Market
      • 7.5.3.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.3.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.3.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.5.4. Australia Progressive Web Apps Market
      • 7.5.4.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.4.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.4.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.5.5. South Korea Progressive Web Apps Market
      • 7.5.5.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.5.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.5.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.5.6. Rest of APAC Progressive Web Apps Market
      • 7.5.6.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.5.6.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.5.6.3. Application Breakdown Size & Forecasts, 2025-2035
  • 7.6. Latin America Progressive Web Apps Market
    • 7.6.1. Brazil Progressive Web Apps Market
      • 7.6.1.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.6.1.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.6.1.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.6.2. Mexico Progressive Web Apps Market
      • 7.6.2.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.6.2.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.6.2.3. Application Breakdown Size & Forecasts, 2025-2035
  • 7.7. Middle East & Africa Progressive Web Apps Market
    • 7.7.1. UAE Progressive Web Apps Market
      • 7.7.1.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.7.1.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.7.1.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.7.2. Saudi Arabia (KSA) Progressive Web Apps Market
      • 7.7.2.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.7.2.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.7.2.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.7.3. South Africa Progressive Web Apps Market
      • 7.7.3.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.7.3.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.7.3.3. Application Breakdown Size & Forecasts, 2025-2035
    • 7.7.4. Rest of Middle East & Africa Progressive Web Apps Market
      • 7.7.4.1. Component Breakdown Size & Forecasts, 2025-2035
      • 7.7.4.2. Organization Size Breakdown Size & Forecasts, 2025-2035
      • 7.7.4.3. Application Breakdown Size & Forecasts, 2025-2035

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Google LLC
    • 8.2.1. Company Overview
    • 8.2.2. Key Executives
    • 8.2.3. Company Snapshot
    • 8.2.4. Financial Performance (Subject to Data Availability)
    • 8.2.5. Product/Services Portfolio
    • 8.2.6. Recent Development
    • 8.2.7. Market Strategies
    • 8.2.8. SWOT Analysis
  • 8.3. Microsoft Corporation
  • 8.4. IBM Corporation
  • 8.5. Apple Inc.
  • 8.6. Twitter Inc.
  • 8.7. Samsung Electronics Co., Ltd.
  • 8.8. Alibaba Group Holding Ltd.
  • 8.9. SAP SE
  • 8.10. Oracle Corporation
  • 8.11. Mozilla Corporation
  • 8.12. Infosys Limited
  • 8.13. Tata Consultancy Services
  • 8.14. Progress Software Corporation
  • 8.15. Angular Minds Pvt Ltd
  • 8.16. Hidden Brains InfoTech