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市场调查报告书
商品编码
1715161
全球精品健身房市场:按运动类型、年龄层、性别、收益来源和地区进行分析,规模和趋势,新冠疫情的影响以及 2030 年预测Global Boutique Gym Studios Market: Analysis By Exercise Type, By Age Group, By Gender, By Revenue Stream, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2030 |
精品健身工作室提供个人化、私密的健身体验,满足您的个人需求和喜好。与传统健身房不同,这些工作室专注于专门的训练计划,并且通常由熟练的教练在小组环境中授课。这种专业化使工作室能够更好地满足客户的需求并提供更个人化的体验。 2024 年全球精品健身房市场规模价值 371.5 亿美元。预计到 2030 年将达到 599.1 亿美元。
近年来,全球精品健身房市场越来越受欢迎,消费者纷纷转向精品健身房,寻求更个人化和独特的运动体验。由于多种因素推动了消费者偏好和行业趋势,市场得到了成长。首先,随着人们越来越重视个人化健身体验和专业训练计划,精品健身房提供客製化的锻炼和专家指导,以满足个人的需求和目标。这种摆脱传统健身房千篇一律做法的转变吸引了注重健康、寻求更身临其境、更有效的健身体验的人。此外,精品健身房所培养的社区意识、高檔的氛围和最先进的设备使其在健身爱好者中广受欢迎。此外,社群媒体的影响力日益增强,推动着健康和保健趋势的发展。另一方面,年轻一代意识到精品健身房可以帮助他们保持身心健康,这有助于市场的成长。预计 2025 年至 2030 年预测期内市场复合年增长率约为 8%。
本报告对全球精品健身房市场进行了深入分析,包括市场动态、COVID-19 的影响和竞争格局。
Boutique gym studios offer a personalized and intimate fitness experience, tailored to individual needs and preferences. Unlike traditional gyms, these studios focus on specialized training programs, often led by expert trainers in small group settings. This specialization allows studios to better cater to their customers' needs and provide a more tailored experience. The global boutique gym studios market was valued at US$37.15 billion in 2024. The market value is expected to reach US$59.91 billion by 2030.
The global boutique gym studio market has witnessed significant popularity in recent years with consumers increasingly turning to boutique gym studios for a more personalized and unique workout experience. The market has been growing due to several key factors driving consumer preferences and industry trends. Firstly, there has been a growing emphasis on personalized fitness experiences and specialized training programs, with boutique gyms offering tailored workouts and expert guidance to meet individual needs and goals. This shift away from one-size-fits-all approaches seen in traditional gyms has attracted health-conscious individuals seeking a more immersive and effective fitness experience. Additionally, the sense of community fostered by boutique gyms, along with their premium atmospheres and state-of-the-art equipment, has contributed to their popularity among fitness enthusiasts. Along with this, the growing influence of social media is boosting the health and wellness trend. On the other hand, the younger generations are becoming more aware of the benefits of boutique gyms for maintaining physical and mental health, which is contributing to the market growth. The market is expected to grow at a CAGR of approx. 8% during the forecasted period of 2025-2030.
Market Segmentation Analysis:
By Exercise Type: The report provides the bifurcation of the market into seven segments based on the exercise type: Yoga, Pilates, & Barre, High Intensity Interval Training (HIIT), Cycling, Cross Training & Boot Camps, Boxing & Martial Arts, Sport Performance Training, and Others. The yoga, pilates, & barre held the highest share in the market. Yoga offers a unique blend of physical exercise, mindfulness, and relaxation, making it appealing to a wide range of individuals seeking balance and stress relief. The personalized attention and specialized instruction offered in boutique settings enhance the learning experience, attracting those who value individualized guidance in perfecting postures and movements. As yoga, pilates, & barre exercises gain recognition for their therapeutic benefits, including stress reduction and improved posture, the demand for boutique gym studios offering these practices continues to grow. The HIIT segment is expected to be the fastest growing segment in the forecasted period. The popularity of High Intensity Interval Training (HIIT) in boutique gym studios stems from its proven effectiveness in delivering efficient, intense workouts with rapid results. HIIT appeals to time-conscious individuals seeking maximum fitness gains in minimal time, making it a perfect fit for boutique settings that prioritize quality over quantity.
By Age Group: The report further provides the segmentation based on the following age group: Below 17 years, 18 to 34 years, 35 to 54 years, and 55 years & Above. The 18 to 34 years age group held the highest share in the market, whereas the 35 to 54 years age group is expected to be the fastest growing segment in the forecasted period. The preference for boutique gym studios among individuals aged 35 to 54 years reflects a growing emphasis on health, vitality, and longevity as they navigate the challenges of midlife. This demographic values personalized attention, expert guidance, and holistic wellness offerings that address their evolving needs and priorities. Boutique gym studios cater to this age group by offering diverse workout options, specialized training programs, and supportive communities that foster accountability and motivation.
By Gender: The report provides an analysis of the market based on gender: Women and Men. Women segment held the highest share in the market, whereas men is expected to be the fastest growing segment in the forecasted period. Boutique gyms appeal to men seeking high-quality workouts, expert guidance, and innovative training methods that deliver tangible results. These studios often specialize in strength training, high-intensity interval training (HIIT), and functional fitness, which resonate with men looking to build muscle, improve athletic performance, and challenge themselves physically. Boutique gym studios may also offer amenities such as state-of-the-art equipment, small group classes, and specialized workshops, catering to men's preferences for focused, goal-oriented training experiences.
