全球威化饼干市场 - 2023-2030

市场概述

全球威化饼干市场规模在2022年达到985亿美元，预计到2030年将达到1462亿美元，2023-2030年的年复合增长率为5.1%。

威化饼干的口味、馅料和口感多种多样，吸引着追求多样化和独特口味体验的消费者。威化饼干的价格通常具有竞争力，使其成为广大消费者能够消费得起的零食选择。随着国际贸易和全球化的发展，威化饼干的全球覆盖面和供应量不断扩大，从而带来了更多的消费机会和市场增长。

威化饼干公司通过迎合消费者不断变化的健康意识偏好，可以开拓新的细分市场，吸引那些追求无负罪感的健康意识消费者。此外，拓展国内和国际未开发市场或新兴市场为威化饼干生产商扩大客户群和增加市场份额提供了另一个机会。

市场动态

不断推出的新产品和生产率推动市场增长

威化饼干市场因供应商众多而脱颖而出。领先的市场参与者一直在采取扩张和推出新产品等战略，以提高其全球影响力和生产率。市场上的主要国际竞争对手包括雀巢公司、Mondelez国际公司和好时公司。由于产品种类繁多、市场分布广泛、市场活动持续活跃，全球企业目前在市场上占据了相当大的份额。

一些主要企业在市场上推出新产品以拓展业务。例如，2021年4月2日，Jack and Jill Lausanne糖果公司推出了TWO-TONE品牌和首款无涂层威化。它将两种浓郁的奶油口味与松脆的威化饼干结合在一起，口感丰富。

消费者对威化饼干口味和偏好的不断变化推动市场增长

由于消费者口味和偏好的不断变化，对威化饼干新口味的需求也在不断增加。为了增加威化饼干的市场需求，主要饼干生产商正在扩大其口味选择。全球消费者最喜欢的口味是巧克力香草味和混合水果味（菠萝、芒果、橙子和草莓）。在国际市场上推出的一些新口味威化饼干包括水果和坚果口味威化饼干、椰子威化饼干、榛子威化饼干、Dark Magic巧克力威化饼干和Hunny Choco口味饼干。

威化饼干新产品上市的增加有助于推动预测期内的市场增长。例如，2022年8月3日，巧克力公司LoveRaw在市场上推出了素食焦糖饼干cre&m威化。该新产品是一种口感酥脆的威化饼，内含饼干奶油和薄层焦糖。此外，由于人们对健康零食的需求不断增加，许多生产商推出了添加强化营养素（主要是蛋白质、纤维素和维生素）的饼干，从而推动了市场的增长。

原材料价格波动和人们对健康的日益关注可能阻碍市场增长

威化饼干中使用的主要原料，如糖、面粉和可可，会因天气变化、地缘政治问题和其他因素而出现价格波动。这可能会影响生产成本并影响制造商的利润率。此外，威化饼干的糖分和脂肪含量较高，可能导致肥胖、糖尿病和心脏病等健康问题。因此，消费者越来越注重健康，对健康零食替代品的需求不断增长，这可能会对威化饼干的销售产生负面影响。

COVID-19的影响

疫情期间，由于消费者囤积必需品，对包装食品和保质食品的需求激增。这包括威化饼干，这种饼干被认为是保质期较长的方便零食。包装食品需求的增加对威化饼干市场产生了积极影响。大流行导致全球供应链中断，包括威化饼干生产原材料的供应和运输。行动限制、边境关闭以及生产设施和物流运营中劳动力的减少影响了原料的采购和成品的及时交付，给威化饼干生产商的供应链带来了挑战。

大流行病改变了消费者的购买行为，许多人转向在线渠道满足购物需求。这种转变影响了传统的实体零售销售，包括在便利店和超市对威化饼干的冲动性购买。虽然电子商务平台的销售额有所增长，但整体消费模式受到影响。

俄罗斯-乌克兰影响分析

俄罗斯和乌克兰之间的政治紧张局势导致贸易限制、进出口壁垒和供应链中断。这些干扰会影响市场上原材料、包装材料和威化饼干成品的供应。

在这两个国家开展业务的公司可能会在采购原料、生产和跨境分销产品方面面临挑战。政治不稳定和经济不确定性会影响消费者购买力和整体市场需求。汇率波动、通货膨胀以及地缘政治局势导致的消费者行为变化都会影响威化饼干的消费模式。消费者可能会更加谨慎消费，优先考虑必需品，而不是威化饼干等放纵的零食。

政治紧张局势可能导致贸易关系和市场动态发生变化。由于进口限制和贸易壁垒可能有利于本地生产商，企业可能面临来自国内生产商的更激烈竞争。这可能会影响外国威化饼干品牌在俄罗斯和乌克兰市场的市场份额和竞争力。

