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市场调查报告书
商品编码
1891134
旅游市场：依旅游类型、交通方式、预订方式、类别、旅客类型、地区划分Travel and Tourism Market, By Tourism Type, By Travel Mode, By Booking Mode, By Category, By Traveler Type, By Geography |
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预计到 2025 年，旅游业市场规模将达到 7.55 兆美元，到 2032 年将达到 12.28 兆美元，2025 年至 2032 年的复合年增长率为 8.7%。
| 报告内容 | 报告详情 | ||
|---|---|---|---|
| 基准年： | 2024 | 2025年市场规模： | 7.55兆美元 |
| 历史数据时期： | 2020年至2024年 | 预测期： | 2025年至2032年 |
| 预测期（2025-2032年）复合年增长率： | 8.70% | 2032 年的预测值： | 12.28兆美元 |
全球旅游业是世界上规模最大、最具活力的经济部门之一，涵盖了交通、住宿、娱乐和酒店服务等相互关联的广泛服务生态系统。过去几十年，这个多元化产业经历了显着的变革，从最初的奢侈娱乐产业转型为现代生活方式和经济发展的重要组成部分。该市场由休閒旅游、商务旅行、探险旅游、文化旅游和生态旅游等多个细分市场所构成，每个细分市场都迎合了不同的消费者偏好和人口统计特征。技术创新改变了产业格局，数位平台、行动应用程式和人工智慧等技术提升了客户体验和营运效率。旅游业是许多国家重要的经济驱动力，对国内生产总值、就业和外汇收入做出了重大贡献。儘管面临前所未有的挑战，旅游业仍展现出卓越的韧性和适应能力，并不断发展以满足不断变化的消费者期望和市场环境。它与航空、酒店、零售和娱乐等多个行业的相互关联，产生了倍增效应，放大了其在全球市场的经济影响力。
市场动态
全球旅游业市场受多种关键因素驱动，并持续成长。新兴经济体可支配所得的增加，使得更多人群能够参与旅游活动。全球都市化加快，中产阶级人口不断壮大，对休閒和商务旅行体验的需求显着增长。线上预订平台、行动应用程式、虚拟实境体验和非接触式服务等技术创新，提升了客户便利性和营运效率，从而促进了市场扩张。政府透过基础建设、简化签证流程和目的地行销宣传活动等措施促进旅游业发展，也显着推动了市场成长。健康旅游、探险旅游和体验式旅游等新兴旅游细分市场的兴起，迎合了消费者对独特个人化体验的不断变化的偏好。然而，地缘政治不确定性、经济波动和监管复杂性等市场限制因素，影响旅行模式和消费者信心。环境问题和永续性压力正在挑战传统的旅游模式，迫使旅游业做出调整。安全威胁、疫情和自然灾害会对旅游流量和产业营运造成重大干扰。高昂的营运成本、波动的燃油价格和汇率波动影响整个价值链的盈利和定价策略。儘管面临这些挑战，但仍涌现出具有巨大成长潜力的重大机会，尤其是在亚太和非洲等尚未开发的旅游目的地市场。人工智慧、区块链技术和物联网的融合为改善客户体验和优化营运创造了机会。永续旅游实践和环保旅行选择满足了旅行者日益增强的环保意识。远距办公文化和数位游民的兴起正在催生新的市场区隔领域，例如长期旅游和共同工作旅行体验。
本次调查的主要特点
- 本报告对全球旅游市场进行了详细分析，以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模（十亿美元）和复合年增长率百分比。
- 我们将重点介绍各个细分市场的潜在商机，并说明该市场具有吸引力的投资提案矩阵。
- 该研究还提供了有关市场驱动因素、限制因素、机会、新产品发布或核准、市场趋势、区域展望以及主要企业采取的竞争策略的重要见解。
- 该报告根据以下参数对全球旅游市场的主要企业进行了分析：公司概况、产品系列、主要亮点、财务表现和策略。
- 本报告的研究结果将使负责人和企业经营团队能够就即将推出的产品、设备升级、市场扩张和行销策略做出明智的决策。
- 这份全球旅游市场报告的目标受众是业内各类相关人员，包括投资者、供应商、产品製造商、经销商、新参与企业和金融分析师。
- 相关人员可以透过各种用于分析全球旅游市场的策略矩阵轻鬆做出决策。
目录
第一章 研究目标与前提条件
- 调查目的
- 先决条件
- 简称
第二章 市场范围
- 报告概述
- 市场定义和范围
- 执行摘要
第三章 市场动态、监管与趋势分析
- 市场动态
- 司机
- 抑制因素
- 机会
- 影响分析
- 重大进展
- 法规环境
- 产品上市及核准
- PEST分析
- 波特分析
- 併购趋势
- 产业趋势
4. 2025-2032年全球旅游业市场依旅游类型划分
- 休閒
- 教育
- 运动的
- 商业
- 医疗保健
- 其他的
5. 2025-2032年全球旅游市场依交通方式划分
- 可自己煮饭
- 旅游套餐
6. 2025-2032年全球旅游市场以预订方式划分
- 离线
- 在线的
7. 2025-2032年全球旅游业市场按类别划分
- 奢华
- 经济
8. 2025-2032年全球旅游业市场按旅行者类型划分
- 个人旅行
- 团体旅行
- 情侣旅行
9. 2025-2032年全球旅游业市场（按地区划分）
- 北美洲
- 美国
