全通路零售市场：依零售型态、产业及地区划分

预计2023年全球全通路零售市场规模将达78亿美元，预计2023年至2030年复合年增长率为14%，到2030年将达到195.1亿美元。

图 1. 2023 年全通路零售全球市场占有率(%)（按地区）

全通路零售是一种销售、行销和客户服务方法，允许客户在他们喜欢的管道上与企业互动，并提供互联体验，无论他们使用哪个管道。全通路零售可以实现更好的库存管理和可见性。零售商可以从多个地点履行订单，最大限度地减少缺货和库存积压的情况。全通路零售为客户提供无缝且一致的购物体验，无论是在线上、店内、行动应用程式或透过其他管道。

这种改进的体验可以提高客户满意度和忠诚度。透过为客户提供多个接触点和灵活的购买选择，零售商有可能接触到更广泛的受众并增加销售。与仅使用一种通路的顾客相比，全通路零售客户往往消费较多、购物也较频繁。

市场动态

全通路零售市场受到不断变化的消费者偏好和行为的显着驱动。当今的消费者期望在所有平台上获得一致且无摩擦的购买体验。他们希望能够自由地在线上浏览产品、跨多个接触点购买产品以及在店内取货或退货。能够提供整合和客製化的购物旅程来满足这些期望的零售商将拥有竞争优势。

实施和管理高效的全通路策略可能很困难。需要大型技术基础设施，因为必须整合许多系统、资料库和管道才能创建无缝体验。零售公司在确保资料一致性、将旧有系统与新平台连接以及维护跨通路客户资讯的单一视图方面可能面临挑战。

本研究的主要特点

• 本报告对全球全通路零售市场进行了详细分析，并提供了以2022年为基准年的预测期（2023-2030）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球全通路零售市场的主要企业。
• 该报告的见解使行销人员和公司负责人能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
• 全通路零售全球市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过用于分析全球全通路零售市场的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

• 市场动态
  • 促进因素
• 消费者行为的变化
  • 抑制因素
• 技术复杂性与整合挑战
  • 机会
• 线上线下通路无缝融合
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特的分析
• 併购场景

第 4 章全通路零售市场 - COVID-19 大流行的影响

• 新型冠状病毒感染疾病（COVID-19）的流行病学
• 供需面分析
• 经济影响

第 5 章 全通路零售市场，依零售型态划分，2017-2030

• 实体店面
• 电子商务平台

第 6 章 全通路零售市场（按行业），2017-2030 年

• 时尚/服饰
• 电子/电器产品
• 日常消费品/食品
• 改革

第 7 章 全通路零售市场（按地区），2017-2030

• 北美洲
• 美国
• 加拿大
• 欧洲
• 德国
• 英国
• 法国
• 义大利
• 西班牙
• 俄罗斯
• 其他欧洲国家
• 亚太地区
• 中国
• 印度
• 日本
• 澳洲
• 韩国
• ASEAN
• 其他亚太地区
• 拉丁美洲
• 巴西
• 墨西哥
• 其他拉丁美洲
• 中东和非洲
• 海湾合作委员会国家
• 南非
• 其他中东和非洲

第八章 竞争形势

• Amazon
• Walmart
• Alibaba Group
• Target Corporation
• JD.com
• eBay Inc.
• Best Buy Co., Inc.
• Zara（Inditex Group）
• The Home Depot, Inc.
• Nordstrom, Inc.
• Macy's, Inc.
• Costco Wholesale Corporation
• Apple Inc.
• Tesco PLC
• ASOS PLC

第9章 章节

• 调查方法
• 关于出版商

The Global Omnichannel Retailing Market size is estimated to be valued at US$ 7.80 billion in 2023 and is expected to reach US$ 19.51 billion by 2030, growing at a compound annual growth rate (CAGR) of 14% from 2023 to 2030.