By Revenue Stream: The report provides the bifurcation of the market into four segments based on the revenue stream: Membership Fees, Personal Training & Instruction, Services, and Others. Membership fees held the highest share in the market, whereas services is expected to be the fastest growing segment in the forecasted period. Membership fees are a primary revenue stream for boutique gym studios, providing consistent income through monthly or annual subscriptions. The convenience and flexibility offered by membership plans appeal to busy lifestyles, encouraging long-term commitment and retention among members. Moreover, boutique gym studios are enhancing their membership offerings by incorporating additional perks such as access to virtual classes, personalized workout plans, and exclusive events, further incentivizing enrollment. As boutique gym studios continue to innovate and adapt to evolving consumer preferences, membership fees are poised to remain a key revenue driver, supporting sustained growth and profitability in the industry.
By Region: The report provides insight into the boutique gym studios market based on the regions namely North America, Europe, Asia Pacific, and Rest of the World. North America held the major share in the market. In the US, people are becoming more health-conscious due to rising concerns about obesity and chronic diseases. For instance, according to the Centers for Disease Control and Prevention, six in ten Americans live with at least one chronic disease, like heart disease and stroke, cancer, or diabetes. On the other hand, as quoted by Healthline Media, it is estimated that a little over 42% of American adults are obese, while about 30.7% are overweight. Therefore, the rising concerns related to diseases fuel the demand for effective and efficient workouts that fit into busy schedules. Moreover, the region's growing appetite for personalized, niche fitness experiences and the consumer's willingness to invest in high-quality health and wellness services would further support the market growth.
Asia Pacific is expected to be the fastest-growing region in the forthcoming years. Health consciousness is increasing in China due to various factors such as rising disposable incomes, urbanization, and concerns about air pollution and lifestyle diseases. As Chinese consumers become more aware of the importance of fitness and wellness, there is a growing demand for premium fitness experiences and personalized training options. This trend has created opportunities for big players in the fitness industry to establish boutique gym chains in China. These companies leverage their brand reputation, resources, and expertise to capitalize on the burgeoning health and fitness market, offering high-quality facilities, specialized classes, and tailored services to meet the needs of health-conscious consumers.
Market Dynamics:
Growth Drivers: The global boutique gym studios market has been growing over the past few years, due to factors such as rising purchasing power, rising number of social media users, increasing prevalence of obesity, growing millennials population, personalized fitness options, and many other factors. With millennials comprising a significant portion of gym membership holders, their increasing population directly impacts the growth of the boutique gym studios market. As millennials prioritize personalized fitness experiences, community engagement, and holistic wellness, boutique gyms align closely with their preferences. The growing millennial population translates into a larger customer base for boutique gym studios, driving demand for specialized classes, premium amenities, and social connections offered by these establishments. Additionally, millennials' propensity for digital engagement and social media influence further amplifies the visibility and appeal of boutique gym studios, attracting new customers and fostering brand loyalty.
Challenges: However, the market growth would be negatively impacted by various challenges such as high competition, dependency on key personnel, etc. Reliance on key personnel creates vulnerabilities for boutique gyms, as staff turnover or the departure of key individuals can disrupt operations and erode customer loyalty. If a popular trainer or instructor leaves, loyal clients may follow them to a competing gym, resulting in membership churn and revenue loss for the studio.
Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as virtual and on-demand fitness classes, growing investment in fitness industry, smart equipment, digital platforms and apps, etc. Digital platforms and apps can accelerate the market growth of boutique gym studios by enhancing convenience, accessibility, and engagement for members. These platforms enable members to easily book classes, access workout schedules, and track their progress from their smartphones or computers. By providing a seamless and intuitive user experience, boutique gyms can attract and retain members who value convenience and flexibility in their fitness routines. Additionally, digital platforms and apps facilitate communication and interaction between members and instructors, fostering a sense of community and support within the gym's ecosystem.
Competitive Landscape:
The global boutique gym studios market is fragmented. The key players in the global boutique gym studios market are:
Xponential Fitness, Inc.
F45 Training Holdings Inc.
Equinox Group
Orangetheory Fitness
Les Mills International Limited
CorePower Yoga
CrossFit, LLC
Solidcore
Viva Leisure Limited
BoxUnion (Title Boxing Club)
SLT (Strengthen Lengthen Tone)
Barry's Bootcamp
Physique 57
Some strategies employed by boutique gym studios to expand their market share include opening new locations in high-demand areas, offering promotions and incentives to attract new customers, partnering with local businesses, and leveraging social media and influencer marketing to increase brand visibility and attract customers. For instance, in September 2024, Viva Leisure strategically invested US$2 million for a 34% stake in Boutique Fitness Studios (BFS), which is the master franchisee for Xponential Fitness brands like Club Pilates, CycleBar, Rumble Boxing, and StretchLab in Australia and New Zealand. This investment signifies their expansion into the boutique fitness sector. Moreover, in July 2023, Solidcore, the boutique fitness brand, announced that the company would be entering the San Francisco market, with two studios planned for 2024 in the Castro and Marina neighborhoods. Plans are underway to open even more Bay Area locations, including in Silicon Valley and the South Bay.