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲国家
- 欧洲
- 德国
- 英国
- 西班牙
- 法国
- 义大利
- 俄罗斯
- 其他欧洲
- 亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- ASEAN
- 亚太其他地区
- 中东
- 海湾合作委员会国家
- 以色列
- 其他中东国家
- 非洲
- 南非
- 北非
- 中非
第十章 竞争格局
- Lufthansa
- Kuoni Travel
- Airbnb
- TUI Group
- Qatar Airways
- American Express Global Business Travel
- British Airways
- Mariott International
- Intercontinental Hotel Group
- Carnival Cruise Corporation
- United Airlines
- Amadeus
- Expedia Group
- Sabre Corporation
- Hilton
第十一章 分析师建议
- 机会
- 分析师观点
- Coherent Opportunity Map
第十二章 参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Travel and Tourism Market is estimated to be valued at USD 7,550 Bn in 2025 and is expected to reach USD 12,280 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 7,550 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.70% | 2032 Value Projection: | USD 12,280 Bn |
The global travel and tourism market represents one of the world's largest and most dynamic economic sectors, encompassing a vast ecosystem of interconnected services including transportation, accommodation, entertainment, and hospitality. This multifaceted industry has evolved significantly over the past decades, transforming from a luxury pursuit to an essential component of modern lifestyle and economic development. The market encompasses various segments such as leisure travel, business travel, adventure tourism, cultural tourism, and eco-tourism, each catering to diverse consumer preferences and demographics. Technological advancements have revolutionized the industry landscape, with digital platforms, mobile applications, and artificial intelligence enhancing customer experiences and operational efficiency. The sector serves as a critical economic driver for numerous countries, contributing substantially to GDP, employment generation, and foreign exchange earnings. Despite facing unprecedented challenges from global events, the travel and tourism market demonstrates remarkable resilience and adaptability, continuously evolving to meet changing consumer expectations and market conditions. The industry's interconnected nature with various sectors including aviation, hospitality, retail, and entertainment creates a multiplier effect that amplifies its economic impact across global markets.
