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市场调查报告书
商品编码
1672695
客户成功管理市场按组件、垂直、应用和地区划分Customer Success Management Market, By Component, By Industry Vertical, By Application, By Geography |
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2025 年全球客户成功管理市场规模估计为 24.5 亿美元，预计到 2032 年将达到 97.4 亿美元，2025 年至 2032 年的复合年增长率为 21.8%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025 年市场规模 | 24.5亿美元 |
| 效能资料 | 从 2020 年到 2024 年 | 预测期 | 2025 至 2032 年 |
| 预测期：2025-2032年复合年增长率： | 21.80％ | 2032 年价值预测 | 97.4亿美元 |
客户成功管理 (CSM) 是一种新的商业实践，专注于透过确保所购买的产品和服务的成功来最大化产品和服务的价值。随着客户期望的提高以及订阅模式取代一次性购买，CSM 对于企业在竞争激烈的市场中提供持续价值和留住现有客户至关重要。 CSM 包含策略流程和组织文化变革，使面向客户的团队能够在购买前和购买后阶段主动满足客户需求。透过主动监控产品使用情况并征求回馈，CSM 可以帮助将业务目标与客户成功相结合，并提高长期忠诚度和拥护度。
市场动态：
客户成功管理市场的成长源自于企业需要从以产品为中心转向以客户为中心，以建立永续的客户关係。不断发展的消费模式推动了对可衡量的业务成果的需求，因此需要积极主动的客户参与。然而，高昂的实施成本和改变现有企业流程的困难限制了市场的发展。软体即服务 (SaaS) 交付模式和巨量资料分析等技术的日益普及，为 CSM 供应商提供了优化产品使用和获得宝贵客户洞察的巨大机会。透过即时监控使用模式，您可以主动解决问题并确保持续交付价值。
本研究的主要特点
本报告对全球客户成功管理市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和復合年增长率。
它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
全球客户成功管理市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。
本研究报告介绍的主要企业包括 Armatic Technologies Inc.、Avaya Holdings Corp.、ClientSuccess Inc.、CustomerSuccessBox、Freshworks Inc.、Gainsight Inc.、IBM Corporation、Medallia Inc.、Open Text Corporation、Oracle Corporation、Planhat AB、Salesforce.com Inc.、SIQ SESite、Usercgeny Limited
本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
全球客户成功管理市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
可以透过用于分析全球客户成功管理市场的各种策略矩阵来促进相关人员的决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 限制因素
- 市场机会
- 监管情景
- 产业趋势
- 合併和收购
- 新系统推出/核准
- 新冠肺炎疫情的影响
4. 客户成功管理市场，按组成部分，2020-2032 年（十亿美元）
- 软体
- 服务
- 专业服务
- 咨询
- 系统整合与实施
- 支援和维护
- 託管服务
5. 客户成功管理市场，依垂直产业划分，2020-2032 年（十亿美元）
- 卫生保健
- 零售
- BFSI
- 资讯科技和通讯
- 政府
- 其他的
6. 客户成功管理市场，按应用划分，2020-2032 年（十亿美元）
- 销售与行销管理
- 客户体验管理
- 风险与合规管理
- 其他应用
7. 客户成功管理市场，按地区，2020-2032 年（十亿美元）
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东和非洲
第八章 竞争格局
- 公司简介
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.
第九章分析师建议
第十章调查方法
- 参考
- 调查方法
Global Customer Success Management Market is estimated to be valued at USD 2.45 Bn in 2025 and is expected to reach USD 9.74 Bn by 2032, growing at a compound annual growth rate (CAGR) of 21.8% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 2.45 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 21.80% | 2032 Value Projection: | USD 9.74 Bn |
Introduction:
Customer success management (CSM) is an emerging business practice focusing on maximizing product value for customers by ensuring their success with the purchased product or service. With rising customer expectations and adoption of subscriptions model over one-time purchases, CSM has become crucial for companies to deliver continuous value and retain existing customers in highly competitive markets. CSM encompasses strategic processes and organizational culture changes that empower customer-facing teams to proactively address customer needs across pre- and post-purchase phases. By actively monitoring product usage and seeking feedback, CSM helps align business goals with customer success to enhance loyalty and advocacy over the long-term.
