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市场调查报告书
商品编码
1768096
户外广告市场：按形式和地区Outdoor Advertising Market, By Format (Billboards, Transit Advertising, Street Furniture, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) |
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价格
简介目录
预计到 2025 年户外广告市场价值将达到 433.4 亿美元，到 2032 年将达到 638.9 亿美元，2025 年至 2032 年的复合年增长率为 5.7%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 433.4亿美元 |
| 效能数据 | 2020-2024 | 预测期 | 2025-2032 |
| 预测期：2025-2032年 | 5.70% | 2032年价值预测 | 638.9亿美元 |
户外广告，又称户外广告 (OOH)，涵盖多种广告形式，包括广告看板、街道设施、交通广告、数位显示器等。过去几年，户外广告市场显着成长，部分原因是都市化进程加速和消费者支出成长。在竞争日益激烈的市场环境下，企业不断寻找吸引消费者註意力的新方法，而户外广告已被证明在这方面非常有效。
市场动态
全球户外广告市场受到各种驱动因素、限制因素和机会的影响。都市化加速和城市人口成长对户外广告空间的需求庞大。此外，消费者支出能力的提升和生活方式的改变推动了零售和娱乐产业的成长，进一步刺激了户外广告的需求。然而，一些地区对户外广告的监管较为严格，在一定程度上限制了市场发展。有针对性的个人化广告宣传正在成为新的标准，为户外广告市场创造了新的探索机会。此外，数据分析和基于位置的行销技术的进步预计将在未来几年推动户外广告市场的创新和成长。
研究的主要特点
- 本报告对全球户外广告市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模（以十亿美元为单位）和年复合成长率（CAGR%）。
- 它还强调了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
- 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数概述了全球户外广告市场的主要企业。
- 预计本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
- 全球户外广告市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
- 相关人员可以透过全球户外广告市场分析中使用的各种策略矩阵来促进他们的决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 市场机会
- 监管情景
- 产业趋势
第四章 2020-2032 年全球户外广告市场（依形式划分）
- 介绍
- 招牌
- 交通广告
- 街道家具
- 其他的
第五章。 2020 年至 2032 年按地区分類的全球户外广告市场
- 介绍
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 东南亚国协
- 其他亚太地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东地区
- 非洲
- 南非
- 北非
- 中部非洲
第六章 竞争态势
- JCDecaux
- Clear Channel Outdoor
- Outfront Media
- Lamar Advertising Company
- Stroer SE
- Focus Media
- oOh!media Limited
- Adams Outdoor Advertising
- Ocean Outdoor
- APG|SGA
- Intersection
- Daktronics
- Broadsign
- Vistar Media（被 T-Mobile 收购）
- Global Media & Entertainment
第七章分析师建议
- 机会
- 一致的机会地图
第八章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
简介目录
Product Code: CMI8080
Outdoor Advertising Market is estimated to be valued at USD 43.34 Bn in 2025 and is expected to reach USD 63.89 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 43.34 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.70% | 2032 Value Projection: | USD 63.89 Bn |
Outdoor advertising, also called out-of-home (OOH) advertising, includes many different advertising formats, such as billboards, street furniture, transit advertising, and digital displays. This market has seen a lot of growth in the last few years, with increasing urbanization and rising consumer spending being some of the factors. Businesses are constantly looking to new ways to grab the attention of consumers in an increasingly competitive landscape, and outdoor advertising has turned out to be very effective in this matter.
Market Dynamics:
The global outdoor advertising market is influenced by various drivers, restraints, and opportunities. Increasing urbanization and growing urban populations have created a lot of demand for outdoor advertising spaces. Additionally, the rising consumer spending power and changing lifestyles have fueled the growth of the retail and entertainment sectors, further boosting the demand for outdoor advertising. However, certain regions have put in place strict regulations on outdoor advertising, which can limit the market to some extent. Nevertheless, targeted and personalized advertising campaigns are becoming the new standard, creating new opportunities to explore. Also, advancements in data analytics and location-based marketing will push innovation and growth in the outdoor advertising market in the coming years.
Key Features of the Study:
- This report provides in-depth analysis of the global outdoor advertising market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global outdoor advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include JCDecaux, Clear Channel Outdoor, Outfront Media, Lamar Advertising Company, Stroer SE, Focus Media, oOh!media Limited, Adams Outdoor Advertising, Ocean Outdoor, APG|SGA, Intersection, Daktronics, Broadsign, Vistar Media (acquired by T Mobile), and Global Media & Entertainment
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global outdoor advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global outdoor advertising market
Market Segmentation
- Format Insights (Revenue, USD Bn, 2020 - 2032)
- Billboards
- Transit Advertising
- Street Furniture
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- JCDecaux
- Clear Channel Outdoor
- Outfront Media
- Lamar Advertising Company
- Stroer SE
- Focus Media
- oOh!media Limited
- Adams Outdoor Advertising
- Ocean Outdoor
- APG|SGA
- Intersection
- Daktronics
- Broadsign
- Vistar Media (acquired by T Mobile)
- Global Media & Entertainment
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Outdoor Advertising Market, By Format
- Global Outdoor Advertising Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Outdoor Advertising Market, By Format, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Billboards
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Transit Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Street Furniture
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Outdoor Advertising Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
6. Competitive Landscape
- JCDecaux
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Clear Channel Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Outfront Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lamar Advertising Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Stroer SE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Focus Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- oOh!media Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Adams Outdoor Advertising
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Ocean Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- APG|SGA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Intersection
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Daktronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Broadsign
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vistar Media (acquired by T-Mobile)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Global Media & Entertainment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. References and Research Methodology
- References
- Research Methodology
- About us
