智慧零售市场：按解决方案、技术、应用和地区划分

2025 年全球智慧零售市场规模预计为 393.1 亿美元，预计到 2032 年将达到 1970.8 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 25.9%。

数字。各地区智慧零售市场占有率（%）（2025年）

由于零售业越来越多地采用数位化和自动化，预计未来几年全球智慧零售市场将显着成长。网路购物活动的增加、客户对个人化购物体验的需求不断增长以及人工智慧、物联网和分析等先进技术的采用等因素正在推动全球对智慧零售解决方案的需求。智慧零售利用数位技术优化零售业务并提升店内顾客体验。智慧商店概念涉及引入数位接触点、智慧自动贩卖机、数位电子看板和与自动化系统整合的自助结帐亭，为客户提供无缝的购物体验。

市场动态：

全球智慧零售市场预计将实现强劲成长，这得益于先进技术的采用不断增加、数位转型计画的投资不断增加以及消费者对无现金和非接触式购物体验的偏好日益增加等因素。此外，物联网连接在零售环境中的整合将促进即时库存追踪、预测分析、设备维护和远端资产监控，进一步促进市场扩张。儘管有这些好处，市场仍面临智慧零售系统高昂的初始投资和维护成本以及网路安全威胁等挑战。儘管如此，预测分析的进步和 5G 连接的推出为智慧零售供应商提供了巨大的机会，可以进行创新、开发尖端解决方案并吸引更大的基本客群。

本研究的主要特点

本报告对全球智慧零售市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。

它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。

它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，介绍了全球智慧零售市场的主要企业概况。

该研究涉及的主要企业包括亚马逊公司、阿里巴巴集团控股有限公司、IBM 公司、微软公司、SAP SE、甲骨文公司、英特尔公司、思科系统公司、斑马技术公司、东芝公司、西门子股份公司、霍尼韦尔国际公司、NCR 公司和三星电子公司。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员将透过用于分析全球智慧零售市场的各种策略矩阵来促进其决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 2020 年至 2032 年全球智慧零售市场（按解决方案划分）

• 硬体
• 软体

5. 2020 年至 2032 年全球智慧零售市场（依技术划分）

• 物联网解决方案
• 人工智慧
• 扩增实境/虚拟现实
• 区块链
• 其他的

6. 全球智慧零售市场，依应用划分，2020 年至 2032 年

• 库存管理
• 视觉行销
• 智慧标籤
• 智慧付款系统
• 其他（机器人、分析）

7. 2020 年至 2032 年全球智慧零售市场（按地区）

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• Amazon.com, Inc.
• Alibaba Group Holding Limited
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• Intel Corporation
• Cisco Systems, Inc.
• Zebra Technologies Corporation
• Toshiba Corporation
• Siemens AG
• Honeywell International Inc.
• NCR Corporation
• Samsung Electronics Co., Ltd.
• Google LLC

第九章分析师建议

• 命运之轮
• 分析师观点
• 一致的机会地图

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global Smart Retail Market is estimated to be valued at US$ 39.31 Bn in 2025 and is expected to reach US$ 197.08 Bn by 2032, growing at a compound annual growth rate (CAGR) of 25.9% from 2025 to 2032.

Figure. Smart Retail Market Share (%), By Region 2025

The global smart retail market is expected to witness significant growth in the coming years owing to the rising adoption of digitization and automation across the retail sector. Factors such as increasing online shopping activities, growing need for personalized shopping experience among customers, and implementation of advanced technologies including AI, IoT, and analytics are propelling the demand for smart retail solutions globally. Smart retail uses digital technologies to optimize the retail operations and enhance customer experience in-stores. The concept of smart stores involves the deployment of digital touchpoints, intelligent vending machines, digital signage, and self-checkout kiosks integrated with automation systems to provide a seamless shopping experience to customers.

Market Dynamics:

The global smart retail market is anticipated to grow at a robust rate, driven by factors such as the increasing adoption of advanced technologies, rising investment in digital transformation initiatives, and a growing consumer preference for cashless and contactless shopping experiences. Moreover, the integration of IoT connectivity in retail environments facilitates real-time inventory tracking, predictive analytics, equipment maintenance, and remote asset monitoring, further boosting market expansion. Despite these advantages, the market faces challenges such as high initial investment and maintenance costs associated with smart retail systems, along with concerns over cybersecurity threats. Nevertheless, advancements in predictive analytics and the rollout of 5G connectivity present significant opportunities for smart retail vendors to innovate, develop cutting-edge solutions, and attract a larger customer base.

Key Features of the Study:

This report provides in-depth analysis of the global smart retail market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global smart retail market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc., Alibaba Group Holding Limited, IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, Intel Corporation, Cisco Systems, Inc., Zebra Technologies Corporation, Toshiba Corporation, Siemens AG, Honeywell International Inc., NCR Corporation, Samsung Electronics Co., Ltd., and Google LLC

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global smart retail market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smart retail market

Market Segmentation

• By Solution Insights (Revenue, USD Bn, 2020 - 2032)
  • Hardware
  • Software
• By Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • IoT Solutions
  • Artificial Intelligence
  • Augmented Reality/Virtual Reality
  • Blockchain
  • Others
• By Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Inventory Management
  • Visual Marketing
  • Smart Label
  • Smart Payment System
  • Others (Robotics, Analytics)
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Oracle Corporation
  • Intel Corporation
  • Cisco Systems, Inc.
  • Zebra Technologies Corporation
  • Toshiba Corporation
  • Siemens AG
  • Honeywell International Inc.
  • NCR Corporation
  • Samsung Electronics Co., Ltd.
  • Google LLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Smart Retail Market, By Solution
  • Global Smart Retail Market, By Technology
  • Global Smart Retail Market, By Application
  • Global Smart Retail Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Smart Retail Market, By Solution, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hardware
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Smart Retail Market, By Technology, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• IoT Solutions
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Artificial Intelligence
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Augmented Reality/Virtual Reality
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Blockchain
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Smart Retail Market, By Application, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Inventory Management
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Visual Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Label
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Payment System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (Robotics, Analytics)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Smart Retail Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Solution, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Amazon.com, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alibaba Group Holding Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• IBM Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAP SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oracle Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Intel Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cisco Systems, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zebra Technologies Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toshiba Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Siemens AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Honeywell International Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• NCR Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google LLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us