目录

第一章 研究方法和范围

• 研究方法
• 研究目的和报告范围

第2章：定义和概述

第3章：执行摘要

• 按类型分類的片段
• 按应用分類的片段
• 按销售渠道划分
• 按地区划分

第四章：动态

• 影响因素
  • 驱动因素
  • 限制因素
  • 机会
  • 影响分析

第五章 行业分析

• 波特五力分析
• 供应链分析
• 定价分析
• 法规分析

第六章：COVID-19分析

• COVID-19分析
  • Covid-19之前的情景
  • Covid-19 期间的情景
  • COVID-19之后的情景
• COVID-19期间的定价动态
• 供求关系
• 大流行期间与市场相关的政府倡议
• 制造商的战略倡议
• 结论

第七章：按类型

• 涂层
• 奶油填充型

第八章：按应用分类

• 冰淇淋装饰品
• 巧克力棒
• 夹心饼干

第九章：按销售渠道分类

• 超市/大型超市
• 便利店
• 在线销售
• 其他

第10章：按地区

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 法国
  • 西班牙
  • 欧洲其他地区
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地区
• 亚太地区
  • 中国
  • 日本
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第十一章 ：竞争格局

• 竞争格局
• 市场定位/份额分析
• 合併与收购分析

第十二章 ：公司简介

• Nestle
  • 公司概况
  • 产品组合和描述
  • 财务概况
  • 主要发展
• Mars
• Bahlsen
• Hershey Food Corp
• Streit's
• Cadbury
• Greco BrOthers
• Keebler Vanilla Wafers
• Mondelez International
• Pickwick

第十三章 ：附录

Market Overview

The Global Wafer Biscuits Market reached US$ 98.5 billion in 2022 and is expected to reach US$ 146.2 billion by 2030 growing with a CAGR of 5.1% during the forecast period 2023-2030.

The availability of a wide range of flavors, fillings, and textures in wafer biscuits appeals to consumers who seek variety and unique taste experiences. Wafer biscuits are often priced competitively, making them an accessible and affordable snack option for a wide consumer base. The global reach and availability of wafer biscuits have expanded with increased international trade and globalization, leading to greater consumer access and market growth.

By aligning with the evolving health-conscious consumer preferences, wafer biscuit companies can tap into a new market segment and attract health-conscious consumers who are looking for guilt-free indulgence. Additionally, expanding into untapped or emerging markets, both domestically and internationally, presents another opportunity for wafer biscuit manufacturers to expand their customer base and increase market share.

Market Dynamics

Increasing New Product Launches and Productivity Drive Market Growth

The wafer biscuit market stands out due to the abundance of vendors. The leading market participants have been employing strategies, such as expansions and the introduction of new products, to increase their global presence and productivity. The top international rivals on the market include Nestle SA, Mondelez International, and The Hershey Company. Due to their extensive product offerings, widespread presence, and ongoing market activity, global players now account for a sizeable portion of the market.

Some of the key players launched new products in the market to expand their business. For instance, On April 02 2021, Jack and Jill Lausanne, a confectionary company launched the TWO-TONE brand and the first non-coated wafer. For a filling bite, it combines two rich cream flavors with crunchy wafer biscuits.

Increasing Changes in Consumer Tastes and Preferences in Wafer Biscuits Drive Market Growth

There is a constant need for new wafer biscuit flavors due to shifting consumer tastes and preferences. To increase the market demand for wafers, major biscuit manufacturers are expanding their flavor selections. The flavors that consumers around the world prefer most are chocolate vanilla and mixed fruit (pineapple, mango, orange, and strawberry). Some of the new flavor wafers that have been released on the international market include fruit and nut-flavored wafers, coconut wafers, hazelnut wafers, Dark Magic chocolate wafer biscuits, and Hunny Choco Flavors Biscuits.

An increase in the new product launches of wafer biscuits in the market helps to boost market growth over the forecast period. For instance, on August 03, 2022, LoveRaw, a chocolate company launched a vegan caramelized biscuit cre&m wafer in the market. The new product is a crispy texture wafer filled with a biscuit cream and thin layers of caramel. Additionally, due to the rising demand for healthy snacks, many manufacturers have introduced biscuits that are made with fortified nutrients, primarily protein, fiber, and vitamins, which are driving the market growth.

Fluctuating Raw Material Prices and Increasing Health Concerns May Hamper the Market Growth

The main ingredients used in wafer biscuits such as sugar, flour, and cocoa are subject to price volatility due to changing weather patterns, geopolitical issues, and other factors. This can impact the cost of production and affect the profit margins of manufacturers. Moreover, wafer biscuits are high in sugar and fat content, which can lead to health problems such as obesity, diabetes, and heart disease. As a result, consumers are becoming increasingly health-conscious, and there is a growing demand for healthier snack alternatives, which could negatively impact the sales of wafer biscuits.

