The global ready-to-drink (RTD) protein beverages market is expected to reach USD 2,486.08 million by 2030 from USD 1,523.97 million in 2022, growing at a CAGR of 6.4% in the forecast period of 2023 to 2030.
Market Segmentation
Global Ready-to-Drink (RTD) Protein Beverages Market, By Product Type (Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages, and Others), Source (Animal-Based and Plant-Based), Flavor (Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera, and Others), Calorie Count (Low Calories, High Calories, and Zero Calorie), Consumers (Gym Enthusiast, Athletes, and Regular Consumer), Claim (Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims, and Others), Sugar Count (Low Sugar, High Sugar, and Zero Sugar), Packaging Type (Bottles, Cans, and Cartons), Packaging Size (201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml, and Less than 100 ml), Distribution Channel (Non-Store Retailers and Store Based Retailers), Country (U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe, Japan, China, South Korea, India, Vietnam, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, U.A.E., Saudi Arabia, Kuwait, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2030.
Market Dynamics
Drivers
Rising trend of convenience and on-the-go lifestyles
Increasing trend of healthy and protein-rich diets
Restraints
Price sensitivity of various products
Availability of other protein substitutes
Opportunities
Diversified range of beverages in various flavors and packaging
Rising demand for vegan and plant-based drinks
Market Players
Some of the key market players operating in the global ready-to-drink (RTD) protein beverages market are:
- USN - Ultimate Sports Nutrition
- QNT SA
- Bolthouse Farms, Inc.
- Huel Limited
- Upbeat Drinks Ltd
- UFIT High Protein Drinks
- Shakes & Snacks
- KRUGER GROUP
- GRENADE [UK] LIMITED
- Nestle
- PepsiCo
- Abbott
- Optimum Nutrition
- Danone S.A.
- BELLRING BRANDS, INC. (BRBR)
- Jake Nutritionals B.V.
- Amway Corp
- Organicobeverages
- AQUATEIN
- Nutramino
- The Alternativive Company
TABLE OF CONTENTS
1 INTRODUCTION 10
- 1.1 OBJECTIVES OF THE STUDY 10
- 1.2 MARKET DEFINITION 10
- 1.3 OVERVIEW OF THE GLOBAL READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET 10
- 1.4 CURRENCY AND PRICING 12
- 1.5 LIMITATIONS 12
- 1.6 MARKETS COVERED 13
2 MARKET SEGMENTATION 17
- 2.1 MARKETS COVERED 17
- 2.2 GEOGRAPHICAL SCOPE 18
- 2.3 YEARS CONSIDERED FOR THE STUDY 19
- 2.4 CURRENCY AND PRICING 19
- 2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
- 2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
- 2.7 DBMR MARKET POSITION GRID 24
- 2.8 MULTIVARIATE MODELLING 25
- 2.9 TYPE LIFELINE CURVE 26
- 2.10 SECONDARY SOURCES 27
- 2.11 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 33
- 4.1 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 35
- 4.1.1 PRODUCT PRICING 35
- 4.1.2 MARKETING CAMPAIGNS 35
- 4.1.3 ECONOMIC CONDITIONS 35
- 4.1.4 AUTHENTICITY OF PRODUCTS 35
- 4.1.5 NUTRITIONAL CONTENT 35
- 4.2 IMPORT-EXPORT ANALYSIS 36
- 4.3 PRICE INDEX 38
- 4.4 PRODUCTION CONSUMPTION ANALYSIS 39
5 MARKET OVERVIEW 40
- 5.1 DRIVERS 42
- 5.1.1 RISING TREND OF CONVENIENCE AND ON-THE-GO LIFESTYLES 42
- 5.1.2 INCREASING TREND OF HEALTHY AND PROTEIN-RICH DIETS 42
- 5.2 RESTRAINTS 43
- 5.2.1 PRICE SENSITIVITY OF VARIOUS PRODUCTS 43
- 5.2.2 AVAILABILITY OF OTHER PROTEIN SUBSTITUTES 43
- 5.3 OPPORTUNITIES 44
