天然化妆品市场（按产品、成分、分销管道和地区划分）

预计 2025 年天然化妆品市场价值将达到 333.4 亿美元，预计 2032 年将达到 475.4 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 5.2%。

全球天然化妆品市场是美容和个人护理行业中一个具有变革意义的领域，其特点是产品采用天然成分配製而成，合成成分极少。该市场涵盖护肤、头髮护理、化妆和个人卫生产品，优先考虑有机、植物来源和环境永续配方。天然化妆品的特点是消除了对羟基苯甲酸酯、硫酸盐、人工香料和合成染料等有害化学物质，而是使用植物萃取物、精油、矿物质和其他天然衍生物质。由于消费者越来越意识到传统化妆品成分的潜在健康风险、环保意识不断增强以及对永续美容解决方案的需求，该市场正在经历前所未有的成长。现代消费者，尤其是千禧世代和 Z 世代，越来越严格地审查产品标籤，并要求成分采购和製造过程的透明度。

市场动态

全球天然化妆品市场受到多种强大驱动力的支撑，这些驱动力不断重塑产业动态和消费者偏好。关键的成长动力包括越来越注重健康的消费者，由于传统化妆品中的合成化学物质可能引起皮肤刺激、过敏反应和长期健康併发症，他们越来越要求更安全、更天然的替代品。环境永续性议题也是一个关键驱动力，因为有环保意识的消费者积极寻找具有生物分解性配方、可回收包装和道德采购的产品，以最大程度地减少环境影响。社群媒体和美容影响者提倡清洁美容习惯的影响力日益增强，这成倍地提高了人们对天然化妆品的认识和采用，尤其是在年轻人群中。

本次调查的主要特点

• 本报告对全球天然化妆品市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机，并解释了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
• 它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数概述了全球天然化妆品市场的主要企业。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球天然化妆品市场报告涉及该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
• 相关人员可以透过分析全球天然化妆品市场所使用的各种策略矩阵更轻鬆地做出决策。

目录

第一章：调查目标和先决条件

• 调查目的
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章：市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 2020-2032 年全球天然化妆品市场（按产品）

• 彩妆
• 护肤
• 护髮
• 香味
• 其他的

5. 2020-2032 年全球天然化妆品市场（依成分）

• 植物萃取物
• 精油
• 天然油
• 其他的

6. 2020-2032 年全球天然化妆品市场（依通路）

• 超级市场和大卖场
• 专卖店
• 便利商店
• 在线的

7. 2020-2032 年全球天然化妆品市场（按地区）

• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东地区
• 非洲
  • 南非
  • 北非
  • 中部非洲

第八章 竞争态势

• L'Oreal SA
• Estee Lauder Companies Inc.
• Procter & Gamble Co.
• Unilever PLC
• Burt's Bees
• Weleda AG
• Hauschka
• Aveda Corporation
• Herbivore Botanicals
• RMS Beauty
• Tarte Cosmetics
• Alima Pure
• Kora Organics
• Juice Beauty

第九章分析师建议

• 机会
• 分析师观点
• Coherent Opportunity Map

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Natural Cosmetics Market is estimated to be valued at USD 33.34 Bn in 2025 and is expected to reach USD 47.54 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2032.

The global natural cosmetics market represents a transformative segment within the broader beauty and personal care industry, characterized by products formulated with naturally-derived ingredients and minimal synthetic components. This market encompasses skincare, haircare, makeup, and personal hygiene products that prioritize organic, plant-based, and environmentally sustainable formulations. Natural cosmetics are distinguished by their exclusion of harmful chemicals such as parabens, sulfates, artificial fragrances, and synthetic dyes, instead utilizing botanical extracts, essential oils, minerals, and other naturally occurring substances. The market has witnessed unprecedented growth driven by heightened consumer awareness regarding the potential health risks associated with conventional cosmetic ingredients, coupled with increasing environmental consciousness and demand for sustainable beauty solutions. Modern consumers, particularly millennials and Generation Z demographics, are increasingly scrutinizing product labels and seeking transparency in ingredient sourcing and manufacturing processes.

Market Dynamic

The global natural cosmetics market is propelled by several compelling drivers that continue to reshape industry dynamics and consumer preferences worldwide. Primary growth drivers include escalating health consciousness among consumers who increasingly associate synthetic chemicals in conventional cosmetics with potential skin irritation, allergic reactions, and long-term health complications, thereby driving the demand for safer, naturally-formulated alternatives. Environmental sustainability concerns constitute another significant driver, as eco-conscious consumers actively seek products with biodegradable formulations, recyclable packaging, and ethical sourcing practices that minimize environmental impact. The rising influence of social media and beauty influencers promoting clean beauty routines has exponentially increased awareness and adoption of natural cosmetic products, particularly among younger demographics.

Key Features of the Study

• This report provides in-depth analysis of the global natural cosmetics market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global natural cosmetics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include L'Oreal S.A., Estee Lauder Companies Inc., Procter & Gamble Co., Unilever PLC, Burt's Bees, Weleda AG, Dr. Hauschka, Aveda Corporation, Herbivore Botanicals, RMS Beauty, Tarte Cosmetics, Alima Pure, Kora Organics, and Juice Beauty
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global natural cosmetics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global natural cosmetics market

Market Segmentation

• Product Insights (Revenue, USD Bn, 2020 - 2032)
  • Color Cosmetics
  • Skincare
  • Haircare
  • Fragrance
  • Others
• Ingredient Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Botanical Extracts
  • Essential Oils
  • Natural Oils
  • Others
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • L'Oreal S.A.
  • Estee Lauder Companies Inc.
  • Procter & Gamble Co.
  • Unilever PLC
  • Burt's Bees
  • Weleda AG
  • Hauschka
  • Aveda Corporation
  • Herbivore Botanicals
  • RMS Beauty
  • Tarte Cosmetics
  • Alima Pure
  • Kora Organics
  • Juice Beauty

Table of Contents

1. Research Objectives And Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Natural Cosmetics Market, By Product
  • Global Natural Cosmetics Market, By Ingredient Type
  • Global Natural Cosmetics Market, By Distribution Channel
  • Global Natural Cosmetics Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Natural Cosmetics Market, By Product, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Color Cosmetics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Skincare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Haircare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Fragrance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Natural Cosmetics Market, By Ingredient Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Botanical Extracts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Essential Oils
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Natural Oils
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Natural Cosmetics Market, By Distribution Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets & Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Convenience Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Natural Cosmetics Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Ingredient Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Procter & Gamble Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Unilever PLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Burt's Bees
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Weleda AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hauschka
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Aveda Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Herbivore Botanicals
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• RMS Beauty
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tarte Cosmetics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alima Pure
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kora Organics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Juice Beauty
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us