市场调查报告书
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全球白葡萄酒市场 - 2023-2030Global White Wine Market - 2023-2030 |
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全球白葡萄酒市场在2022年达到394亿美元,预计到2030年将见证有利可图的增长,达到591亿美元。在2023-2030年的预测期内,该市场的年复合增长率为5.2%。
霞多丽、长相思、雷司令、灰皮诺/灰皮诺、琼瑶浆、白诗南、赛美蓉和维欧尼是一些白葡萄酒的品种。这些品种的白葡萄酒在世界各地不同的葡萄酒产区广泛生产,并提供一系列的口味和风格,以适应不同的口味。与红葡萄酒的发酵相比,白葡萄酒的发酵通常在较低的温度下进行。这有助于保持葡萄的新鲜和果味特征。发酵的持续时间可以根据葡萄品种、所需的葡萄酒风格和酿酒师的偏好等因素而变化。
许多消费者变得更加注重健康,并选择了较轻的酒精饮料。与红葡萄酒相比,白葡萄酒的酒精含量通常较低,使其成为那些寻求适度酒精摄入的人的首选。此外,白葡萄酒通常与清爽和解渴联系在一起,这吸引了寻求更轻盈、更清爽的饮用体验的消费者。
在不断变化的社会态度和生活方式选择的推动下,节制饮酒的趋势越来越明显。消费者,特别是年轻的人口群体,正在选择低酒精饮料,以支持平衡和谨慎的饮酒方式。
消费者正在不断寻求新的和令人兴奋的体验,包括在葡萄酒领域。创新产品的推出通过提供独特和新颖的白葡萄酒选择来满足这一需求。市场上的主要参与者在市场上推出了新产品。例如,2021年5月15日,Oddbird酒厂推出了世界上第一款从酒精中解放出来的天然葡萄酒。奇鸟酒厂生产的两款低干预有机葡萄酒完全不含酒精。奇鸟低干预有机白葡萄酒1号和低干预有机红葡萄酒1号种植在位于意大利北部威尼托州的布雷冈兹,在高海拔地区的富含矿物质的土壤上。在整个葡萄酒种植过程中不使用任何肥料、灌溉或喷洒,该地区丰富的动物、植物和昆虫的生物多样性得以保存,同时也改善了葡萄酒的风味。
COVID-19分析包括COVID前情景、COVID情景和COVID后情景,以及定价动态(包括大流行期间和之后的定价变化与COVID前情景的比较)、需求-供应谱(由于贸易限制、封锁和后续问题造成的需求和供应转移)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(这里将涉及制造商为缓解COVID问题所采取的措施)。
由人工智能驱动的机器视觉系统可以根据葡萄的质量属性,如成熟度、大小和颜色,对葡萄进行准确分类。这项技术有助于简化葡萄选择过程,确保只有最高质量的葡萄被用于白葡萄酒生产。
冲突会产生更广泛的政治和经济影响,这可能会间接影响白葡萄酒行业。经济不稳定,货币波动和政府政策的变化会影响消费者的购买力,使进口的白葡萄酒更昂贵或更难负担。这可以影响消费者的购买决定和整体市场需求。
俄乌战争扰乱了白葡萄酒的供应链,尤其是位于受冲突影响地区的酒厂。基础设施的破坏、运输的中断和物流的挑战会影响葡萄、酿酒设备和成品的及时交付。酒厂在采购必要的材料和向全球市场出口葡萄酒方面可能面临困难。
The Global White Wine Market reached US$ 39.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 59.1 billion by 2030. The market is growing at a CAGR of 5.2 % during the forecast period 2023-2030.
Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio/Pinot Gris, Gewurztraminer, Chenin Blanc, Semillon, and Viognier are some of the varieties of white wines. These varietal white wines are widely produced in different wine regions around the world and offer a range of flavors and styles to suit diverse palates. White wine fermentation is typically carried out at cooler temperatures compared to red wine fermentation. This helps preserve the fresh and fruity characteristics of the grapes. The duration of fermentation can vary depending on factors such as grape variety, desired wine style, and winemaker's preference.
