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市场调查报告书

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1550711

即时游戏市场：按平台、按收益模式、按最终用户、按地区

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

出版日期: 2024年08月14日 | 出版商:

Coherent Market Insights | 英文 163 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2024年全球即时游戏市场规模将达到27.3亿美元，预计到2031年将达到65.8亿美元，年复合成长率(CAGR)%。

报告范围		报告详情
基准年	2023年	2024年市场规模	27.3亿美元
实际资料	2019年至2023年	预测期	从2024年到2031年
预测 2024-2031 年复合年增长率：	13.40%	2031年价值预测	65.8亿美元

图：2024 年即时游戏市场占有率（按地区划分）

近年来，全球即时游戏市场经历了显着成长。即时游戏是指无需下载或安装即可在数位平台上即时玩的游戏。智慧型手机和网路在全球的普及、行动游戏的日益普及以及游戏玩家对即时满足感的渴望等因素正在推动即时游戏的需求。此外，即时游戏为玩家提供引人入胜的互动体验，且不会占用太多设备空间。各种游戏开发商都致力于开发跨类型的创新即时游戏，以吸引更多用户。目前，市场以社交赌场游戏为主，但预计休閒、游乐场、体育和益智游戏等其他类型的即时游戏将在未来占据主导地位。

市场动态：

推动全球即时游戏市场成长的关键因素包括行动游戏的日益普及、高速网路和智慧型手机的普及率不断提高以及游戏玩家对即时存取和满足感的偏好。此外，即时游戏是一种适合参与的格式，并且使用较少的设备资源，这导致了需求的激增。然而，对应用程式内收费的担忧以及某些即时游戏的潜在成瘾性是主要的阻碍因素。从积极的一面来看，扩增实境等新兴技术的融合和超休閒即时游戏的开拓正在为市场创造重大机会。

本研究的主要特点

本报告对全球即时游戏市场进行了详细分析，并给出了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

根据公司亮点、产品系列、主要亮点、业绩和策略等参数列出了全球即时游戏市场主要企业的概况。

本研究涵盖的主要企业包括艺电 (EA)、Epic Games、Facebook Gaming、Gameloft、Google、King、网易、Niantic、Playtika、Rovio Entertainment、Square Enix、Supercell、腾讯、Ubisoft 和 Zynga Contains。

该报告的见解将帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球即时游戏市场报告迎合了该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

透过用于分析全球即时游戏市场的各种策略矩阵，将有助于相关人员做出决策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 2.73 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	13.40%	2031 Value Projection:	US$ 6.58 Bn

The global instant games market has been witnessing significant growth in the recent years. Instant games refer to games that can be instantly played on a digital platform without requiring any download or installation. Factors such as growth of smartphone and internet penetration worldwide, increasing adoption of m-gaming, and preference for instant gratification among gamers are driving the demand for instant games. Moreover, instant games provide an engaging and interactive experience to players without consuming much space on devices. Various game developers are focusing on developing innovative instant games across genres to attract more users. While the market is dominated by social casino games presently, other genres such as casual, arcade, sports and puzzles instant games are expected to gain traction going forward.

Market Dynamics:

The key drivers fueling the growth of the global instant games market include the rising popularity of mobile gaming, increasing adoption of smartphones along with high-speed internet, and preference of gamers for instant accessibility and gratification. Moreover, engagement friendly format and less device resource utilization of instant games is surging their demand. However, concerns around in-app purchases and potential addiction from some instant games is a major restraint. On the positive side, the integration of latest technologies like augmented reality and development of hyper-casual instant games present significant opportunities in the market.

Key features of the study:

This report provides in-depth analysis of the global instant games market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global instant games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Electronic Arts (EA), Epic Games, Facebook Gaming, Gameloft, Google, King, NetEase, Niantic, Playtika, Rovio Entertainment, Square Enix, Supercell, Tencent, Ubisoft, and Zynga

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global instant games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global instant games market

Detailed Segmentation-

By Platform Insights (Revenue, US$ Bn, 2019 - 2031)
- Mobile (Smartphones and Tablets)
- Web-based (PC/Laptop)
- Social Media (Facebook, Twitter, etc.)
By Monetization Model Insights (Revenue, US$ Bn, 2019 - 2031)
- Free-to-Play (F2P)
- Pay-to-Play (P2P)
- Advertising-based
By End User Insights (Revenue, US$ Bn, 2019 - 2031)
- Individual/Casual Gamers
- Hardcore Gamers
- Children and Teenagers
- Adults
By Regional Insights (Revenue, US$ Bn, 2019 - 2031)
- North America
- S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Electronic Arts (EA)
- Epic Games
- Facebook Gaming
- Gameloft
- Google
- King
- NetEase
- Niantic
- Playtika
- Rovio Entertainment
- Square Enix
- Supercell
- Tencent
- Ubisoft
- Zynga

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Instant Games Market, By Platform
- Global Instant Games Market, By Monetization Model
- Global Instant Games Market, By End User

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Mobile (Smartphones and Tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Web-based (PC/Laptop)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Social media (Facebook, Twitter, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Free-to-Play (F2P)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Pay-to-Play (P2P)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Advertising-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Individual/Casual Gamers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Hardcore Gamers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Children and Teenagers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Adults
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (US$ Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (US$ Bn)
- Regional Trends
  - North America
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
U.S.
Canada
Latin America
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
GCC Countries
Israel
Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
South Africa
North Africa
Central Africa

8. Competitive Landscape

Electronic Arts (EA)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Epic Games
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Facebook Gaming
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Gameloft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
King
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
NetEase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Niantic
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Playtika
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Rovio Entertainment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Square Enix
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Supercell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ubisoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zynga
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
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即时游戏市场：按平台、按收益模式、按最终用户、按地区

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

市场动态：

本研究的主要特点

目录

第一章研究目的与前提

第二章市场展望

第三章市场动态、法规及趋势分析

第四章全球即时游戏市场（按平台）2024-2031

第五章全球即时游戏市场，按收益模式，2024-2031

第六章全球即时游戏市场，依最终用户划分，2024-2031 年

第7章2019-2031年全球即时游戏市场（按地区）

第八章竞争格局

第九章分析师建议

第10章参考文献与调查方法

Market Dynamics:

Key features of the study:

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

8. Competitive Landscape

9. Analyst Recommendations

10. References and Research Methodology

即时游戏市场：按平台、按收益模式、按最终用户、按地区

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

市场动态：

本研究的主要特点

目录

第一章 研究目的与前提

第二章 市场展望

第三章市场动态、法规及趋势分析

第四章全球即时游戏市场（按平台）2024-2031

第五章全球即时游戏市场，按收益模式，2024-2031

第六章 全球即时游戏市场，依最终用户划分，2024-2031 年

第7章2019-2031年全球即时游戏市场（按地区）

第八章 竞争格局

第九章 分析师建议

第10章 参考文献与调查方法

Market Dynamics:

Key features of the study:

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

8. Competitive Landscape

9. Analyst Recommendations

10. References and Research Methodology

第一章研究目的与前提

第二章市场展望

第六章全球即时游戏市场，依最终用户划分，2024-2031 年

第八章竞争格局

第九章分析师建议

第10章参考文献与调查方法