草本营养保健品市场按产品类型、性质、形式、销售管道和地区划分

预计 2025 年草本营养保健品市场价值将达到 419.3 亿美元，到 2032 年预计将达到 695.6 亿美元，2025 年至 2032 年的复合年增长率为 7.5%。

营养保健品是指具有额外健康益处的机能性食品和膳食补充剂。它们既可以预防疾病，也可用于治疗各种疾病。这些产品因其能够提供多种健康益处而广受欢迎，例如提升能量水平和增强免疫力。它们以各种形式出售，包括补充剂和强化饮料。草药疗法是传统医疗实践的一部分，其根源源于古代文化，至今仍在世界各地广受欢迎。

市场动态

随着人们越来越倾向于使用天然产品来维持健康的生活方式，草本营养保健品市场正在快速成长。草本营养保健品用途广泛，例如膳食补充剂和化妆品。其成长的主要原因是消费者对食用天然草本萃取物和补充剂益处的认识不断提高。此外，消费者担心化学成分营养保健品对其整体健康的负面影响，这也推动了市场的成长。

然而，草药和有机产品的高成本预计会阻碍市场成长。

本研究的主要特点

• 本报告对全球草本营养保健品市场进行了详细分析，并提供了预测期 2025-2032 的市场规模和年复合成长率（CAGR%）（假设 2024 年为基准年）。
• 它揭示了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，概述了全球草本营养保健品市场的主要企业。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球草本营养保健品市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过分析全球草本营养保健品市场所使用的各种策略矩阵来简化决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
  • 全球范围内注重健康的消费者正在增加
  • 草药和有机产品价格高昂
  • 消费者偏好转向有机产品
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

4. 2020 年至 2032 年全球草本营养保健品市场（依产品类型）

• 姜
• 蒜
• 姜黄
• 芦荟
• 绿茶
• 其他的

5. 全球草药营养保健品市场（按类型），2020-2032 年

• 传统的
• 有机的

6. 2020 年至 2032 年全球草本营养保健品市场（按类型）

• 胶囊和锭剂
• 粉末
• 液体
• 其他的

7. 全球草本营养保健品市场依销售管道，2020-2032 年

• 药局
• 网路商店
• 超级市场/大卖场
• 其他的

8. 2020-2032 年全球草本营养保健品市场（按地区）

• 北美洲
• 欧洲
• 亚太地区
• 其他地区

第九章 竞争态势

• Bio Botanica, Inc
• Herbochem
• Nature's Bounty
• NUTRAMARKS, INC.
• Now foods
• OREGON'S WILD HARVEST
• Pharmaca
• Pure Encapsulations, LLC
• Sydler India Pvt

第 10 章 章节

• 调查方法
• 关于出版商

Herbal Nutraceuticals Market is estimated to be valued at USD 41.93 Bn in 2025 and is expected to reach USD 69.56 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 7.5% from 2025 to 2032.

Nutraceuticals are functional foods and dietary supplements with added health benefits. They can be used as preventive medicines and also to treat various diseases. These products are gaining popularity due to their ability to offer several health benefits, such as increasing energy levels and improved immune function. They are available in various forms, such as herbal supplements and fortified beverages. Herbal medicine, a part of traditional medical practices, has its roots in ancient cultures and is still popular worldwide.

Market Dynamics

The herbal nutraceuticals market is growing at a rapid pace as the population shifts towards the use of natural products to maintain a healthy lifestyle. Herbal nutraceuticals are being used in various applications such as dietary supplements and cosmetics. A key reason for this growth is the rising consumer awareness about the benefits of consuming natural herbal extracts and supplements. In addition, consumers are also concerned about the adverse effects of chemical-based nutraceuticals on their overall health and wellbeing which is again propelling market growth.

However, high cost of the herbal and organic products is expected to hamper the market growth.

Key features of the study

• This report provides in-depth analysis of the global herbal nutraceuticals market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global herbal nutraceuticals market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Bio Botanica, Inc, Gaia Herbs Farm, Herbochem, Nature's Bounty, NUTRAMARKS, INC., Now foods, OREGON'S WILD HARVEST, Pharmaca, Pure Encapsulations, LLC, and Sydler India Pvt
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global herbal nutraceuticals market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global herbal nutraceuticals market

Detailed Segmentation

• Global Herbal Nutraceuticals Market, By Product Type
  • Ginger
  • Garlic
  • Turmeric
  • Aloe Vera
  • Green Tea
  • Others
  • By Nature
  • Conventional
  • Organic
• Global Herbal Nutraceuticals Market, By Form
  • Capsules & Tablets
  • Powder
  • Liquid
  • Others
• Global Herbal Nutraceuticals Market, By Sales Channel
  • Pharmacy
  • Online store
  • Supermarket/Hypermarket
  • Others
• Global Herbal Nutraceuticals Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of World
• Company Profiles
  • Bio Botanica, Inc
  • Herbochem
  • Nature's Bounty
  • NUTRAMARKS, INC.
  • Now Foods
  • OREGON'S WILD HARVEST
  • Pharmaca
  • Pure Encapsulations, LLC
  • Sydler India Pvt

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Product Type
  • Market Snapshot, By Nature
  • Market Snapshot, By Form
  • Market Snapshot, By Sales Channel
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Growing health conscious consumers worldwide
  • High cost of herbal and organic products
  • Shifting consumer preferences towards organic products
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Herbal Nutraceuticals Market , By Product Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Ginger
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Garlic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Turmeric
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Aloe Vera
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Green Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

5. Global Herbal Nutraceuticals Market , By Nature, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Conventional
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Organic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

6. Global Herbal Nutraceuticals Market , By Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules & Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Powder
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Liquid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

7. Global Herbal Nutraceuticals Market , By Sales Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pharmacy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Online store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Supermarket/Hypermarket
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

8. Global Herbal Nutraceuticals Market , By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Rest of World
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)

9. Competitive Landscape

• Bio Botanica, Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Herbochem
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nature's Bounty
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• NUTRAMARKS, INC.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Now foods
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• OREGON'S WILD HARVEST
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pharmaca
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pure Encapsulations, LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Sydler India Pvt
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

10. Section

• Research Methodology
• About us