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市场调查报告书
商品编码
1784567
全球生成人工智慧市场:按组件、技术、最终用户和地区分類的分析、规模、趋势和预测(至 2030 年)Global Generative AI Market: Analysis By Component, By Technology, By End User, By Region Size and Trends with Forecast up to 2030 |
2024年,全球生成式人工智慧市场规模估计将达202.1亿美元。生成式人工智慧是人工智慧技术的一个分支,专注于创建并非直接衍生现有范例的原始资料和内容,通常以图像、文字或其他媒体的形式呈现。与主要分析和处理资料的传统人工智慧不同,生成式人工智慧根据从现有资料集中学习到的模式和趋势产生新资料。该技术采用包括神经网路在内的先进演算法,产生能够模仿人类创造力和想像力的输出。生成式人工智慧的应用领域广泛,包括艺术、设计、内容创作、药物研发和自然语言处理,其产生新颖多样输出的能力有助于创新和解决问题。
全球生成式人工智慧市场的持续成长可归因于多种因素。首先,VR/AR 技术的广泛应用正在推动对生成式人工智慧的需求。这些技术严重依赖逼真的沉浸式内容,它们正在推动对能够产生逼真视觉效果和互动体验的高级人工智慧模型的需求。大规模语言模型 (LLM) 的部署已成为另一个关键驱动因素。 GPT-3 等 LLM 彻底改变了自然语言处理任务,实现了类似人类的文本生成、翻译和摘要。这种采用正在推动对语言相关应用量身定制的生成式人工智慧解决方案的需求。此外,行销、娱乐和电子商务等各行业对创新和个人化内容的需求不断增长也是一个主要的成长动力。此外,医疗保健和生命科学领域越来越多地在各种应用中利用生成式人工智慧,例如药物发现、医疗图像分析和病患资料合成。这些进步有助于改善诊断、治疗和医疗保健结果。深度学习和神经网路的进步在推动生成式人工智慧市场成长方面发挥着至关重要的作用。这些因素共同构成了生成式人工智慧市场扩张的有利环境,促进了创新,推动了各行各业的采用,并释放了新的成长和发展机会。预计在2025-2030年的预测期内,该市场的复合年增长率将达到约37%。
本报告探讨并分析了全球生成人工智慧市场,提供了有关成长动力和挑战、市场趋势和竞争格局的资讯。
The global generative AI market in 2024 was valued at US$20.21 billion. Generative AI, a subset of artificial intelligence techniques, focuses on creating data or content, often in the form of images, text, or other media, that is original and not directly derived from existing examples. Unlike traditional AI, which primarily analyzes and processes data, generative AI generates new data based on patterns and trends learned from existing datasets. This technology employs advanced algorithms, including neural networks, to generate outputs that mimic human creativity and imagination. Generative AI finds applications in various fields, including art, design, content creation, drug discovery, and natural language processing, where its ability to generate novel and diverse outputs contributes to innovation and problem-solving.
The continuous growth of the global generative AI market can be attributed to several key factors. Firstly, the proliferation of virtual and augmented reality (VR/AR) technologies has propelled the demand for generative AI. These technologies rely heavily on realistic and immersive content, driving the need for advanced AI models capable of generating life-like visuals and interactive experiences. Deployment of Large Language Models (LLMs) has emerged as another crucial driver. LLMs, such as GPT-3, have revolutionized natural language processing tasks, enabling the generation of human-like text, translation, and summarization. This adoption fuels the demand for generative AI solutions tailored to language-related applications. Moreover, the rising demand for creative and personalized content across various industries, including marketing, entertainment, and e-commerce, acts as a significant growth driver. Furthermore, the healthcare and life sciences sectors are increasingly leveraging generative AI for various applications, such as drug discovery, medical imaging analysis, and patient data synthesis. These advancements contribute to improved diagnosis, treatment, and healthcare outcomes. Advancements in deep learning and neural networks play a fundamental role in driving generative AI market growth. Overall, the convergence of these factors fosters a conducive environment for the expansion of the generative AI market, facilitating innovation, and driving adoption across industries, and unlocking new opportunities for growth and development. The market is expected to grow at a CAGR of approx. 37% during the forecasted period of 2025-2030.