- 5.3.1 DIVERSIFIED RANGE OF BEVERAGES IN VARIOUS FLAVOURS AND PACKAGING 44
- 5.3.2 RISING DEMAND FOR VEGAN AND PLANT-BASED DIETS 44
- 5.4 CHALLENGES 45
- 5.4.1 STRINGENT REGULATIONS BY VARIOUS AUTHORITIES 45
- 5.4.2 STIFF COMPETITION AMONG KEY MARKET PLAYERS 46
6 GLOBAL READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET, BY REGION 47
- 6.1 OVERVIEW 48
- 6.2 NORTH AMERICA 51
- 6.3 EUROPE 53
- 6.4 ASIA-PACIFIC 55
- 6.5 SOUTH AMERICA 57
- 6.6 MIDDLE EAST & AFRICA 59
7 COMPANY LANDSCAPE 61
- 7.1 COMPANY SHARE ANALYSIS: GLOBAL 61
- 7.2 COMPANY SHARE ANALYSIS: NORTH AMERICA 62
- 7.3 COMPANY SHARE ANALYSIS: EUROPE 63
- 7.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 64
8 SWOT ANALYSIS 65
9 COMPANY PROFILES 66
- 9.1 PEPSICO 66
- 9.1.1 COMPANY SNAPSHOT 66
- 9.1.2 REVENUE ANALYSIS 67
- 9.1.3 COMPANY SHARE ANALYSIS 67
- 9.1.4 PRODUCT PORTFOLIO 67
- 9.1.5 RECENT DEVELOPMENT 68
- 9.2 NESTLE 69
- 9.2.1 COMPANY SNAPSHOT 69
- 9.2.2 REVENUE ANALYSIS 69
- 9.2.3 COMPANY SHARE ANALYSIS 70
- 9.2.4 PRODUCT PORTFOLIO 70
- 9.2.5 RECENT DEVELOPMENT 70
- 9.3 BOLTHOUSE FARMS, INC. 71
- 9.3.1 COMPANY SNAPSHOT 71
- 9.3.2 COMPANY SHARE ANALYSIS 71
- 9.3.3 PRODUCT PORTFOLIO 72
- 9.3.4 RECENT DEVELOPMENT 72
- 9.4 BELLRING BRANDS, INC. (BRBR) 73
- 9.4.1 COMPANY SNAPSHOT 73
- 9.4.2 REVENUE ANALYSIS 73
- 9.4.3 COMPANY SHARE ANALYSIS 74
- 9.4.4 PRODUCT PORTFOLIO 74
- 9.4.5 RECENT DEVELOPMENTS 74
- 9.5 ABBOTT 76
- 9.5.1 COMPANY SNAPSHOT 76
- 9.5.2 REVENUE ANALYSIS 76
- 9.5.3 COMPANY SHARE ANALYSIS 77
- 9.5.4 PRODUCT PORTFOLIO 77
- 9.5.5 RECENT DEVELOPMENTS 77
- 9.6 AMWAY CORP
- 9.6.1 COMPANY SNAPSHOT 78
- 9.6.2 PRODUCT PORTFOLIO 78
- 9.6.3 RECENT DEVELOPMENT 78
- 9.7 AQUATEIN 79
- 9.7.1 COMPANY SNAPSHOT 79
- 9.7.2 PRODUCT PORTFOLIO 79
- 9.7.3 RECENT DEVELOPMENT 79
- 9.8 DANONE S.A. 80
- 9.8.1 COMPANY SNAPSHOT 80
- 9.8.2 REVENUE ANALYSIS 80
- 9.8.3 PRODUCT PORTFOLIO 81
- 9.8.4 RECENT DEVELOPMENT 81
- 9.9 GRENADE [UK] LIMITED 82
- 9.9.1 COMPANY SNAPSHOT 82
- 9.9.2 PRODUCT PORTFOLIO 82
- 9.9.3 RECENT DEVELOPMENTS 82
- 9.10 HUEL LIMITED 83
- 9.10.1 COMPANY SNAPSHOT 83
- 9.10.2 PRODUCT PORTFOLIO 83
- 9.10.3 RECENT DEVELOPMENT 83
- 9.11 JAKE NUTRITIONALS B.V. 84
- 9.11.1 COMPANY SNAPSHOT 84
- 9.11.2 PRODUCT PORTFOLIO 84
- 9.11.3 RECENT DEVELOPMENT 84
- 9.12 KRUGER GROUP 85
- 9.12.1 COMPANY SNAPSHOT 85
- 9.12.2 PRODUCT PORTFOLIO 85
- 9.12.3 RECENT DEVELOPMENTS 85
- 9.13 NUTRAMINO 86
- 9.13.1 COMPANY SNAPSHOT 86
- 9.13.2 PRODUCT PORTFOLIO 86
- 9.13.3 RECENT DEVELOPMENT 86
- 9.14 OPTIMUM NUTRITION 87
- 9.14.1 COMPANY SNAPSHOT 87
- 9.14.2 PRODUCT PORTFOLIO 87
- 9.14.3 RECENT DEVELOPMENT 87
- 9.15 ORGANICOBEVERAGES 88
- 9.15.1 COMPANY SNAPSHOT 88
- 9.15.2 PRODUCT PORTFOLIO 88
- 9.15.3 RECENT DEVELOPMENT 88
- 9.16 QNT SA 89
- 9.16.1 COMPANY SNAPSHOT 89
- 9.16.2 PRODUCT PORTFOLIO 89
- 9.16.3 RECENT DEVELOPMENTS 89
- 9.17 THE ALTERNATIVIVE COMPANY 90
- 9.17.1 COMPANY SNAPSHOT 90
- 9.17.2 PRODUCT PORTFOLIO 90
- 9.17.3 RECENT DEVELOPMENT 90
- 9.18 UFIT HIGH PROTEIN DRINKS, SHAKES & SNACKS 91
- 9.18.1 COMPANY SNAPSHOT 91
- 9.18.2 PRODUCT PORTFOLIO 91
- 9.18.3 RECENT DEVELOPMENTS 91
- 9.19 UPBEAT DRINKS LTD 92
- 9.19.1 COMPANY SNAPSHOT 92
- 9.19.2 PRODUCT PORTFOLIO 92
- 9.19.3 RECENT DEVELOPMENT 92
- 9.20 USN - ULTIMATE SPORTS NUTRITION 93
- 9.20.1 COMPANY SNAPSHOT 93
- 9.20.2 PRODUCT PORTFOLIO 93
- 9.20.3 RECENT DEVELOPMENT 93
10 QUESTIONNAIRE 94
11 RELATED REPORTS 99