Market Dynamics
The global travel and tourism market is propelled by several key drivers that sustain its growth trajectory, with rising disposable incomes across emerging economies enabling broader population segments to engage in travel activities. The increasing urbanization and growing middle-class population worldwide create substantial demand for leisure and business travel experiences. Technological innovations including online booking platforms, mobile applications, virtual reality experiences, and contactless services enhance customer convenience and operational efficiency, driving the market expansion. Government initiatives promoting tourism through infrastructure development, visa facilitation, and destination marketing campaigns significantly boost market growth. The emergence of new tourism segments such as wellness tourism, adventure travel, and experiential tourism caters to evolving consumer preferences for unique and personalized experiences. However, the market faces considerable restraints including geopolitical uncertainties, economic volatility, and regulatory complexities that impact travel patterns and consumer confidence. Environmental concerns and sustainability pressures challenge traditional tourism models, requiring industry adaptation. Security threats, health pandemics, and natural disasters create significant disruptions to travel flows and industry operations. High operational costs, fuel price volatility, and currency fluctuations affect profitability and pricing strategies across the value chain. Despite these challenges, substantial opportunities emerge from untapped destination markets, particularly in Asia Pacific and African regions, offering immense growth potential. The integration of artificial intelligence, blockchain technology, and IoT creates opportunities for enhanced customer experiences and operational optimization. Sustainable tourism practices and eco-friendly travel options address growing environmental consciousness among travelers. The rise of remote work culture and digital nomadism opens new market segments for extended stay tourism and co-working travel experiences.
Key Features of the Study
- This report provides in-depth analysis of the global travel and tourism market, and provides market size (USD Billion) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global travel and tourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Lufthansa, Kuoni Travel, Airbnb, TUI Group, Qatar Airways, American Express Global Business Travel, British Airways, Mariott International, Intercontinental Hotel Group, Carnival Cruise Corporation, United Airlines, Amadeus, Expedia Group, Sabre Corporation, and Hilton
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global travel and tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global travel and tourism market
Market Segmentation
- Tourism Type Insights (Revenue, USD Billion, 2020 - 2032)
- Leisure
- Educational
- Sports
- Business
- Medical
- Others
- Travel Mode Insights (Revenue, USD Billion, 2020 - 2032)
- Self-Catered
- Travel Packages
- Booking Mode Insights (Revenue, USD Billion, 2020 - 2032)
- Offline
- Online
- Category Insights (Revenue, USD Billion, 2020 - 2032)
- Luxury
- Economy
- Traveler Type Insights (Revenue, USD Billion, 2020 - 2032)
- Solo Travel
- Group Travel
- Couple Travel
- Regional Insights (Revenue, USD Billion, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Lufthansa
- Kuoni Travel
- Airbnb
- TUI Group
- Qatar Airways
- American Express Global Business Travel
- British Airways
- Mariott International
- Intercontinental Hotel Group
- Carnival Cruise Corporation
- United Airlines
- Amadeus
- Expedia Group
- Sabre Corporation
- Hilton
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Travel and Tourism Market, By Tourism Type
- Global Travel and Tourism Market, By Travel Mode
- Global Travel and Tourism Market, By Booking Mode
- Global Travel and Tourism Market, By Category
- Global Travel and Tourism Market, By Traveler Type
- Global Travel and Tourism Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Driver
- Restraint
- Opportunity
- Impact Analysis
- Key Developments
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
- Industry Trends
4. Global Travel and Tourism Market, By Tourism Type, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Leisure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Educational
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Business
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Medical
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
5. Global Travel and Tourism Market, By Travel Mode, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Self-Catered
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Travel Packages
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
6. Global Travel and Tourism Market, By Booking Mode, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
7. Global Travel and Tourism Market, By Category, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Luxury
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Economy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
8. Global Travel and Tourism Market, By Traveler Type, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Solo Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Group Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Couple Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
9. Global Travel and Tourism Market, By Region, 2020 - 2032, Value (USD Billion)
- Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Billion)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Billion)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- South Africa
- North Africa
- Central Africa
10. Competitive Landscape
- Lufthansa
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kuoni Travel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Airbnb
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- TUI Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Qatar Airways
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- American Express Global Business Travel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- British Airways
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Mariott International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Intercontinental Hotel Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Carnival Cruise Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- United Airlines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Amadeus
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Expedia Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Sabre Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Hilton
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
11. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
12. References and Research Methodology
- References
- Research Methodology
- About us