Market Dynamics:
The customer success management market growth is driven by the need for organizations to shift from a product-centric to customer-centric approach to build sustainable customer relationships. Rising demand for measurable business outcomes along with evolving consumption models has necessitated the need for proactive engagement with customers. However, high implementation costs and difficulty in changing existing enterprise processes act as restraints for the market. The growing adoption of software-as-a-service delivery models and technologies like big data analytics presents significant opportunities for CSM vendors to optimize product usage and gain valuable customer insights. Real-time monitoring of usage patterns can help address issues proactively and ensure continuous value delivery.
Key features of the study:
This report provides in-depth analysis of the global customer success management market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global customer success management market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Armatic Technologies Inc., Avaya Holdings Corp., ClientSuccess Inc., CustomerSuccessBox, Freshworks Inc., Gainsight Inc., IBM Corporation, Medallia Inc., Open Text Corporation, Oracle Corporation, Planhat AB, Salesforce.com Inc., SAP SE, Sitecore, Tech Mahindra Limited, Totango, UserIQ Inc., and Verint Systems Inc. are the major players
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global customer success management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global customer success management market
Detailed Segmentation-
- By Component
- Software
- Services
- Professional Services
- Consulting
- System Integration and Implementation
- Support and Maintenance
- Managed Services
- By Industry Vertical
- Healthcare
- Retail
- BFSI
- IT and Telecommunications
- Government
- Other
- By Application
- Sales and Marketing Management
- Customer Experience Management
- Risk and Compliance Management
- Other Applications
- By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
- Key Players Insights
- Armatic Technologies Inc.
- Avaya Holdings Corp.
- ClientSuccess Inc.
- CustomerSuccessBox
- Freshworks Inc.
- Gainsight Inc.
- IBM Corporation
- Medallia Inc.
- Open Text Corporation
- Oracle Corporation
- Planhat AB
- Salesforce.com Inc.
- SAP SE
- Sitecore
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Industry Vertical
- Market Snippet, By Application
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New system Launch/Approvals
- Impact of COVID-19 Pandemic
4. Customer Success Management Market, By Component, 2020-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Software
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Services
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Professional Services
- Consulting
- System Integration and Implementation
- Support and Maintenance
- Managed Services
5. Customer Success Management Market, By Industry Vertical, 2020-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Healthcare
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Retail
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- BFSI
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- IT and Telecommunications
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Government
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Other
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
6. Customer Success Management Market, By Application, 2020-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Sales and Marketing Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Customer Experience Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Risk and Compliance Management
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
- Other Applications
- Introduction
- Market Size and Forecast, 2020-2032, (USD Billion)
7. Customer Success Management Market, By Region, 2020-2032, (USD Billion)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- North America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
- U.K.
- Germany
- France
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032, (USD Billion)
- Market Size and Forecast, By Industry Vertical, 2020-2032, (USD Billion)
- Market Size and Forecast, By Application, 2020-2032, (USD Billion)
- Market Size and Forecast, By Country, 2020-2032, (USD Billion)
- South Africa
- GCC Countries
- Rest of the Middle East & Africa
8. Competitive Landscape
- Company Profiles
- Armatic Technologies Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Avaya Holdings Corp.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- ClientSuccess Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- CustomerSuccessBox
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Freshworks Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Gainsight Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- IBM Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Medallia Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Open Text Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Oracle Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Planhat AB
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Salesforce.com Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- SAP SE
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Sitecore
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Tech Mahindra Limited
- Totango
- UserIQ Inc.
- Verint Systems Inc.
- Armatic Technologies Inc.
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Research Methodology
- References
- Research Methodology
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