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市场调查报告书
商品编码
1567137
平板电脑市场：按作业系统、按萤幕尺寸、按最终用户、按地区Tablet Market, By Operating System (Android, iOS, Windows, and Others ), By Screen Size, By End User (Consumer and Commercial ), By Geography |
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预计2024年全球平板电脑市场规模为553.6亿美元，预计将达714.5亿美元，2024年至2031年复合年增长率为3.7%。
| 报告范围 | 报告详情 | ||
|---|---|---|---|
| 基准年 | 2023年 | 2024年市场规模 | 553.6亿美元 |
| 实际资料 | 2019年至2023年 | 预测期 | 从2024年到2031年 |
| 预测 2024-2031 年复合年增长率： | 3.70% | 2031年价值预测 | 714.5亿美元 |
在可携式运算设备在全球日益普及的推动下，全球平板设备市场在过去十年中经历了急剧增长。平板电脑设备为用户提供了一个方便的平台，可以随时随地访问互联网、串流线上内容、玩游戏以及下载多种生产力应用程式。平板电脑越来越受到消费者和企业的欢迎，因为它们比笔记型电脑更便携，具有多点触控介面，而且价格更低。将蜂窝连接整合到平板电脑中，对于想要在不依赖 Wi-Fi 网路的情况下存取数位内容和云端服务的用户来说更加效用。
市场动态：
全球平板电脑市场的推动因素是消费者日益偏好功能比智慧型手机更高的触控萤幕行动装置。平板电脑设备将便携性和萤幕大小完美地结合在一起，正在推动全球的广泛采用。然而，更换週期的停滞已经成为一个问题，用户继续使用现有的平板设备很长一段时间。此外，大萤幕智慧型手机的日益普及，模糊了手机和平板电脑之间的区别，导致平板电脑销量下降。从积极的一面来看，平板电脑越来越多地在世界各地的教育领域被采用，以改善学生的数位学习体验。平板电脑供应商正在积极与政府和教育机构合作，提供价格实惠的设备和学习内容。预计这将在未来几年进一步加速平板电脑销售成长。
本研究的主要特点
本报告对全球平板电脑市场进行了详细分析，并给出了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球平板电脑市场的主要企业概况。
本研究涵盖的主要企业包括苹果、宏碁公司、亚马逊公司、华硕电脑公司、戴尔公司、惠普公司、华为技术有限公司、联想集团有限公司、包括 LG 电子公司.、微软公司、松下公司、三星电子有限公司、索尼公司、东芝公司、小米公司等。
该报告的见解将使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
全球平板电脑市场报告针对该行业的各个相关人员相关者，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于分析全球平板电脑市场的各种策略矩阵，将有助于相关人员做出决策。
目录
第一章 研究目的与前提
- 研究目的
- 先决条件
- 简称
第二章 市场展望
- 报告说明
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管场景
- 产品发布/核准
- PEST分析
- 波特分析
- 併购场景
第 4 章：全球平板电脑市场（按作业系统），2024-2031 年（十亿美元）
- Android
- iOS（iPad）
- Windows
- 其他（Chrome作业系统等）
第五章 全球平板电脑市场，依萤幕尺寸划分，2024-2031 年（十亿美元）
- 8-10英寸
- 10-12英寸
- 12吋或以上
- 小于8英寸
第六章 全球平板电脑市场，依最终使用者划分，2024-2031 年（十亿美元）
- 消费者
- 商业（公司、教育机构、政府）
第七章 全球平板电脑市场（按地区），2019-2031 年（十亿美元）
- 北美洲
- 拉丁美洲
- 欧洲
- 亚太地区
- 中东
- 非洲
第八章 竞争格局
- Apple Inc.
- Acer Inc.
- Amazon.com, Inc.
- Asustek Computer Inc.
- Dell Inc.
- HP Inc.
- Huawei Technologies Co., Ltd.
- Lenovo Group Limited
- LG Electronics Inc.
