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2023-2030 年全球个人卫生用品市场
市场调查报告书
商品编码
1247361

2023-2030 年全球个人卫生用品市场

Global Personal Hygiene Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 215 Pages | 商品交期: 约2个工作天内

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简介目录

市场概览

全球个人卫生用品市场预计将出现显着增长。

个人卫生是指个人为保持身体和衣物清洁和整洁以保持身体健康和防止疾病传播而采取的一系列习惯和行动。 这些习惯包括日常活动，例如洗澡、刷牙、洗手、梳理头髮、穿着干净的衣服，以及保持良好的个人清洁习惯。

市场动态

电子商务行业的发展让消费者更容易购买个人卫生用品。 在线零售平台提供更多种类的产品，使消费者更容易找到他们需要的东西。 简而言之，电子商务的兴起正在推动全球个人卫生用品市场的增长。

对健康的日益关注和经期卫生意识的提高推动了全球个人卫生市场

日益增长的健康问题和日益增长的月经卫生意识正在推动全球个人卫生市场。 随着个人卫生重要性意识的增强，人们越来越意识到保持良好的个人卫生并投资于各种个人卫生产品。 随着人们对健康问题的日益关注，人们正在采取更积极主动的方法来保持卫生。 因此，洗手液、口罩等的需求量越来越大。

经期卫生意识的提高也增加了对卫生护垫和卫生棉条等卫生防护产品的需求。 女性需要高质量、舒适和可靠的产品，从而推动了这一领域的发展。 因此，越来越多的健康问题、经期卫生意识的提高等正在推动全球个人卫生市场的增长，导致对促进清洁、健康和福祉的产品的需求增加。

有机和天然个人护理产品等新产品的开发正在为全球个人卫生用品市场的製造商创造有利可图的增长机会。

有机、天然和个人护理产品等新产品的开发正在为全球个人卫生用品市场的製造商创造增长机会。 随着消费者的健康意识越来越强，要求不含刺激性化学物质和毒素的产品，对有机和天然个人护理产品的需求也在上升。

通过开发有机和天然的个人护理产品，製造商可以从竞争对手中脱颖而出并获得竞争优势。 有机、天然和个人护理产品通常以高价出售，使製造商能够增加利润。 有机、天然和个人护理产品的开发创造了製造商瞄准的新细分市场并扩大了客户群。

有机和天然个人护理产品行业的发展提高了人们对使用天然和有机产品重要性的认识，为製造商提供了推广其产品和教育消费者的机会。 因此，有机和天然个人护理产品的开发为全球个人卫生用品市场的製造商提供了增长机会，提供了差异化、溢价定价、瞄准新细分市场、扩大客户群和提高知名度的机会。

与现有企业的竞争可能会阻碍全球个人卫生用品市场的增长

来自现有参与者的竞争加剧可能会阻碍全球个人卫生用品市场的增长。 现有参与者拥有强大的品牌声誉、庞大的客户群和规模经济，这使得新进入者难以参与竞争并获得市场份额。 如此激烈的竞争限制了市场增长，使新进入者难以站稳脚跟。 此外，在位者可能会开展激进的营销和促销活动，这可能会使市场竞争更加激烈。

COVID-19 影响分析

COVID-19 疫情提高了人们对个人卫生重要性的认识，并增加了对洗手液、口罩和消毒剂等个人卫生产品的需求。 大流行改变了消费者行为，消费者选择更高端、更昂贵的个人卫生产品，以寻找提供更好保护和更有效防止病毒传播的产品。我来了 大流行加速了个人卫生产品在线销售的增长，消费者选择在线购物以减少接触病毒的机会。 因此，大流行扰乱了供应链，导致个人卫生用品短缺和价格上涨。 因此，对个人卫生用品的需求很高，但供应却很低。

