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市场调查报告书

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1290429

全球车载应用程序市场 - 2023-2030年

Global In Car Apps Market - 2023-2030

出版日期: 2023年06月12日 | 出版商:

DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球车载应用程序市场在2022年达到531亿美元，预计到2030年将达到1029亿美元，在2023-2030年的预测期间，复合年增长率为8.5%。

市场正在见证人工智能（AI）、机器学习和自然语言处理等先进技术的出现，这些技术增强了车载应用程序的能力，因此成为该技术的潜在市场驱动力。此外，在连接性、自动驾驶技术的不断进步，以及智能设备和物联网解决方案在车辆中的日益整合的推动下，全球车载应用程序市场的未来看起来很有希望。

由于消费者购买力高，汽车技术先进，以及主要技术和汽车公司的强大存在，北美占据了全球车载应用程序市场的主要份额，美国在区域层面上占据了82.3%以上。政府的支持和法规也在塑造北美的车载应用程序市场方面发挥了作用，这些倡议旨在促进驾驶时安全和负责任地使用车载应用程序。

市场动态

自动驾驶汽车和电动汽车的采用不断增加

自主车辆允许乘客从事驾驶以外的活动。车载应用程序在旅途中提供娱乐、生产力工具和个性化体验方面发挥着重要作用。乘客可以将这些应用程序用于各种目的，如流媒体，访问社交媒体，浏览互联网，甚至进行商业活动。随着自动驾驶汽车变得越来越普遍，对引人入胜和互动的车载应用程序的需求预计将上升。

在过去的十年里，电动汽车显示出明显的增长。尽管有供应链问题和正在进行的COVID-19大流行，电动汽车的销售在2021年创下新高。与2020年相比，销量几乎翻了一番，达到660万辆，销售份额约为9%，道路上的电动汽车总数增加到1650万辆。2021年，电动汽车的销售份额上升了4个百分点。根据2050年净零排放方案，到2030年，道路上将有超过3亿辆电动汽车，它们将占所有新车销售的60%。它们的销售份额每年必须增加不到6%的百分点，才能与净零排放方案接轨。因此，电动汽车渗透率的提高为向系统提供各种应用的车内应用创造了机会。

不断增长的智能手机集成

在过去的几年里，车载应用程序已经显示出巨大的增长，智能手机的不断整合改善了这些应用程序的整体功能。智能手机集成被用于各种应用，如苹果Carplay和安卓汽车，导航和地图应用，音乐和媒体应用以及语音控制和虚拟助手。各个公司都在鼓励将智能手机集成到汽车中，从而推动市场份额的增长。

例如，2021年7月13日，数百万辆宝马车在过去几天里收到了更新的宝马新闻应用程序。通过这次更新，新闻应用变成了一个全面、实用、知识丰富的车载新闻服务，可以为用户定制。这表明，宝马现在正在提供更好的服务，以满足客户对新闻点播和信息播报日益增长的需求。纳入新闻源、定制化的智能新闻过滤和明显更好的音频质量是主要的新功能。

成本和可负担性

负担能力在采用和使用车载应用程序方面起着关键作用。访问或订阅这些应用程序的成本太高，导致其市场渗透率受到限制。一些车载应用程序需要订阅或支付额外费用以获得高级功能或内容。如果消费者认为成本太高，可能会阻止他们使用这些应用程序或选择其他解决方案。

除了应用程序本身的成本，消费者还考虑应用程序功能所需的数据使用或连接成本。高昂的数据成本或有限的可负担数据计划的可用性会影响数据密集型车载应用的采用。此外，车载应用程序通常依赖于先进的硬件组件和连接选项，如高分辨率的显示器、强大的处理器和稳定的互联网连接。将这些硬件组件集成到车辆中或升级现有系统以支持这些应用程序的成本可能是一个障碍。

COVID-19影响分析

COVID-19大流行病对整个汽车行业产生了重大影响，包括车载应用程序市场。封锁、旅行限制和社会疏远措施的实施导致车辆使用减少，供应链中断。因此，对车载应用程序和相关服务的需求受到影响，因为人们的流动性和驾驶习惯在大流行期间发生了重大变化。

然而，随着限制的缓解和人们逐渐恢复正常活动，对车载应用程序的需求开始恢复，这是因为人们在旅途中对导航、非接触式服务和增强连接的需求。

Market Overview

The Global In Car Apps Market reached US$ 53.1 billion in 2022 and is expected to reach US$ 102.9 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030.

