草本洗髮精市场按类型、性别、分销管道和地区划分

据估计，2025 年草本洗髮精市场价值为 36.7 亿美元，预计到 2032 年将达到 48.9 亿美元，2025 年至 2032 年的复合年增长率为 4.2%。

全球草本洗髮精市场是个人护理行业中一个快速发展的细分市场，其发展动力主要来自消费者对天然有机护髮产品益处的日益关注。草本洗髮精采用植物来源、精油和植物萃取物配製而成，正受到注重健康的消费者的青睐，他们寻求的是不含化学成分的传统护髮产品替代品。

市场动态

全球草本洗髮精市场的主要驱动力是消费者对天然有机个人保健产品的偏好日益增长，同时他们对硫酸盐、对羟基苯甲酸酯和其他合成化学物质的有害影响的认识也在不断提高。头皮屑、掉髮和头皮刺激等头皮问题的日益增多，促使消费者寻求温和的草本替代品，这些替代品既能提供疗效，又不会产生有害的副作用。

本报告的主要特点

• 本报告对全球草本洗髮精市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和復合年增长率。
• 它还重点介绍了各个细分市场的潜在商机，并描述了该市场中一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、限制因素和机会、新产品发布和核准、市场趋势、区域展望以及主要企业采取的竞争策略的关键见解。
• 全球草本洗髮精市场的主要企业将根据以下参数进行分析，例如公司概况、产品系列、主要亮点、财务表现和策略。
• 本报告提供的见解将使负责人和企业经营团队能够就未来的产品发布、合作关係、市场扩张和行销策略做出明智的决策。
• 《全球草本洗髮精市场》报告涵盖了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过各种用于分析全球草本洗髮精市场的策略矩阵，更轻鬆地做出决策。

目录

第一章 分析目标与先决条件

• 分析目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要

第三章：市场动态、监管与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 法规环境
• 产品上市及核准情况
• PEST分析
• 波特分析
• 市场机会
• 法规环境
• 重大进展
• 产业趋势

4. 全球草本洗髮精市场（按类型划分）（十亿美元，2020-2032 年）

• 液体
• 固态的
• 粉末

5. 全球草本洗髮精市场（按性别划分）（十亿美元，2020-2032 年）

• 女士
• 男性

6. 全球草本洗髮精市场按分销管道划分（十亿美元，2020-2032 年）

• 离线
• 在线的
• 公司经营的网站
• 电子商务网站

7. 全球草本洗髮市场（按地区划分，2020-2032 年，单位：十亿美元）

• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 亚太其他地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东地区
• 非洲
  • 南非
  • 北非
  • 中非

第八章 竞争情势

• The Procter and Gamble Company（Herbal Essences）
• Unilever PLC
• L'Oreal SA
• Kao Corporation
• Biotique Ayurvedics Pvt. Ltd.
• Forest Essentials（A luxasia Company）
• Khadi Natural Healthcare
• Shiseido Company, Limited
• Giovanni Cosmetics, Inc.
• Lush Retail Ltd.

第九章 分析师建议

• 机会
• 分析师观点
• Coherent Opportunity Map (COM)

第十章 参考文献与分析方法

• 参考
• 分析方法
• 关于 Coherent Market Insights

Herbal Shampoo Market is estimated to be valued at USD 3.67 Bn in 2025 and is expected to reach USD 4.89 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.2% from 2025 to 2032.

The global herbal shampoo market represents a rapidly evolving segment within the broader personal care industry, driven by increasing consumer awareness about the benefits of natural and organic hair care products. Herbal shampoos, formulated with plant-based ingredients, essential oils, and botanical extracts, have gained significant traction among health-conscious consumers seeking chemical-free alternatives to conventional hair care solutions.

Market Dynamics

The global herbal shampoo market is primarily driven by escalating consumer preference for natural and organic personal care products, as awareness about the harmful effects of sulfates, parabens, and other synthetic chemicals continues to grow. Rising incidence of scalp-related issues such as dandruff, hair fall, and scalp irritation has prompted consumers to seek gentle, herbal alternatives that offer therapeutic benefits without adverse side effects.

Key Features of the Study

• This report provides in-depth analysis of the global herbal shampoo market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global herbal shampoo market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include The Procter and Gamble Company (Herbal Essences), Unilever PLC, L'Oreal S.A., Kao Corporation, Biotique Ayurvedics Pvt. Ltd., Forest Essentials (A luxasia Company), Khadi Natural Healthcare, Shiseido Company, Limited, Giovanni Cosmetics, Inc., and Lush Retail Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global herbal shampoo market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global herbal shampoo market

Market Segmentation

• Form Insights (Revenue, USD Bn, 2020 - 2032)
  • Liquid
  • Bars
  • Powder
• Gender Insights (Revenue, USD Bn, 2020 - 2032)
  • Women
  • Men
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Offline
  • Supermarket and Hypermarket
  • Specialty Stores
  • Others (Pharmacy, Drugstores, etc.)
  • Online
  • Company Owned Websites
  • E-Commerce Websites
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • The Procter and Gamble Company (Herbal Essences)
  • Unilever PLC
  • L'Oreal S.A.
  • Kao Corporation
  • Biotique Ayurvedics Pvt. Ltd.
  • Forest Essentials (A luxasia Company)
  • Khadi Natural Healthcare
  • Shiseido Company, Limited
  • Giovanni Cosmetics, Inc.
  • Lush Retail Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Herbal Shampoo Market, By Form
  • Global Herbal Shampoo Market, By Gender
  • Global Herbal Shampoo Market, By Distribution Channel
  • Global Herbal Shampoo Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Herbal Shampoo Market, By Form, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Liquid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Bars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Powder
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Herbal Shampoo Market, By Gender, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Herbal Shampoo Market, By Distribution Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Offline
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Supermarket and Hypermarket
    • Specialty Stores
    • Others (Pharmacy, Drugstores, etc.)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Company Owned Websites
• E-Commerce Websites

7. Global Herbal Shampoo Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Form, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Gender, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• The Procter and Gamble Company (Herbal Essences)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Unilever PLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kao Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Biotique Ayurvedics Pvt. Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Forest Essentials (A luxasia Company)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Khadi Natural Healthcare
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shiseido Company, Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Giovanni Cosmetics, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Lush Retail Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us