苏格兰威士忌市场：按产品类型、按价格分布、按分销管道、按地区

预计2024年苏格兰威士忌市场规模为350.4亿美元，2031年将达566.4亿美元，2024年至2031年复合年增长率为7.1%。

图 1. 2024 年苏格兰威士忌市场占有率(%)（按地区）

过去几十年来，苏格兰威士忌市场经历了稳定成长。苏格兰有着悠久的威士忌酿造传统，其历史可追溯至中世纪。该国凉爽的气候和清洁的水源为威士忌的缓慢陈酿和复杂风味提供了理想的条件。苏格兰威士忌的主要产区包括斯佩塞、艾雷岛、坎贝尔敦、高地、低地和岛屿。单一麦芽苏格兰威士忌因其手工生产方法以及当地大麦品种和陈酿条件带来的多样化风味特征而在世界各地变得越来越受欢迎。这家具有前瞻性思维的酿酒厂还推出了创新的木桶成品威士忌，这种威士忌利用曾经盛装葡萄酒、啤酒和烈酒的木桶来创造额外的风味。苏格兰威士忌协会正致力于透过建立地理标誌保护计画来促进和保护这一领域。由于世界富裕人口的增加以及对手工技术酿造的蒸馏酒的日益欣赏，苏格兰威士忌市场未来可能会进一步扩大。

市场动态：

全球对优质和精酿烈酒日益增长的兴趣推动了苏格兰威士忌市场的发展。中国和印度等主要新兴市场的中产阶级人口不断增长，可支配收入不断增加，可用于购买奢侈品和体验。这种广泛的经济成长扩大了优质苏格兰单一麦芽威士忌的客户群。然而，更严格的法规和课税等限制带来了挑战。不同国家存在的无数当地法规可能会阻碍国际贸易。此外，一些政府提高关税和酒类税，虽然旨在减少消费，却无意中提高了生产成本。相反，市场看到了创新产品开拓和客製化木桶饰面的机会，以满足不断变化的消费者偏好。此外，一些酿酒厂还提供互动游览和品嚐体验，以提高品牌知名度并促进威士忌鑑赏教育。有针对性的行销帮助威士忌产业在新市场以及成熟的全球出口市场中站稳脚跟。

本研究的主要特点

• 本报告对全球苏格兰威士忌市场进行了详细分析，并提出了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它揭示了各个细分市场的潜在收益成长机会，并说明了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，包括全球苏格兰威士忌市场主要企业的概况。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
• 苏格兰威士忌全球市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过用于全球苏格兰威士忌市场分析的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行概述
• 一致的机会地图 (COM)

第三章 市场动态、法规与趋势分析

• 市场动态
  • 促进因素
  • 抑制因素
  • PEST分析
  • 波特五力分析
  • 市场机会
  • 监管场景
  • 产业动态
  • 併购

第四章全球苏格兰威士忌市场 - 冠状病毒 (COVID-19) 大流行的影响

• 介绍
• 影响全球苏格兰威士忌市场的因素
• 影响分析

第五章全球苏格兰威士忌市场，依产品类型，2019-2031

• 介绍
• 单一麦芽苏格兰威士忌
• 混合苏格兰威士忌
• 单粒苏格兰威士忌
• 混合麦芽苏格兰威士忌
• 混合谷物苏格兰威士忌

第六章 全球苏格兰威士忌市场，依价格分布划分，2019-2031

• 介绍
• 优质的
• 高端溢价
• 超溢价

第七章 全球苏格兰威士忌市场，依通路，2019-2031

• 介绍
• On-Trade
• 餐厅和酒吧
• 酒品店
• 其他的
• Off-Trade
• 超级市场和大卖场
• 折扣店
• 其他（网路商店等）

第八章全球苏格兰威士忌市场，按地区，2019-2031

• 介绍
• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东/非洲

第9章 竞争格局

• 市场占有率分析
• 公司简介
  • Angus Dundee Distillers Plc
  • Douglas Laing
  • Craft56
  • Diageo
  • DEWAR'S
  • Aberfeldy
  • Royal Brackla
  • Balblair Distillery Co Ltd.
  • The English Distillery
  • Bruichladdich Distillery, Islay
  • Copper Rivet Distillery
  • Tomatin Distillery Co Ltd
  • The Glenturret Distillery
  • Kilchoman Distillery
  • The Borders Distillery
  • Loch Lomond Whiskies
  • William Grant and Sons Ltd.
  • Bowmore Distillery
  • Edrington
  • LVMH

第10章分析师建议

• 升起和降落
• 综合机会图

第11章 章节

• 参考
• 调查方法

The Scottish whisky market is estimated to be valued at USD 35.04 Bn in 2024 and is expected to reach USD 56.64 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Figure 1. Scottish Whisky Market Share (%), By Region, 2024

The Scottish whisky market has experienced steady growth over the past few decades. Scotland has a long tradition of whisky making dating back to medieval times. The country's cool climate and pure water sources provide ideal conditions for slow aging and complex flavor development in whisky. Key whisky producing regions in Scotland include Speyside, Islay, Campbeltown, Highlands, Lowlands, and Islands. Single malt Scotch whisky has gained increasing popularity globally due to its craft production methods and diverse flavor profiles attributed to local barley varieties and aging conditions. Forward-thinking distillers are also releasing innovative cask finish whiskies utilizing barrels previously containing wines, beers, or spirits to impart additional layers of flavor. The Scotch Whisky Association works to promote and protect the sector through the establishment of protected geographical indication. With rising global affluence and growing appreciation of artisanal spirits, the Scottish whisky market is well-positioned to expand further in the coming years.

