2023-2030 年全球有机茶市场

市场概览

全球有机茶市场预计将在预测期内（2023 年至 2030 年）实现显着增长，复合年增长率为 7.2%。

全球有机红茶市场在发达地区增长强劲。 然而，由于售后市场需求下降和具有成本效益的替代品的存在，新兴市场和欠发达地区目前正在努力建立市场。

有机茶的种植不使用合成肥料、杀虫剂或除草剂。 我们专注于适合当地条件的生物过程、生物多样性和循环，而不是投入有害的东西。 有机茶叶生产避免使用有害化学物质，并保护土壤免受有害除草剂和杀虫剂的侵害。 堆肥、天然有机物和植物覆盖土壤并提供养分。 随着人们越来越相信清洁标籤产品是安全和健康的，对有机种植茶以保持身体健康的需求也在不断增长。

市场动态

消费者健康意识的提高正在推动全球对有机茶的需求。 然而，缺乏对有机种植茶叶生产的了解是市场的主要製约因素。

全球消费者的健康意识不断增强

茶是一种在世界范围内广受欢迎的饮料，它是通过煮沸茶树植物的叶子和嫩芽製成的。 茶叶和芽是从这种植物中产生的。 有机种植的茶叶是在不使用有害化学杀虫剂或化肥的情况下种植的。 茶是一种放鬆身心的饮品，可以降低胆固醇并缓解压力。 有机种植的茶含有抗氧化剂，在预测期内消费者需求将增加。 一项前瞻性队列研究还发现，饮用红茶与适度降低死亡风险有关。 每天喝两杯或更多茶的人死亡率最低。 这项研究的结果最近发表在《内科医学年鑑》上。

今年在瑞典斯德哥尔摩举行的欧洲糖尿病协会年会上发表的一项研究发现，在 10 年期间，每天喝四杯或更多茶可将 T2D 风险降低 17%。. 这项研究证明了茶的功效和低风险，促进了预测期内的市场增长。 此外，人们越来越意识到有机种植茶的健康益处，这也大大促进了对有机种植茶的需求不断增长。 可持续发展已成为北美和欧洲发达国家的一个突出趋势，预计将在未来几年推动有机茶市场的崛起。

此外，健康水合作用的增长趋势增加了对营养丰富的即饮特种茶的需求。 作为对这一举措的回应，主要的茶叶公司开始提供一系列特色茶的有机版本。

缺乏有机茶生产知识

缺乏对有机茶叶生产最佳耕作方式的了解阻碍了市场的发展。 茶农通常需要技术将传统耕作方法转变为更俱生产力和可持续性的方法。 而且这种茶的生产成本高于普通茶，限制了市场的拓展。

此外，即使按照全球标准，有机茶生产和销售的认证过程也非常昂贵。 高昂的认证成本和三年的时间滞后常常阻碍农民采用有机耕作方式。 例如，在印度，大多数有机茶产自大吉岭。 大吉岭引进有机茶叶种植已有 30 多年的历史。 在大吉岭，茶叶委员会认可的 87 个花园中有 62 个种植有机茶。 个体农民的有机认证成本在 25,000 印度卢比到 40,000 印度卢比之间，农民组织的有机认证成本在 40,000 印度卢比到 100 万印度卢比之间。

COVID-19 影响分析

COVID-19 大流行对全球经济产生了深远影响。 有机茶的生产仍然具有影响力，并且由于在大流行期间对健康有益，因此需求不断增加。 由于製造商声称的各种健康益处，有机种植的茶饮料也对消费者俱有吸引力。 随着人们在大流行期间变得更加健康，他们更喜欢并消费更多的有机产品，这使其成为大流行期间有机茶製造商的理想时机。 儘管爆发了 COVID-19，但茶叶行业的消费量和价格都显着增加。 在封锁的早期阶段为减轻大流行的影响而限制农业活动对中国和印度等茶叶生产国的茶叶生产产生了负面影响。

由于各州的封锁和社会疏远政策，COVID-19 大流行对世界各地的茶叶製造商产生了巨大影响。 进出口限制给茶叶市场带来不确定性，促使生产商采取紧急措施稳定供需。 然而，大流行期间居家饮用的盛行推动了袋泡茶的零售销售，预计这将在未来几年推动市场增长。