内容

第 1 章全球个人卫生用品市场 - 研究方法和范围

  • 调查方法
  • 调查目的和范围

第 2 章全球个人卫生用品市场 - 市场定义和概述

第 3 章全球个人卫生用品市场-执行摘要

  • 按产品细分的市场
  • 按可用性划分的市场细分
  • 按分销渠道细分的市场
  • 按地区划分的市场细分

第 4 章全球个人卫生用品市场 - 市场动态

  • 市场影响因素
    • 司机
      • 对健康的日益关注和经期卫生意识的提高推动了全球个人卫生市场
    • 约束因素
      • 与现有企业的竞争可能会阻碍全球个人卫生用品市场的发展
    • 机会
    • 影响分析

第 5 章全球个人卫生用品市场 - 行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第 6 章全球个人卫生用品市场 - COVID-19 分析

  • 关于 COVID-19 的市场分析
    • 在 COVID-19 市场情景之前
    • 当前的 COVID-19 市场情景
    • COVID-19 后或未来情景
  • COVID-19 期间的价格动态
  • 供需范围
  • 大流行期间与市场相关的政府举措
  • 製造商的战略举措
  • 结论

第 7 章全球个人卫生用品市场 - 按产品分类

  • 女性卫生用品
  • 失禁服装
  • 杀菌剂

第 8 章个人卫生用品的全球市场 - 按感觉

  • 一次性的
  • 可重复使用

第 9 章全球个人卫生用品市场 - 按分销渠道

  • 医院药房
  • 大卖场和超市
  • 电子商务
  • 零售药房

第 10 章全球个人卫生用品市场 - 按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 俄罗斯
    • 其他欧洲
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 其他亚太地区
  • 中东和非洲

第 11 章全球个人卫生用品市场 - 竞争格局

  • 竞争场景
  • 市场分析/份额分析
  • 併购分析

第 12 章全球个人卫生用品市场 - 公司概况

  • Reckitt Benckiser Group plc
    • 公司简介
    • 产品组合和说明
    • 主要亮点
    • 财务摘要
  • Procter & Gamble
  • Syndypharma
  • ANSELL LTD
  • B. Braun Melsungen AG
  • PAUL HARTMANN AG
  • Kimberly Clark Professional
  • Unilever
  • Loreal
  • Johnson & Johnson Services Inc.

第 13 章全球个人卫生用品市场 - 主要考虑因素

第 14 章全球个人卫生用品市场 - DataM

简介目录
Product Code: FMCG6280

Market Overview

The global personal hygiene market reached US$ XX million in 2022 and is projected to record significant growth by reaching up to US$ XX million by 2030 and growing at a CAGR of XX% during the forecast period (2023-2030).

Personal hygiene refers to the set of practices and habits individuals engage in to maintain cleanliness and grooming of their body and clothing to preserve their health and prevent the spread of diseases. These practices include daily activities such as bathing, brushing teeth, washing hands, grooming hair, wearing clean clothing and maintaining good personal cleanliness habits.

Market Dynamics

The growth of the e-commerce sector has made it easier for consumers to purchase personal hygiene products. Online retail platforms offer a wider range of products, making it easier for consumers to find what they need. So, an increase in e-commerce drives the growth of the global personal hygiene market

The growing health concerns and increase in menstrual hygiene awareness drive the global personal hygiene market

Growing health concerns and increasing menstrual hygiene awareness drive the global personal hygiene market. With increased awareness of the importance of personal hygiene, people are becoming more conscious of maintaining good personal hygiene and are investing in a range of personal hygiene products. As health concerns increase, people are taking a more proactive approach to maintaining their hygiene. This has increased the demand for hand sanitizers, face masks and others.

With increased menstrual hygiene awareness, the demand for sanitary protection products, such as sanitary pads and tampons, has grown. Women are seeking out high-quality, comfortable and reliable products, leading to growth in this segment. Therefore, growing health concerns, increased menstrual hygiene awareness and other factors are driving the growth of the global personal hygiene market, leading to an increased demand for products that promote cleanliness, health and well-being.

