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市场调查报告书

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1392127

线上家居装饰市场：按产品类型、价格分布、按配销通路、按最终用户、按材料类型、按地区

Online Home Decor Market, By Product Type, By Price Range, By Distribution Channel, By End User, By Material Type, By Geography

出版日期: 2023年11月24日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

价格

简介目录

线上家装市场规模预计将从 2023 年的 973.9 亿美元增至 2030 年的 2,060.5 亿美元，预测期内复合年增长率为 11.3%。

报告范围		报告详情
基准年	2022年	2023年市场规模	973.9亿美元
实绩资料	2018-2021	预测期	2023-2030
预测期复合年增长率	11.30%	2030年市场规模预测	2060.5亿美元

图 1. 2023 年全球市场占有率线上家装市场份额（按地区划分）

在家中舒适地浏览和购买产品的便利性促使消费者转向线上平台来满足他们的家居装饰需求。该市场拥有众多电子商务巨头和零售商，提供各种产品，包括家具、照明、纺织品、墙面装饰和配件。电子商务巨头和零售商是这个市场的主要参与者，为消费者提供了多种选择。随着网路购物的兴起，许多消费者转向电子商务平台购买家居内装产品，市场竞争加剧。因此，公司不断创新和改进产品，以保持竞争力并满足消费者不断变化的需求。

市场动态：

近年来，由于人们对网路购物的偏好不断增加以及对家居装饰用品的需求不断增加，线上家居装饰市场出现了显着增长。此外，由于消费者可支配所得的增加和生活方式的改变，人们更加重视家居美学和室内设计。消费者愿意投资高品质、具有视觉吸引力的家居装饰产品，以创造独特、舒适的生活空间。然而，市场也面临一定的挑战。主要限制之一是在购买前无法查看和体验产品。因此，一些消费者因担心产品品质、颜色准确性、尺寸等而不敢在线上购买。

也就是说，线上家居装饰市场存在大量成长机会。不断增长的智慧家庭趋势以及科技与家居装饰的融合提供了巨大的潜力。此外，新兴市场智慧型手机普及和网路连接的提高预计将推动线上家居装饰销售的成长。

本研究的主要特点

本报告对全球线上家装市场进行了详细分析，并提供了以2022年为基准年的预测期（2023-2030年）的市场规模和年复合成长率（CAGR%）。
它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要考察。
它根据公司亮点、产品系列、主要亮点、业绩和策略等参数，介绍了全球线上家居装饰市场的主要企业。
该报告的见解使行销人员和公司负责人能够就未来的产品发布、升级、市场扩张和行销策略做出明智的资讯。
本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过分析全球线上家居装饰市场时使用的各种策略矩阵来促进决策。

北美洲
美国
加拿大
欧洲
德国
英国
西班牙
法国
义大利
俄罗斯
其他欧洲国家
亚太地区
中国
印度
日本
澳洲
韩国
ASEAN
其他亚太地区
拉丁美洲
巴西
阿根廷
墨西哥
其他拉丁美洲
中东和非洲
海湾合作委员会国家
以色列
南非
北非
中部非洲
其他中东地区

第11章竞争形势

Amazon
Bed Bath & Beyond
Walmart
Wayfair
IKEA
Overstock.com
Target
Home Depot
Williams-Sonoma
Others

第12章章节

调查方法
关于出版商

简介目录

Product Code: CMI6212

The online home decor market size is expected to reach US$ 206.05 billion by 2030, from US$ 97.39 billion in 2023, growing at a CAGR of 11.3% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 97.39 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	11.30%	2030 Value Projection:	US$ 206.05 Bn

Figure 1. Global Online Home Decor Market Share (%), by Region, 2023

With the convenience of browsing and purchasing from the comfort of their homes, consumers are increasingly turning to online platforms to fulfill their home decor needs. This market is characterized by a wide range of products, including furniture, lighting, textiles, wall decor, and accessories, offered by various e-commerce giants and retailers. E-commerce giants and retailers are major players in this market, offering consumers a variety of options to choose from. With the rise of online shopping, many consumers are turning to e-commerce platforms to purchase home decor products, making it a highly competitive market. As a result, companies are constantly innovating and improving their products to stay ahead of the competition and meet the evolving needs of consumers.

Market Dynamics:

The online home decor market has witnessed significant growth in recent years, driven by the increasing preference for online shopping and the rising demand for home decor products. Additionally, the increasing disposable income and changing lifestyles of consumers have led to a greater emphasis on home aesthetics and interior design. Consumers are willing to invest in high-quality and visually appealing home decor products to create a personalized and comfortable living space. However, the market also faces certain challenges. One of the key restraints is the inability to physically examine and experience the products before purchase. This can lead to concerns regarding product quality, color accuracy, and sizing, which may deter some consumers from making online purchases.

Nevertheless, the online home decor market presents numerous opportunities for growth. The rising trend of smart homes and the integration of technology in home decor products offer immense potential. Moreover, the increasing penetration of smartphones and internet connectivity in emerging markets is expected to drive the growth of online home decor sales.

Key features of the study:

This report provides an in-depth analysis of the global online home decor market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global online home decor market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Amazon, Bed Bath & Beyond, Walmart, Wayfair, IKEA, Overstock.com, Target, Home Depot, Williams-Sonoma, Lowe's, Etsy, eBay, HomeGoods, JCPenney, Kohl's, Macy's, Pier 1 Imports, Crate and Barrel, At Home Stores, and Restoration Hardware
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global online home decor market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online home decor market

Online Home Decor Market Detailed Segmentation:

By Product Type
- Furniture
- Home Textile
- Home Decor
- Kitchenware
- Bathware
- Garden Decor
- Others (Wall Decor, Lighting, Rugs, and Mirrors)
By Price Range
- Premium Price
- Medium Price
- Low Price
By Distribution Channel
- Online
- Offline
By End User
- Residential
- Commercial
By Material Type
- Wood
- Glass
- Metal
- Plastic
- Ceramic
- Others (Cane and Bamboo)
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Key Players
- Amazon
- Bed Bath & Beyond
- Walmart
- Wayfair
- IKEA
- com
- Target
- Home Depot
- Williams-Sonoma
- Lowe's
- Etsy
- eBay
- HomeGoods
- JCPenney
- Kohl's
- Macy's
- Pier 1 Imports
- Crate & Barrel
- At Home
- Restoration Hardware

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Online Home Decor Market, By Product Type
- Online Home Decor Market, By Price Range
- Online Home Decor Market, By Distribution Channel
- Online Home Decor Market, By End User
- Online Home Decor Market, By Material Type
- Online Home Decor Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Increasing penetration of online shopping and growth of the real estate sector
- High Logistics Cost
- Customization of Home Decor Products
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Online Home Decor Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Online Home Decor Market, By Product Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Furniture
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Home Textile
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Home Decor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Kitchenware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Bathware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Garden Decor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Others (Wall Decor, Lighting, Rugs, Mirrors)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

6. Online Home Decor Market, By Price Range, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Premium Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Medium Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Low Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

7. Online Home Decor Market, By Distribution Channel, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

8. Online Home Decor Market, By End User, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Residential
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

9. Online Home Decor Market, By Material Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Wood
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Glass
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Metal
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Plastic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Ceramic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Others (Cane, Bamboo)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

10. Online Home Decor Market, By Region, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Material type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
Germany
U.K
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East

11. Competitive Landscape

Amazon
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bed Bath & Beyond
Walmart
Wayfair
IKEA
Overstock.com
Target
Home Depot
Williams-Sonoma
Others
Analyst Views