按产品类型、销售管道和地区分類的零售电子商务市场

预计 2025 年全球零售电子商务市场规模将达到 7.29 兆美元，到 2032 年将达到 15.62 兆美元，2025 年至 2032 年的复合年增长率为 11.5%。

数字。各地区零售电商市场占有率（%）（2025年）

由于数位化的快速发展以及世界主要地区互联网和智慧型手机普及率的不断提高，全球零售电子商务市场在过去几年中取得了显着增长。电子商务让消费者可以透过网路购物网站和行动装置上的应用程序，在家中舒适地轻鬆购买各种各样的产品。消费者可以享受电子商务的便利，搜寻产品、比较价格、阅读评论，并在他们想要的时间和地点收到产品。零售商正在扩展其电子商务通路和服务，以满足数位化先进客户日益增长的需求并增加其线上销售额。此外，世界各国政府也支持发展数位基础设施和促进电子商务的倡议，为未来几年全球零售电子商务产业的强劲成长铺平道路。

市场动态：

全球零售电子商务市场受到多种因素的推动，包括消费者越来越喜欢网路购物而不是传统零售，因为网上购物具有便利、折扣、无忧的支付方式和全天候可用性等优势。智慧型装置和高速网路连线的普及使得世界各地的人们都可以进行网路购物。许多零售商正在大力投资开发具有增强功能和特性的强大电子商务平台，以便为客户提供卓越的购物体验。政府积极推动数位付款和电子商务的倡议正在推动市场成长。然而，与线上交易相关的网路威胁、偏远地区的物流挑战以及对某些产品类型的触觉体验的偏好在一定程度上继续抑制市场成长。人工智慧、扩增实境、区块链等新兴技术的整合将为零售商提供提升网路购物的新机会，进一步推动电子商务产业的发展。

本研究的主要特点

本报告对全球零售电子商务市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。

全球零售电子商务市场的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。

研究涉及的主要企业包括亚马逊公司、阿里巴巴集团控股有限公司、沃尔玛公司、eBay 公司、乐天集团公司、京东公司、Shopify 公司、Otto 集团、Zalando SE、ASOS plc 和 Flipkart Pvt。 Ltd.、MercadoLibre Inc.、Target Corporation、The Home Depot Inc. 与 Best Buy Co.Inc.

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球零售电子商务市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员可以透过用于分析全球零售电子商务市场的各种策略矩阵更轻鬆地做出决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 2020-2032 年全球零售电子商务市场（按产品类型）（兆美元）

• 时尚（服装和配件）
• 电子与媒体
• 食品和杂货
• 美容与个人护理
• 住宅和家具
• 玩具和嗜好
• 其他的

5. 2020-2032 年全球零售电子商务市场（按销售管道）（兆美元）

• 网路市集
• 直接面向消费者（D2C）
• 社群商务
• 线上零售商

6. 2020-2032 年全球零售电子商务市场（按地区划分）价值（兆美元）

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第七章竞争格局

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Walmart Inc.
• eBay Inc.
• Rakuten Group Inc.
• JD.com Inc.
• Shopify Inc.
• Otto Group
• Zalando SE
• ASOS plc
• Flipkart Pvt. Ltd.
• MercadoLibre Inc.
• Target Corporation
• The Home Depot Inc.
• Best Buy Co. Inc.

第八章分析师建议

• 命运之轮
• 分析师观点
• Coherent Opportunity Map

第九章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global Retail E-Commerce Market is estimated to be valued at US$ 7.29 Tn in 2025 and is expected to reach US$ 15.62 Tn by 2032, growing at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2032.

Figure. Retail E-Commerce Market Share (%), By Region 2025

The global retail e-commerce market has witnessed substantial growth over the past few years owing to rapid digitalization and higher penetration of internet and smartphones across major regions globally. E-commerce provides consumers with easy access to a wide range of products sitting at home through online shopping portals and apps on mobile devices. Consumers find e-commerce convenient to search for products, compare prices, read reviews, and get the product delivered at their preferred location and time. Various retailers are expanding their e-commerce channels and services to cater to the growing needs of digitally advanced customers and boost their online sales. Governments around the world are also supporting initiatives to develop digital infrastructure and promote e-commerce which is paving the way for strong growth of the global retail e-commerce industry in the coming years.

Market Dynamics:

The global retail e-commerce market is driven by several factors such as growing preference of consumers towards online shopping over traditional retail owing to benefits like convenience, discounts, hassle-free payment options, and 24x7 availability. Wide acceptance of smart devices coupled with high-speed internet connectivity has made online shopping accessible to people globally. Several retailers are investing heavily in developing robust e-commerce platforms with enhanced features and functionalities to provide superior shopping experience to customers. Favorable government initiatives promoting digital payments and e-commerce are encouraging market growth. However, cyber threats related to online transactions, logistical issues in remote areas, and preference for touch and feel experience in certain product categories continue to restrain the market growth to a certain extent. The integration of emerging technologies like artificial intelligence, augmented reality, and Blockchain provides new opportunities for retailers to enhance online shopping and further propel the e-commerce industry.

Key Features of the Study:

This report provides in-depth analysis of the global retail e-commerce market, and provides market size (US$ Trillion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global retail e-commerce market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., eBay Inc., Rakuten Group Inc., JD.com Inc., Shopify Inc., Otto Group, Zalando SE, ASOS plc, Flipkart Pvt. Ltd., MercadoLibre Inc., Target Corporation, The Home Depot Inc., and Best Buy Co. Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global retail e-commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global retail e-commerce market

Market Segmentation

• Product Category Insights (Revenue, USD Tn, 2020 - 2032)
  • Fashion (Apparel and Accessories)
  • Electronics and Media
  • Food and Grocery
  • Beauty and Personal Care
  • Home and Furniture
  • Toys and Hobby
  • Others
• Sales Channel Insights (Revenue, USD Tn, 2020 - 2032)
  • Online Marketplaces
  • Direct to Consumer (D2C)
  • Social Commerce
  • Online Retailers
• Regional Insights (Revenue, USD Tn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com Inc.
  • Alibaba Group Holding Limited
  • Walmart Inc.
  • eBay Inc.
  • Rakuten Group Inc.
  • JD.com Inc.
  • Shopify Inc.
  • Otto Group
  • Zalando SE
  • ASOS plc
  • Flipkart Pvt. Ltd.
  • MercadoLibre Inc.
  • Target Corporation
  • The Home Depot Inc.
  • Best Buy Co. Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Retail E-Commerce Market, By Product Category
  • Global Retail E-Commerce Market, By Sales Channel
  • Global Retail E-Commerce Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Retail E-Commerce Market, By Product Category, 2020-2032, (USD Tn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Fashion (Apparel and Accessories)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Electronics and Media
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Food and Grocery
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Beauty and Personal Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Home and Furniture
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Toys and Hobby
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)

5. Global Retail E-Commerce Market, By Sales Channel, 2020-2032, (USD Tn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Online Marketplaces
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Direct to Consumer (D2C)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Social Commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Online Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)

6. Global Retail E-Commerce Market, By Region, 2020 - 2032, Value (USD Tn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Tn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Tn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Tn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Amazon.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alibaba Group Holding Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Walmart Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• eBay Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rakuten Group Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• JD.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shopify Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Otto Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zalando SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ASOS plc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Flipkart Pvt. Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MercadoLibre Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Target Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Home Depot Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Best Buy Co. Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us