床垫产业的电子商务

本报告对线上床垫市场进行了详细分析，重点关註三大全球区域（北美、欧洲和亚太地区），并提供该行业的最新数据和统计资料。

本报告解答的关键问题：

• 全球床垫电商市场的现况如何？
• 从2020年到2025年，线上床垫产业的发展趋势是什么？
• 北美、欧洲和亚太地区线上床垫销售的主要趋势是什么？
• 有哪些主要的线上床垫销售公司？
• 主要的床垫公司如何因应电子商务趋势？
• 在线销售床垫的主要挑战是什么？
• 主要公司正在进行哪些投资以扩大其电子商务业务？

主要企业

亮点

全球电商床垫市场规模现已超过150亿美元，约占全球床垫市场总额的四分之一。近年来，在製造技术的进步、零售策略的创新以及消费者偏好转向线上购物的推动下，这一领域经历了显着增长。

儘管各地区的成长模式有所不同，但电子商务在许多地区的渗透率已经相当高。具体而言，自疫情高峰以来，北美和欧洲一直保持着稳定的成长，而亚太地区则持续扩张，其中印度的线下床垫市场成长尤为迅猛。

该行业的一个显着趋势是，实体零售商和直接面向消费者 (DTC) 的品牌都在采用全通路策略。线上优先的品牌正在开设实体展厅和快闪店，而传统零售商则在加强其电子商务业务，推动线上线下无缝衔接。

目录 (摘要)

简介

摘要整理

• 床垫产业电子商务表现及市场特征，2025年上半年公司洞察

第一章：床垫市场的电子商务：全球市场概览

• 全球床垫市场概况：床垫消费、各国消费及国际贸易
• 床垫市场的电子商务：各国/地区销售额、电子商务销售额及电子商务销售占有率
• 电子商务商业模式分类
  • 纯线上零售商
  • 线上线下融合型零售商：同时拥有实体店和线上销售通路的零售商实体店和网店
  • 专业家具店以外的连锁店
  • 线上床垫公司（直接面对消费者）
  • 床垫製造商的线上销售：製造商透过其自有网站进行销售

第2章 线上床垫商务的特征

• 业务发展与组织
  • 配送选项
  • 服务与退货政策
  • 床垫盒装模式
  • 产业供应商的角色
  • 付款方式

第3章 美国和加拿大的电子商务床垫市场

• 零售和电商销售：概述和需求推动因素
• 美国和加拿大的电商床垫销售
• 竞争：按分销管道划分的线上销售样本公司及美国和加拿大主要零售商的线上销售情况
• 电子商务零售商（线上零售商和线上销售零售商）
• 线上床垫公司（D2C）：主要线上公司的供应特性与双人床垫价格比较
• 床垫製造商的线上销售趋势

第4章 欧洲的电子商务床垫市场:法国，德国，义大利，西班牙，英国

• 零售和电商销售：概述和需求推动因素
• 欧洲电商床垫销售
• 竞争：样本公司按分销管道划分的线上销售额以及欧洲主要零售商的线上销售额
• 电子商务零售商（线上零售商和线上销售零售商）
• 线上床垫公司（D2C）：主要线上公司的供应特性与双人床垫价格比较
• 床垫的线上销售趋势製造商

第5章 亚太地区的电子商务床垫市场:中国，印度，韩国

• 零售和电商销售：概述和需求推动因素
• 亚太地区电商床垫销售
• 电商零售商（线上零售商和实体零售商）
• 线下床垫公司（D2C）
• 床垫製造商的线上销售趋势

第6章 附录:CSIL的全球电子商务床垫市场调查结果

• 调查结果:全球电子商务床垫市场

第7章 刊载企业

• 线下床垫销售商清单：国家/地区、零售业态、业务类型和网站

CSIL's Report "E-commerce in the mattress industry" offers a detailed analysis of the online mattress market with a focus on three world areas (North America, Europe, and Asia Pacific), and the most up-to-date data and statistics of the sector.

This report aims to respond to the following questions:

• What is the current state of the e-commerce mattress market globally?
• How has the online mattress industry evolved between 2020 and 2025?
• What are the key trends in online mattress sales in North America, Europe, and the Asia Pacific?
• What are the top companies selling mattresses online?
• How are the largest mattress companies adapting to the e-commerce trend?
• What are the main challenges in selling mattresses online?
• What types of investments are major players making to strengthen their e-commerce presence?

The study analyses the largest retail mattress markets, estimating the current incidence of online mattress sales in key countries (the USA, Canada, China, India, South Korea, Germany, the UK, France, Italy, and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.

Mattress sales and e-commerce mattress sales are provided for the time series 2020-2025 by country/region.

E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

• E-tailers (pure e-commerce companies)
• Brick and Click companies (dealers with physical stores and web stores)
• Non-furniture specialists' chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures, and electronics).
• Online mattress companies (direct-to-consumer and start-ups selling online via their own web platform or through e-tailers)
• Mattress manufacturers selling online via own website

FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic options, payment methods, return strategies), product features (bed-in-a-box), sleep economy, and the role of industry suppliers.

ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy, and Spain), and the Asia Pacific (China, South Korea, and India).

For each considered geographical area and country, the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country) up to 2025.

COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: online mattress sales by distribution channels and by leading retailers in Europe, the US, Canada, and the Asia Pacific.