- Microsoft Corporation
- Panasonic Corporation
- Samsung Electronics Co., Ltd.
- Sony Corporation
- Toshiba Corporation
- Xiaomi Corporation
第九章 分析师建议
- Wheel of Fortune
- 分析师观点
- Coherent Opportunity Map
第10章 参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
The Global Tablet Market is estimated to be valued at USD 55.36 Billion in 2024 and is expected to reach US$ 71.45 Bn, exhibiting a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 55.36 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 3.70% | 2031 Value Projection: | US$ 71.45 Bn |
The global tablet market has grown exponentially over the past decade driven by the increasing adoption of portable computing devices across the world. Tablets provide a convenient platform for users to access the internet, stream online content, play games and download several productivity apps on the go. Factors such as greater portability compared to laptops, multi-touch interface, and availability of low-cost tablets have made tablets increasingly popular among consumers and enterprises alike. The integration of cellular connectivity in tablets has further enhanced their utility for users who want access to digital content and cloud services without relying on Wi-Fi networks.
Market Dynamics:
The global tablet market is driven by the growing preference of consumers for touchscreen portable devices with greater functionality than smartphones. Tablets provide a compelling mix of portability and screen size that has driven their mass adoption globally. However, stagnating replacement cycles pose a challenge as users hold on to their existing tablets for a longer period. Additionally, the increasing popularity of large-screen smartphones is blurring the distinction between phones and tablets, reducing standalone tablet sales. On the positive side, the education sector worldwide is increasingly adopting tablets to enhance digital learning experiences for students. Tablet vendors are actively partnering with governments and educational institutions to provide affordable devices and learning content. This is expected to further accelerate tablet sales growth over the coming years.
Key features of the study:
This report provides in-depth analysis of the global tablet market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global tablet market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Apple Inc., Acer Inc., Amazon.com, Inc., Asustek Computer Inc., Dell Inc., HP Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, and Xiaomi Corporation
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global tablet market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tablet market.
Detailed Segmentation:
- Operating System Insights (Revenue, USD Bn, 2019 - 2031)
- Android
- iOS (iPad)
- Windows
- Others (Chrome OS, etc.)
- Screen Size Insights (Revenue, USD Bn, 2019 - 2031)
- 8 to 10 inches
- 10 to 12 inches
- 12 inches and above
- Less than 8 inches
- End User Insights (Revenue, USD Bn, 2019 - 2031)
- Consumer
- Commercial (Enterprise, Education, and Government)
- By Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Apple Inc.
- Acer Inc.
- com, Inc.
- Asustek Computer Inc.
- Dell Inc.
- HP Inc.
- Huawei Technologies Co., Ltd.
- Lenovo Group Limited
- LG Electronics Inc.
- Microsoft Corporation
- Panasonic Corporation
- Samsung Electronics Co., Ltd.
- Sony Corporation
- Toshiba Corporation
- Xiaomi Corporation
Table of Contents
1. RESEARCH OBJECTIVES AND ASSUMPTIONS
- Research Objectives
- Assumptions
- Abbreviations
2. MARKET PURVIEW
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Tablet Market, By Operating System
- Global Tablet Market, By Screen Size
- Global Tablet Market, By End User
3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Tablet Market, By Operating System, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- iOS (iPad)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Others (Chrome OS, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
5. Global Tablet Market, By Screen Size, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- 8 to 10 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- 10 to 12 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- 12 inches and above
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Less than 8 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
6. Global Tablet Market, By End User, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Consumer
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Commercial (Enterprise, Education, and Government)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
7. Global Tablet Market, By Region, 2019 - 2031, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
8. COMPETITIVE LANDSCAPE
- Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Acer Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Asustek Computer Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Dell Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- HP Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Huawei Technologies Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lenovo Group Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- LG Electronics Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Samsung Electronics Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Sony Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Toshiba Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Xiaomi Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. References and Research Methodology
- References
- Research Methodology
- About us
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