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市场调查报告书

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1747528

包装纸市场：按材料、按产品类型、按最终用户、按分销管道、按地区

Wrapping Paper Market, By Material, By Product Type, By End User, By Distribution Channel, By Region

出版日期: 2025年05月20日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

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简介目录

2025年全球包装纸市场规模预计为49.8亿美元，预计到2032年将达到68.7亿美元，2025年至2032年的年复合成长率（CAGR）为4.7%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	49.8亿美元
效能数据	从2020年到2024年	预测期	2025年至2032年
预测期：2025-2032年复合年增长率：	4.70%	2032年价值预测	68.7亿美元

近年来，由于对美观环保包装解决方案的需求不断增长，全球包装纸市场显着成长。包装纸是用于包装礼品的装饰纸，已成为生日、婚礼和节日等各种节庆和场合不可或缺的一部分。该市场拥有种类繁多的包装纸，包括印刷纸、普通纸和特殊纸，以满足消费者多样化的偏好。随着全球环保意识的增强，对永续和生物分解包装纸的需求激增，促使製造商开发创新且环保的包装纸。本介绍旨在全面概况全球包装纸市场，并确定其关键驱动因素、挑战和未来前景。

市场动态：

全球包装纸市场受到多种市场驱动因素、限制因素和机会的影响。主要驱动因素之一是礼品包装的需求不断增长，而这种需求源于各种机会和节日赠送礼物的趋势日益增长。电子商务和线上礼品配送服务的兴起进一步刺激了对包装纸的需求。然而，市场也面临一些限制，例如数位礼品的普及率不断提高以及对一次性包装材料对环境影响的担忧。儘管如此，环保和永续包装纸替代品（如再生纸、生物分解性材料和可重复使用的织物包装纸）仍有机会。开发人员正专注于开发创新设计、图案和纹理，以满足不断变化的消费者偏好。此外，消费者在特殊场合寻求高品质和奢华包装纸的优质化趋势正在为市场相关人员创造成长机会。个人化和客製化包装纸选择的日益普及也是推动市场成长的趋势。

本研究的主要特点

本报告对全球包装纸市场进行了详细分析，并给出了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%），假设 2024 年为基准年。
它还强调了各个领域的潜在商机，并解释了该市场的引人注目的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数概述了全球包装纸市场的主要企业。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
全球包装纸市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
相关人员可以透过用于分析全球包装纸市场的各种策略矩阵来促进他们的决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 4.98 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	4.70%	2032 Value Projection:	USD 6.87 Bn

The global wrapping paper market has witnessed significant growth in recent years, driven by the increasing demand for aesthetically appealing and eco-friendly packaging solutions. Wrapping paper, a decorative paper used for wrapping gifts, has become an integral part of various festivities and occasions, such as birthdays, weddings, and holidays. The market encompasses a wide range of wrapping paper products, including printed, solid-colored, and specialty papers, catering to diverse consumer preferences. As the world becomes more environmentally conscious, the demand for sustainable and biodegradable wrapping paper options has surged, prompting manufacturers to develop innovative and eco-friendly alternatives. This introduction aims to provide a comprehensive overview of the global wrapping paper market, highlighting its key drivers, challenges, and future prospects.

Market Dynamics:

The global wrapping paper market is influenced by several drivers, restraints, and opportunities. One of the primary drivers is the growing demand for gift packaging, fueled by the increasing trend of gift-giving across various occasions and festivities. The rise of e-commerce and online gift delivery services has further boosted the demand for wrapping paper. However, the market faces restraints such as the increasing adoption of digital gifting options and concerns over the environmental impact of single-use packaging materials. Nonetheless, opportunities exist in the form of eco-friendly and sustainable wrapping paper alternatives such as recycled paper, biodegradable materials, and reusable fabric wraps. Manufacturers are focusing on developing innovative designs, patterns, and textures to cater to changing consumer preferences. Additionally, the premiumization trend, where consumers seek high-quality and luxurious wrapping papers for special occasions, presents growth opportunities for market players. The increasing popularity of personalized and customized wrapping paper options is another trend driving market growth.

Key Features of the Study:

This report provides in-depth analysis of the global wrapping paper market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global wrapping paper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include International Paper Company, Mondi Group, WestRock Company, Smurfit Kappa Group, D.S. Smith Plc, Kraft Paper Products, Sappi Limited, Stora Enso, Cascades Inc., Shawmut Corporation, Appvion, Inc., Crown Packaging, BillerudKorsnas, Globe Guard Products, and Pactiv Evergreen Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global wrapping paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wrapping paper market

Market Segmentation

Material Insights (Revenue, USD Bn, 2020 - 2032)
- Kraft Paper
- Specialty Paper
- Others
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Plain Wrapping Paper
- Printed Wrapping Paper
- Gift Bags
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Commercial
- E-commerce
- Retail Stores
- Individual/Household
- Foodservice
- Others
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- International Paper Company
- Mondi Group
- WestRock Company
- Smurfit Kappa Group
- D.S. Smith Plc
- Kraft Paper Products
- Sappi Limited
- Stora Enso
- Cascades Inc.
- Shawmut Corporation
- Appvion, Inc.
- Crown Packaging
- BillerudKorsnas
- Globe Guard Products
- Pactiv Evergreen Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Wrapping Paper Market, By Material
- Global Wrapping Paper Market, By Product Type
- Global Wrapping Paper Market, By End User
- Global Wrapping Paper Market, By Distribution Channel
- Global Wrapping Paper Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Wrapping Paper Market, By Material, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Kraft Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wrapping Paper Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Plain Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Printed Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Gift Bags
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wrapping Paper Market, By End User, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  - E-commerce
  - Retail Stores
Individual/Household
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Foodservice
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wrapping Paper Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Wrapping Paper Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

International Paper Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mondi Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
WestRock Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Smurfit Kappa Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
D.S. Smith Plc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kraft Paper Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sappi Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stora Enso
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Cascades Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shawmut Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Appvion, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Crown Packaging
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BillerudKorsnas
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Globe Guard Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pactiv Evergreen Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. References and Research Methodology

References
Research Methodology
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包装纸市场：按材料、按产品类型、按最终用户、按分销管道、按地区