Market Segmentation Analysis:
By Component: The report provides bifurcation of the global generative AI market into two segments namely, Software and Services. Software Generative AI currently dominates the market as it encompasses a range of AI software tools, platforms, and applications tailored for generating content such as images, text, and music. These software solutions enable businesses to streamline processes, enhance creativity, and drive innovation. On the other hand, Services Generative AI is poised for rapid growth as businesses increasingly seek specialized assistance in implementing and leveraging generative AI technologies effectively. Cloud-based generative AI services are expected to gain popularity as they provide scalability, flexibility, and cost-effectiveness, fueling the segment's growth. For instance, in December 2023, Mistral AI, an artificial intelligence solutions provider, partnered with Google Cloud, optimized proprietary language models, and distributed both its open weights on Google Cloud's AI-optimized infrastructure. As the demand for generative AI continues to rise, the services segment is expected to expand significantly to meet the growing need for expertise and support in this field.
By Technology: The report provides bifurcation of the global generative AI market into four segments namely, Transformer, Generative Adversarial Networks, Variational Auto-encoder, and Diffusion Networks. The Transformer segment currently dominates the market due to its versatility and widespread adoption across various applications. Transformers, based on attention mechanisms, excel in tasks such as natural language processing, image recognition, and sequence generation. Their ability to capture long-range dependencies and model complex relationships has made them indispensable in numerous industries, including healthcare, finance, and entertainment. Conversely, the Diffusion Networks segment is anticipated to experience fastest growth owing to its ability to generate high-quality images and text samples. Diffusion networks employ a diffusion process to generate outputs that closely match the distribution of training data, enabling the creation of realistic and diverse content. This capability makes them increasingly sought after in applications such as image synthesis, text generation, and creative content production, thus driving the growth in the forecasted period.
By End User: The report provides the bifurcation of the global generative AI market into six segments based on end-user, namely, Media & Entertainment, IT & Telecommunication, Healthcare, BFSI, Automotive & Transportation, and Others. The Media & Entertainment segment held the highest share in the market and BFSI is expected to be the fastest-growing segment in the forecasted period. Generative AI in Media & Entertainment drives content creation, production, and enhancement, meeting the demand for immersive experiences and personalized storytelling. This technology's adoption is fueled by the sector's quest for high-quality content and engaging experiences to remain competitive amid evolving consumer preferences. Conversely, the BFSI sector is embracing generative AI rapidly due to digital transformation initiatives and increasing demands for fraud detection, risk management, personalized customer experiences, and regulatory compliance. With countries like the UK, Spain, and Italy leading AI innovation, BFSI organizations are leveraging generative AI's advanced capabilities in data analysis and automation to enhance operational efficiency and deliver tailored services. As the BFSI sector prioritizes digital transformation to address complex challenges, the adoption of generative AI is expected to soar in the coming years.
By Region: The report bifurcates the global generative AI market into five regions namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America emerges as the largest region in the generative AI market, showcasing a promising landscape shaped by countries like the US, Canada, and Mexico, each with distinctive elements influencing their generative AI sector. Industry giants like OpenAI, Google, and Microsoft have significantly contributed to the region's market, driving substantial investments in research and development to push the boundaries of AI capabilities. Both venture capital firms and tech giants are injecting billions into generative AI technology development, fostering innovation and market expansion. This influx of capital has led to the creation of cutting-edge AI platforms, widely adopted across industries such as healthcare, finance, and entertainment. Moreover, the presence of leading market players and technology organizations, alongside a pool of experts, is anticipated to propel regional market growth, with the US expected to exhibit the fastest CAGR, fueled by increased adoption of deep learning and machine learning across diverse industries, including SMEs.
