按类型、应用程式和地区分類的品牌授权市场

2024 年全球品牌授权市场规模估计为 276.5 亿美元，预计到 2031 年将达到 376.2 亿美元，2024 年至 2031 年的复合年增长率为 4.5%。

图。

过去几年，由于品牌所有者和被授权人之间签订的授权协议促进了品牌推广和知名度的提高，全球品牌授权市场大幅成长。品牌授权涉及利用品牌名称、角色或智慧财产权，并将其与由另一个营业单位（称为被授权人）开发和行销的互补产品或服务联繫起来。这使品牌所有者能够扩大其影响力并渗透市场，同时从被授权人处赚取版税。品牌商品的快速成长、娱乐和媒体资产的消费不断增加以及服装和时尚产业的强劲需求推动了全球品牌授权业务的发展。然而，复杂的授权协议和品牌稀释风险等因素对在这个市场上顺利运作构成了挑战。

市场动态：

全球品牌授权市场受到联合品牌和名人代言日益增长的重要性、商品行销文化的快速扩张以及各行各业对促销和品牌产品支出增加的推动。然而，由于涉及多个相关人员的复杂授权协议，以及被授权者不适当的产品开发和行销导致的品牌稀释风险，市场在一定程度上受到限制。随着电子商务的渗透和亚洲市场的成长，市场正迎来丰厚的利润机会。领先的公司正在投资开发创新的授权模式，并专注于新兴的消费领域，以利用这些机会。

本研究的主要特点

本报告对全球品牌授权市场进行了详细分析，并以 2023 年为基准年，提供了预测期（2024-2031 年）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，对全球品牌授权市场的主要企业进行分析。

主要公司包括华特迪士尼公司、Meredith Corporation、PVH Corp.、Iconix 品牌集团、Authentic Brands Group、环球品牌发展公司、Nickelodeon（ViacomCBS）、美国职棒大联盟、Learfield IMG College 和三丽鸥。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球品牌授权市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员将透过用于分析全球品牌授权市场的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• PORTER 分析
• 併购情景
• 产业趋势

第 4 章。

• 服饰
• 玩具
• 居家装饰
• 其他的

5. 品牌授权市场（按应用划分），2024 年至 2031 年

• 娱乐
• 企业商标
• 时尚
• 运动的
• 其他的

6. 2024 年至 2031 年各地区品牌授权市场

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第七章 竞争格局

• The Walt Disney Company
• Meredith Corporation
• PVH Corp.
• Iconix Brand Group
• Authentic Brands Group
• Universal Brand Development
• Nickelodeon（ViacomCBS）
• Major League Baseball
• Learfield IMG College
• Sanrio

第 8 章分析师建议

• 命运之轮
• 分析师观点
• 一致的机会图

第九章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global Brand Licensing Market is estimated to be valued at USD 27.65 bn in 2024 and is expected to reach USD 37.62 bn by 2031, growing at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

Figure. Brand Licensing Market Share (%), By Region 2024

The global brand licensing market has witnessed significant growth in the past few years due to the rise in brand promotions and awareness through licensing agreements between brand owners and licensees. Brand licensing involves leveraging a brand name, character or intellectual property and associating it with complementary products and services developed and marketed by another entity known as a licensee. This allows brand owners to expand their reach and market penetration while earning royalty fees from licensees. Rapid growth of branded merchandise, increasing consumption of entertainment & media properties, and strong demand from apparel & fashion industries have been driving the brand licensing business globally. However, factors such as complex licensing agreements and risk of brand dilution pose challenges for smooth operations in this market.

Market Dynamics:

The global brand licensing market is driven by the growing prominence of co-branding and celebrity endorsements, rapid expansion of merchandising culture, and rising spending on promotional and branded products across industries. However, the market experiences certain restrains due to complex licensing agreements involving multiple stakeholders, risk of brand dilution associated with improper product development or marketing by licensees. The market sees lucrative opportunities stemming from rising penetration of e-commerce and growth of Asian markets. Key players are investing in developing innovative licensing models and focusing on emerging consumer segments to capitalize on these opportunities.

Key features of the study:

This report provides in-depth analysis of the global brand licensing market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global brand licensing market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, and Sanrio.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global brand licensing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global brand licensing market.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Apparels
  • Toys
  • Home Decoration
  • Others
• Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Entertainment
  • Corporate Trademarks
  • Fashion
  • Sports
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • The Walt Disney Company
  • Meredith Corporation
  • PVH Corp.
  • Iconix Brand Group
  • Authentic Brands Group
  • Universal Brand Development
  • Nickelodeon (ViacomCBS)
  • Major League Baseball
  • Learfield IMG College
  • Sanrio

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Brand Licensing Market, By Type
  • Brand Licensing Market, By Application
  • Brand Licensing Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Brand Licensing Market, By Type, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Apparels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Toys
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Home Decoration
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Brand Licensing Market, By Application, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Corporate Trademarks
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Fashion
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Brand Licensing Market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

7. Competitive Landscape

• The Walt Disney Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Meredith Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• PVH Corp.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Iconix Brand Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Authentic Brands Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Universal Brand Development
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nickelodeon (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Major League Baseball
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Learfield IMG College
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sanrio
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us