内容

第 1 章全球有机茶市场 - 研究方法和范围

• 调查方法
• 调查的目的和范围

第 2 章全球有机茶市场 - 市场定义和概述

第 3 章全球有机茶市场 - 执行摘要

• 按类型细分的市场
• 按类型细分的市场
• 按口味划分的市场细分
• 按分销渠道细分的市场
• 按地区划分的市场细分

第 4 章全球有机茶市场 - 市场动态

• 市场影响因素
  • 司机
    • 全球消费者的健康意识不断提高
  • 约束因素
    • 缺乏有机茶生产知识
  • 商机
  • 影响分析

第 5 章全球有机茶市场-行业分析

• 波特的五力分析
• 供应链分析
• 定价分析
• 监管分析

第 6 章全球有机茶市场 - COVID-19 分析

• COVID-19 市场分析
  • COVID-19 之前的市场情景
  • COVID-19 的当前市场情景
  • COVID-19 后或未来情景
• COVID-19 期间的价格动态
• 供需平衡
• 大流行期间与市场相关的政府举措
• 製造商的战略举措
• 总结

第 7 章全球有机茶市场 - 按类型

• 茶
• 用品
• 绿茶
• 乌龙茶
• 白茶
• 其他

第 8 章。全球有机茶市场 - 按形式

• 茶包
• 叶子和粉末
• 液体

第 9 章全球有机茶市场 - 按口味

• 风味
• 普通的

第 10 章全球有机茶市场 - 按分销渠道

• 超市/大卖场
• 便利店
• 在线商店
• 专卖店
• 其他

第 11 章全球有机茶市场 - 按地区

• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 俄罗斯
  • 其他欧洲
• 南美洲
  • 巴西
  • 阿根廷
  • 其他南美洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 其他亚太地区
• 中东和非洲

第 12 章全球有机茶市场-竞争格局

• 竞争场景
• 市场分析/市场份额分析
• 併购分析

第 13 章全球有机茶市场 - 公司概况

• 联合利华
  • 公司概况
  • 产品组合和说明
  • 主要亮点
  • 财务摘要
• COFCO
• Tata Beverages
• Yethai Tea
• Sugimoto Tea Company
• Ikeda Tea World
• Orgse Tea
• Mother Parkers
• Original First Tea
• Amelia Bay

第14章 重要考察

第15章 DataM

Market Overview

The global organic tea market reached US$ XX million in 2022 and is expected to record significant growth by reaching up to US$ XX million by 2030, growing at a CAGR of 7.2% during the forecast period (2023-2030).

The global organic teas market is growing significantly in developed regions. However, developing and underdeveloped regions are still struggling to build the market due to reduced aftermarket demand and the presence of cost-effective substitutes.

Organic tea is grown without synthetic fertilizers, pesticides or herbicides. It focuses on biological processes, biodiversity and cycles tailored to local conditions rather than harmful inputs. Toxic chemicals are avoided in organic tea production, protecting the soil from hazardous herbicides and pesticides. Compost, natural organic materials and plants provide ground cover and nutrients. Because there is a growing notion that clean-label products are safe and healthful, there is a greater demand for organically cultivated tea to maintain general health and well-being.

Market Dynamics

The increasing health awareness among consumers drives global organic tea demand. However, the lack of knowledge about organic tea production is a significant market restraint.

Increasing health awareness among consumers globally

Tea is a popular beverage worldwide; it is created by boiling the leaves and buds of the plant Camellia Sinensis. This plant produces tea leaves and buds. Organic tea is grown without pesticides and fertilizers, which are harmful chemicals. Tea is a relaxing drink that helps lower cholesterol and relieves stress. Organic tea has antioxidants, increasing consumer demand during the projection period. A prospective cohort study also found that consuming black tea was related to a modestly lower mortality risk. Those who drank two or more cups of tea daily had the lowest chance of dying. The findings were published recently in the journal Annals of Internal Medicine.

According to research presented at this year's European Association for the Study of Diabetes Annual Meeting in Stockholm, Sweden, drinking at least four cups of tea per day is associated with a 17% lower risk of T2D over ten years. This research demonstrated the benefits of tea with lesser risk, boosting the market growth during the predicted period. Moreover, growing awareness of the health benefits of organically grown tea would considerably contribute to an increase in demand for organically grown tea. Sustainability has become a prominent trend in the developed countries of North America and Europe projected to boost the organically grown tea market's rise in the following years.

Furthermore, the growing trend of healthy hydration has increased demand for ready-to-drink nutritionally rich specialty tea. As a result of these developments, leading tea companies have begun to offer organic versions of a wide range of specialty teas.

The lack of knowledge about organic tea production

The lack of understanding about optimal farming procedures for producing this tea impedes the market growth. Tea farmers generally require skills to transform traditional farming practices into more productive and sustainable ways. Furthermore, the production cost of this tea is higher than that of ordinary tea, which limits market expansion.