Figure 1. Global Omnichannel Retailing Market Share (%), by Region, 2023

Omnichannel retailing is an approach to sales, marketing, and customer service that allows customers to interact with businesses on their preferred channels and provides a connected experience regardless of the channel they use. Omnichannel retailing allows for better inventory management and visibility. Retailers can fulfill orders from various locations, minimizing stockouts and overstock situations. Many retailers have adopted omnichannel as a way to connect with customers. omnichannel retailing offers customers a seamless and consistent shopping experience, whether they engage with a retailer online, in-store, via mobile apps, or through other channels.

This enhanced experience can lead to increased customer satisfaction and loyalty. By providing customers with multiple touchpoints and flexible purchasing options, retailers can capture a broader audience and potentially increase sales. Omnichannel retailing customers tend to spend more and shop more frequently than those using only one channel.

Market Dynamics

The omnichannel retailing market is significantly being driven by changing consumer tastes and behavior. Today's consumers demand a consistent and smooth buying experience across all platforms. They desire the freedom to browse products online, buy products through numerous touchpoints, and pick up or return items from stores. Retailers who can deliver an integrated and customized shopping journey and match these expectations have a competitive advantage.

An efficient omnichannel strategy might be difficult to implement and manage. To create a seamless experience, integrating numerous systems, databases, and channels necessitates a substantial technology infrastructure. Retailers may encounter challenges assuring data consistency, connecting legacy systems with new platforms, and keeping a single view of customer information across channels.

Key features of the study:

• This report provides an in-depth analysis of the global Omni channel retailing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global omnichannel retailing market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Amazon, Walmart, Alibaba Group, Target Corporation, JD.com, eBay Inc., Best Buy Co., Inc., Zara (Inditex Group), The Home Depot, Inc., Nordstrom, Inc., Macy's, Inc., Costco Wholesale Corporation, Apple Inc., Tesco PLC, ASOS PLC
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global omnichannel retailing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global omnichannel retailing market

Omnichannel Retailing Market Detailed Segmentation:

• By Retail Format
  • Brick-and-Mortar Stores
  • E-commerce Platforms
• By Industry Vertical
  • Fashion & Apparel
  • Electronics & Appliances
  • FMCG & Grocery
  • Home Improvements
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top companies in Omnichannel Retailing Market
  • Amazon
  • Walmart
  • Alibaba Group
  • Target Corporation
  • com
  • eBay Inc.
  • Best Buy Co., Inc.
  • Zara (Inditex Group)
  • The Home Depot, Inc.
  • Nordstrom, Inc.
  • Macy's, Inc.
  • Costco Wholesale Corporation
  • Apple Inc.
  • Tesco PLC
  • ASOS PLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet , By Retail Format
  • Market Snippet , By Industry Vertical
  • Market Snippet , By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Changing Consumer Behavior
  • Restraints
• Technological Complexity and Integration Challenges
  • Opportunities
• Seamless Integration of Online and Offline Channels
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Omnichannel Retailing Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Omnichannel Retailing Market, By Retail Format, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Brick-and-Mortar Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• E-commerce Platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

6. Omnichannel Retailing Market, By Industry Vertical, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Fashion & Apparel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• Electronics & Appliances
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• FMCG & Grocery
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
• Home Improvements
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

7. Omnichannel Retailing Market, By Geographic Region, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• Germany
• U.K.
• France
• Italy
• Spain
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest Of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030(%)
• Brazil
• Mexico
• Rest Of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
  • Market Share Analysis, By Country, 2017 and 2030 (%)
• GCC Countries
• South Africa
• Rest of the Middle East and Africa

8. Competitive Landscape

• Amazon
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Walmart
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Alibaba Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Target Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• JD.com
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• eBay Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Best Buy Co., Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Zara (Inditex Group)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Home Depot, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nordstrom, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Macy's, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Costco Wholesale Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tesco PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• ASOS PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

9. Section

• Research Methodology
• About us