按作业系统、通路和地区分類的智慧型手机市场

预计 2025 年全球智慧型手机市场规模将达到 7,180 亿美元，到 2032 年将达到 1,3,824 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 5.4%。

数字。 2025 年各地区智慧型手机市场占有率（%）

过去十年，随着网路和社群媒体普及率的提高，全球智慧型手机市场经历了显着成长。智慧型手机技术的进步和设备价格的下降使得智慧型手机成为全球使用最广泛的家用电子电器之一。主要市场参与企业继续专注于无边框显示器、可折迭萤幕、5G 连接和多摄影机系统等创新，以吸引新用户并推动升级。同时，已开发市场的市场饱和正促使参与企业瞄准新兴市场以寻找未来的成长机会。

市场动态

推动全球智慧型手机市场成长的关键因素包括新兴国家可支配收入的增加、网路连接性的改善（包括 5G 网路的推出）以及双卡智慧型手机的出现。然而，主要市场饱和度不断上升加上全球通膨率不断上升带来了挑战。此外，持续的疫情导致的供应链中断和半导体晶片短缺继续抑制市场发展。从积极的一面来看，对中阶和经济型智慧型手机的需求不断增长，以及对环保电子产品的日益偏好，为市场扩张提供了有利可图的机会。

研究的主要特点

• 本报告对全球智慧型手机市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
• 它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球智慧型手机市场的主要企业。
• 本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球智慧型手机市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
• 透过全球智慧型手机市场分析中使用的各种策略矩阵，相关人员将更容易做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图 (COM)

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
  • 限制因素
  • 市场机会
• 监管情景
• 产业趋势
• 合併和收购
• 新系统实施/核准
• 新冠肺炎疫情的影响

4. 2020 年至 2032 年全球智慧型手机市场（依作业系统划分）

• 介绍
• Android
• iOS

5. 2020 年至 2032 年全球智慧型手机市场依通路划分

• 介绍
• 製造商
• 零售商
• 电子商务

第 6 章：2020 年至 2032 年全球智慧型手机市场（按地区划分）

• 介绍
• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第七章 竞争格局

• 公司简介
  • Apple
  • Google
  • Honor
  • Huawei
  • Microsoft
  • OnePlus
  • Oppo
  • Realme
  • Samsung
  • Sony
  • TCL
  • Tecno
  • Transsion
  • Vivo
  • Xiaomi

第 8 章 兴衰

• 兴衰
• 一致的机会地图

第九章参考文献与调查方法

• 参考
• 调查方法

Global Smartphone Market is estimated to be valued at USD 718.00 Bn in 2025 and is expected to reach USD 1,038.24 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2032.

Figure. Smartphone Market Share (%), By Region 2025

The global smartphone market has witnessed tremendous growth over the past decade driven by rising internet and social media penetration. Advancements in smartphone technology coupled with declining device prices have enabled smartphones to become one of the most widely used consumer electronic devices globally. Key players in the market continue to focus on innovations such as edge-to-edge displays, foldable screens, 5G connectivity, and multi-camera systems to attract new users as well as drive upgrades. At the same time, market saturation in developed markets has led players to increasingly target developing regions for future growth opportunities.

Market Dynamics:

The key drivers fueling the global smartphone market growth include rising disposable incomes in developing countries, improving network connectivity including the rollout of 5G networks, and emergence of dual-SIM smartphones. However, increasing saturation in major markets coupled with rising inflation globally poses a challenge. Additionally, supply chain disruptions amid the ongoing pandemic along with shortage of semiconductor chips continue to restrain the market. On the positive side, growing demand for mid-range and affordable smartphones as well as increasing preference for eco-friendly electronic devices present lucrative opportunities for market expansion.

Key features of the study:

• This report provides in-depth analysis of the global smartphone market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global smartphone market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global smartphone market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smartphone market.

Detailed Segmentation:

• By Operating System
  • Android
  • iOS
• By Distribution Channel
  • OEM
  • Retailer
  • E-commerce
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Apple
  • Google
  • Honor
  • Huawei
  • Microsoft
  • OnePlus
  • Oppo
  • Realme
  • Samsung
  • Sony
  • TCL
  • Tecno
  • Transsion
  • Vivo
  • Xiaomi

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Operating System
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Smartphone Market, By Operating System, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Android
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• iOS
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Smartphone Market, By Distribution Channel, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• OEM
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Retailer
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• E-commerce
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Smartphone Market, By Region, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East & Africa

7. Competitive Landscape

• Company Profiles
  • Apple
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Google
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Honor
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Huawei
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Microsoft
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • OnePlus
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Oppo
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Realme
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Samsung
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Sony
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • TCL
  • Tecno
  • Transsion
  • Vivo
  • Xiaomi

8. Wheel of Fortune

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. Reference and Research Methodology

• References
• Research Methodology
• About us and Sales Contact