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市场调查报告书
商品编码
1752109
全球汽车订阅市场:按车辆类型、订阅期限、服务供应商、最终用户和地区进行的分析、规模、趋势和预测(至 2030 年)Global Car Subscription Market: Analysis By Vehicle Type, By Subscription Period, By Service Provider, By End User, By Region Size and Trends with Forecast up to 2030 |
汽车订阅是下一代汽车即服务 (CaaS)。汽车订阅服务只需按月付费即可获得一辆豪华轿车,无需签订租约或长期租赁合约。该服务还包含保险、维护、费用以及更换车辆的自由。订阅期间通常从一个月到一年以上不等,具体取决于客户的需求。汽车订阅还允许用户选择更换公司订阅模式中的另一辆车。订阅与租赁和租车有相似之处,但与租车的差异有时并不明显。本质上,客户每月支付车辆费用,涵盖大部分费用(燃油除外),包括维护、维修、道路救援、登记费、保险和税费。 2024 年,全球汽车订阅市场价值 76.2 亿美元,预计到 2030 年将达到 346 亿美元。
近年来,利率上升和汽车库存短缺导致一些消费者选择其他替代方式而不是拥有汽车。许多国家的汽车订阅服务和选项的普及度显着上升。全球汽车订阅市场的主要驱动力是客户习惯的改变,其特点是偏好按需服务,并逐渐摆脱传统的所有权结构。此外,从所有权到使用权的转变以及向电动车的转变是订阅业务的顺风,预计未来将继续下去。此外,千禧世代尤其可能因为无债务金融选择的吸引力而对订阅服务产生浓厚兴趣。由于人工智慧的日益融合、车载订阅服务的兴起、与汽车製造商的策略联盟以及技术发展,全球汽车订阅市场预计将在未来几年扩大。预计在2025-2030年的预测期内,该市场的复合年增长率将达到约29%。
本报告对全球汽车订阅市场进行了深入分析,提供了有关成长动力和挑战、市场趋势和竞争格局的资讯。
Car subscription is the next generation of car-as-a-service offerings. Car subscription services offer premium vehicles for a monthly fee without committing to a lease or getting stuck with a long-term rental. They include insurance, maintenance, fees and even the freedom to swap cars. The subscription length will most likely range from a month to more than a year, depending on the customer's needs. Car subscriptions also provide the option of switching the vehicle for another vehicle accessible under the company's subscription model. Subscriptions have similarities with rentals and leasing, although the differences with leasing can sometimes be unclear. Essentially, the customer pays a monthly charge for a vehicle, with most expenditures (excluding fuel) covered: maintenance, repairs, roadside support, registration fees, insurance, and taxes. In 2024, the global car subscription market was valued at US$7.62 billion, and is probable to reach US$34.60 billion by 2030.
In recent years, some consumers have been opting for alternative options over owning a vehicle due to increasing interest rates and a shortage of vehicle inventory. In numerous countries, there has been a notable increase in the popularity of vehicle subscription services and choices. The main drivers of global car subscription market are mostly shifting customer habits, which are characterized by a predilection for on-demand services and a move away from conventional ownership structures. Also, the shift from ownership to usership and the move to EVs, have been tailwinds for the subscription business, and they will continue. Moreover, millennials, especially, will be increasingly interested in subscription services due to the appeal of a debt-free and economical alternative. Global car subscription market is estimated to boost in the coming years due to increased integration of artificial intelligence, emergence of in-car subscription services, strategic partnerships with automakers, technological developments, etc. The market is expected to grow at a CAGR of approx. 29% during the forecasted period of 2025-2030.
Market Segmentation Analysis:
By Vehicle Type: According to the report, the global car subscription market is segmented into four vehicle types: Executive car, Luxury car, Economy car and others. Executive car segment acquired majority of share in the market in 2024, because such cars offer versatility and are highly spacious which means that can have numerous applications. Whereas, economy car segment is likely to have the fastest growing CAGR in the future, as some consumers opt for economy car subscriptions as part of their efforts to reduce their environmental impact smaller, more fuel-efficient vehicles in this segment can align with sustainability goals.
By Subscription Period: According to the report, the global car subscription market is segmented into three subscription period: 1 to 6 months, 6 to 12 months, and more than 12 months. 6 to 12 months segment acquired majority of share in the market in 2024 and is expected to grow with the fastest CAGR, as include individuals who need a car for a medium-term duration due to work assignments, extended travel plans, or other reasons. Moreover, businesses and corporate entities are increasingly turning to car subscription services for their fleet management needs.
By Service Provider: According to the report, the global car subscription market is segmented into two service provider: Independent/Third Party Service Provider and OEM. Independent/Third Party Service Provider segment acquired majority of share in the market in 2024 and is expected to grow with the fastest CAGR, as independent service providers provide a greater selection of vehicles in comparison to traditional dealerships or subscription services offered by automakers. Moreover, third-party providers typically offer streamlined processes for subscribing to a car, managing payments, and scheduling maintenance. This convenience is appealing to busy consumers who value a hassle-free experience when it comes to their transportation needs.
