市场调查报告书
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1285080
全球热巧克力市场 - 2023-2030Global Hot Chocolate Market - 2023-2030 |
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全球热巧克力市场在2022年达到37.892亿美元,预计到2030年将出现有利可图的增长,达到57.712亿美元。在预测期间(2023-2030年),该市场的复合年增长率为5.4%。
越来越多的人倾向于选择更健康和替代的热巧克力,如无乳制品、素食和低糖品种。消费者也在寻找用天然成分制作的热巧克力,如生可可和有机甜味剂,这推动了热巧克力市场的规模。优质和手工制作的热巧克力的市场越来越大,这些产品用高质量的原料制作,具有独特的风味。这些产品通常价格较高,但提供了更高层次的、放纵的热巧克力体验。
根据全国糖果商协会的一项调查,季节性巧克力销售占美国360亿美元巧克力市场的25%,其中情人节和万圣节是销售最好的季节。大部分的销售额来自热巧克力,这推动了市场的增长。
用高质量的原料,如生可可和有机牛奶制作的热巧克力,可以提供营养物质的来源,包括钙、镁和铁。例如,根据美国农业部的数据,一份100克的黑巧克力可以提供高达70%的铁的建议日摄入量。
一些研究表明,可可中的类黄酮可能有助于改善认知功能和记忆。例如,一项针对老年人的研究发现,食用可可黄烷醇可以改善认知能力,增加脑血流量。例如,2021年1月21日,吉百利推出了具有高营养价值的 "热巧克力"。100克吉百利热巧克力中有349卡路里,8%的脂肪,86%的碳水化合物,6%的蛋白质。
在过去的几年中,高档巧克力市场发生了重大变化。由于社交媒体在购物者决策过程中的重要性日益增加,各公司正在调整和加强他们在不同分销渠道的广告和代言策略,以吸引消费者的注意。高级巧克力生产商在广告和产品代言上花费了大量的资金。例如,Mondelez在2021年的广告支出为15.64亿美元,2020年为13.76亿美元,表明对广告的战略承诺相当大。
人工智能可以用来分析热巧克力生产中使用的原材料的质量,如可可豆和牛奶。通过分析水分含量和脂肪含量等因素的数据,人工智能可以帮助确保在生产过程中只使用高质量的原料。随着技术和人工智能的使用越来越多,公司有可能根据个人喜好和饮食限制提供个性化的热巧克力产品。
例如,客户可以使用一个移动应用程序,用特定的成分和口味定制他们的热巧克力。人工智能可用于优化热巧克力的生产过程,例如通过分析温度、压力和混合时间的数据,确保产品的一致性和高质量。这也可以帮助减少浪费,提高效率。
The global hot chocolate market reached US$ 3,789.2 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 5,771.2 million by 2030. The market is growing at a CAGR of 5.4% during the forecast period (2023-2030).
There has been a growing trend towards healthier and alternative hot chocolate options, such as dairy-free, vegan, and low-sugar varieties. Consumers are also looking for hot chocolate made with natural ingredients, such as raw cacao and organic sweeteners, which drives the hot chocolate market size. There is a growing market for premium and artisanal hot chocolate, which are made with high-quality ingredients and have unique flavor profiles. These products often come at a higher price point but offer a more elevated and indulgent hot chocolate experience.
According to a survey by the National Confectioners Association, seasonal chocolate sales make up 25% of the $36 billion U.S. chocolate market, with Valentine's Day and Halloween being the top-selling seasons. The majority of the sales are from hot chocolates, which drives the market growth.
Hot chocolate made with high-quality ingredients, such as raw cacao and organic milk, can provide a source of nutrients, including calcium, magnesium, and iron. For instance, a 100-gram serving of dark chocolate can provide up to 70% of the recommended daily intake of iron according to USDA.
Some studies have suggested that the flavonoids in cocoa may help improve cognitive function and memory. For example, a study of older adults found that consuming cocoa flavanols improved cognitive performance and increased cerebral blood flow. For instance, on January 21, 2021, Cadbury launched "Hot Chocolate" which is having high nutrional values. There are 349 calories in 100 g of Cadbury Hot Chocolate and 8% fat, 86% carbs, 6% proteins.
Over the past few years, there has been a significant change in the premium chocolate market. Companies are adapting and stepping up their advertising and endorsement strategies across different distribution channels to attract consumer attention as a result of the growing significance of social media in a shopper's decision-making process. Premium chocolate producers spend a lot of money on advertising and product endorsements. For instance, Mondelez spent USD 1,564 million on advertising in 2021 and USD 1,376 million in 2020, indicating a sizeable strategic commitment to advertising.
AI could be used to analyze the quality of the raw materials used in hot chocolate production, such as cocoa beans and milk. By analyzing data on factors such as moisture content and fat content, AI could help ensure that only high-quality ingredients are used in the manufacturing process. With the increasing use of technology and AI, it may be possible for companies to offer personalized hot chocolate products based on individual preferences and dietary restrictions.
For instance, a customer could use a mobile app to customize their hot chocolate with specific ingredients and flavors. AI could be used to optimize the hot chocolate production process, such as by analyzing data on temperature, pressure, and mixing time to ensure that the product is consistent and of high quality. This could also help reduce waste and increase efficiency.
The global hot chocolate market is segmented based on type, distribution channel and region.
Hot chocolate can have a range of flavor profiles, from rich and creamy to bitter and earthy. According to a survey by Mintel, the most popular flavor profiles for hot chocolate in the US are classic chocolate (39%), followed by chocolate with caramel (14%), chocolate with mint (10%), and chocolate with marshmallow (8%). The sweetness level of hot chocolate can vary based on the amount of sugar or sweeteners used. According to the same Mintel survey, 56% of US consumers prefer their hot chocolate to be moderately sweet, while 25% prefer it to be very sweet and 19% prefer it to be not very sweet.
For instance, on December 7, 2022, Hames Chocolates launched a new hot chocolate range. Hames Chocolates' new range includes Hot Chocolate drinks made with Hot Chocolate Bombes, real chocolate shavings packed in pouches, and Hot Chocolate Stirrer spoons completing the line-up.
By region, the global hot chocolate market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and America.
North America is projected to expand at a CAGR of 8.9% from 2023 to 2030. The demand for chocolates, including hot chocolate, is predicted to decline due to the rise in chronic diseases in the area, including diabetes, cardiovascular disease, and obesity. However, recent research has shown that eating chocolate lowers the risk of cardiovascular diseases because it contains flavonoids, which make arteries and veins more flexible. This has increased the demand for hot chocolate in the area.
For instance, on November 21, 2021, Dunkin' and Frankford Candy launched a new hot chocolate bomb. The two varieties are the Dunkin' Mint Hot Chocolate Bomb and the Dunkin' Hot Chocolate Bomb, both of which have an exterior made of Belgian milk chocolate and a mint flavoring. Both are filled with miniature marshmallows.
The major global players include: Cadbury, W.T Lynch Foods, Starbucks, Chocomize, Land O" Lakes, Chek Hup Sdn. Bhd, The Hershey Company, Nestle S.A., Swiss Miss, and GODIVA Chocolaiter.
The global Hot chocolate market report would provide approximately 53 tables, 46 figures and 195 Pages.
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