数据管理广告软体市场，按组件、按数据来源、按最终用户、按地理位置

Data Management Advertising Software Market, By Component, By Data Source, By End User, By Geography

出版日期: 2024年02月29日 | 出版商:

Coherent Market Insights | 英文 164 Pages | 商品交期: 2-3个工作天内

价格

简介目录

数据管理广告软体市场预计 2024 年价值 23.9 亿美元，预计到 2031 年将达到 49 亿美元，2024 年至 2031 年年复合成长率(CAGR) 为 10.8%。

报告范围		报告详情
基准年：	2023年	2023/2024 年市场规模：	23.9 亿美元
历史数据：	2019年至2023年	预测期：	2024年至2031年
预测期间 2023/2024 至 2030/2031 年复合成长率：	10.80%	2030/2031 价值预测：	49亿美元

资料管理广告软体市占率 (%)（按地区），2024 年

近年来，由于数位化程度的提高以及公司对数据驱动行销策略的关注，资料管理广告市场出现了显着增长。随着每天透过各种线上和线下管道产生大量消费者资料，企业已经开始认识到收集、分析和激活这些资料以改善其广告和行销活动的价值。数据管理平台使公司能够收集消费者檔案、分析行为模式、识别目标受众并发起高度客製化和个人化的促销活动。这有助于提高参与度并最大限度地提高行销投资回报。随着人工智慧、机器学习和预测分析等先进技术的不断采用，资料管理广告市场预计将进一步扩大，这些技术可以从资料中解锁更深入的消费者洞察。

市场动态：

资料管理广告市场的驱动因素包括跨行业不断增长的数位转型、行动和互联网普及率的提高、数位行销支出的增加以及对增强客户体验的需求。然而，有关资料使用的隐私法规和不断增加的安全漏洞给该行业的参与者带来了挑战。同时，机会在于整合不同的资料来源以建立统一的客户檔案、发起超个人化的多通路活动以及为不同的垂直产业提供客製化的资料管理解决方案。

研究的主要特点：

该报告对全球资料管理广告市场进行了深入分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它阐明了不同细分市场的潜在收入机会，并解释了该市场有吸引力的投资主张矩阵。
这项研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或批准、市场趋势、区域前景以及主要参与者采取的竞争策略的重要见解。
它根据以下参数描述了全球资料管理广告市场的主要参与者——公司亮点、产品组合、主要亮点、财务表现和策略。
该报告的见解将使行销人员和公司管理当局能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球资料管理广告市场报告迎合了该行业的各个利益相关者，包括投资者、供应商、产品製造商、分销商、新进业者和财务分析师。
利害关係人可以透过用于分析全球资料管理广告市场的各种策略矩阵轻鬆做出决策。

IBM
- 公司简介
- 产品/服务组合
- 财务绩效
- 最新动态/更新
- 战略概览
Oracle
Lotame Solutions, Inc.
Adobe
Hitachi, Ltd.
Innovid
Salesforce
Teradata
The Nielsen Company (US), LLC.
SAS Institute Inc.
Neustar
Actian Corporation.
LiveRamp
Eulerian
MediaMath
Flashtalking
Cloudera, Inc.
Crux Informatics, Inc.

第 9 章：参考文献与研究方法

参考
研究方法论

简介目录

Product Code: CMI6696

The Data Management Advertising Software Market is estimated to be valued at USD 2.39 Bn in 2024 and is expected to reach USD 4.90 Bn by 2031, growing at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2023/2024:	US$ 2.39 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2023/2024 to 2030/2031 CAGR:	10.80%	2030/2031 Value Projection:	US$ 4.90 Bn

Data Management Advertising Software Market Share (%), By Region, 2024

Data Management Advertising Software Market - IMG1

The data management advertising market has seen significant growth in recent years owing to increased digitalization and focus on data-driven marketing strategies by companies. With a huge amount of consumer data being generated every day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer profiles, analyze behavior patterns, identify target audiences and launch highly customized and personalized promotional efforts. This has helped boost engagement levels and maximize returns on marketing investments. The data management advertising market is anticipated to further expand with growing adoption of advanced technologies like AI, machine learning and predictive analytics that can unlock deeper consumer insights from data.

Market Dynamics:

The data management advertising market is driven by factors such as growing digital transformation across sectors, rising mobile and internet penetration, increasing spending on digital marketing and demand for enhanced customer experiences. However, privacy regulations around data usage and rising security breaches pose challenges for player in this industry. Meanwhile, opportunities lie in integrating varied data sources to build unified customer profiles, launching hyper-personalized multichannel campaigns and offering customized data management solutions for different industry verticals.

Key features of the study:

This report provides in-depth analysis of the global data management advertising market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global data management advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Oracle, Adobe, SAP, Neustar, Rocket Fuel and Turn
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global data management advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data management advertising market.

Market Segmentation:

By Component
- Cloud
- On-premise
By Data Source
- First-party Data
- Second-party Data
- Third-party Data
By End User
- Ad Agencies
- Publishers
By Regional
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players Insights
- IBM
- Oracle
- Lotame Solutions, Inc.
- Adobe
- Hitachi, Ltd.
- Innovid
- Salesforce
- Teradata
- The Nielsen Company (US), LLC.
- SAS Institute Inc.
- Neustar
- Actian Corporation.
- LiveRamp
- Eulerian
- MediaMath
- Flashtalking
- Cloudera, Inc.
- Crux Informatics, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions

2. Market Overview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot By Deployment
- Market Snapshot By Data Source
- Market Snapshot End User
- Market Snapshot By Region
- Market Scenario - Conservative, Like, Opportunistic
Market Opportunity Map

3. Market Dynamics and Trend Analysis

Market Dynamics
- Drivers
- Restraints
- Opportunities
Impact Analysis
Pest Analysis
Porters Analysis
Regulatory Scenario
COVID-19 Impact Analysis
New product approvals
Market Attractiveness By Country
Market Attractiveness By Market Segment
Key Developments & Deals
Trend Analysis - Historic and Future Trend Assessment
Key Developments

4. Global Data Management Advertising Software Market, By Deployment, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
Cloud, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
On-premise, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

5. Global Data Management Advertising Software Market, By Data Source, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
First-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Second-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Third-party Data, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

6. Global Data Management Advertising Software Market, End User, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031
- Market Y-o-Y Growth Comparison (%), 2019 - 2031
- Segment Trends
Ad Agencies, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)
Publishers, 2019 - 2031 (US$ Billion)
- Introduction
- Market Size and Forecast, 2019 - 2031, (US$ Billion)

7. Global Data Management Advertising Software Market, By Region, 2019 - 2031 (US$ Billion)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031, (US$ Billion)
- Market Y-o-Y Growth Comparison (%), 2024 - 2031, (US$ Billion)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
U.K.
Germany
Italy
France
Spain
Russia
Rest Of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
China
India
Japan
Australia
South Korea
Asean
Rest Of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
GCC
Israel
Rest Of Middle East
Latin America
- Introduction
- Market Size and Forecast, By Deployment, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Data Source, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, End User, 2019 - 2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Billion)
Brazil
Mexico
Argentina
Rest of Latin America

8. Company Profiles - Global Data Management Advertising Software Market

IBM
- Company Overview
- Product/Service Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategic Overview
Oracle
Lotame Solutions, Inc.
Adobe
Hitachi, Ltd.
Innovid
Salesforce
Teradata
The Nielsen Company (US), LLC.
SAS Institute Inc.
Neustar
Actian Corporation.
LiveRamp
Eulerian
MediaMath
Flashtalking
Cloudera, Inc.
Crux Informatics, Inc.