New product development, such as organic and natural personal care products, presents a lucrative growth opportunity for manufacturers in the global personal hygiene market

New product development, such as organic and natural personal care products, presents a growth opportunity for manufacturers in the global personal hygiene market. There is a growing demand for organic and natural personal care products as consumers are becoming more health-conscious and seeking products free of harsh chemicals and toxins.

Developing organic and natural personal care products allows manufacturers to differentiate themselves from their competitors and gain a competitive advantage. Organic and natural personal care products are often sold at premium prices, allowing manufacturers to increase their revenue. Developing organic and natural personal care products creates a new market segment for manufacturers to target, increasing their customer base.

The growth of the organic and natural personal care products segment is increasing awareness of the importance of using natural and organic products, providing manufacturers with opportunities to promote their products and educate consumers. Therefore, developing organic and natural personal care products presents a growth opportunity for manufacturers in the global personal hygiene market, providing opportunities for differentiation, premium pricing, targeting new market segments, increasing customer base and raising awareness.

Competition from established players might hamper the growth of the global personal hygiene market

The growing competition from established players can hamper the growth of the global personal hygiene market. Established players have a strong brand reputation, a large customer base and economies of scale, which can make it difficult for new companies to compete and gain market share. This intense competition can limit the market's growth and make it challenging for new companies to establish themselves. Additionally, established players may engage in aggressive marketing and promotional activities, which can further increase the competition in the market.

COVID-19 Impact Analysis

The COVID-19 pandemic has increased awareness of personal hygiene's importance, increasing demand for personal hygiene products such as hand sanitizers, masks and disinfectants. The pandemic has resulted in a shift in consumer behavior, with consumers opting for premium and more expensive personal hygiene products as they seek products that provide better protection and are more effective in preventing the spread of the virus. The pandemic has accelerated the growth of online sales of personal hygiene products as consumers opt for online shopping to reduce their exposure to the virus. Therefore, the pandemic has caused disruptions to the supply chain, leading to shortages of personal hygiene products and price hikes. Hence, the demands for personal hygiene products were high, but the supplies were on the lower side.

Segment Analysis

The global personal hygiene market is segmented based on product, usability, distribution channel and region.

Owing to their price competitiveness, product development and wide range of applications, disinfectants are leading the product segment in the global personal hygiene market

The disinfectants product segment dominates the global personal hygiene market due to factors such as the COVID-19 pandemic, increased awareness about disinfection, innovation in product development, price competitiveness and a wide range of applications. These factors have increased the demand for disinfectants, such as hand sanitizers and surface cleaners. There has been increased awareness about the importance of disinfection in preventing the spread of germs and illnesses, increasing the demand for disinfectants. Manufacturers have been investing in research and development to create new and innovative disinfectant products that are more effective and user-friendly, which has helped to drive growth in the segment.

Geographical Analysis

The growing population in Asian countries generates a higher demand for hygiene products, which further bolsters the Asia-Pacific personal hygiene market expansion

The Asia-Pacific dominates the global personal hygiene market due to a combination of factors such as its large and rapidly growing population, increasing disposable income levels, rapid economic growth, government support and awareness of personal hygiene. These factors have increased demand for personal hygiene products in the region and helped establish Asia-Pacific as a dominant player in the global personal hygiene market.

Competitive Landscape

The competition landscape in the global personal hygiene market is highly fragmented, with many players operating. Global players compete based on product quality, pricing, brand reputation and distribution network. Many of these players also have a strong presence in multiple regions, which helps them to achieve economies of scale and maintain a competitive edge in the market.

Additionally, the personal hygiene market is characterized by several local players, which compete based on product offerings, pricing and distribution network. Therefore, the competitive landscape in the global personal hygiene market is highly fragmented, with a mix of large multinational players and smaller local players competing for market share. The major global players operating in the market are Reckitt Benckiser Group plc, Procter & Gamble, Syndypharma, ANSELL LTD, B. Braun Melsungen AG, PAUL HARTMANN AG, Kimberly Clark Professional, Unilever, Loreal and Johnson & Johnson Services Inc.