In addition, the certification process for organic tea production and sales worldwide is prohibitively expensive. Farmers are frequently discouraged from adopting organic farming due to the high certification cost and the three-year time lag. In India, for instance, most organic tea comes from Darjeeling. Darjeeling has seen the introduction of organic tea cultivation for more than three decades. In Darjeeling, around 62 gardens out of 87 recognized by the tea board cultivate organic tea. Individual farmers spend between Rs.25,000 and Rs.40,000 to obtain organic certification, while farmer organizations spend between Rs.40,000 and Rs.1,000,000.

COVID-19 Impact Analysis

The COVID-19 pandemic had a wide-ranging impact on the worldwide economy. There is still an influence in organic tea manufacturing and in pandemic times, its demand is increasing since it benefits health. Organic tea drinks are also appealing to customers due to the different health benefits claimed by makers. People are more health-conscious during pandemics; therefore, they prefer organic products and consume more, making pandemics ideal for organic tea manufacturers. Despite the COVID-19 outbreak, the tea industry has significantly increased consumption and prices. Restrictions on farming activities in the early stages of the lockdown to mitigate the pandemic's effects negatively influenced tea output in tea-producing countries like China and India.

The COVID-19 pandemic has tremendously impacted tea manufacturers worldwide due to statewide lockdowns and social distancing policies. Import and export restrictions created uncertainty in the tea market, prompting manufacturers to take emergency measures to stabilize the demand-supply ratio. However, during the pandemic, the popularity of at-home consumption increased retail sales of tea bags, which is expected to drive market growth in the coming years.

Segment Analysis

The global organic tea market is classified based on type, form, taste, distribution channel and region.

The convenience of tea bags and the desire to eliminate mess are major factors that boost the demand for tea bags in the global organic tea market

A tea bag is a porous, sealed small bag or packet, which typically contains tea leaves or other herbs, fully immersed in water to steep and make an infusion. They were once only made with tea (Camellia sinensis), but today various tisanes (herbal teas) are also used.

Tea bags are usually composed of filter paper or food-grade plastic, with silk cotton or silk used sporadically. The tea bag serves the same purpose as an infuser for tea. Tea bags can be refilled until there is no more extraction. Some tea bags come with a piece of thread attached and the top of the string has a paper label that identifies the brand or type of tea within.

Tea bags have typically been square or rectangular. They are often made of filter paper, similar to the paper used in milk and coffee filters and a combination of wood and vegetable fibers. The latter is bleached pulp abaca hemp, which is made from a plantation banana plant that is mainly produced in the Philippines and Colombia for its fiber. Some bags' inner tea bag surface is made of heat-sealable thermoplastic fiber, like PVC or polypropylene, which prevents them from decomposing completely. Some paper tea bags that are more recent are shaped like circles.

Customers can also purchase empty tea bags to fill with their tea leaves. These are often long flapped open-ended pouches. These tea bags combine the convenience of a mass-produced tea bag with the greater variety and higher quality control of loose-leaf tea. The tea bag market has shown the highest growth in 2021 and is expected to maintain market dominance in the forecast period due to the associated benefits offered by the segment. For instance, The convenience of tea bags is its most significant advantage. It's simple to put a tea bag in a hot beverage or travel mug and move on with the day-no messing around with tea accessories or extra dishes to wash afterward. The attached string makes clean up easy as the consumer can toss the tea bag into the garbage or compost pile.

Furthermore, Eliminating mess is yet another advantage of using tea bags. A beautiful cup of tea is made by simply removing the tea bag without messing up the kitchen. An infuser or strainer is required in loose tea to get the loose leaves out. As a result, the customer will need more cleaning supplies. Tea bags simplify the process of preparing tea and eliminate the fuss.

In addition, Tea bags work especially well when brewing iced tea. Making iced tea can take much work, especially adding fresh fruit or flavorings. Tea bags make the brewing process quicker and easier, allowing customers to go on to other celebrations or backyard tea party preparations.

Geographical Analysis

The trend of functional organic beverages and growing of healthy food allow North America to dominate the regional segment of the global organic tea market

The North America market is exhibiting robust growth due to some emerging trends such as consuming natural, safe and clean-label products. Consumers in the region are becoming more aware of the safety and ethnicity of the healthy food they choose to consume. The trend of functional organic beverages in U.S. and Canada drives market growth in North America. The growing focus on developing and launching innovative organic tea variants in novel packaging is expected to boost the regional market growth during the forecast period.

U.S. held the largest market revenue share of 74% in 2021. Since the demand for these beverages has increased significantly in recent years and tea is one of the most popular beverages in the country, U.S. has been ranked as the third-largest importer of organic tea in the world. A favorable environment has also been created for U.S. market growth by rising consumer awareness, introducing novel flavors and consumer demand for convenience.