Many consumers are becoming more health-conscious and are opting for lighter alcoholic beverages. White wines generally have lower alcohol content compared to red wines, making them a preferred choice for those seeking a moderate alcohol intake. Additionally, white wines are often associated with being refreshing and thirst-quenching, which appeals to consumers seeking a lighter and more refreshing drinking experience.
There is a growing trend towards moderation in alcohol consumption, driven by changing social attitudes and lifestyle choices. Consumers, particularly younger demographics, are opting for lower-alcohol beverages to support a balanced and mindful approach to drinking.
Consumers are constantly seeking new and exciting experiences, including in the realm of wine. Innovative product launches cater to this demand by offering unique and novel white wine options. Major key players in the market launched new products in the market. For instance, on May 15, 2021, Oddbird winery launched the world's first natural wines liberated from alcohol. Two low-intervention organic wines produced by Oddbird Winery are entirely alcohol-free. Oddbird Low Intervention Organic White No. 1 and Low Intervention Organic Red No. 1 are grown in Breganze, located in Veneto, northern Italy, on mineral-rich soils at high altitudes. With no fertilizers, irrigation, or spraying used throughout the wine-growing process, the region's rich biodiversity of animals, plants, and insects is preserved while also improving the wine's flavor.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI-powered machine vision systems can accurately sort grapes based on their quality attributes such as ripeness, size, and color. This technology helps streamline the grape selection process, ensuring that only the highest-quality grapes are used for white wine production.
The conflict can have broader political and economic implications, which may indirectly affect the white wine industry. Economic instability, currency fluctuations, and changes in government policies can impact the purchasing power of consumers, making imported white wines more expensive or less affordable. This can influence consumer buying decisions and overall market demand.
Russia-Ukraine War disrupt the supply chain for white wines, particularly for wineries located in conflict-affected areas. Damage to infrastructure, transportation disruptions, and logistical challenges can impact the timely delivery of grapes, winemaking equipment, and finished products. Wineries may face difficulties in sourcing necessary materials and exporting their wines to global markets.
The global white wine market is segmented based on product type, sweetness level and sales channel and region.
In 2022, the chardonnay segment had the highest revenue share in the white wine market. Chardonnay is one of the most popular and widely recognized white wine grape varieties in the world. It is known for its versatility, as it can be crafted into a wide range of styles, from light and crisp to rich and full-bodied.
An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on March 01, 2022, the fifth-generation winemaker and founder of Belle Glos, Joe Wagner, announced the release of Belle Glos Glasir Holt Chardonnay, the company's newest varietal and its first white wine.
In 2022, the Asia Pacific region held a significant market share in the white wine market due to an increase in consumer demand for low-alcoholic beverages. The demand for white wine in the Asia-Pacific region has been steadily rising, driven by changing consumer preferences, increasing disposable incomes, and a growing wine culture. White wine is particularly popular among younger generations and urban consumers seeking new taste experiences.
An increase in product launches by the major manufacturers helps to boost regional growth over the forecast period. For instance, on October 19, 2022, Grover Zampa Vineyards launched a new wine collection in the market. Signet Spectrum, Signet Shiraz (Amphora), Signet Shiraz (2L Foudre), Signet Shiraz (1L Foudre), and Signet Shiraz are some of the newly launched wines. White wine called Signet Shiraz is aged for 24 months in 225-liter French oak barrels before spending another 12 months in bottles.
The major global players include: Changyu Pioneer Wine Co. Inc., Constellation Brands, Inc., E&J Gallo Winery, Treasury Wine Estates, Casella Family Brands, Accolade Wines Australia Limited, The Wine Group, Grupo Penaflor S.A, Caviro, and Vina Concha y Toro SA.
The Global White Wine Market Report Would Provide Approximately 61 Tables, 62 Figures, and 102 pages.
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