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市场调查报告书

商品编码

1509527

OTT 内容市场：按收益模式、按串流平台、按地区

OTT Content Market, By Revenue Model, By Streaming Platform, By Geography

出版日期: 2024年06月18日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计2024年全球OTT内容市场规模为2,531.4亿美元，2031年预估达6,837.3亿美元，2024年至2031年复合年增长率为15.2%。

图 1. OTT 内容市场占有率(%)，依地区划分，2024 年

全球 OTT 内容市场的成长是由智慧型装置的激增和高速网路连线的增加所推动的。 OTT（Over-The-Top）是指透过网路传送影视内容，无需订阅传统的有线或卫星付费电视服务。随着智慧型手机和网路在全球普及率的提高，消费者，尤其是年轻人，越来越多地采用 OTT 媒体串流服务，使他们能够随时随地使用智慧型装置观看自己喜欢的电影和电视节目。 OTT 平台提供的灵活性和便利性正在颠覆传统的付费电视模式。

市场动态：

全球 OTT 内容市场的成长主要是由消费者越来越多地采用串流媒体服务、负担得起的网路连线以及网路基础设施的进步所推动的。人们对点播媒体消费的偏好不断提高，以及串流应用程式媒体库的激增，可能会推动市场成长。然而，欠发达地区的云端连接较差以及对数位盗版的担忧可能会阻碍市场成长。连接性改善的低成本智慧型手机的普及可能成为新兴国家市场成长的重大机会。市场参与者正在透过专注于策略合作伙伴关係和以当地语言提供在地化内容来扩大其区域影响力。

本研究的主要特点

本报告对全球OTT内容市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它还说明了各个细分市场的潜在商机，并为该市场提供了一系列有吸引力的投资提案。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
本报告根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，提供了全球 OTT 内容市场主要企业的概况。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
全球 OTT 内容市场报告迎合了该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于分析全球 OTT 内容市场的各种策略矩阵，将有助于相关人员做出决策。

公司简介
- Amazon.com, Inc.
- Apple Inc.
- AT&T Inc.
- BBC Studios
- CANAL+Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

第八章分析师建议

命运之轮
分析师观点
一致的机会图

第9章章节

参考
调查方法

简介目录

Product Code: CMI4697

Global OTT content market is estimated to be valued at US$ 253.14 Bn in 2024 and is expected to reach US$ 683.73 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.

Figure 1. OTT Content Market Share (%), By Region, 2024

Global OTT content market growth is driven by increasing proliferation of smart devices and high-speed internet connectivity. OTT or over-the-top content refers to the delivery of film and television content via the internet without requiring users to subscribe to traditional cable or satellite pay TV services. With rising smartphone and internet penetration worldwide, consumers, particularly young people, are increasingly adopting OTT media streaming services to watch their favorite movies and TV shows on demand from any location via their smart devices. The flexibility and convenience offered by OTT platforms has disrupted the traditional pay TV model.

Market Dynamics:

Global OTT content market growth is primarily driven by rising adoption of streaming media services among consumers, affordable internet connectivity and advancement of network infrastructure. Increasing preference for on-demand media consumption and proliferating media libraries across streaming apps can drive the market growth. However, inadequate cloud connectivity in underdeveloped regions and concerns around digital piracy can hamper the market growth. Proliferation of low-cost smartphones with improved connectivity can offer a significant opportunity for market growth in emerging countries. Market players are focusing on strategic partnerships and expanding regional presence by providing localized content in local languages.

Key features of the study:

This report provides in-depth analysis of the global OTT content market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global OTT content market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., AT&T Inc., BBC Studios, CANAL+ Group, Comcast Corporation, Eros International Plc, Hulu LLC, iQIYI, Inc., MEGOGO, Netflix Japan Inc., Netflix, Inc., Rakuten Group, Inc., Sony Pictures Entertainment Inc., Star India Private Limited, Tencent Holdings Limited, The Walt Disney Company, Warner Bros. Discovery, Youku Tudou Inc., YouTube LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global OTT content market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTT content market.

Detailed Segmentation:

By Revenue Model
- Subscription Based
- Advertising Based
- Transaction Based
By Streaming Platform
- Desktop and Laptop
- Gaming Consoles
- OTT Streaming Devices
- Smartphones and Tablets
- Smart TVs
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Amazon.com, Inc.
- Apple Inc.
- AT&T Inc.
- BBC Studios
- CANAL+ Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Revenue Model
- Market Snippet, By Streaming Platform
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launch/Approvals
Impact of COVID-19 Pandemic

4. Global OTT Content Market, By Revenue Model, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Subscription Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Advertising Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Transaction Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

5. Global OTT Content Market, By Streaming Platform, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Desktop and Laptop
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Gaming Consoles
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
OTT Streaming Devices
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Smartphones and Tablets
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Smart TVs
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

6. Global OTT Content Market, By Region, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Amazon.com, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AT&T Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- BBC Studios
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CANAL+ Group
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Comcast Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Eros International Plc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Hulu LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iQIYI, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MEGOGO
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix Japan Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Rakuten Group, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony Pictures Entertainment Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Star India Private Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tencent Holdings Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- The Walt Disney Company
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Warner Bros. Discovery
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Youku Tudou Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- YouTube LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. Section

References
Research Methodology
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OTT 内容市场：按收益模式、按串流平台、按地区