The market is witnessing the emergence of advanced technologies such as artificial intelligence (AI), machine learning, and natural language processing, which enhance the capabilities of in-car apps and hence act as potential market drivers for the technology. Furthermore, the future of the global in car apps market looks promising, driven by ongoing advancements in connectivity, autonomous driving technologies, and the increasing integration of smart devices and IoT solutions in vehicles.

North America holds a major share of the global in car apps market and U.S. holds more than 82.3% at the regional level due to high consumer purchasing power, advanced automotive technologies, and a strong presence of major technology and automotive companies. Government support and regulations also play a role in shaping the in-car apps market in North America, with initiatives aimed at promoting the safe and responsible use of in car apps while driving.

Market Dynamics

Rising Adoption of Autonomous and Electric Vehicles

Autonomous vehicles allow passengers to engage in activities other than driving. In car apps play a crucial role in providing entertainment, productivity tools, and personalized experiences during the journey. Passengers can use these apps for various purposes, such as streaming media, accessing social media, browsing the internet, or even conducting business activities. As autonomous vehicles become more common, the demand for engaging and interactive in-car apps is expected to rise.

The electric vehicle has shown significant growth in the past decade. Despite supply chain problems and the ongoing COVID-19 pandemic, electric car sales hit a new high in 2021. Sales nearly doubled to 6.6 million, representing a sales share of approximately 9%, compared to 2020, increasing the total number of electric vehicles on the road to 16.5 million. In 2021, the sales share of electric vehicles rose by 4 percentage points. According to the Net Zero Emissions by 2050 Scenario, there will be more than 300 million electric vehicles on the road by 2030, and they will make up 60% of all new car sales. Their sales share must rise by less than 6% percentage points annually to be on track with the Net Zero Scenario. Thus the increased penetration of electric vehicles creates an opportunity for in car apps that offer various applications to the system.

Growing Smartphone Integration

In car apps have shown tremendous growth in the past few years and the growing integration of smartphones has improved the overall functionality of these apps. Smartphone integration is used in various applications such as apple carplay and android auto, navigation and mapping apps, music and media apps and voice control and virtual assistants. Various companies are encouraging smartphone integration in vehicles leading to driving the market share.

For instance, on July 13, 2021, millions of BMWs received the updated BMW News app during the last few days. With this update, the News app is transformed into a thorough, practical, and knowledgeable in-car news service that can be customized for the user. This indicates that BMW is now providing a better service to satisfy the increased demand from customers for news-on-demand and informational podcasts. The inclusion of news feeds, customized, intelligent news filtering, and noticeably better audio quality are the main new features

Cost and Affordability

Affordability plays a crucial role in the adoption and usage of in-car apps. The cost of accessing or subscribing to these apps is too high leading to limiting their market penetration. Some in-car apps require a subscription or additional fees to access premium features or content. If the costs are perceived as too high by consumers, it may deter them from utilizing the apps or opting for alternative solutions.

In addition to the cost of the app itself, consumers also consider the costs of data usage or connectivity required for the app's functionality. High data costs or limited availability of affordable data plans can impact the adoption of data-intensive in-car apps. Furthermore, in car apps often rely on advanced hardware components and connectivity options, such as high-resolution displays, powerful processors, and stable internet connections. The cost of integrating these hardware components into vehicles or upgrading existing systems to support the apps can be a barrier.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the automotive industry as a whole, including the in car apps market. The implementation of lockdowns, travel restrictions, and social distancing measures resulted in reduced vehicle usage and disrupted supply chains. As a result, the demand for in car apps and related services was affected, as people's mobility and driving habits were significantly altered during the pandemic.

However, as restrictions eased and people gradually returned to normal activities, the demand for in car apps started to recover, driven by the need for navigation, contactless services, and enhanced connectivity while on the road.