The study also profiles the leading retailers and manufacturers operating in the online mattress market, highlighting their e-commerce activity and financial performance.

For online mattress companies, the report describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home-delivery, and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.

SURVEY RESULTS: GLOBAL E-COMMERCE MATTRESS MARKET

The Report "E-commerce in the mattress industry" was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey carried on by CSIL in September-October 2025, addressed to global retailers and manufacturers involved in the mattress industry.

Topics:

• E-commerce activity and Location
• Incidence of e-commerce sales on mattress sales
• Shipments and types of mattresses
• E-commerce mattress sales by sales channels
• Services offered for e-commerce mattress sales
• Share of mattresses returned
• Expected sales variation in 2025 over 2024 for online and total sales
• Main challenges in selling mattresses online
• Type of investments planning to strengthen e-commerce presence

Selected companies

Among the largest companies considered in the report:

Highlights:

The global e-commerce mattress market currently exceeds a value of US$15 billion and accounts for around one quarter of the total mattress market. This segment has seen strong growth in recent years, driven by advances in production technology, innovative retail strategies, and evolving consumer preferences for online shopping.

E-commerce penetration has consolidated in many regions, though growth patterns vary worldwide: steady after the pandemic peaking both in North America and Europe, rising in Asia-Pacific, with countries like India experiencing particularly rapid growth in the online mattress market.

An observed trend within this segment is that both brick and mortar retailers and DTC (Direct to Consumer) brands are adopting omnichannel strategies-online-first brands are opening showrooms or pop-up stores, while traditional retailers are strengthening e-commerce presence to create seamless online-offline integration.

TABLE OF CONTENTS (ABSTRACT)

INTRODUCTION

• Data gathering, terminology, processing methodology and sample of companies

EXECUTIVE SUMMARY

• E-commerce in the mattress industry performances and market peculiarities, companies' insights for the first half of 2025

1. E-COMMERCE IN THE MATTRESS MARKET: An overview of the world mattress market

• 1.1. An overview of the world mattress market: mattress consumption and consumption by country. International trade of mattresses
• 1.2. E-commerce in the mattress market: Mattress sales and e-commerce mattress sales by country/region; Share of e-commerce mattress sales
• 1.3. Models of e-commerce business
  • E-tailers (pure e-commerce retailers)
  • Brick-and-Click companies (dealers with physical stores and webstore)
  • Non-furniture specialist chains
  • Online mattress companies (direct-to-consumer)
  • Mattress manufacturers selling online via their own website

2. FEATURES OF THE ONLINE MATTRESS BUSINESS

• 2.1. The business evolution and organisation
  • Delivery options
  • Services and return strategies
  • Bed-in-a-box
  • The role of industry suppliers
  • Payment methods

3. E-COMMERCE MATTRESS MARKET IN THE UNITED STATES AND CANADA

• 3.1. Retail and e-commerce sales: overview and demand drivers
  • United States. E-commerce as a percentage of total retail sales
  • United States and Canada: Macroeconomic and e-commerce indicators
• 3.2. E-commerce mattress sales in the USA and Canada
• 3.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in the USA and Canada
• 3.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 3.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 3.6. Mattress manufacturers selling online

4. E-COMMERCE MATTRESS MARKET IN EUROPE: France, Germany, Italy, Spain and the UK

• 4.1. Retail and e-commerce sales: overview and demand drivers
  • Europe. Economic and E-commerce Indicators
  • France, Germany, Italy, Spain, and the United Kingdom: e-commerce indicators
• 4.2. E-commerce mattress sales in Europe
  • Mattress sales and e-commerce mattress sales in France, Germany, Italy, Spain and the United Kingdom
• 4.3. Competition: online mattress sales by distribution channel in a sample of companies and online mattress sales by leading retailers in Europe
• 4.4. E-commerce retailers (pure e-tailers, retailers selling online)
• 4.5. Online mattress companies (direct-to-consumer): Supply features comparison of the Leading online mattress companies and Price for a twin mattress in a sample of online mattress companies
• 4.6. Mattress manufacturers selling online

5. E-COMMERCE MATTRESS MARKET IN ASIA PACIFIC: China, India, and South Korea

• 5.1. Retail and e-commerce sales: overview and demand drivers
  • Asia Pacific: China, India, and South Korea. Economic and E-commerce Indicators
• 5.2. E-commerce mattress sales in the Asia Pacific
  • Mattress sales and e-commerce mattress sales in China, India, and South Korea
• 5.3. E-commerce retailers (pure e-tailers, retailers selling online)
  • E-commerce retailers selling mattresses in the Asia Pacific: China, India, South Korea
• 5.4. Online mattress companies (direct-to-consumer)
• 5.5. Mattress manufacturers selling online

6. ANNEX: Results of the CSIL survey on the Global e-commerce mattress market

• 6.1. Survey results: Global e-commerce mattress market
  • E-commerce activity
  • Location
  • Incidence of e-commerce sales on mattress sales
  • Shipments and types of mattresses
  • E-commerce mattress sales by sales channels
  • Services offered for e-commerce mattress sales
  • Share of mattresses returned
  • Expected sales variation in 2025 over 2024 for online and total sales
  • Main challenges in selling mattresses online
  • Type of investments planning to strengthen e-commerce presence

7. MENTIONED COMPANIES

• List of mentioned companies selling mattresses online: country, retailing format, activity, website