COVID-19 Impact

During the pandemic, there was a surge in demand for packaged and shelf-stable food products as consumers stocked up on essential items. This included wafer biscuits, which are considered convenient snacks with a longer shelf life. The increased demand for packaged foods positively impacted the wafer biscuits market. The pandemic led to disruptions in the global supply chain, including the availability and transportation of raw materials for wafer biscuit production. Restrictions on movement, border closures, and reduced workforce in manufacturing facilities and logistics operations affected the sourcing of ingredients and the timely delivery of finished products, leading to supply chain challenges for wafer biscuit manufacturers.

The pandemic altered consumer purchasing behavior, with many people turning to online channels for their shopping needs. This shift impacted traditional brick-and-mortar retail sales, including impulse purchases of wafer biscuits at convenience stores and supermarkets. While e-commerce platforms saw increased sales, overall consumption patterns were affected.

Russia-Ukraine Impact Analysis

The political tensions between Russia and Ukraine have resulted in trade restrictions, import/export barriers, and disruptions in the supply chain. These disruptions can affect the availability of raw materials, packaging materials, and finished wafer biscuits in the market.

Companies operating in both countries may face challenges in sourcing ingredients, manufacturing, and distributing their products across borders. Political instability and economic uncertainties can impact consumer purchasing power and overall market demand. Fluctuations in currency exchange rates, inflation, and changes in consumer behavior due to the geopolitical situation can affect the consumption patterns of wafer biscuits. Consumers may be more cautious about their spending and prioritize essential items over indulgent snacks like wafer biscuits.

The political tensions can lead to changes in trade relationships and market dynamics. Companies may face increased competition from domestic producers, as import restrictions and trade barriers may favor local manufacturers. This can impact the market share and competitiveness of foreign wafer biscuit brands in the Russian and Ukrainian markets.

Segment Analysis

The global wafer biscuits market is segmented based on type, application, distribution channel, and region.

Increased Demand for Various Cream Filled Wafer Biscuits is Expected to Drive the Segment's Growth

The global wafer biscuits market by type has been segmented by coated and cream filled.

The cream-filled wafer biscuits segment held the highest global wafer biscuits market share due to the increase in consumer demand for the different flavors of cream wafer biscuits. The cream-filled wafer, which is made from refined grains and baked afterward to create a tasty and healthy treat, is also a nutritious snack. The cream-filled wafer biscuits are a quick and easy snack that increases market share.

An increase in the new product launches with the cream-filled wafers helps to boost segment growth over the forecast period. On April 26, 2022, Voortman Cookies, a food manufacturing company launched two limited-time fruit-flavored wafers in the market. The two flavors consist of Raspberry Lemonade and Tropical Fruit which are easily available in the United States and Canada. These wafers consists of real lemons, raspberries, coconut and pineapple creamy fillings.

Geographical Analysis

The Increased Demand for Ready-to-Eat Snacks in North America

North America dominated the global wafer biscuits market as a result of urbanization and healthy eating practices. Customers looking for a distinctive healthy snack have been successfully attracted to the European market. Wafer biscuits are a grain-based raw food, gluten-free wafers and baked goods that set the wafer biscuit category apart from other bakery goods. The region's modern residents' quick and convenient lifestyles have raised public awareness of the nutritive advantages of snack foods.

The North American wafer biscuit market is a thriving industry characterized by the growing demand for convenient and indulgent snacks, with consumers appreciating the crispy and light texture of wafer biscuits. Some of the major key players in the market launched new products in the market. For instance, On February 17 2021, Nestle launched vegan kitkat crisp chocolate in the market. It is made by using 100% sustainable cocoa sourced via Nestle Cocoa Plan in conjunction with the Rainforest Alliance.

Competitive Landscape

The major global players include: Nestle, Mars, Bahlsen, Hershey Food Corp, Streit's, Cadbury, Greco BrOthers, Keebler Vanilla Wafers, Mondelez International and Pickwick.

Why Purchase the Report?

• To visualize the global wafer biscuits market segmentation based on type, application, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of wafer biscuits market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global wafer biscuits market report would provide approximately 61 tables, 61 figures and 122 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Application
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before Covid-19
  • 6.1.2. Scenario During Covid-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Coated*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Cream-Filled

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Ice Cream Decorations*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Chocolate Bars
• 8.4. Sandwich Cookies

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The U.K.
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Nestle*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Mars
• 12.3. Bahlsen
• 12.4. Hershey Food Corp
• 12.5. Streit's
• 12.6. Cadbury
• 12.7. Greco BrOthers
• 12.8. Keebler Vanilla Wafers
• 12.9. Mondelez International
• 12.10. Pickwick

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us