On the other hand, Asia Pacific emerges as the fastest-growing region in the generative AI sector, driven by a significant surge in AI technology adoption across various industries. With countries like China, Japan, India, and South Korea leading AI innovation, the region spearheads progress in generative AI technologies. The availability of vast data sets, particularly in language processing and computer vision, is crucial for training and improving GenAI models, with Asia Pacific's large and diverse population providing a rich data source. China dominates the industry, backed by significant investments in AI research, infrastructure, and talent development, with tech giants Alibaba, Tencent, and Baidu leading innovation across various sectors. Japan, renowned for technological prowess, hosts leading AI research institutions and companies, while India's GenAI market is poised for significant growth, driven by skill development, research advancements, and government support initiatives. For instance, In July 2023, Singapore's digital government agencies partnered with Google Cloud to develop GenAI capabilities in the public and private sectors.
Global Generative AI Market Dynamics:
Growth Drivers: The global generative AI market growth is predicted to be supported by numerous growth drivers such expansion of virtual and augmented reality, deployment of LLM, increasing demand for creative and personalized content, enhanced computing power and increased availability of data, growing applications in healthcare and life sciences, advancements in deep learning and neural networks, etc. Generative AI technologies play a pivotal role in creating immersive and interactive experiences within VR/AR environments, enabling realistic simulations, virtual training programs, and enhanced entertainment content. As the demand for VR/AR applications grows across various industries, including gaming, education, healthcare, and retail, the need for advanced generative AI solutions intensifies to meet the requirements of creating lifelike virtual worlds and experiences. Furthermore, the deployment of Large Language Models (LLM) contributes significantly to market growth. LLMs, such as GPT-3, leverage generative AI to produce human-like text, enabling applications in natural language processing, conversational AI, and content generation. With increasing demand for intelligent language-based applications and services, LLMs drive the adoption of generative AI technologies, fueling market expansion and innovation in text generation and understanding capabilities.
Challenges: However, the market growth would be negatively impacted by various challenges such as deepfakes and misinformation, shortage of skilled personnel, etc. Deepfake technology leverages generative AI algorithms to create highly realistic but fabricated content, including videos, images, and audio recordings. These can be used maliciously to spread false information, manipulate public opinion, and undermine trust in digital media. Failure to effectively address this challenge could hinder the growth of the generative AI market by eroding trust in AI-generated content and undermining confidence in digital media platforms.
Trends: The market is projected to grow at a fast pace during the forecasted period, due to market trends like integration of generative AI with robotics and automation, democratization of AI tools and platforms, growing integration with cloud computing, generative AI for scientific research, continued innovation in generative adversarial networks, emphasis on explainable AI and interpretability, automation and efficiency in enterprise workloads, focus on ethical AI, chatbot-powered customer service, etc. The integration of generative AI with robotics and automation enables the creation of intelligent systems capable of autonomously generating and adapting to new solutions in real-time. By leveraging generative AI, robots and automated systems can enhance their capabilities, such as pattern recognition, decision-making, and problem-solving, leading to more efficient and adaptable operations across various industries, from manufacturing to healthcare. Another key trend fueling market expansion is the democratization of AI tools and platforms, making advanced AI capabilities accessible to a broader range of users. These trends signify a shift towards more autonomous and inclusive AI-driven ecosystems, poised to revolutionize traditional workflows and accelerate innovation.
Competitive Landscape and Recent Developments:
The global generative AI market is highly fragmented, characterized by the presence of numerous small and medium-sized companies competing for market share, and the presence of a substantial number of regional market players with limited business offerings and customer base.
The key players in the global generative AI market are:
Amazon.Com, Inc. (Amazon Web Services, Inc.)
Microsoft Corp.
Alphabet Inc.
IBM
Salesforce, Inc.
Nvidia Corporation
Accenture
Cognizant Technology Solutions Corporation
Capgemini
Adobe Inc.
Infosys
SAP SE
Synthesis AI
D-ID
OpenAI Inc.
Some of the strategies among key players in the market are new launch, mergers, acquisitions, and collaborations. For instance, on May 21, 2025, OpenAI announced the acquisition of io, an AI-hardware startup founded by Jony Ive, for US$6.5 billion, marking its largest acquisition to date and signaling a move toward integrated AI hardware-software solutions. Similarly, on May 19, 2025, Microsoft announced about amplifying its Azure AI ecosystem with new coding agents and partnerships (OpenAI, Nvidia, Elon Musk's xAI), aiming to generate over US$13 billion in annual AI revenue.