For instance, the Republic of Tea introduced ingenious glamorizing botanicals Beauty Brain Tea in April 2021. The first herbal tea on the market, Beauty Brain, was created to benefit skin and brain health. More than 350 different types of tea are produced and sold across North America by The Republic of Tea, a privately held American tea company with its headquarters in Larkspur, California. In February 2021, Numi Organic Tea introduced the Stay Healthy Line of Functional Herbal Teas. The line is distinguished by fully-grown medicinal herbs that support mental, emotional and physical health.

Competitive Landscape

The global organic tea market is enormous and is becoming increasingly competitive due to the presence of significant players such as Unilever, COFCO, Tata Beverages, Yethai Tea, Sugimoto Tea Company, Ikeda Tea World orgse Tea, Mother Parkers original First Tea and Amelia Bay. The market is fragmented and market players employ market tactics such as mergers, acquisitions, product launches, contributions and collaborations to gain a competitive advantage and recognition.

Unilever

Overview: Unilever is a leading consumer goods company with more than 100 years of market experience. The company was established in 1860 and is currently headquartered in London, UK. Unilever manufactures and owns more than 400 brands in varied industrial sectors, such as beauty & well-being, personal care, home care, nutrition and ice cream. The company has a presence in more than 190 countries and employs more than 148000 people. Unilever is a publicly traded company with a revenue of US$ 61,476.75 million in 2021.

The company's business segments include beauty & personal care, food & refreshment and home care, among which beauty & personal care is the highest earner. Lipton and Brook Bond are the brands under which Unilever sells organic tea.

Brand Portfolio:

• Lipton: Unilever sells a wide range of teas, from packets to tea bags, including green tea, after lunch and Darjeeling tea under the Lipton brand.

Key Development:

• On November 19, 2021, Unilever consented to sell part of its tea-related assets to buyout company CVC Capital Partners for US$ 5.1 billion (4.5 billion euros).

Why Purchase the Report?

• Visualizing the global organic tea market segmentation based on type, form, taste, distribution channel and region and understanding key commercial assets and players.
• Identify commercial opportunities in the global organic tea market by analyzing trends and co-development.
• Excel data sheet with numerous data points of organic tea market-level with four segments.
• PDF report consisting of cogently put together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players

The global Organic Tea market report would provide approximately 69 tables, 71 figures and almost 273 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Global Organic Tea Market - Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Global Organic Tea Market - Market Definition and Overview

3. Global Organic Tea Market - Executive Summary

• 3.1. Market Snippet by Type
• 3.2. Market Snippet by Form
• 3.3. Market Snippet by Taste
• 3.4. Market Snippet by Distribution Channel
• 3.5. Market Snippet by Region

4. Global Organic Tea Market-Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing health awareness among consumers globally
    • 4.1.1.2. XX
  • 4.1.2. Restraints
    • 4.1.2.1. The lack of knowledge about organic tea production
    • 4.1.2.2. XX
  • 4.1.3. Opportunity
    • 4.1.3.1. XX
  • 4.1.4. Impact Analysis

5. Global Organic Tea Market - Industry Analysis

• 5.1. Porter's Five Forces Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. Global Organic Tea Market - COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. Global Organic Tea Market - By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Black Tea*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Storage Products
• 7.4. Green tea
• 7.5. Oolong Tea
• 7.6. White Tea
• 7.7. Others

8. Global Organic Tea Market - By Form

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 8.1.2. Market Attractiveness Index, By Form
• 8.2. Tea Bag*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Leaf & Powder
• 8.4. Liquid

9. Global Organic Tea Market - By Taste

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 9.1.2. Market Attractiveness Index, By Taste
• 9.2. Flavored*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Plain

10. Global Organic Tea Market - By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Convenience Stores
• 10.4. Online
• 10.5. Specialty Stores
• 10.6. Others

11. Global Organic Tea Market - By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Russia
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Taste
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Global Organic Tea Market - Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Global Organic Tea Market- Company Profiles

• 13.1. Unilever*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Key Highlights
  • 13.1.4. Financial Overview
• 13.2. COFCO
• 13.3. Tata Beverages
• 13.4. Yethai Tea
• 13.5. Sugimoto Tea Company
• 13.6. Ikeda Tea World
• 13.7. Orgse Tea
• 13.8. Mother Parkers
• 13.9. Original First Tea
• 13.10. Amelia Bay

LIST NOT EXHAUSTIVE

14. Global Organic Tea Market - Premium Insights

15. Global Organic Tea Market - DataM

• 15.1. Appendix
• 15.2. About Us and Services
• 15.3. Contact Us