Market Dynamics:

The Scottish whisky market is driven by growing global interest in premium and craft spirits. Rising middle class population in key developing markets such as China and India have greater disposable incomes to spend on premium goods and experiences. This widespread economic growth expands the customer base for high-end Scottish single malts. However, constraints like increased regulation and taxation pose challenges. A myriad of local regulations across different countries can hamper international trade. Additionally, tariffs and higher alcohol taxes implemented by some governments aim to cut consumption but inadvertently increase production costs. Conversely, the market sees opportunities from innovative product developments and customized cask finishes that appeal to evolving consumer preferences. Several distillers also offer interactive tours and tasting experiences that promote brand awareness and education around whisky appreciation. With targeted marketing, the industry strengthens its footing in both new and established global export markets.

Key Features of the Study:

• This report provides an in-depth analysis of the global Scottish whisky market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global Scottish whisky market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Angus Dundee Distillers Plc, Douglas Laing, Craft56, Diageo , DEWAR'S, Aberfeldy, Royal Brackla, Balblair Distillery Co Ltd., The English Distillery, Bruichladdich Distillery, Islay, Copper Rivet Distillery, Tomatin Distillery Co Ltd, The Glenturret Distillery , Kilchoman Distillery, The Borders Distillery, Loch Lomond Whiskies, William Grant and Sons Ltd., Bowmore Distillery, Edrington, and LVMH
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global Scottish whisky market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Scottish whisky market

Detailed Segmentation-

• By Product Type:
  • Single Malt Scotch Whisky
  • Blended Scotch Whisky
  • Single Grain Scotch Whisky
  • Blended Malt Scotch Whisky
  • Blended Grain Scotch Whisky
• By Price Range:
  • Premium
  • High End Premium
  • Super Premium
• By Distribution Channel:
  • On Trade
  • Restaurants & Bars
  • Liquor Stores
  • Others
  • Off Trade
  • Supermarket & Hypermarket
  • Discount Stores
  • Others (Online Stores, etc.)
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Angus Dundee Distillers Plc
  • Douglas Laing
  • Craft56
  • Diageo
  • DEWAR'S
  • Aberfeldy
  • Royal Brackla
  • Balblair Distillery Co Ltd.
  • The English Distillery
  • Bruichladdich Distillery, Islay
  • Copper Rivet Distillery
  • Tomatin Distillery Co Ltd
  • The Glenturret Distillery
  • Kilchoman Distillery
  • The Borders Distillery
  • Loch Lomond Whiskies
  • William Grant and Sons Ltd.
  • Bowmore Distillery
  • Edrington
  • LVMH

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Price Range
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • PEST Analysis
  • PORTER's Five Forces Analysis
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Mergers and Acquisitions

4. Global Scottish Whisky Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Scottish Whisky Market
• Impact Analysis

5. Global Scottish Whisky Market, By Product Type, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Single Malt Scotch Whisky
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• Blended Scotch Whisky
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• Single Grain Scotch Whisky
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• Blended Malt Scotch Whisky
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• Blended Grain Scotch Whisky
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends

6. Global Scottish Whisky Market, By Price Range, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• High End Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends
• Super Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Segment Trends

7. Global Scottish Whisky Market, By Distribution Channel, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• On Trade
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub Segment Trends
• Restaurants & Bars
• Liquor Stores
• Others
• Off Trade
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  • Sub Segment Trends
• Supermarket & Hypermarket
• Discount Stores
• Others (Online Stores, etc.)

8. Global Scottish Whisky Market, By Region, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2020-2031
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn))
  • Market Size and Forecast, By Price Range, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2019 - 2031 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa

9. Competitive Landscape

• Market Share Analysis
• Company Profiles
  • Angus Dundee Distillers Plc
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Douglas Laing
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Craft56
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Diageo
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • DEWAR'S
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Aberfeldy
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Royal Brackla
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Balblair Distillery Co Ltd.
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • The English Distillery
    • Company Overview
    • Product Portfolio
    • Recent Developments/Updates
  • Bruichladdich Distillery, Islay
  • Copper Rivet Distillery
  • Tomatin Distillery Co Ltd
  • The Glenturret Distillery
  • Kilchoman Distillery
  • The Borders Distillery
  • Loch Lomond Whiskies
  • William Grant and Sons Ltd.
  • Bowmore Distillery
  • Edrington
  • LVMH

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About Us and Sales Contact
  • Browse 25 market data tables* and 20 figures* on "Global Scottish Whisky Market" - Global forecast to 2031.