爱尔兰威士忌市场按产品类型、通路和地区划分

预计 2025 年全球爱尔兰威士忌市场规模将达到 54.7 亿美元，到 2032 年将达到 89.5 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 7.3%。

数字。 2025年爱尔兰威士忌各地区市场占有率（%）

近年来，全球爱尔兰威士忌市场经历了强劲成长，这得益于全球主要市场对优质威士忌和精酿威士忌的需求不断增长。爱尔兰威士忌起源于爱尔兰，在橡木桶中蒸馏和陈酿。爱尔兰威士忌经过三次蒸馏，并在橡木桶（主要是波本威士忌酒桶）中陈酿。优质化是一个重要的市场趋势，因为消费者愿意为由麦芽和未发芽大麦酿造的优质爱尔兰威士忌支付溢价。此外，蓬勃发展的鸡尾酒文化也进一步推动了爱尔兰威士忌在全球的销售。爱尔兰威士忌产业也采取了多项行销措施来提高品牌知名度，并将爱尔兰威士忌推广为顶级烈酒。预计这将推动未来几年爱尔兰威士忌市场的进一步成长。

市场动态

全球爱尔兰威士忌市场的发展主要由全球消费者对精酿威士忌和高檔威士忌日益增长的热爱所推动。酒吧社交活动的增加、西方文化影响力的不断增强以及鸡尾酒文化的蓬勃发展都是推动全球优质爱尔兰威士忌消费的因素。此外，爱尔兰威士忌公司正在进行积极的行销宣传活动，将自有品牌定位为奢华和声望的象征，从而提高品牌知名度，尤其是在美国、中国和其他新兴市场，这也促进了市场成长。然而，一些国家政府对酒精销售和消费的严格监管以及消费者健康意识的增强等因素对市场成长构成了挑战。同时，电子商务领域的成长为爱尔兰威士忌公司进入偏远市场提供了新的机会。融入独特风味的创新爱尔兰威士忌品牌的推出也正在扩大消费者群体。

研究的主要特点

• 本报告对全球爱尔兰威士忌市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
• 该报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，提供了全球爱尔兰威士忌市场主要企业的概况。
• 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球爱尔兰威士忌市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过分析全球爱尔兰威士忌所使用的各种策略矩阵来促进他们的决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图（COM）

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
• 对优质和超优质爱尔兰威士忌的需求不断增加
• 爱尔兰酒吧和餐厅的兴起
  • 限制因素
• 贸易壁垒及进口关税增加
• 严格的政府法规
  • 机会
• 口味和产品变化创新
• 网路销售与电子商务渗透率提高
• 影响分析
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

4. 全球爱尔兰威士忌市场 - 冠状病毒（COVID-19）大流行的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

5. 2020-2032 年全球爱尔兰威士忌市场（依产品类型）

• 介绍
• 单一麦芽威士忌
• 单粒
• 壶式蒸馏器
• 混合

6. 2020-2032 年全球爱尔兰威士忌市场（依通路划分）

• 介绍
• 专卖店
• 大卖场和超级市场
• 餐厅和酒吧
• 免税店
• 在线的
• 其他的

7. 2020-2032 年全球爱尔兰威士忌市场（按地区）

• 介绍
• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第八章 竞争态势

• 宾三得利
  • 公司简介
• 布朗福曼
• 帝亚吉欧
• 保乐力加
• 威廉格兰特父子公司
• 城堡品牌

第九章 章节

• 参考
• 调查方法
• 关于出版商

Global Irish Whiskey Market is estimated to be valued at USD 5.47 Bn in 2025 and is expected to reach USD 8.95 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2032.

Figure. Irish Whiskey Market Share (%), By Region 2025

The global Irish whiskey market has witnessed robust growth in the last few years, driven by rising demand for premium and craft Irish whiskeys across major markets worldwide. Irish whiskey originates from Ireland, where it is distilled and aged in oak barrels. It is triple distilled and aged in oak casks, mainly ex-bourbon casks, which helps impart its characteristic taste. Premiumization has been a key trend in the market with consumers willing to pay more for superior quality and craft Irish whiskeys made from malted and unmalted barley. Moreover, the burgeoning cocktail culture has further boosted sales of Irish whiskey globally. The Irish whiskey industry has also undertaken numerous marketing initiatives to raise brand awareness and promote Irish whiskey as a premium spirit. This is expected to drive further growth in this market in the upcoming years.

Market Dynamics:

The global Irish whiskey market is primarily driven by the rising popularity of craft and premium whiskeys among consumers worldwide. Factors such as increasing socializing in pubs and bars, the growing influence of Western culture, and surge in cocktail culture have boosted the consumption of premium Irish whiskey globally. Moreover, aggressive marketing campaigns by Irish whiskey companies, especially in the U.S., China, and other emerging markets to position their brands as symbol of luxury and prestige are increasing the brand awareness, which is propelling market growth. However, factors such as stringent government regulations surrounding alcohol sales and consumption in some countries and rising health awareness among consumers pose challenges to market growth. Meanwhile, the growing e-commerce sector is offering new opportunities for Irish whiskey companies to penetrate markets in remote locations. The launch of innovative Irish whiskey brands incorporating unique flavors is also expanding the consumer base.

Key features of the study:

• This report provides in-depth analysis of the global Irish whiskey market, and provides market size (US$ Bn & Bn Liters) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global Irish whiskey market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global Irish whiskey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Irish whiskey.

Detailed Segmentation:

• Global Irish whiskey Market, By Product Type
  • Single Malt
  • Single Grain
  • Pot Still
  • Blended
• Global Irish whiskey Market, By Distribution Channel
  • Specialty Stores
  • Hypermarkets & Supermarkets
  • Duty-free Stores
  • Restaurants & Bars
  • Online
  • Others
• Global Irish whiskey Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • William Grant & Sons
  • Castle Brands.

Table of Contents:

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Growing demand for premium and super premium Irish whiskey
• Rising number of Irish pubs and restaurants
  • Restraints
• Trade barriers and higher import tariffs
• Stringent government regulations
  • Opportunities
• Innovation in flavors and product variants
• Increasing online sales and e-commerce penetration
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Irish Whiskey Market - Impact of Coronavirus (Covid-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Irish Whiskey Market, By Product Type, 2020 - 2032, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Single Malt
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Single Grain
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Pot Still
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Blended
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)

6. Global Irish whiskey Market, By Distribution Channel, 2020 - 2032, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Hypermarkets & Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Restaurants & Bars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Duty-free Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)

7. Global Irish Whiskey Market, By Region, 2020- 2032, (US$ Bn & Bn Liters)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Region, 2020 - 2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
    • Brazil
    • Argentina
    • Mexico
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020- 2032, (US$ Bn & Bn Liters)
    • GCC Countries
    • Israel
    • Rest of Middle East

8. Competitive Landscape

• Beam Suntory
  • Company Profiles
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Brown-Forman
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Diageo
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Pernod Ricard
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• William Grant & Sons
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies
• Castle Brands
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Recent Developments/Updates
  • Strategies

9. Section

• References
• Research Methodology
• About us