市场调查报告书
商品编码
1529985
背景音乐市场:按组件、最终用户、地区Background Music Market, By Component, By End User, By Geography |
预计2024年全球背景音乐市场规模为241.3亿美元,2031年将达384.1亿美元,2024年至2031年复合年增长率为6.9%。
报告范围 | 报告详情 | ||
---|---|---|---|
基准年 | 2023年 | 2024年市场规模 | 241.3亿美元 |
实际资料 | 2019-2023 | 预测期 | 2024-2031 |
2024-2031 年预测期复合年增长率 | 6.90% | 2031 年金额预测 | 384.1亿美元 |
在零售商店、企业和公共场所等商业空间的日益普及的推动下,全球背景音乐市场在过去几年中经历了稳定增长。背景音乐增强了气氛,有助于为客户和员工创造一个积极的环境。它被认为是在情感上影响顾客并增加他们在店内停留的时间和消费的有效工具。随着企业意识到背景音乐对客户情绪和购买行为的影响,世界各地对背景音乐解决方案的需求量很大。数位转型趋势的不断发展以及数位化音乐分发创新技术的出现也加速了该行业提供商的成长机会。
推动全球背景音乐市场的是音乐作为有效行销工具的日益普及。背景音乐已被证明可以积极影响客户情绪并影响行为。他们在商店里待的时间更长,销售额也增加了。音乐能够提升品牌形象并创造令人难忘的消费者体验,这是推动其在零售商店、餐厅和公共场所使用的关键因素。然而,与安装背景音乐系统和获得许可证相关的高昂初始投资和维护成本阻碍了其广泛使用。另一个挑战是人们越来越担心未经授权使用受版权保护的音乐。另一方面,数位发行技术的进步使音乐的获取变得更加方便,并创造了新的商机。此外,人们对可根据受众概况和偏好进行客製化的音乐体验的日益偏好也将在未来几年提供显着的成长机会。
本报告对全球背景音乐市场进行了详细分析,并提供了以2023年为基准年的预测期(2024-2031)的市场规模和年复合成长率(CAGR%)。
它还阐明了各个细分市场的潜在商机,并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数,介绍了全球背景音乐市场的主要企业。
研究涵盖的主要企业包括 Almotech Media Solutions、CSI Music、Easy on Hold、Express Melody、Imagesound、Mood Media、NSM Music Group、Pandora for Business、PlayNetwork、SiriusXM for Business、Sunflower Music、TouchTunes、Usen Corporation、Mood Media和PlayNetwork。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员,如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于全球背景音乐市场分析的各种策略矩阵,将有助于相关人员做出决策。
The global background music market is estimated to be valued at US$ 24.13 Bn in 2024 and is expected to reach US$ 38.41 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Report Coverage | Report Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 24.13 Bn |
Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 to 2031 |
Forecast Period 2024 to 2031 CAGR: | 6.90% | 2031 Value Projection: | US$ 38.41 Bn |
The global background music market has seen steady growth over the past few years driven by increasing adoption in commercial spaces such as retail stores, businesses, and public places. Background music helps augment ambiance and creates a positive environment for customers and employees. It is considered an effective tool to influence customers emotionally and increase time spent and spending at stores. Various business establishments are recognizing its impact on mood and the purchasing behavior of audiences which has augmented the demand for background music solutions across the world. The rising trend of digital transformation and availability of innovative technologies for distributing music digitally has also accelerated growth opportunities for providers in this industry.
The global background music market is driven by growing popularity of music as an effective marketing tool. Background music has been proven to positively impact customers emotionally and influence their behaviors. It increases time spent at stores while also improving sales. The ability of music to enhance brand image and create memorable consumer experiences is a key factor driving uptake among retailers, restaurants, and public venues. However, high initial investment and maintenance costs associated with installation and licensing of background music systems hampers its widespread adoption. Also, growing concerns over the unauthorized use of copyrighted music poses a challenge. On the flip side, developments in digital distribution technologies have made music access convenient which presents new opportunities. Furthermore, the rising preference for customizable and tailored music experiences according to audience profiles and preferences is expected to provide a major growth opportunity over the coming years.
This report provides in-depth analysis of the global background music market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global background music market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Almotech Media Solutions, CSI Music, Easy on Hold, Express Melody, Imagesound, Mood Media, NSM Music Group, Pandora for Business, PlayNetwork, SiriusXM for Business, Sunflower Music, TouchTunes, Usen Corporation, Mood Media, and PlayNetwork
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global background music market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global background music market