按产品、形式、适应症、通路和地区分類的全球传统医药市场

2025 年全球传统医药市场规模估计为 2,138.1 亿美元，预计到 2032 年将达到 3,593.7 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 7.7%。

数字。全球市场占有率（按地区划分）（2025年）

传统医学是指结合植物、动物和矿物药物、精神疗法、技术和练习，单独或组合使用来治疗、诊断和预防疾病并维持健康的健康实践、方法、知识和信仰。传统医学是基于不同文化所特有的理论、信仰和经验的知识、技能和实践的总和，无论是否可解释，用于维持健康和预防、诊断、改善或治疗身体或精神疾病。传统医药历史悠久，许多亚非国家至今仍严重依赖传统医药。根据世界卫生组织（WHO）2021年的数据，草药是加纳、马利共和国、奈及利亚和尚比亚60%以上高烧儿童的第一线治疗方法。由于对天然草药治疗方案作为现代药物替代品的需求不断增加，全球传统医药市场预计将显着增长。

市场动态：

全球传统医药市场的成长是由人们对草药和同类疗法药物及其潜在健康益处的认识不断提高所推动的。由于副作用较少，人们越来越倾向于选择传统疗法而非对抗疗法，这推动了市场的成长。政府推出的各项旨在推广传统医药并将其纳入国家主流医疗保健体系的倡议正在创造新的机会。然而，缺乏检验传统药物功效和安全性的科学证据、产品标准化困难以及严格的法律规范构成了阻碍其广泛接受的挑战。从业者采用数位技术可以透过实现品管和监控来解决这些问题。预计这将进一步加速传统医药产业的扩张。

本研究的主要特点

• 本报告对全球传统医药市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR %）。
• 它还揭示了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 全球传统医药市场的主要企业是根据公司亮点、产品系列、主要亮点、财务表现和策略等参数进行的分析。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球传统医药市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员将透过用于分析全球传统医药市场的各种策略矩阵来做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
• 主要亮点
• 监管情景
• 近期动态
• PEST分析
• 波特分析
• 合併、收购和合作

4. 全球传统医药市场-冠状病毒（COVID-19）的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

5. 2020-2032 年全球传统医药市场（依产品划分）

• 草药
• 阿育吠陀医学
• 尤那尼医学
• 替代医学
• 同类疗法疗法
• 其他（悉达医学、按摩疗法等）

6. 2020 年至 2032 年全球传统医药市场（依形式）

• 胶囊和锭剂
• 粉末/颗粒
• 液体萃取物
• 糖浆
• 乳膏和药膏
• 其他（专利药品、专有药品等）

7. 2020-2032 年全球传统医药市场（依适应症划分）

• 心臟病
• 骨骼和关节疾病
• 妇科疾病
• 神经和精神疾病
• 消化系统疾病
• 其他（呼吸、皮肤、视觉、牙科等）

8. 2020-2032 年全球传统医药市场（依通路划分）

• 医院和药房
• 网路药局
• 专卖店
• 直销

9. 2020-2032 年全球传统医药市场（按地区）

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东
• 非洲

第十章 竞争格局

• 公司简介
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

第 11 章 章节

• 参考
• 调查方法
• 关于出版商

Global Traditional Medicine Market is estimated to be valued at USD 213.81 Bn in 2025 and is expected to reach USD 359.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2032.

Figure. Global Traditional Medicine Market Share (%), By Region 2025

Traditional medicine refers to health practices, approaches, knowledge and beliefs incorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, applied singularly or in combination to treat, diagnose and prevent illnesses or maintain well-being. It is the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. Traditional medicine has a long history and people still heavily rely on it in some Asian and African countries. According to the World Health Organization (WHO), 2021, In Ghana, Mali, Nigeria and Zambia, herbal medicines are the first line treatment for more than 60% of children with high fever. The global traditional medicine market is expected to witness significant growth, owing to rising demand for natural, herbal alternative treatment options to modern medicines.

Market Dynamics:

Global traditional medicine market growth is driven by rising awareness about herbal and homeopathic medicines along with their potential health benefits. Growing preference for traditional treatments over allopathic medicines due to lesser side effects is boosting the market growth. Various government initiatives aimed at promoting traditional therapies and integrating them into mainstream healthcare systems in different countries are creating new opportunities. However, lack of scientific evidence validating efficacy and safety of traditional medicines, difficulty in standardization of products, and tight regulatory frameworks are some challenges restraining wider acceptance. Adoption of digital technologies by practitioners can help to address these issues by enabling quality control and monitoring. This will further fuel the traditional medicine industry expansion.

Key features of the study:

• This report provides in-depth analysis of the global traditional medicine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global traditional medicine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, and Baidyanath Ayurved
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global traditional medicine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional medicine market

Global Traditional Medicine Market Detailed Segmentation:

• By Product
  • Herbal Medicine
  • Ayurvedic Medicine
  • Unani Medicine
  • Alternative Medicine
  • Homeopathy Medicine
  • Others (Siddha Medicine, Massage Therapy and Others)
• By Form
  • Capsules and Tablets
  • Powders and Granules
  • Liquid Extracts
  • Syrups
  • Creams and Ointment
  • Others (Patents & Proprietary Medicines and Others)
• By Disease Indication
  • Cardiac Disorders
  • Bone and Joint Disorders
  • Gynecological Disorders
  • Neurological and Mental Disorders
  • Digestive Disorders
  • Others (Respiratory, Skin, Vision, Dental, etc.)
• By Distribution Channel
  • Hospital and Retail Pharmacies
  • Online Pharmacies
  • Specialty Stores
  • Direct Sales
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Traditional Medicine Market, By Product
  • Global Traditional Medicine Market, By Form
  • Global Traditional Medicine Market, By Disease Indication
  • Global Traditional Medicine Market, By Distribution Channel
  • Global Traditional Medicine Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing preference for herbal medicines
  • Lack of scientific evidence and clinical trials
  • Emerging markets in developing countries
• Key Highlights
• Regulatory Scenario
• Recent Trends
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Traditional Medicine Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Traditional Medicine Market, By Product, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Herbal Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Ayurvedic Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Unani Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Alternative Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Homeopathy Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Siddha Medicine, Massage Therapy and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Traditional Medicine Market, By Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules and Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Powders and Granules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Liquid Extracts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Syrups
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Creams and Ointment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Patents & Proprietary Medicines and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Traditional Medicine Market, By Disease Indication, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cardiac Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Bone and Joint Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Gynecological Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Neurological and Mental Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Digestive Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Respiratory, Skin, Vision, Dental, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Traditional Medicine Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hospital and Retail Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Online Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Direct Sales
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Traditional Medicine Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
    • North Africa
    • Central Africa
    • South Africa

10. Competitive Landscape

• Company Profile
  • Guizhou Yifang Pharmaceutical Co., Ltd.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved
  • Analyst Views

11. Section

• References
• Research Methodology
• About us