Reckitt Benckiser Group plc

Overview: Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company that operates globally. The company was founded in 1814 and is headquartered in Slough, UK. RB offers a wide range of products in categories such as health, hygiene and home. Its popular brands include Dettol, Lysol, Harpic, Nurofen, Mucinex and many more. The company has a strong presence in Europe, North America and Asia-Pacific markets.

Product Portfolio:

Dettol: Dettol is the disinfectant used in household, commercial and professional spaces. The product is one of the leading antiseptics in the global market. Each day 2 billion Dettol is used. RB's Dettol brand has a presence across 125 countries globally. Dettol helps to fight against bacteria and germs.

Key Development: On November 14, 2022, Reckitt and Essity, two market leaders in the hygiene and health industries, introduced a line of co-branded disinfection products for consumers in the professional hygiene market that combines the strength of their Dettol, Sagrotan and Tork brands across four European nations. In this partnership, the renowned consumer recognition of the Dettol and Sagrotan brands from Reckitt, the top disinfectant maker in the world, is combined with the size and experience of Essity's trusted leading professional hygiene brand Tork. The items will provide professional hygiene clients extra value from two well-known and reliable brands. Beginning in January 2023, customers in UK, Ireland, Germany and Austria will be able to purchase the new line.

Why Purchase the Report?

  • To visualize the global personal hygiene market segmentation based on product, usability, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the global personal hygiene market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of personal hygiene market-level with all segments.
  • PDF report consisting of cogently put together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping available as excel consisting of key products of all the major market players.

The global personal hygiene market report would provide approximately 61 tables, 57 figures and 215 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Global Personal Hygiene Market - Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Global Personal Hygiene Market - Market Definition and Overview

3. Global Personal Hygiene Market - Executive Summary

  • 3.1. Market Snippet by Product
  • 3.2. Market Snippet by Usability
  • 3.3. Market Snippet by Distribution Channel
  • 3.4. Market Snippet by Region

4. Global Personal Hygiene Market-Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The growing health concerns and increase in menstrual hygiene awareness drive the global personal hygiene market
      • 4.1.1.2. XX
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from established players might hamper the growth of the global personal hygiene market
      • 4.1.2.2. XX
    • 4.1.3. Opportunity
      • 4.1.3.1. XX
    • 4.1.4. Impact Analysis

5. Global Personal Hygiene Market - Industry Analysis

  • 5.1. Porter's Five Forces Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. Global Personal Hygiene Market - COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. Global Personal Hygiene Market - By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Feminine Hygiene Products*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Incontinence Garments
  • 7.4. Disinfectants

8. Global Personal Hygiene Market - By Usability

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 8.1.2. Market Attractiveness Index, By Usability
  • 8.2. Disposable*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Reusable

9. Global Personal Hygiene Market - By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Hospital-Based Pharmacies*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Hypermarket & Supermarket
  • 9.4. E-Commerce
  • 9.5. Retail Pharmacies

10. Global Personal Hygiene Market - By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usability
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Global Personal Hygiene Market - Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Global Personal Hygiene Market- Company Profiles

  • 12.1. Reckitt Benckiser Group plc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Key Highlights
    • 12.1.4. Financial Overview
  • 12.2. Procter & Gamble
  • 12.3. Syndypharma
  • 12.4. ANSELL LTD
  • 12.5. B. Braun Melsungen AG
  • 12.6. PAUL HARTMANN AG
  • 12.7. Kimberly Clark Professional
  • 12.8. Unilever
  • 12.9. Loreal
  • 12.10. Johnson & Johnson Services Inc.

LIST NOT EXHAUSTIVE

13. Global Personal Hygiene Market- Premium Insights

14. Global Personal Hygiene Market- DataM

  • 14.1. Appendix
  • 14.2. About Us and Services
  • 14.3. Contact Us