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市场调查报告书
商品编码
1674385
动画和视觉特效市场（按动画平台和地区划分）Animation and VFX Market, By Animation Platform (Television and OTT, Films, Advertisement, Gaming, and Other (Ed-tech, etc.)), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) |
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2025 年全球动画和视觉特效市场规模估计为 2,001.8 亿美元，预计到 2032 年将达到 3,878.6 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 9.9%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 2001.8亿美元 |
| 效能资料 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 9.90% | 2032年价值预测 | 3878.6亿美元 |
近年来，全球动画和视觉特效市场发展迅速。娱乐和媒体产业对高品质动画内容的需求不断增长、线上串流平台的普及、行动游戏产业的成长以及真人电影中视觉效果的采用日益增多等因素正在推动市场的成长。动画和视觉特效广泛应用于电影、电视、电玩、网路剧和广告等多种类型。随着动画和视觉特效技术的创新不断进步，现在可以以较低的成本製作高清内容，从而促进这些技术的广泛应用。由于虚拟实境和扩增实境等领域的新兴机会，动画和视觉特效市场预计在预测期内将进一步成长。
市场动态：
推动全球动画和视觉特效市场成长的关键因素是全球范围内动画和视觉特效电影和电视节目的日益普及，以及媒体和娱乐公司对动画和视觉特效内容的投资不断增加。此外，线上影片串流平台以及真人电影和电影预告片行业的普及为动画和视觉特效技术的应用开闢了新的途径。然而，製作动画和视觉特效需要较高的前期投资和製作成本，对市场相关人员构成了重大挑战。免费和盗版影像内容的出现也会影响公司的收益。另一方面，手机游戏、虚拟实境和扩增实境等产业对动画和视觉特效内容的需求不断增加，预计将为市场进一步成长创造新的机会。
本研究的主要特点
本报告对全球动画和视觉特效市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
全球动画和视觉特效市场的主要企业是根据公司亮点、产品系列、关键亮点、财务表现和策略等参数进行的分析。
主要企业包括 Adobe Inc.、Animal Logic、Digital Domain、Framestore、工业光魔 (ILM)、Luma Pictures、Method Studios、MPC (Moving Picture Company)、皮克斯动画工作室 (Pixar Animation Studios)、Rhythm & Hues、索尼影业图像工作室 (Sony Pictures Imworks.Sony Picture)。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球动画和视觉特效市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
相关人员可以透过用于分析全球动画和视觉特效市场的各种策略矩阵来更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 限制因素
- 市场机会
- 监管情景
- 产业趋势
- 合併与收购
- 新系统实施/核准
- COVID-19疫情的影响
4. 2020 年至 2032 年全球动画与视觉特效市场（依动画平台划分）
- 电视和 OTT
- 电影
- 广告
- 游戏
- 其他（教育科技等）
5. 2020 年至 2032 年全球动画和视觉特效市场（按地区）
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东和非洲
第六章竞争格局
- 公司简介
- Adobe Inc.
- Animal Logic
- Digital Domain
- Framestore
- Industrial Light &Magic（ILM）
- Luma Pictures
- Method Studios
- MPC（Moving Picture Company）
- Pixar Animation Studios
- Rhythm &Hues
- Sony Pictures Imageworks
- Technicolor Creative Studios
- The Mill
- Weta Digital
- Worldwide FX
第7章 命运之轮
- 机会
- 分析师观点
- Coherent Opportunity Map
第八章参考文献与调查方法
- 参考
- 调查方法
Global Animation And Vfx Market is estimated to be valued at USD 200.18 Bn in 2025 and is expected to reach USD 387.86 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.9% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 200.18 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 9.90% | 2032 Value Projection: | USD 387.86 Bn |
The global animation and VFX market is witnessing rapid growth in recent years. Factors such as rising demand for high-quality animated content from entertainment and media industries, proliferation of online streaming platforms, growth of mobile gaming industry, and increasing adoption of visual effects in live-action films are fueling the growth of the market. Animation and VFX are widely used in various genres including movies, television, video games, web series, and advertisements. With increasing innovations in animation and VFX technologies, it is becoming possible to create high-definition content at lower costs which is supporting wider application of these technologies. The animation and VFX market is expected to further grow significantly during the forecast period on account of emerging opportunities in areas such as virtual reality and augmented reality.
Market Dynamics:
The key drivers propelling the growth of the global animation and VFX market are growing popularity of animation and VFX-based movies and television shows across the world and increasing investments by media and entertainment companies in animated and VFX content. In addition, proliferation of online video streaming platforms and the live-action/movie trailer industry has opened new avenues for the application of animation and VFX technologies. However, high initial investment and production costs involved in animation and VFX production is a major challenge for market players. In addition, availability of free and pirated video content affects the revenue generation of companies. On the bright side, increasing demand for animated and VFX-rich content from industries, such as mobile gaming, virtual reality, and augmented reality, is expected to create new opportunities for further growth of the market.
Key Features of the Study:
This report provides in-depth analysis of the global animation and VFX market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global animation and VFX market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Adobe Inc., Animal Logic, Digital Domain, Framestore, Industrial Light & Magic (ILM), Luma Pictures, Method Studios, MPC (Moving Picture Company), Pixar Animation Studios, Rhythm & Hues, Sony Pictures Imageworks, Technicolor Creative Studios, The Mill, Weta Digital, and Worldwide FX
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global animation and VFX market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global animation and VFX market
Detailed Segmentation:
- By Animation Platform
- Television and OTT
- Films
- Advertisement
- Gaming
- Other (Ed-tech, etc.)
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Adobe Inc.
- Animal Logic
- Digital Domain
- Framestore
- Industrial Light & Magic (ILM)
- Luma Pictures
- Method Studios
- MPC (Moving Picture Company)
- Pixar Animation Studios
- Rhythm & Hues
- Sony Pictures Imageworks
- Technicolor Creative Studios
- The Mill
- Weta Digital
- Worldwide FX
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Animation Platform
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- Impact of COVID-19 Pandemic
4. Global Animation and VFX Market, By Animation Platform, 2020-2032 (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Television and OTT
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Films
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Advertisement
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Gaming
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Other (Ed-tech, etc.)
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
5. Global Animation and VFX Market, By Region, 2020-2032 (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- North America
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Animation Platform, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
6. Competitive Landscape
- Company Profiles
- Adobe Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Animal Logic
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Digital Domain
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Framestore
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Industrial Light & Magic (ILM)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Luma Pictures
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Method Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- MPC (Moving Picture Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Pixar Animation Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Rhythm & Hues
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Sony Pictures Imageworks
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Technicolor Creative Studios
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- The Mill
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Weta Digital
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Worldwide FX
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Adobe Inc.
7. Wheel of Fortune
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. Reference and Research Methodology
- References
- Research Methodology
- About us and Sales Contact
