床垫产业电商

电子商务是近年来床垫行业最大的变化之一。线上销售的成长得益于几个关键因素，包括技术进步、不断发展的零售策略以及消费者线上购物偏好的重大变化。该电子商务通路价值约150亿美元，目前占全球床垫市场总量的23%。

北美仍然是线上床垫销售的最大市场，其次是亚太地区。在亚洲，中国领先市场，韩国线上渗透率最高，印度是线上床垫成长最快的市场之一。欧洲排名第三，英国和德国是该地区最大的市场。

亮点

资讯图表

本报告调查了全球线上床垫销售市场，提供全球和主要区域床垫市场概述，电子商务床垫销售的商业模式，电子商务床垫销售趋势，依地区和国家的详细分析、竞争格局、主要公司简介等。

主题

• 电子商务与地理位置
• 电子商务对床垫销售的影响
• 床垫交付和类型
• 床垫电子商务销售：依销售通路
• 电子商务床垫销售市场前景广阔
• 电子商务床垫销售中提供的最重要的服务
• 退回床垫的比例
• 2023年和2024年销售额波动预测：线上销售额和总销售额

主要公司

Amazon、bett1、Casper、Emma、IKEA、JD.com、Kurlon、Mattress Firm、Mlily、Nectar Sleep-Resident、Otto、Pepperfry、Purple、Simba、Saatva、Serta Simmons、Simba Sleep、Suning、Taobao、Tempur Sealy、Tmall、Tuft&Needle、Wayfair、Zinus。

目录（摘要）

简介

执行摘要

• 2024年上半年床垫产业的电子商务表现与市场特征/公司洞察

第1章 床垫市场电商

• 全球床垫市场概览
• 全球床垫市场概览：床垫消费、依国家/地区划分的消费以及国际贸易
• 床垫市场的电子商务：床垫销售占有率、电子商务床垫销售以及依国家划分的电子商务床垫销售
• 电子商务商业模式

第2章 线上床垫业务特色

• 业务发展与组织
  • 运送选项
  • 服务与退货策略
  • Bed-in-a-box
  • 产业供应商的作用
  • 均码床垫和相关寝具
  • 付款方式

第3章 美国、加拿大电商床垫市场

• 零售与电子商务销售：概览/需求驱动因素
• 美国和加拿大的电子商务床垫销售状况
• 竞争：依通路的线上床垫销售情况/美国和加拿大主要零售商的线上床垫销售情况
• 电子商务零售商（纯电子零售商、线上销售零售商）
• 线上床垫公司（直接对消费者）：领先线上床垫公司的供应特征比较以及线上床垫公司样本中单人床垫的价格
• 网路上销售的床垫製造商

第4章 欧洲电商床垫市场：法国、德国、义大利、西班牙、英国

• 零售与电子商务销售：概览/需求驱动因素
• 欧洲的电子商务床垫销售状况
• 竞争：依通路的线上床垫销售情况/欧洲主要零售商的线上床垫销售情况
• 电子商务零售商（纯电子零售商、线上销售零售商）
• 网到床垫公司（直接面对消费者）：各大网路床垫公司供货能力比较/网下床垫公司双人床床垫价格
• 网路上销售的床垫製造商

第5章 亚太电商床垫市场：中国、印度、韩国

• 零售与电子商务销售：概览/需求驱动因素
• 亚太地区电子商务床垫销售额
• 电子商务零售商（纯电子零售商、线上销售零售商）
• 线上床垫公司（直接面对消费者）
• 网路上销售的床垫製造商

第6章 附录：CSIL全球电商床垫市场研究结果

• 调查结果：全球电商床垫市场
  • 电子商务活动
  • 地点
  • 电子商务销售对床垫销售的影响
  • 运送的床垫数量和类型
  • 电子商务床垫销售：依销售通路
  • 电子商务床垫销售最有前景的5个市场
  • 为电子商务床垫销售提供服务
  • 退回床垫的百分比
  • 2023年和2024年销售额波动预测：线上销售额和总销售额

第7章 上市公司

• 线上床垫销售公司：国家、零售形态、活动、网站

CSIL's Report "E-commerce in the mattress industry" offers a detailed analysis of the online mattress market with a focus on three world areas (North America, Europe, and Asia Pacific), and the most up-to-date data and statistics of the sector.

This report aims at responding to the following questions:

• What is the current state of the e-commerce mattress market globally?
• How has the online mattress industry evolved between 2019 and 2024?
• What are the key trends in online mattress sales in North America, Europe, and Asia Pacific?
• What are the top companies selling mattresses online?
• How are the largest mattress companies adapting to the e-commerce trend?

The study analyses the largest retail mattress markets, estimating the current incidence of online mattress sales in key countries (the USA, Canada, China, India, South Korea, Germany, the UK, France, Italy, and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.

Mattress sales and e-commerce mattress sales are provided for the time series 2019-2024 by country/region.

E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

• E-tailers (pure e-commerce companies)
• Brick and Click companies (dealers with physical stores and web-store)
• Non-furniture specialists' chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures, and electronics).
• Online mattress companies (direct-to-consumer and start-ups selling online via their own web platform or through e-tailers)
• Mattress manufacturers selling online via own website

FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.

ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy, and Spain), and Asia Pacific (China, South Korea, and India).

