企业社交网路和线上社群市场：按公司类型、行业和地区划分

预计到2026年，企业社交网路和线上社群市场规模将达到144亿美元，到2033年将达到333亿美元。预计从2026年到2033年，该市场将以9.8%的复合年增长率成长。

企业社交网路专注于利用线上社交社群或共用相似商业利益或职业活动的个人之间的社交关係。企业社交网路通常是一种商业社交软体，本质上是组织内部使用的社交软体。它们提供工具来协调组织内部的各种沟通流程，并利用各种通讯技术向外部传播业务和组织资讯。然而，在大多数情况下，企业社交网路依赖现有技术，无论是透过开发新应用程式还是提供可扩展的现有工具。

市场动态

预计在预测期内，社交/协作软体支出的增加将推动全球企业社交网路和线上社群市场的成长。例如，根据 Gartner 的《预测分析：职场的社交和协作软体（全球）》，协作工作管理、企业社交网络和员工沟通软体这三大软体市场细分领域的收入预计将在 2021 年达到约 45 亿美元，比 2020 年的 38 亿美元增长 17%。

此外，对社交和分析平台的资金筹措增加预计也将促进市场成长。例如，2021年8月，开发用于企业员工管理的社交和分析平台的Start-Ups公司Knoetic获得了1800万美元的资金筹措。

本报告的主要特点

• 本报告对全球企业社交网路和线上社群市场进行了详细分析，包括预测期（2026-2033 年）的市场规模和复合年增长率，以 2025 年为基准年。
• 此外，它还确定了每个细分市场的潜在商机，并描述了该市场中一系列有吸引力的投资提案。
• 此外，它还提供了有关市场驱动因素和限制因素、机会、新产品发布和核准、市场趋势、区域展望以及主要企业采取的竞争策略的重要见解。
• 本部分根据以下参数，对全球企业社交网路和线上社群市场中的主要企业进行介绍：公司概况、产品系列、主要亮点、财务表现和策略。
• 本报告中的见解将使负责人和企业经营团队能够就未来的产品发布、产品线更新、市场扩张和行销策略做出明智的决策。
• 《全球企业社交网络和线上社区市场》报告面向该行业的众多相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过分析全球企业社交网路和线上社群市场中使用的各种策略矩阵来促进决策。

目录

第一章：分析目标与假设

• 分析目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章：市场动态、监管与趋势分析

• 市场动态
  • 促进因素
  • 阻碍因素
  • 市场机会
• 监管趋势
• 产业趋势
• 企业合併（M&A）
• 新系统的引进和核准

第四章：全球企业社交网路与线上社群市场：按公司划分（2026-2033 年）

• 小规模企业
• 中型公司
• 大公司

第五章：全球企业社交网路与线上社群市场：按产业划分（2026-2033 年）

• 医疗保健
• BFSI
• 资讯科技/通讯
• 政府
• 零售和消费品
• 其他的

第六章：全球企业社交网路与线上社群市场：按地区划分（2026-2033 年）

• 北美洲
  • 我们
  • 加拿大
  • 西欧
  • 英国
  • 德国
  • 义大利
  • 法国
  • 其他欧洲国家
  • 东欧
  • 波兰
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • ASEAN
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

第七章 竞争情势

• 公司简介
  • Microsoft Corporation
  • Socialtext Inc.
  • Google, Inc.
  • IBM Corporation
  • Zyncro tech
  • SL
  • Cisco Systems
  • TIBCO Software
  • VMWare, Inc.
  • Jive Software
  • Salesforce.com

第八章

• 参考
• 分析方法

Enterprise Social Networks And Online Communities Market is estimated to be valued at USD 14.4 Bn in 2026 and is expected to reach USD 33.3 Bn by 2033, growing at a compound annual growth rate (CAGR) of 9.8% from 2026 to 2033.

Enterprise social networking focuses on the application of social relations or online social communities among individuals who share similar business interests and/or occupational activities. Enterprise social networking is often a service of business social software, which simply is basically social software used within an organization. It may provide tools to coordinate various communication processes within an organization, or it may be used to deliver business or organizational information to external sources using any of a wide range of communication technologies. In most cases, though, enterprise social networking relies on existing technology, either for developing new applications or for providing existing tools that can be extended.

Market Dynamics

Increasing expenditure on social and collaboration software is expected to propel growth of the global enterprise social networks and online communities market during the forecast period. For instance, according to Gartner's "Forecast Analysis: Social and Collaboration Software in the Workplace, Worldwide," revenues in three software market segments - collaborative work management, enterprise social networks, and employee communication software - are set to reach almost US$ 4.5 billion in 2021, a 17% increase from US$ 3.8 billion in 2020.

Moreover, increasing funding in social and analytics platforms is also expected to aid in growth of the market. For instance, in August 2021, Knoetic, a startup developing a social and analytics platform for enterprise employee management, raised US$ 18 million in funding.

Key features of the study

• This report provides in-depth analysis of the global enterprise social networks and online communities market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2026-2033), considering 2025 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global enterprise social networks and online communities market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Microsoft Corporation, Socialtext Inc., Google, Inc., IBM Corporation, Zyncro tech, SL, Cisco Systems, TIBCO Software, VMWare, Inc., Jive Software, and Salesforce.com
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global enterprise social networks and online communities market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise social networks and online communities market

Market Segmentation

• By Enterprise Type
  • Small Enterprise
  • Medium Enterprise
  • Large Enterprise
• By Industry Type
  • Healthcare
  • BFSI
  • IT and Telecom
  • Government
  • Retail and Consumer Goods
  • Others
• By Regional Insights
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Microsoft Corporation
  • Socialtext Inc.
  • Google, Inc.
  • IBM Corporation
  • Zyncro tech
  • SL
  • Cisco Systems
  • TIBCO Software
  • VMWare, Inc.
  • Jive Software
  • Salesforce.com

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Enterprise
  • Market Snippet, By Industry
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New system Launch/Approvals

4. Global Enterprise Social Networks and Online Communities Market, By Enterprise, 2026-2033 (USD Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2033 (%)
  • Segment Trends
• Small Enterprise
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• Medium Enterprise
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• Large Enterprise
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)

5. Global Enterprise Social Networks and Online Communities Market, By Industry, 2026-2033 (USD Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2033 (%)
  • Segment Trends
• Healthcare
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• BFSI
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• IT & Telecom
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• Government
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• Retail and Consumer Goods
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, 2021-2033, (USD Bn)

6. Global Enterprise Social Networks and Online Communities Market, By Region, 2026-2033 (USD Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028, and 2033 (%)
• North America
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • U.S.
    • Canada
    • Western Europe
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • U.K.
    • Germany
    • Italy
    • France
    • Rest of Europe
    • Eastern Europe
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East and Africa
  • Regional Trends
  • Market Size and Forecast, By Enterprise, 2021-2033 (USD Bn)
  • Market Size and Forecast, By Industry, 2021-2033 (USD Bn)
  • Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
    • GCC Countries
    • South Africa
    • Rest of the Middle East and Africa

7. Competitive Landscape

• Company Profiles
  • Microsoft Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Socialtext Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Google, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • IBM Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Zyncro tech
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • SL
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Cisco Systems
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • TIBCO Software
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • VMWare, Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Jive Software
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Salesforce.com
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates

8. Section

• References
• Research Methodology
• About us and Sales Contact