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电视广告费市场:各TV频道类型，目标观众层，时间/投放，各产业·产品类型，各广告格式，各广告商目标，各预算等级，各地区-市场规模，占有率，展望，机会分析，2023-2030年
市场调查报告书
商品编码
1349816

电视广告费市场:各TV频道类型，目标观众层，时间/投放，各产业·产品类型，各广告格式，各广告商目标，各预算等级，各地区-市场规模，占有率，展望，机会分析，2023-2030年

TV Ad spending Market, By Type of TV Channel, Target Audience, Timing & Placement, Industry or Product Category, Ad Format, Advertisers Objectives, Budget Levels, & geography-Size, Share, Outlook, & Opportunity Analysis, 2023-2030
出版日期: | 出版商: Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年全球电视广告支出市场规模为1,302.2亿美元，预估2030年将达2,050.3亿美元，年均复合成长率预估为6.7%。

报告范围 报告详细资料
基准年 2022 2023 年市场规模 美国：1,302.2亿美元
过去的资料 2018年至2021年 预测期间 2023-2030
预测 2023-2030 年复合年增长率： 6.70% 2030年价值预测 2050.3亿美元
电视广告支出市场-IMG1

电视广告支出长期以来一直是行销策略的基石，提供了接触大量受众并为品牌创造持久印象的能力。这种广告的一个重要面向包括用于在广播电台和有线电视网络上製作和播放广告的预算分配。随着消费者行为进入数位时代，电视广告的有效性和投资回报率仍然是那些希望在传统和现代广告平台之间取得适当平衡的公司感兴趣和适应的话题。

市场动态：

广泛的受众覆盖率、品牌知名度和知名度以及情感参与度预计将在预测期内推动全球电视广告支出市场的成长。此外，黄金时段和活动机会预计也将在预测期内推动全球电视广告支出市场的成长。综合行销活动、数据推动的洞察、可寻址电视广告和跨萤幕行销活动预计将在预测期内为全球电视广告支出市场提供成长机会。

但是，数位竞争、受众碎片化、广告跳过和广告拦截器预计将阻碍预测期内电视广告支出市场的成长。

本调查的主要特征

  • 本报告提供以2022年为基准年的预测期间（2023-2030 年）之全球电视广告费市场的市场规模和復合年增长率（CAGR %）相关的详区隔析。
  • 并阐明不同部门市场的潜在收入机会，说明该市场具有魅力的投资主张矩阵。
  • 同时并提供市场推动因素和限制、机会、新产品发布或批准、市场趋势、区域前景和主要参与者采用的竞争战略等重要考察。
  • 并基于企业亮点，各类型投资组合、主要焦点、财务业绩和市场策略等参数，介绍全球电视广告费市场的主要参与者之企业简介。
  • 藉由该报告提供的洞察，将能帮助营销人员和公司高管能够就未来的产品发布、类型升级、市场扩张和营销策略做出明智的决策。
  • 全球电视广告费市场报告配合该行业的各种利益相关者，包括投资者、供应商、产品製造商、分销商、新进入者和金融分析师。
  • 利益相关者可以透过全球电视广告费市场用于分析的各种战略矩阵来帮助他们更容易做下决策。

目录

第1章 调查目的与前提条件

  • 调查目的
  • 前提条件
  • 简称

第2章 市场概况

  • 报告概要
    • 市场定义和范围
  • 摘要整理
  • Coherent Opportunity Map(COM)

第3章 市场动态，法规，趋势分析

  • 市场动态
    • 促进因素
  • 广泛的观众层
    • 阻碍因素
  • 数位竞争
    • 机会
  • 整合宣传活动
    • 影响分析
    • 主要的焦点
    • 法规情势
    • 产品上市/核准
    • PEST分析
    • 波特分析
    • 合併·收购情势

第4章 全球电视广告费市场-冠状病毒(COVID-19)流行的影响

  • COVID-19流行病学
  • 供给面和需求面的分析
  • 经济的影响

第5章 电视广告费的全球市场:各TV频道类型，2023-2030年

  • 广播电视
  • 有线电视
  • 卫星电视
  • 数位串流服务

第6章 电视广告费的全球市场:目标观众层，2023-2030年

  • 人口统计区隔
  • 心理分析·市场区隔
  • 行动市场区隔

第7章 电视广告费的全球市场:时间/投放，2023年～2030年

  • 黄金时段和非黄金时段
  • 活动为基础的

第8章 电视广告费的全球市场:各产业·产品类型，2023-2030年

  • 产业区分
  • 产品类型

第9章 电视广告费的全球市场:各广告格式，2023-2030年

  • CM的长度
  • 影片类型

第10章 电视广告费的全球市场:各广告商目标，2023-2030年

  • 品牌认识
  • 直接回应

第11章 电视广告费的全球市场:各预算等级，2023-2030年

  • 高预算和低预算的比较

第12章 电视广告费的全球市场:传统·先进广告，2023-2030年

  • 传统电视广告
  • 先进电视广告

第13章 电视广告费的全球市场:当地·国内·国际，2023-2030年

  • 当地
  • 国内
  • 国际

第14章 电视广告费的全球市场:各地区，2023-2030年

  • 北美
  • 欧洲
  • 亚太地区
  • 南美
  • 中东非洲

第15章 竞争情形

  • Procter & Gamble
  • Amazon
  • Comcast
  • AT&T
  • General Motors
  • Verizon Communications
  • L'Oreal
  • The Walt Disney Company
  • Ford Motor Company
  • Samsung Electronics
  • Unilever
  • Toyota Motor Corporation
  • NBCUniversal(owned by Comcast)
  • Alphabet Inc.(Google)
  • Johnson & Johnson

第16章 章节

  • 调查手法
  • 关于出版社
简介目录
Product Code: CMI6198

The Global TV Ad Spending Market size was valued at US$ 130.22 billion in 2023 and is expected to reach US$ 205.03 billion by 2030, grow at a compound annual growth rate (CAGR) of 6.7% from 2023 to 2030.

