行动应用程式市场:各商店类型，各最终用途，各地区:规模，占有率，展望，机会分析，2023年～2030年

2023 年全球行动应用市场价值为 1.8398 亿美元，预计在预测期内（2023-2030 年）复合年增长率为 12.7%。

行动应用程式是专门为在智慧型手机和平板电脑等行动装置上使用而开发的软体应用程式。这些行动应用程式使行动装置能够在小型行动装置上执行许多任务和功能。行动装置可使用多种类型的行动应用程序，例如社交媒体、支付应用程式、游戏应用程式等。有些可以在 Play 商店免费获得，而有些则需要用户购买。

市场动态：

由于手机用户的增加和电子商务产业客户群的扩大，行动应用程式的采用率不断增加。例如，根据美国工业发展组织的数据，印度电子商务产业预计到2020年将达到1,000亿美元，到2030年将达到3,000亿美元。

此外，扩增实境 (AR) 和虚拟实境应用程式的成长预计将在预测期内推动行动应用程式的采用。智慧型手机配备了陀螺仪和运动感测器等各种感测器，进一步扩展了 Pokemon GO 等扩增实境 (AR) 和虚拟实境 (VR) 游戏的功能。

本调查的主要特征

• 本报告提供以2022年为基准年的预测期间（2023-2030 年）之全球行动应用程式市场的市场规模和復合年增长率（CAGR %）相关的详区隔析。
• 并阐明不同部门市场的潜在收入机会，说明该市场具有魅力的投资主张矩阵。
• 同时并提供市场推动因素和限制、机会、新产品发布或批准、市场趋势、区域前景和主要参与者采用的竞争战略等重要考察。
• 并基于企业亮点，各类型投资组合、主要焦点、财务业绩和市场策略等参数，介绍全球行动应用程式市场的主要参与者之企业简介。
• 藉由该报告提供的洞察，将能帮助营销人员和公司高管能够就未来的产品发布、类型升级、市场扩张和营销策略做出明智的决策。
• 全球行动应用程式市场报告配合该行业的各种利益相关者，包括投资者、供应商、产品製造商、分销商、新进入者和金融分析师。
• 利益相关者可以透过全球行动应用程式市场用于分析的各种战略矩阵来帮助他们更容易做下决策。

目录

第1章 调查目的与前提条件

• 调查目的
• 前提条件
• 简称

第2章 市场概况

• 报告概要
  • 市场定义和范围
• 摘要整理
• Coherent Opportunity Map(COM)

第3章 市场动态，法规，趋势分析

• 市场动态
  • 促进因素
• 行动广告产业的急速成长
• 电子商务的急扩大
  • 阻碍因素
• 对使用者隐私和安全的担忧日益加剧
• 由于行动应用市场的快速扩张，饱和度不断提高
  • 机会
• 数位化的投资的提升
• 行动电子商务·应用程式的开发
• 影响分析
• 主要的焦点
• 法规情势
• 产品销售/核准
• PEST分析
• 波特分析
• 合併·收购情势

第4章 全球行动应用程式市场-冠状病毒(COVID-19)流行的影响

• COVID-19流行病学
• 供给面和需求面的分析
• 经济影响

第5章 行动应用程式全球市场:各商店类型，2023-2030年

• Apple App Store
• Google Store
• 其他

第6章 行动应用的全球市场:各最终用途，2023-2030年

• 游戏
• 社群网路
• 医疗保健
• 书籍
• 音乐
• 生产率
• 教育
• 娱乐
• 新闻
• 照片和影音
• 导航
• 旅游
• 商务
• 其他

第7章 行动应用的全球市场:各地区，2023-2030年

• 北美
• 欧洲
• 亚太地区
• 南美
• 中东·非洲

第8章 竞争情形

• SAP SE
• Google Inc.
• Opera Software
• Microsoft Corporation
• Apple Inc
• CA Technologies
• Samsung Electronics Co., Ltd.
• Cognizant
• China Mobile Limited
• Hewlett Packard Enterprise Development LP

第9章 章节

• 调查手法
• 关于出版社

The global mobile application market accounted for US$ 183.98 Mn in terms of value in 2023 and is expected grow at a CAGR of 12.7% during the forecast period (2023-2030).

A mobile application is a software application developed specifically for use with a mobile device such as a smartphone or tablet. These mobile applications enable mobile devices to perform a number of tasks and functions on a small mobile device. There are various types of mobile applications available for mobile devices such as social media, payment applications and gaming apps. Some of the them are available free of cost on the play store, while some need to be purchased by the user.

Market Dynamics:

The adoption of mobile applications is increasing due to the rising number of mobile phone users and the increasing customer base of the e-commerce industry. For instance, according to United Nations Industrial Development Organization, the e-commerce sector in India reached US$ 100 billion by 2020 and is predicted to reach US$ 300 billion by 2030, thus changing the way Ministry of Micro, Small & Medium Enterprises operate in India.

In addition, the increasing applications of augmented reality and virtual reality are projected to boost the adoption of mobile applications over the forecast period. Smartphones are enabled with various sensors, such as gyroscope and motion sensor, which is further expanding the capability of Augmented reality (AR) and Virtual reality (VR) games including Pokemon Go, owing to which mobile game applications are increasingly getting downloaded.

Key features of the study:

• This report provides an in-depth analysis of the mobile application market size (US$ Billion), and Compound Annual Growth Rate (CAGR %) for the forecast period (2023- 2030), considering 2022 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the Global Mobile Application Market systems based on the following parameters - company overview, financial performance, product portfolio, geographical presence, Dust control market capital, key developments, strategies, and future plans
• The companies covered as part of this study include SAP SE, Google Inc., Opera Software, Microsoft Corporation, Apple Inc., CA Technologies, Samsung Electronics Co., Ltd., Cognizant, China Mobile Limited, and Hewlett Packard Enterprise Development LP
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
• The mobile application market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mobile application market

Detailed Segmentation:

• Global Mobile Application Market, By Store Type
  • Apple App Store
  • Google Play
  • Others
• Global Mobile Application Market, By End-Use
  • Games
  • Social Networking
  • Healthcare
  • Books
  • Music
  • Productivity
  • Education
  • Entertainment
  • News
  • Photos and Videos
  • Navigation
  • Travel
  • Business
  • Others
• Global Mobile Application Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • SAP SE
  • Google Inc.
  • Opera Software
  • Microsoft Corporation
  • Apple Inc.
  • CA Technologies
  • Samsung Electronics Co., Ltd.
  • Cognizant
  • China Mobile Limited
  • Hewlett Packard Enterprise Development LP

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Store Type
  • Market Snapshot, By End-use
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Rapid growth of the mobile ad industry
• Rampantly expanding e-commerce industry
  • Restraints
• Growing concerns about user privacy and security
• Rapid expansion of Mobile Application Market has led to Increased Saturation
  • Opportunities
• Growing investments in digitization
• Mobile E-Commerce Application Development
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Mobile Application Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Mobile Application Market , By Store Type, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Apple App Store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Google Store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)

6. Global Mobile Application Market , By End-use, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Games
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Social Networking
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Books
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Music
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Productivity
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Education
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Photos and Videos
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Navigation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Travel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Business
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)

7. Global Mobile Application Market , By Region, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018-2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)

8. Competitive Landscape

• SAP SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Opera Software
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Apple Inc
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• CA Technologies
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights Cognizant
  • Financial Performance
  • Strategies
• Cognizant
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• China Mobile Limited
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Hewlett Packard Enterprise Development LP
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
  • Analyst Views

9. Section

• Research Methodology
• About us