For each considered geographical area and country, the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country) up to 2024.

COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: online mattress sales by distribution channels and by leading retailers in Europe, the US, Canada, and the Asia Pacific.

The study also profiles the leading retailers and manufacturers operating in the online mattress market, highlighting their e-commerce activity and financial performance.

For selected online mattress companies, the report also describes supply features (like number of trial nights, years of warranty, price of a twin mattress, in-home-delivery, and setup) and distribution strategy.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.

SURVEY RESULTS: GLOBAL E-COMMERCE MATTRESS MARKET

The Report "E-commerce in the mattress industry" was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey carried on by CSIL in September-October 2024, addressed to global retailers and manufacturers involved in the mattress industry.

Topics:

• E-commerce activity and Location
• Incidence of e-commerce sales on mattress sales
• Delivery and type of mattresses
• E-commerce mattress sales by sales channels
• The top promising markets for e-commerce mattress sales
• The most important services offered for e-commerce mattress sales
• Share of mattresses returned back
• Expected sales variation in 2024 over 2023 for online and total sales

Selected companies:

Amazon, bett1, Casper, Emma, IKEA, JD.com, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Suning, Taobao, Tempur Sealy, Tmall, Tuft&Needle, Wayfair, Zinus.

Highlights:

INFOGRAPHICS

In recent years, e-commerce has represented one of the most significant shifts in the mattress industry. Online sales have grown due to several key factors such as technological advancements, evolving retail strategies, and a marked orientation in consumer preferences towards online shopping. Valued at approximately US$15 billion, the e-commerce channel now represents 23% of the total global mattress market.

North America remains the largest market for mattresses sold online, followed by Asia Pacific. In Asia, China dominates the market, while South Korea has one of the highest online penetration shares and India is one of the fastest-growing markets for online mattresses. Europe ranks third, with the United Kingdom and Germany being the largest markets in the region.

Table of Contents (Abstract)

INTRODUCTION

• Data gathering, terminology, processing methodology and sample of companies

EXECUTIVE SUMMARY

• E-commerce in the mattress industry performances and market peculiarities, companies insights for the first half of 2024

1. E-COMMERCE IN THE MATTRESS MARKET

• An overview of the world mattress market

• 1.1. An overview of the world mattress market: mattress consumption and consumption by country. International trade of mattresses
• 1.2. E-commerce in the mattress market: Mattress sales and e-commerce mattress sales by country/region; Share of e-commerce mattress sales
• 1.3. Models of e-commerce business
  • E-tailers (pure e-commerce retailers)
  • Brick-and-Click companies (dealers with physical stores and webstore)
  • Non-furniture specialist chains
  • Online mattress companies (direct-to-consumer)
  • Mattress manufactures selling online via their own website

2. FEATURES OF THE ONLINE MATTRESS BUSINESS

• 2.1. The business evolution and organisation
  • Delivery options
  • Services and return strategies
  • Bed-in-a-box
  • The role of industry suppliers
  • One-size-fits-all mattresses and related bedding products
  • Payment methods

3. E-COMMERCE MATTRESS MARKET IN THE UNITED STATES AND CANADA

• 3.1. Retail and e-commerce sales: overview and demand drivers
  • United States. E-commerce as a percentage of total retail sales
  • United States and Canada: Macroeconomic and e-commerce indicators
• 3.2. E-commerce mattress sales in the USA and Canada
• 3.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in the USA and Canada
• 3.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 3.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 3.6. Mattress manufacturers selling online

4. E-COMMERCE MATTRESS MARKET IN EUROPE: France, Germany, Italy, Spain and the UK

• 4.1. Retail and e-commerce sales: overview and demand drivers
  • Europe. Economic and E-commerce Indicators
  • France, Germany, Italy, Spain and the United Kingdom: e-commerce indicators
• 4.2. E-commerce mattress sales in Europe
  • Mattress sales and e-commerce mattress sales in France, Germany, Italy, Spain and the United Kingdom
• 4.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in Europe
• 4.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 4.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 4.6. Mattress manufacturers selling online

5. E-COMMERCE MATTRESS MARKET IN ASIA PACIFIC: China, India and South Korea

• 5.1. Retail and e-commerce sales: overview and demand drivers
  • Asia Pacific: China, India and South Korea. Economic and E-commerce Indicators
• 5.2. E-commerce mattress sales in Asia Pacific
  • Mattress sales and e-commerce mattress sales in China, India, South Korea
• 5.3. E-commerce retailers (pure e-tailers, retailers selling online)
  • E-commerce retailers selling mattresses in Asia Pacific: China, India, South Korea
• 5.4. Online mattress companies (direct-to-consumer)
• 5.5. Mattress manufacturers selling online

6. ANNEX: Results of the CSIL survey on the Global e-commerce mattress market

• 6.1. Survey results: Global e-commerce mattress market
  • E-commerce activity
  • Location
  • Incidence of e-commerce sales on mattress sales
  • Shipments and types of mattresses
  • E-commerce mattress sales by sales channels
  • Top 5 promising markets for e-commerce mattress sales
  • Services offered for e-commerce mattress sales
  • Share of mattresses returned back
  • Expected sales variation in 2024 over 2023 for online and total sales

7. MENTIONED COMPANIES

• List of mentioned companies selling mattresses online: country, retailing format, activity, website