Report Coverage Report Details
Base Year: 2022 Market Size in 2023: US$ 130.22 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023 to 2030 CAGR: 6.70% 2030 Value Projection: US$ 205.03 Bn
TV Ad spending Market - IMG1

Television advertising spending has long been a cornerstone of marketing strategies, wielding the power to reach mass audiences and create lasting brand impressions. This crucial aspect of the advertising landscape involves allocating budgets to produce and air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to strike the right balance between traditional and modern advertising platforms.

Market Dynamics:

Wide audience reach, brand visibility and awareness and emotional engagement is anticipated to drive growth of the global TV Ad spending market over the forecast period. Moreover, prime time and event opportunities is also expected to boost the growth of the global TV Ad spending market over the forecast period. Integrated campaigns, data-driven insights, addressable TV advertising and cross-screen campaigns are expected to create growth opportunities for the global TV Ad spending market during the forecast period.

However, digital competition, fragmented audiences and Ad skipping and Ad blockers are expected to hamper growth of the TV Ad spending market over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the TV Ad spending market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the TV Ad spending market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Procter & Gamble, Amazon, Comcast, AT&T, General Motors, Verizon Communications, L'Oreal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal (owned by Comcast), Alphabet Inc. (Google), Johnson & Johnson.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The TV Ad spending market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the TV Ad spending market

Detailed Segmentation:

  • Global TV Ad spending Market, By Type of TV Channel:
    • Broadcast TV
    • Cable TV
    • Satellite TV
    • Digital Streaming Services
  • Global TV Ad spending Market, By Target Audience:
    • Demographic Segmentation
    • Psychographic Segmentation
    • Behavioral Segmentation
  • Global TV Ad spending Market, By Timing and Placement:
    • Prime Time vs. Non-Prime Time
    • Event-Based
  • Global TV Ad spending Market, By Industry or Product Category:
    • Industry Segmentation
    • Product Category
  • Global TV Ad spending Market, By Ad Format:
    • Commercial Length
    • Video Type
  • Global TV Ad spending Market, By Advertiser's Objectives:
    • Brand Awareness
    • Direct Response
  • Global TV Ad spending Market, By Budget Levels:
    • High Budget vs. Low Budget
  • Global TV Ad spending Market, By Traditional vs. Advanced Advertising:
    • Traditional TV Ads
    • Advanced TV Ads
  • Global TV Ad spending Market, By Local vs. National vs. International:
    • Local
    • National
    • International
  • Global TV Ad spending Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profile:
    • Procter & Gamble
    • Amazon
    • Comcast
    • AT&T
    • General Motors
    • Verizon Communications
    • L'Oreal
    • The Walt Disney Company
    • Ford Motor Company
    • Samsung Electronics
    • Unilever
    • Toyota Motor Corporation
    • NBCUniversal (owned by Comcast)
    • Alphabet Inc. (Google)
    • Johnson & Johnson

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snapshot, By Type of TV Channel
    • Market Snapshot, By Target Audience
    • Market Snapshot, By Timing and Placement
    • Market Snapshot, By Industry or Product Category
    • Market Snapshot, By Ad Format
    • Market Snapshot, By Advertiser's objectives
    • Market Snapshot, By Budget Levels
    • Market Snapshot, Traditional vs. Advanced Advertising
    • Market Snapshot, By Local vs. National vs. International
    • Market Snapshot, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
  • Wide audience reach
    • Restraints
  • Digital competition
    • Opportunities
  • Integrated campaigns
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product launch/Approvals
    • PEST Analysis
    • PORTER's Analysis
    • Merger and Acquisition Scenario

4. Global TV Ad spending Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Global TV Ad spending Market , By Type of TV Channel, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Broadcast TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Cable TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Satellite TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Digital Streaming Services
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

6. Global TV Ad spending Market , By Target Audience, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Demographic Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Psychographic Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Behavioral Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Global TV Ad spending Market , By Timing and Placement, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Prime-Time vs. Non-Prime Time
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Event-Based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Global TV Ad spending Market , By Industry or Product Category, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Industry Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Product Category
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Global TV Ad spending Market , By Ad Format, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Commercial Length
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Video Type
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

10. Global TV Ad spending Market , By Advertiser's Objectives, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Brand Awareness
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Direct Response
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

11. Global TV Ad spending Market , By Budget Levels, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • High Budget vs. Low Budget
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

12. Global TV Ad spending Market , By Traditional vs. Advanced Advertising, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Traditional TV Ads
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Advanced TV Ads
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

13. Global TV Ad spending Market, By Local vs. National vs. International, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Local
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • National
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • International
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

14. Global TV Ad spending Market , By Region, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2018 -2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Middle and East Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)

15. Competitive Landscape

  • Procter & Gamble
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Amazon
  • Comcast
  • AT&T
  • General Motors
  • Verizon Communications
  • L'Oreal
  • The Walt Disney Company
  • Ford Motor Company
  • Samsung Electronics
  • Unilever
  • Toyota Motor Corporation
  • NBCUniversal (owned by Comcast)
  • Alphabet Inc. (Google)
  • Johnson & Johnson
  • Analyst Views

16. Section

  • Research Methodology
  • About us