By End User: According to the report, the global car subscription market is segmented into two end users: Corporate and Private. The corporate segment acquired majority of share in the market in 2024, as businesses can easily modify the type and quantity of vehicles in their subscription fleet to meet changing demands and business requirements without the need for long-term commitments or dealing with asset depreciation. Whereas, private segment is expected to have the fastest growing CAGR in the future, as many consumers find subscriptions to be a cost-effective option, especially if they do not need a car daily or require different types of vehicles. Instead of making a large upfront payment to buy a car or entering into a long-term lease, they can pay a monthly fee that usually covers maintenance, insurance, and other related expenses.
By Region: The report provides insight into the car subscription market based on the supply, namely Europe, North America, Asia Pacific, and Rest of the World. Europe car subscription market enjoyed the highest market share in 2024, owing to the increasing number of individuals, particularly non-car owners, gravitating towards Vehicle-as-a-Service (VaaS) models In addition, European car subscription market players are adopting various strategies to further increase their market share. For instance, in December 2023, Volkswagen acquired 4.99% of the ordinary shares of the electric vehicle company XPeng Inc., Cayman Islands, (XPeng) at a purchase price totaling US$706 million.
Asia Pacific car subscription market is expected to grow with the fastest CAGR, due to the increasing demand for automobiles, as well as the rising young population experiencing growth in opportunities and per capita income. The growing adoption of Mobility-as-a-Service (MaaS) will impact the car subscription industry, as customers look for all-encompassing solutions that merge different forms of transportation like ridesharing, public transport, and car subscriptions.
As China continues to emphasize environmental sustainability and invest in electric vehicle (EV) infrastructure, there will likely be a growing demand for electric cars in car subscription services. Subsequently, the market for car subscriptions in India is expected to become more competitive as new companies enter the sector.
Global Car Subscription Market Dynamics:
Growth Drivers: Access to a variety of vehicles plays a pivotal role in driving growth in the global car subscription market as car subscription services offer users the opportunity to access a wide variety of vehicles such as sedans, SUVs, luxury cars, and electric vehicles (EVs). Moreover, customers value having the correct type of vehicle, such as an SUV or 4x4, more than a particular brand when making a choice. Subscription services that offer a variety of vehicle options are more capable of satisfying customer preferences. Further, the market is expected to grow driven by rapid urbanization, augmenting population, rising digitalization, rising cost of vehicle ownership, stringent government regulation regarding emission control, lack of proper public transportation infrastructure in developing countries, rising penetration of third-party automotive subscription service providers, etc.
Challenges: The market's expansion is projected to be hampered by accessibility of substitution, due to its potential to alter consumer behavior and preferences. Consumers may opt for alternative transportation modes such as ride-sharing services like Uber and Lyft, public transportation, or micro-mobility options such as electric scooters and bicycles instead of using a car service. The other challenges that car subscription market faces include restricted geographic availability, etc.
Trends: One of the most distinct and pervasive trends observed in the global car subscription market is integration of artificial intelligence. AI algorithms in autonomous vehicles continuously analyze data from sensors, cameras, and other sources to make real-time driving decisions. This capability enhances safety by reducing the risk of human errors and accidents. In the context of car subscriptions, customers are more likely to trust and adopt autonomous vehicles if they are equipped with advanced AI systems that ensure safe and reliable operation. More trends in the market are believed to augment the growth of car subscription market during the forecasted period include, augmenting electric vehicles, emergence of in-car subscription services, technological developments, sustainability, mobility as a service, personalizing the car subscription experience with IoT, etc.
Competitive Landscape and Recent Developments:
Global car subscription market is large and highly fragmented with a large number of players. Current participants in the automotive industry, including original equipment manufacturers (OEMs), dealers, captives, leasing, and rental companies, view subscription services as a complementary offering that allows them to make more effective use of their current vehicle inventory, typically using their own brands. Companies like Cluno exclusively focus on offering subscription services with a fleet of vehicles branded under their own name. Key players of global car subscription market are:
Bayerische Motoren Werke AG (BMW Group)
Volkswagen Group
Volvo Group
Hyundai Motor Company
Toyota Motor Corporation
The Hertz Corporation
Nissan Motor Corporation
Mercedes-Benz Group AG (Mercedes-Benz Mobility AG)
Sixt SE
Carly Holdings Limited
Lyft, Inc.
Wagonex
Steer EV
The key players are constantly investing in strategic initiatives, such as new launches, mergers & acquisitions, introducing their products to emerging markets and more, to maintain a competitive edge in this market. For instance, in April 2024, Helixx Technologies launched an electric car and van subscription service. This service provides a brand-new automobile or van with insurance and maintenance for as low as $0.25 per hour or $6.00 per day, with no up-front fees. Similarly, in February 2024, Maruti Suzuki, a global provider in the automotive segment, announced its collaboration with SMAS Auto Leasing India Pvt Ltd. The collaboration would aim at improving the former's vehicle subscription services. SMAS is currently the fifth partner offering Maruti's vehicles to offer white plate subscriptions.