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市场调查报告书
商品编码
1747977
按葡萄酒类型和地区分類的线上葡萄酒销售市场Online Wine Sales Market, By Wine Type (Red Wine, White Wine, Ros Wine, and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) |
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预计 2025 年全球线上葡萄酒销售市场规模将达到 231.8 亿美元，到 2032 年将达到 402.4 亿美元，2025 年至 2032 年的年复合成长率为 8.20%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 231.8亿美元 |
| 效能数据 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 8.20% | 2032年价值预测 | 402.4亿美元 |
电商平台的日益普及以及线上购酒的便利性正在推动葡萄酒市场的发展。新冠疫情加速了包括葡萄酒产业在内的许多产业向网路购物的转变。在线上购物时，消费者拥有丰富的选择，并可以浏览各种价格分布。此外，直接面向消费者 (DTC) 的模式使酒庄能够直接接触客户，从而降低价格。目前，市场参与者主要致力于改善个人化建议、订阅服务和配送选项。
市场动态：
网路购物因其便利性而越来越受欢迎。别忘了，当顾客在网上购物时，他们可以浏览各种产地和价格分布的大量葡萄酒。此外，智慧型手机和行动应用程式的普及使顾客可以轻鬆随时随地浏览和购买葡萄酒。然而，某些地区对酒类销售和分销的严格监管，以及对网上销售产品真实性和品质的担忧，抑制了市场的成长。儘管存在这些限制因素，但市场仍提供了巨大的成长机会，包括对优质和稀有葡萄酒日益增长的需求、创新包装解决方案的出现，以及线上零售商扩展到尚未开发市场的潜力。
本研究的主要特点
- 本报告对全球线上葡萄酒销售市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%）。
- 它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
- 该报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数涵盖了全球线上葡萄酒销售市场的主要企业概况。
- 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
- 全球线上葡萄酒销售市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
- 透过使用各种策略矩阵来分析全球线上葡萄酒销售市场，相关人员将能够做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 市场机会
- 监管情景
- 主要进展
- 产业趋势
4. 2020 年至 2032 年全球线上葡萄酒销售市场（依葡萄酒类型）
- 红葡萄酒
- 白葡萄酒
- 玫瑰红葡萄酒
- 其他的
5. 2020-2032 年全球线上葡萄酒销售市场（按地区）
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- ASEAN
- 其他亚太地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东地区
- 非洲
- 南非
- 北非
- 中部非洲
第六章 竞争态势
- Wine.com
- Naked Wines
- Vivino
- Drizly
- ReserveBar
- Firstleaf
- Winc
- Plonk Wine Club
- MYSA Natural Wine
- E & J Gallo Winery
- Constellation Brands
- Treasury Wine Estates
- Accolade Wines
- Vina Concha y Toro
- Wine-Searcher
第七章分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第八章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Global Online Wine Sales Market is estimated to be valued at USD 23.18 Bn in 2025 and is expected to reach USD 40.24 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.20% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 23.18 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.20% | 2032 Value Projection: | USD 40.24 Bn |
The increasing popularity of e-commerce platforms and the convenience of purchasing wine online is pushing the market forward. The COVID-19 pandemic has accelerated this shift towards online shopping in many sectors, including the wine industry. When buying online, consumers can choose from a lot of options and browse different price ranges. Also, with direct-to-consumer (DTC) sales models, wineries can reach customers directly, bringing the prices down. Currently, market players are mainly focusing on offering personalized recommendations, subscription services, and improved delivery options.
Market Dynamics:
Online shopping is becoming highly popular for its convenience. Not to forget, customers can browse many different wines from diverse regions and price points when purchasing online. Moreover, the proliferation of smartphones and mobile applications has made it easier for customers to browse and buy wine on-the-go. However, the market growth is restrained by stringent regulations regarding the sale and distribution of alcohol in certain regions, as well as concerns over the authenticity and quality of products sold online. Despite these restraints, the market presents significant opportunities for growth, such as the increasing demand for premium and rare wines, the emergence of innovative packaging solutions, and the potential for online retailers to expand their reach in untapped markets.
Key features of the study:
- This report provides in-depth analysis of the global online wine sales market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global online wine sales market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Wine.com, Naked Wines, Vivino, Drizly, ReserveBar, Firstleaf, Winc, Plonk Wine Club, MYSA Natural Wine, E & J Gallo Winery, Constellation Brands, Treasury Wine Estates, Accolade Wines, Vina Concha y Toro, and Wine-Searcher
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global online wine sales market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online wine sales market.
Market Segmentation
- Wine Type Insights (Revenue, USD Bn, 2020 - 2032)
- Red Wine
- White Wine
- Rose Wine
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Wine.com
- Naked Wines
- Vivino
- Drizly
- ReserveBar
- Firstleaf
- Winc
- Plonk Wine Club
- MYSA Natural Wine
- E & J Gallo Winery
- Constellation Brands
- Treasury Wine Estates
- Accolade Wines
- Vina Concha y Toro
- Wine-Searcher
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Online Wine Sales Market, By Wine Type
- Global Online Wine Sales Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Online Wine Sales Market, By Wine Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Red Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- White Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Rose Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Online Wine Sales Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
6. Competitive Landscape
- Wine.com
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Naked Wines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vivino
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Drizly
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- ReserveBar
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Firstleaf
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Winc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Plonk Wine Club
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- MYSA Natural Wine
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- E & J Gallo Winery
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Constellation Brands
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Treasury Wine Estates
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Accolade Wines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vina Concha y Toro
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Wine-Searcher
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. References and Research Methodology
- References
- Research Methodology
- About us