Segment Analysis

The global in car apps market is segmented based on operating system, vehicle, application and region.

Growing Demand For Visual Directions, And Real-Time Traffic Escalates The Segmental Growth Of Navigation And Maps

The navigation and maps segment is expected to show the highest share in the global in car apps market, especially in regions like North America and Asia-Pacific showing the highest CAGR in the forecast period. Navigation and map apps enhance driver convenience by simplifying the process of finding locations, addresses, and points of interest. Drivers can use these apps to search for nearby restaurants, gas stations, parking facilities, and other essential services.

Additionally, these apps often provide additional information such as user reviews, ratings, and opening hours, enabling drivers to make informed decisions while on the road. For example, Yelp and TripAdvisor integration within navigation apps allows drivers to explore and discover new places based on recommendations and reviews from other users. Companies are also investing in boosting segmental growth.

For instance, on February 22, 2023, Mercedes-Benz planned to use updated in-car geospatial data and navigational capabilities from Google Maps Platform to create its brand of navigation. Through the collaboration, Mercedes-Benz is able to produce a driving experience that combines the dependable, reliable information from Google Maps with its unique luxury brand and feel.

Geographical Analysis

North America's High Adoption Rate Of Advanced Automotive Technologies And Connected Vehicles, Contributing To The Demand For In Car Apps

North America is at the forefront of technological advancements in the automotive industry. Major players in the region invest heavily in research and development to enhance in car app functionalities and user experiences. The market benefits from the region's robust infrastructure, high-speed networks, and advanced connectivity solutions. U.S. holds more than 2/3rd in the region and is expected to grow at a significant rate due to technological advancements, strong investments, and a favorable ecosystem for collaboration and innovation.

U.S. based technology companies, including Apple, Google, and Microsoft, have invested significantly in the development of in-car app platforms and services. These companies offer smartphone integration solutions, voice assistants, and app ecosystems that allow users to access a wide range of apps and services while on the road.

Competitive Landscape

The major global players include: Apple Inc, Google LLC, Microsoft Corporation, Harman International Industries, Inc, Bosch Automotive Service Solutions Inc, Telenav, Inc, TomTom N.V., Blackberry Limited, Aptiv PLC and Nvidia Corporation.

Why Purchase the Report?

To visualize the global in car apps market segmentation based on operating system, vehicle, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of in car apps market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global in car apps market report would provide approximately 61 tables, 60 figures and 211 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Operating System
3.2. Snippet by Vehicle
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rise of Autonomous and Electric Vehicles
  - 4.1.1.2. Growing Smartphone Integration
- 4.1.2. Restraints
  - 4.1.2.1. Safety Concerns
  - 4.1.2.2. Cost and Affordability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Operating System

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 7.1.2. Market Attractiveness Index, By Operating System
7.2. Android-based Apps *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. iOS-based Apps
7.4. Others

8. By Vehicle

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 8.1.2. Market Attractiveness Index, By Vehicle
8.2. Passenger Cars*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Light Commerical Vehicle
8.4. Heavy Commerical Vehicle
8.5. Others

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Infotainment*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Navigation and Maps
9.4. Communication and Connectivity
9.5. Safety and Security
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Apple Inc*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
12.2. Google LLC
12.3. Microsoft Corporation
12.4. Harman International Industries, Inc
12.5. Bosch Automotive Service Solutions Inc
12.6. Telenav, Inc
12.7. TomTom N.V.
12.8. Blackberry Limited
12.9. Aptiv PLC
12.10. Nvidia Corporation
12.11. TraceLink

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球车载应用程序市场 - 2023-2030年

Global In Car Apps Market - 2023-2030

市场概况

市场动态

自动驾驶汽车和电动汽车的采用不断增加

不断增长的智能手机集成

成本和可负担性

COVID-19影响分析

目录

第一章：方法和范围

第二章：定义和概述

第三章：执行摘要

第四章：动态变化

第五章：行业分析

第六章：COVID-19分析

第七章：按操作系统分类

第8章：按车辆分类

第九章：按应用分类

第十章：按地区划分

第11章 ：竞争格局

第十二章 ：公司简介

第十三章 ：附录